TopTravel SL Company Background
The TopTravel SL company is one of the biggest companies in providing hotel reservations. They have high experience and operate internationally. Their website comes upon top 5 and they conducted a large number of business trips some of them are high in several leisure trips. In past years their competitors conducted tough cam[ainge for that purpose they have to lay tough online marketing strategies to win over their competitors. The company was founded in Amsterdam and the staff is distributed in Spain, US, and Singapore. Their previous social media manager left the company because of some personal issue and for that reason, they have to hire a new social media manager for their organization. before that, the company has an effective team of analysts, SEO programmes, designers, social media strategists, content developers and community managers. However, after the arrival of the new manager, the company’s performance on social media was affected. Because of the new social media manager, the performance of the company gets affected and some of their old team members leave the company and those who stay have no good working environment. Because of the lack of talented employees in the organization new recruitment has been done and it required time for them to learn. In the work-life of the company because of the situation, every employee is demotivated and that is highly impacted their last launched campaigning.
The new social media manager of the company is known as Marc Blumer and he is the best in his field as he already won many awards and many medals. However, despite being very good in his field he has one of the biggest weak points which is a lack of communication ability that impact his leadership role in the company. For that reason, he is not able to manage the new team in the company that recently lose its leader. He has aggressive behaviour and uses a loud tone at the meeting that is not acceptable and taken in a good way by other team members (Weingart, and Guenther, 2016). In addition, he has trouble listening to others’ opinions as well which denotes that he does not provide importance to his team members. Apart from that, he has several other problems such as he is not able to take constructive criticism as well. For that reason, he is not able to effectively communicate the best results with the general manager and that leads to misunderstanding in the organization which creates a block in his field of progress in Marc (Weidmann, 2015).
For this reason to solve the situation and improve the performance of the company, a meeting between the Human Resource Management, Sales Management, and Marketing Management was decided to hire a specialized coaching consultancy specifically for Marc Blumer to improve his communication skills and improve the performance of the online marketing department. From the perspective of analysis, it can be stated that the company TopTravle they are going through a tough situation after changing its social media manager (Meloncon, and Frost, 2015). The team of their social media marketing was familiar with the working strategy of their past leader and now they find it difficult to work with the new leader because of his different work pattern and his aggressive communication. The company used to have a strong position in the market in their field however now they are facing tough competition from competitors as their online marketing campaign is strong and improving day by day (Tuten, and Solomon, 2017). For that purpose to be active in the market and provide tough competition to their competitors it is necessary to have an effective and positive online marketing campaign that will reach more and more customers so their market presence can be increased. It is essential to make an effective decision regarding the coaching and improve the team condition. Apart from that, the team is not able to perfume well and not able to hold their position in the market. It is necessary to improve the situation so that Marc Blumer can be able to have many resources in the company and able to use them in an effective way. The right use of human capital can change team efficiency and make the organization one of the biggest successes in the market. In this way, Marc Blumer can also be able to lead the team of the company in an efficient way and helps to achieve the goal of the company by working together on the same mission and vision. As soon as possible the team needs to start working as a group as they used to do before otherwise, it will hamper their work culture and that can reduce their work performance (Ellison, 2015). Apart from giving coaching to the team, it is more important to give coaching to Marc Blumer because his coaching and leadership attitude on the progress and performance of the team is depending for that reason individual coaching to Marc Blumer is necessary. It is highly important that he improves his communication and leadership skills so that he can lead his team in a new direction and improve the overall situation.
