Strategic Direction And Performance Measures For StorPlus

The paper begins with an introduction of the company. The mission statement of the company is to provide the highest quality supermarket services to our valued wholesale customers. StorPlus vision is to become within five years a reputable premier Supplier Of Independent Supermarkets within Southeast Queensland. The core values of the company include innovation and continuous improvement, customer satisfaction and quality, team work, health and safety. The strategic direction of the future is also discussed. The strategic direction of the company include; engaging customers, increasing market share, growing production capacity of the company and creating a high performance organization. The paper also discusses the performance measures of used by the company and budget estimates for the company. The organizational structure of StorPlus is also drawn and discussed in the report. The procurement policies and laws of StorPlus are also discussed in this report. It is based around purpose, scope and the resources itself. The relevant legislation regarding procurement in this industry is also discussed. The legislation that governs procurement includes non-discrimination, maximization of value for the company, risk management in procurement, procurement planning and responsible management of finances.

The objectives of StorPlus include:

Reducing complaints per 100 orders to less than 2

Increasing distribution by 15% within every financial year

Increasing the volume of order handled by the company to more than $500,000

Engaging workers in development of strategic goals of the business and professional development.

StorPlus Resource Requirements & Outcomes Plan
Prepared by:	Position:	Signature:	Date:
Task Objectives (based on the company’s requirements)	Performance indicators (extract from case material)	Action plan/ Activities (propose how to achieve goals)	Resources needed (what is needed to support goals)	Implementation date (when would this be introduced)	Success criteria/ Outcomes (how would this benefit the company)
Engage with customers: · Raise organisational profile by 20 %. · Improve customer satisfaction performance by 10%.	Percentage of rejected orders Percentage of customers satisfaction with product line	1. Keeping customer centric business; 2. Increasing interaction and communication with customers to understand the problem 3. Resolution of issues and problems and obtaining feedback 4. Offering discount, promos and other social incentives/ schemes at the store	1. Most important resource is additional capital to roll out schemes; 2. Training of personnel; 3. Additional team members who shall work on profile improvement strategies	Plan shall be implemented in next 30 days	The outcome shall be in alignment with the goal of the company and shall help to improve the performance of the company.
Increase distribution capacity by 15% overall within financial year.	Percentage of volumes handled	1. Increasing number of goods handled in the warehouse through understanding the throughput; 2. Automation of process 3. Hiring additional labour to increase capacity 4. Understanding bottlenecks	1. Most important resource is additional capital to roll out machines ; 2. Training of personnel; 3. Additional team members who shall work	Plan shall be implemented in next 30 days	The outcome shall be in alignment with the goal of the company and shall help to improve the performance of the company.
Control direct and indirect costs of operations within budget.	Percentage of company expenses	Cost control shall be carried out through supervision and monitoring of cost. Also negotiation with material suppliers can help to reduce cost	A trained personnel in supplier relation and management shall be required	Plan shall be implemented within week	Cost encompassing direct and indirect cost shall be controlled.
Engage workers with strategic goals of business and support professional development in line with strategic goals. (Targets to be set by individual managers).	Hours of professional training and development on the use of machinery. Percentage of performance management undertaken	Timely and effective communication and team building activities and Strategic goals included in induction program.	No resource shall be additionally required	Plan shall be implemented within week	The engagement with workers and their development shall be high
Improve health of employees (range of specific areas).	Number of hours for OHS consultation	Promoting the consultation and providing time for such consultation.	Hiring OHS worker	In next 30 days	The outcome shall be in alignment with the goal of the company and shall help to improve the performance of the company.
Approval	o Yes	o No
Name:	Position:	Signature:	Date:

