All the store of Old Town Coffee White were found at high traffic, high noticeable area in each Asia market. That the market entry strategies have actually found to be utilized by OldTown White Coffee in handling their foreign franchisees when broadening into Asia include master franchising and company owner-stores. The marketing method is important to acquire a competitive advantage for OldTown White Coffee in the foreign market the construct included market entry, site area, and market positioning. Reason for Old Town White Coffee to pick master franchise as its type of franchising is because of that the master franchising was the most popular made from entry into far-off and cultural dissimilar market Asia.
SWOT ANALYSIS:
STRENGTH
The profits gotten by Old town white coffee are rather high compared to other coffee shops in Malaysia. It provides other foods, such as ‘Heavy food’ apart from coffee. Has many branches throughout Malaysia, Singapore, Hong Kong and many other nations.
WEAKNESS
It depends on the coffee and makes them difficult to diversify their product.
Innovation is slow because it mostly depends on one product only.
OPPORTUNITIES
Able to expand its operation to global market to be introduced throughout ASEAN. Able to re-brands and to compete with other company using the same material.
THREATS
Product imitation is very high because they are mainly using coffee which is common. There is a lot of competition both worldwide and locally.
Consequences from increasing the price of materials which they have use will be to make the price product is also increase.
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