Impact of New Social Media Manager
For the purpose to adopt the new challenges in the competitive and modern world all the company has new skills and leaders with different abilities. The leaders need constantly lead a new team and ensure continuous progress in the professional growth and also provide lots of opportunities for the career development of the employees to sustain in the long run in the market. In this context, coaching plays a huge role. An instrument for the implementation of organizational leadership. Coaching is a two-person process that includes the coach and the individual. The coach assists the customer in developing their talents and expertise by asking questions and assigning assignments (Vandaveer et al. 2016). Coaching is a very old practice used in people management in the enterprise. It has gained worldwide acclaim for its utility, practicality, application, and efficacy since then. Mostly comprised of top executives looking to better their results. The leader plays a critical role in the organisation, motivating, inspiring, and training individuals toward a shared purpose and outcomes, eliminating communication and engagement issues, engaging the team to get the most out of each member, and ensuring that the company’s goals are met. People are now living in the information age, which is marked by rapid advancements and developments in communications and technology. When confronted with this environment of abundant knowledge, changes and globalisation, and high labour demand, it was discovered that the leader had shown gaps in the progress of individuals, which were created by a lack of leadership qualities. As a result, it can be determined that the existing leader may require skill development in order to enable their participation in the programmes held in their regular leaving, as well as their connection with others involved (Crawford et al. 2017). Some academics have been interested in identifying qualities that are driven by its efficacy, while some were concerned with researching what the leader is doing in order to enclose distinct styles of leadership. Because the topic of leadership seems to be of considerable interest to both managers and those who are led, and because it depicts various notions for different individuals, scholars began to conceptualise leadership by considering the unique characteristics of each leader. Leadership is a choice that a takes personal, and it arrives with a set of obstacles, including guiding and leading their leaders to reach the same goals effectively without having to force themselves or use their position of responsibility at all. Due to a number of fundamental considerations, coaching has become a need in businesses. Previously, businesses regarded a sluggish pace of change in the commercial sector. It was feasible to the programme based on previous knowledge. In the age of information, change is faster with uncertainty and unreadability. The style of leadership is changing the model of obeying and command. The group and leaders work together the abilities of the team and leaders develop over time (Rutjes, Willemsen, and IJsselsteijn, 2019). Coaching is also important for the purpose to identify the strategy of the organization and selecting the right path to adapt and survive. It helps a leader to develop an organisational chart that helps to improve the relationship between the boss and the subordinates. It provides the power to them to make a decision in case the situation arises. The coaching needs can be justified by a daily increase in the importance of human capital in the workplace. In the company the contribution of the human resource is nonnegligible they provide their skills, talent, and knowledge for the survival and competitiveness of the company. In addition, the human capital can only be improved by the continuous process of learning and that only be possible with effective coaching (Gessnitzer, and Kauffeld, 2015). Learning is the primary catalyst for personal and organisational growth and greatness. The main task, before building the company itself, is to create leaders and attempt to improve human talents. Coaching is the easiest, quickest, and therefore the most successful approach to ensure that employees in a company continue to learn. Human resources are the most profitable venture that a business can make. Employing people is, without even a question, one of the most lucrative options if they want to ensure the organization’s long-term viability. In the process of coaching the goal and the objective of the company are set toward the individual so that he is able to get aware of his own path of development. The objectives need to set a link with the overall organizational progress. Further, the process of coaching the availability of resources needs to ensure that it can run smoothly (Shoukry, and Cox, 2018). The importance of coaching is that there is plenty of chance to exchange the experience with the cache and ask questions so the individual can be aware of how to complete the process and what to do. Coaching is a process that helps people improve their professional and personal performance by guiding them from where they are now to where they want to be. During this phase, the individual learns to see what needs to be modified and which attributes may be employed to make those improvements. The client’s progress in the coaching relationship can be considered to be ongoing until the intended goals are achieved. The individual coaching program helps Marc Blumer to know his weak points and the lack of communication skills. He will be aware of his aggressive and loud communication gap that is demotivating the spirit of team members (Van der Horst, and Albertyn, 2018). He will get plenty of chances to improve his behaviour by knowing the drawbacks of his approach and asking questing the Coche so that he will develop a flexible and positive attitude that will help him to accept other’s opinions and criticism in a positive way, it will open up the oath of organization a and online marketing development as well by increasing the confidence, productivity, and clarity of goals with effective process of learning. In case they delay the process of coaching it might have a huge impact on the progress of the company. The new social media manager is not able to understand his behavioural issue and continue aggressively with his team member (Collins, Carson, and Collins, 2016). This can impact the more and more skilled and talented old employees leaving the company which reduces their performance and hamper their market reputation. Their customer service and service quality decorate as well. The value of the mentoring relationship may be shown via these advantages, as the concentration is on increasing performance and customer happiness. As a mentor, the coach has meaningful questions, and the coachee has the answers; nevertheless, it is vital to establish an atmosphere in which he feels secure to pause and reflect. Coaching is a strategy for enhancing the productivity of an individual, a group, or an organisation, and that provides advantages via the use of methods, tools, and strategies by the coach, who uses them in a comprehensive fashion with the coachee (Dolot, 2017).