Provide a performance measurement plan to assist the organization to identify and monitor the expected organizational outcomes
StorPlus Balance Scorecard
Prepared by:	Position:	Signature:	Date:
Objectives (based on the company’s requirements)	Measures (what metrics to be used)	Targets(% to achieve)	Initiatives (supporting factors to assist desired outcomes)
Q1	Q2	Q3	Q4
Engage with customers: · Raise Organizational profile by 20 %. · Improve customer satisfaction performance by 10%.	Percentage of rejected orders	6%	5%	4%	3%	Increasing quality of products along with packaging to make it attractive. Further, guidance shall be given to increase awareness of how to use the product.
Percentage of customers satisfaction with product line	7%	8%	9%	10%	Offering incentives and discount along with customer centric focus
Increase distribution capacity by 15% overall within financial year.	Percentage of volumes handled	9%	10%	12%	15%	Increasing number of goods handled in the warehouse through understanding the throughput; 2. Automation of process 3. Hiring additional labour to increase capacity Understanding bottlenecks
Control direct and indirect costs of operations within budget.	Percentage of company expenses	-5%	-4%	-2%	0%	Cost control shall be carried out through supervision and monitoring of cost. Also negotiation with material suppliers can help to reduce cost
Engage workers with strategic goals of business and support professional development in line with strategic goals. (Targets to be set by individual managers).	Strategic goals included in induction program. Employee incentives for improved performance and leadership (development of other employees in line with strategic goals of organisation). Regular coaching.	10	12	12	12	Timely and effective communication and team building activities
Improve health of employees (range of specific areas).	Hours of professional training and development on the use of machinery. Percentage of performance management undertaken	2	3	4	4	Promoting the consultation and providing time for such consultation.
Approval	Number of hours for OHS consultation	o No
Name:	Position:	Signature:	Date:

3. Discuss the possible risks to implementation of operational plan and potential control measures by discussing with your team member/s on developing risk response and contingency plan.
StorPlus Risk Response and Contingency Plan
Prepared by:	Position:	Signature:	Date:
Type of initiative (based from Q2)	Identified risk (what can happen)	Likelihood (rank 1 for low, rank 5 for high)	Impact (low/ medium/ high	Response (what will be the consequences)	Contingency plan (how to avoid it)	Who is responsible? (assign staff to follow up)
1. Improving after sale services	Return of Goods	3	Medium	Decrease in revenue	Offers, discounts and retaining customers through communication and gifts.	Sales Team
2. Purchasing addiitional staff	Labour issues and overcapacity	1	Low	Putting labour to alternate use	Reducing worker size and creating friendly environment	HR team and Production team
3. Sourcing new suppliers with cheaper commodities	Quality issues	3	Medium	Sales return shall be high	Making a perfect blend of quality and cheap commodities	Procurement team and Production team
4. Increasing training programs and coaching exercises	Higher retrenchment	2	Low	Trained people leave organization easily	Agreement with worker	HR Team
5. Offering employees new and better insurance covers	Higher cash outflow	1	Low	Shall result in decreased profit	Providing blanket cover which shall be cheap	Account and Management Team
6. Outsourcing transportation and distribution	Quality and Time control	3	Medium	Lack of availability of goods at right time	Entering agreement for timely distribution and monitoring	Sales Team
Approval	o Yes	o No
Name:	Position:	Signature:	Date:

Develop a one-page draft business case for resourcing that the operations general manager may use to make proposal to board of directors and include the approximate cost for each item, benefit to the organisation as well as a summary of delegation authorities and the organisational procurement process.
StorPlus Business Case
Prepared by:	Position:	Signature:	Date:
Problem/ opportunity (based on the objectives)	Costs (limitations/ concerns)	Benefits (advantages)	Impacts (how would it affect the company)	Delegation (who is responsible)	Procurement (what must be done to achieve goals)
Increasing distribution by 20%	Increased stock at retail units, higher damage of goods	Increased revenue and profit through increased sales	Increased profit	Operation and sales team	1. Most important resource is additional capital to roll out schemes; 2. Training of personnel; 3. Additional team members who shall work on profile improvement strategies
Reducing complaints to less than 2%	Increased offers/ discounts, promotions, customer centric business, communication and interaction cost and feedback cost	Increased customer satisfaction and brand loyalty	Increased profit	Sales and HR Team	Personnel training and additional capital
Reducing operational expenses by 20%	Training and supervision along with monitoring of cost	Cost reduction	Increased profit	Production Team	Personnel training and additional capital
Approval	o Yes	o No
Name:	Position:	Signature:	Date:2