Problems with Marc Blumer
In the last decade, executive coaching has become more popular for the need of promoting the best executive and leaders in the organizations who are able to meet the need of organizations. It is a vital part of the leadership development for the purpose to solve the problem of the communication and of the new social media manager and the develop a productive and flexible attitude it is necessary to set goals set the very first stage so to main the path and have the available resource on time. The goals are as follows;
Set effective and clear focus and goal: leaders are the pilers of an organization and they can sometimes become so busy in the work that they became subjective rather than being objectives. Further, it necessary to be a focus on any problematic situation and set clear and realistic goals that will bring success. It can be more difficult for the new leaders who have no experience in the field (Cheng, et al. 2017). In this case, the responsibility of the coach is to listen to the issue and problem of the individual and helps them to increase their process of understanding and make them more flexible to handle any difficult situation. Many times managers or leaders waste their time on unimportant things however with the effective coaching with time they will develop the knowledge of effective situations and that will make them more attentive and will help them to be in charge of the situation, it will help them to be clear and be focus on the important situation that will help them to understand the need and manage of the resource of a company. It is necessary to set clear goals and focus as a leader in the organization as it will help to have a clear perception about what needs to perform and also give an idea how what needs to achieve. In the given case scenario, the coach needs to set the goal for Marc to develop a clear communication goal so that he can improve the company’s online marketing campaign (Deiorio et al. 2016). It will not only provide the knowledge and understanding to the leader but also helps him to guide his employees in such a manner that will increase the team efficiency and will help to improve the overall team performance. The new social media manager needs to focus on his communication skills development as it will help in better interaction with the team members which will improve the team environment as well. For that reason, setting clear goals and objectives is an essential part of the executive coaching process apart from that it helps in the development of accountability of their own action. In many cases, the lack of accountability for their performance can make a delay in their performance. The goal will help the coaches to make them accountable for their committee tasks and they will provide an effort to maintain focus (Reddy, Dudek, C.M. and Lekwa, 2017).
Develop creative ideas and confidence: In the process of coaching, it is necessary to have the approach of innovative ideas that make the company attractive to the customers. The coach will help to develop the leader’s innovative and creative ideas by challenging them on daily basis. It is necessary to have a discussion on the idea for the purpose to have clarity (Steele, Johnson, and Medeiros, 2018). They will need guidance from the coach regarding the best option available in the market that is useful for the company and make an effective decision. in the given vase scenario, the social media manager needs to develop the idea regarding the online marketing campaign that will able to give tough completion to their competitors in the age of technological development. The idea needs to have the potential to reach the maximum customers and the design needs to be attractive to reach the global client of TopTravle (Yaniawati et al. 2020). They need to make it remember that their website always comes under the top 5 and their strategy needs to be developed in such a way so that it reaches the position of top 1. The investment needs to be in the right direction and the use of the physical resource and the human resource needs to be in the right place that enhances the marketing potential of the company. in the market the competition is increasing day by day so the need for the innovative and creative idea is increasing the role of a coach is to help a leader to make the right decision regarding the idea and also provide importance to other opinions that opens up the path of new ideas as well. It is necessary to take suggestions from others that bring lots of creative and innovative ideas and help to solve the issue of a rigid personality of Marc (Pane, Syahputra, and Mulyono, 2017). Apart from that, the goal of the development of confidence is an essential part of executive coaching. Negative self-taking is one of the blockages to the path to success. It denotes the fear of failure so much that it clears a block in the path of making effective decisions for the growth of the company. An experienced coach helps a leader to develop a positive self-image that helps them to develop a progressive plan of strategy that develop confidence and obsolete self-doubt. confidence sometimes n is difficult to build but is it is one of the major tools for being a successful leader. Confidence and creative leadership have the potential to change to outlook of an organization and bring the outcome of the needs of the company (Hoßbach, Isaksen, and Neyer, 2021).
Hiring Consultancy for Coaching
Develop communicative skills and best decision-maker: It is essential to make an effective decision as a leader. In the organization, the success is more or less dependent on the right decision at the right time for the purpose of the process of executive coaching the goal needs to be set to be an effective decision-maker as well (Cunningham et al. 2020). for that reason, it is necessary to be flexible and, in the process, the coach helps leaders to develop that hobbit and be more patient with other opinions and develop the skills of listing. In the process of making effective decisions, communicative skills play an important role. It helps to avoid any kind of misunderstanding among team members and helps them share their thoughts and ideas with each other. It needs lots of practice and experience as well (Wright et al. 2016). in the process of making an effective decision, it is necessary to be unbiased and make the right choice. For that, the continuous guidance of the coach is required and in the process of the development, it is necessary to make the correct movement. For that set the goal of improving the skills of decision making that lead the organization to improve their service. of Marc in the development of his clear communication goal so that he can improve the company’s online marketing campaign. It will not only provide the knowledge and understanding to the leader but also helps him to guide his employees in such a manner that will increase the team efficiency and will help to improve the overall team performance (Trees, Ohs, and Murray, 2017).
These three goals are the pillar of the success of executive coaching and being an effective leader in the company. Executive coaching creates lasting transformation via the application of certain tools and strategies. Generating, conferences and books can be helpful however having personal coaching can help an individual leader on his personal level by developing his confidence, and communication skills, increasing the ability to make a decision and set clear goals and focus.
In the given scenario it is essential to develop individual coaching for March Blumer. The company used to have a strong position in the market in their field however now they are facing tough competition from competitors as their online marketing campaign is strong and improving day by day. Despite being very good in his field he has one of the biggest weak points which is a lack of communication ability that impact his leadership role in the company (Britton, 2015). For that reason, he is not able to manage the new team in the company that recently lose its leader. The individual coaching program helps Marc Blumer to know his weak points and the lack of communication skills. He will be aware of his aggressive and loud communication gap that is demotivating the spirit of team members.
The coaching for Marc Blumer needs to be effective and have proper planning and structure. For the purpose to make the individual coaching successful a good one to one relationship needs to develop between the coach and the trainee. It was planned the one-to-one session will be arranged between the coach and Marc. A total of 5 sessions will be arranged and the duration of each session will be for 45 minutes. Each week a session will be arranged (Szabó, Slavi?, and Berber, 2019). The first two sessions will be on communication skills, the third session is on motivational skills, the fourth session on decision-making skills, and the fifth session is for feedback and revision. For the competition of each session, it is necessary to have a separate meeting or training room. The date, time and venue of the coaching need to be emailed to Marc on time so he can make time to attain the training session and not miss any. In addition, along with that required the projector, proper sitting arrangements and some refreshments that helps to make the session easy and smooth. In the process of making the session successful participation of both the parties is necessary and they need to be consistence and attentive (Mihiotis, and Argirou, 2016).