Sample question	Sample answer	Tool for interview	Interview plan
Do you work well with people?	Yes	Face to Face	Analysis of role
Why are you applying to work in StorPlus?	I want to be part of such giant organization and understand its functions and become part of team	Face to Face	Analysis of role

Where do yourself in five years?	I see myself as team leader	Face to Face	Analysis of role
What are your greatest strengths?	Confidence, patience and team working	Face to Face	Analysis of role
What do you understand by good customer service?	Happy customer	Face to Face	Analysis of role
Why do customers buy in StorPlus?	On account of its quality and offers	Face to Face	Analysis of role
What salary do you expect to earn?	10000- 50000	Face to Face	Analysis of role

Objective	Outcomes	Main actions and commitments	Key performance measurement
Non- discrimination in procurement	A mix labour strength with lower issues of litigations	Personnel hiring from diverse background and have broader outlook	Gender Ratio and Race ratio
Risk management in procurement	Reduce damage goods and quality control	Defined process of procurement and testing of material. Also, includes warehousing	% of goods returned, % of goods damaged
Responsible management of finances	Working capital management and capital adequacy	Monthly budget, Hiring personnel	Current ratio and capital adequacy ratio
Procuring locally made goods as a priority	Promotion of local environment, reduction in transportation cost	Accepting quotations from local vendors	Proportion of supplier which are local as compared to total supplier

The procurement action plan covers the major policies governing procurement in the company. The plan is also in line with the procurement aims and objectives. One of the policies of procurement is to ensure that there is non-discrimination in awarding contracts. The policy of risk management in procurement is also addressed with the procurement plan aiming to minimize the risk associated with procurement activities. Financial management policy in regard to procurement requires the company to prepare budgets and get approval from the other staff before going ahead with the procurement activities.

Item	Responsible Officer	Completed (Sign-off and date)
Hand out new employee folder, payroll documents and organizational policies	HR	10-03-2022
Introductions to all employees within team	Team Leader/Manager	10-03-2022
Role, responsibilities and performance expectations	Team Leader/ Manager	10-03-2022
Position description	Team Leader/ Manager	10-03-2022
Mission, values and relevant areas of business plan/objectives	Team Leader/ Manager	10-03-2022
Work plan/performance expectations	Team Leader/ Manager	10-03-2022
Performance evaluation	Team Leader/ Manager	10-03-2022
Reporting relationships	HR	10-03-2022
Organisational overview	HR	10-03-2022
History of the organisation	HR	10-03-2022
Organisational structure	HR	10-03-2022
Office facilities and equipment	HR	10-03-2022
Bathroom, kitchen, etc.	HR	10-03-2022
Introduction to work environment and tools	Team	10-03-2022
IT system set up, logon and password, if applicable	IT Team	10-03-2022

For completion by person verifying payment
Date 10-03-2022			Invoice date: 01-03-2022
Payee name:	ABCD Ltd
Job/project number:	11		Project title:	SGCT
Description of payment: For project activities
Payment amount:20000		£ ex GST £ inc GST
Accounts Team head		Warehouse business manager
Signature of person verifying payment		Signature of delegated manager

For completion by finance:
Account number	Account name	Amount
0788123	Fersu Pty	10000
0956421	Cube motors	10000
0945367	Alpha Ltd	10000
	Total Payable:	$30000

Approved:	Date:
Director:
CEO:
Finance Manager:	Warehouse Manager	10-03-2022

You must:

Name/position:	Manager:	Review period:01-03-2022 to 28-02-2023
Reference from operational plan (objective)	Key result area (strategic direction)	Indicator of success/ performance	By when	Done/ Reported
Improving customer satisfaction by 10%	Increased sales and higher frequency of repeated purchase	Percentage of wholesale customers with overall positive view of StorPlus. Number of wholesale customer complaints (delivery times, product quality).	In 3 months from implementation	Sales Team- Done Reported – Management Team
Increase distribution capacity be 15%.	Increased distribution volume as compared to last year	Productivity figures for individuals/teams time spent picking order average time spent building skills/building skills of others time loading/unloading vehicles number of accidents spoiling goods average delivery times from order to delivery.	In 3 months from implementation	Warehouse Team- Done Reported – Management Team
Reduction of costs	Reduced cost and increased margins	? General ledger accounts; financial statements: wages cost of goods sold $ value of wasted or spoiled items.	In 3 months from implementation	Accounts Team- Done Reported – Management Team

StorPlus operational plan (summary) FY 2012/2013

Objectives

(long-term goals)

Performance measures

(job scope)

Tasks

(expected work perform)

Engage with customers:

· Raise organisational profile by 20 %.

· Improve customer satisfaction performance by 10%.

· Percentage of wholesale customers with overall positive view of StorPlus.

· Number ofwholesale customer complaints (delivery times, product quality).

· Conduct of quarterly wholesale customer surveys.

· Training needs analysis and training of employees, especially sales employees.

· Continue to collect information from wholesale customers on desired/required:

o stock items

o Delivery time lines.

· Reduce quality variation.

Increase distribution capacity by 15% overall within financial year.

· Productivity figures for individuals/ teams

o time to pick order

o average time spent building skills/ building skills of others

o time to load/unload vehicles

o number of accidents spoiling goods

o average delivery times from order to delivery.

· Investigate resourcing needs for StorPlus: personnel, plant and equipment.

· Fulfill resourcing needs in accordance with policies and procedures.

· Development of contingency planning.

Control direct and indirect costs of operations within budget.	· General ledger accounts; financial statements: o wages o cost of goods sold o $ Value of wasted or spoiled items.	· Renegotiate with suppliers. · Research potential new suppliers. · Reduce expenses due to wastage. · Encourage management engagement with employees to achieve greater employee support of organizational goals. · Greater use by managers of budgets to encourage restraint in work teams.
Engage workers with strategic goals of business and support professional development in line with strategic goals. (Targets to be set by individual managers).	· Percentage completion of performance plans and performance management process. · Numbers of coaching sessions completed. · Numbers of operational – related training programs completed.	· Management engagement with employees to achieve greater buy in of organizational goals. · Regular coaching. · Training needs analysis and training. · Strategic goals included in induction program. · Employee incentives for improved performance and leadership (development of other employees in line with strategic goals of organization).
Improve health of employees (range of specific areas).	· Numbers of injuries (Target = 0) · Numbers of absentees (Target = <3% of total hours.	· Training need analysis and training on machinery. · OHS committee meetings. · OHS Risk assessment conducted regularly. · Research possible introduction of OHS management system and employee wellness program. · Research incentives for: Safe work achievement; healthy lifestyle.
Approval	o Yes
Name:

The operational plan needs to be implemented carefully in order to be able to achieve its goals as well as those of the whole organization. The managers of the company need to be aware of the roles that they are expected to play in the implementation of the plan so as to ensure proper coordination of activities. The following are the recommendations for implementation of the above operational plan:

A monitoring team should be constituted to monitor the implementation of the operational strategy and to ensure that the procurement rules and policies are adhered to. This team should be composed of representatives from different departments in the organization so as to every aspect addressed in the operational plan is monitored keenly. This will help the organization to achieve its objectives.
Minimize operational costs through application of technology systems in procurement and distribution of commodity. The company needs to use technology systems to reduce the time for loading and unloading tracks. It should also develop a software of tracking quality of goods from the manufacturer to the final consumer. This will ensure quality assurance and efficiency in operations of the company.
Further active training and coaching shall be provided to employees to increase their efficiency and output of actions. It shall help to enhance their involvement in the organization and shall result in higher productivity. This coaching shall be under supervision and training of management.
Supply Chain monitoring for ensuring smooth flow of goods from the warehouse to store and ultimate customer.

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