Importance of Effective Coaching
1st session communication skills development (theoretical): In the 1st session development of the communication skills, it is necessary to have the knowledge of the communication style, attitude, body language and other activities that makes communication successful. In the begging, it is clear the new social media manager of the company has some serious issues with the communication strategy. He is very aggressive and loud in the meeting. Because of this attitude, he is not able to develop good relationships with his team members. In addition, many of his team members need to leave the team and for that reason, effective communication know needs to provide to him (Lofthouse, 2019). The politeness, the eye-to-eye contacts the positive gesture needs to maintain and theses knowledge needs to provide by the coach in the 1ste session to Marc. In addition, he also needs to develop patients and listening skills so that others can provide him suggestions and recommendations. During the time of communication with others, it is necessary to have control over emotion and manage the stress as well. This will improve the quality of communication and will enhance communication effectiveness. In the process, the coach also provides knowledge of how to provide better responses to the team members (Dijkhuis et al, 2018).
2nd session communication skills development (practical): In this 2nd session, Marc needs to apply in practice the communication skills that he learn from the 1st session. This session will help him to gain practical knowledge and provide a whole understanding of how communication work in the working field and what exactly his team members want from him. This session will help the new social media manager of TopTravle needs to apply all of his learning and practice with other co-workers so that the coach can understand his progress and how efficiently he can communicate with others in the practical session (Sarmento, Bradley, and Travassos, 2015). A situation will be given to him that required his patients, politeness, positive attitude and constructive body language to deal with the situation. In the whole process, the coach will observe his changes in behaviour and how well he can communicate with his team members. This will increase his confidence and will help him to be more positive and helps to handle any situation with courage. This is a great way to start and in case he conducted any mistakes in the practical session immediately the coach can rectify them and he will get a chance to overcome challenges. It will help him to be more effective and progressive as a leader (Sharma, 2017).
3rd Session on motivational skills development: In the process of coaching and to be a successful leader it is necessary to have the motivational skilss along with the communication skills. In the third session after completing the communication skills, the concentration of the coach needs to be on the developing of motivational skills of Marc. To be a successful leader motivating his team members is important so that they can increase the team productivity and reach the target of the team. For the purpose to increase motivational skills it is necessary to review goals and progress on a daily basis in the process coach will help Marc. Apart from that, the coach will guide him on how to develop goals that are suitable for the company and take encourage team embers to contribute to the development of goals so they can work as a team (Buil, Catalán, and Martínez, 2020). In addition, the coach will help to develop a positive atmosphere in the team and helps the social media manager to develop and improve mental health and conduct exercise that will help to be motivating. In the process, the contribution of the team and the commitment of both is required so they can work as a team and meet the purpose of the company.
Challenges in Modern Business Environment
4thSession on decision-making skills: The decision-making skilss are also important to being a successful leader. After completing the session related to motivational skilss and communication skills. The fourth session will be related to the development of decision-making skills. In the secession the knowledge of these two-session will help Marc to improve his decision making skilss as well. he needs to learn to be flexible and listen to others’ opinions as well. in the process of decision making involvement of other team members is required. The coach will guide him in the development of a plan for the online marketing campaign. Apart from that needs to develop the skills of analytical thinking and problem solving that will helps a leader to be a good decision-maker. He needs to learn to act as a team player (Ampountolas, Shaw, and James, 2019). He needs to use his experience and manage his time by setting deadlines so that no task can be missed. It is necessary to limit the choice and select the main task first so that the important work can be done within time and no one task deadline is missed. Active listening and the development of strategy also develop in the process so Marc is wholly prepared to take all responsibility.
5th Session of feedback and revision: This is the final session in the coaching process. In the last session, the coach will follow up on the overall progress and prepare a report to know how effective the coaching process is. The process is designed as a question and answer segment. Marc is free to ask questions to the coach in every area he has doubts about. With the close and open ends question session, they will get a chance to clear all their doubts and enhance more clarity in the knowledge. This is an effective way to close the session and start his journey as a progressive leader (Kulkarni, Bernstein, and Klemmer, 2015). The coach can ask also some questin and take some tests to get an idea about his progress and knowledge in each leadership area that will help him to end the coaching session on a positive note. The whole session of coaching needs to follow step by step. Both the coach and Marc need to actively participate in the process to get the best result.
In the process of development and making a successful leader it is necessary to follow a structure that will enhance your abilities of Marc. In the step by step process of coaching the main thing that is important to include is powerful questions related the leadership, communication, and decision making that will make the whole process successful. The open and close-ended questions will help Marc to answer his doubts which is an important part of his success journey (Bishop, 2015). It is necessary to set clear goals and focus as a leader in the organization as it will help to have a clear perception about what needs to perform and also give an idea how what needs to achieve. The coach will help to develop the leader’s innovative and creative ideas by challenging them on daily basis. It is necessary to have a discussion on the idea for the purpose to have clarity. Many times managers or leaders waste their time on unimportant things however with the effective coaching with time they will develop the knowledge of effective situations and that will make them more attentive and will help them to be in charge of the situation, it will help them to be clear and be focus on the important situation that will help them to understand the need and manage of the resource of a company (Ribbers, and Waringa, 2015). questions such as;
- What is the important communication skilss?
- How will I improve my body language?
- Is it important to maintain eye-to ney contact when communicating?
- What are the skills related to motivation?
- Is a positive mindset required in motivating a team?
- What are the skilss related to decision-making?
- Is the involvement of team members in the process of decision making necessary?
Role of Leaders in the Organization
The essential duty of a leader is to teach the colleagues to achieve their best work. They will be able to assist them to make good decisions, address difficulties that are standing them back, gain new skills, and advance their careers as a result of this. Some employees are lucky enough to receive formal coaching instruction. Many others, on the other hand, will have to learn this crucial skill on their own. This may be frightening, but anyone can be a fantastic manager if they arm themselves with some established tactics, practice, and follow their intuition. In this regard Grow model can be a useful tool for the purpose to be a successful leader for the company TopTravel. The model has some basic parts such as;
The goal, Current Reality, Options, and Will. The model was developed in 1980 by the business coach Graham Alexander, Sir John Whitmore, and Alan fine. Consider how they will plan travel as an example of how to conceive of the GROW Model (Herd, 2015). A leader must first select where he wants to go and where he is now that denotes the current reality. Then he needs to look at several routes which denote options to get to his goal. The final phase, building the will, ensures that he is dedicated to completing the journey and that he is prepared for whatever challenges he may encounter along the road.
Establish Goal: In the given case scenario the Coach needs to set the goal to change his communication behaviour of Marc because of his aggressive behaviour his team is facing a problem (van Nieuwerburgh et al. 2018). The goal is to chance to communicate nature, develop skilss in decision making, communication and motivation that solve the issue. The goal needs to be effective and realistic, as well as use that can serve the team purpose and in the process of selecting goal one, can ask required questions.
Current reality: Too often, individuals attempt to fix an issue or achieve a goal without properly examining their starting position, and as a result, they frequently overlook crucial information required to achieve their goal efficiently. In this case, the current situation is that the team members are leaving the team and it is affecting their online marketing performance. For that reason, they need to improve their current reality (Percy, and Dow, 2021).
Options: After the leader and team members have examined the existing situation, it is time to consider what is feasible-that is, all of the choices for achieving their goal. Assist the team member is coming up with as many viable solutions as can. Then talk about them and help them choose the finest ones. In this case, individual coaching is the best option (Anthony et al. 2018).
Establish Will: The leader and his team members have a decent concept of how they may reach their objective after assessing the existing situation and considering the possibilities. That is fantastic, but it might not be enough on its own. The final stage is to persuade the leader and team members to commit to specific actions that will help them achieve their objectives (Greif et al. 2022). The coach will be assisting them in establishing their will and increasing their motivation by doing so. In this case, detailed step by step individual executive coaching is the best action to set the will.
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