| SWOT Analysis Template Situation being analysed: __________Westjet________________ This SWOT example is for a new business opportunity. Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation. | criteria examples | Strengths | Weaknesses | criteria examples | Advantages of proposition? 1. Low, attractive and competitive fares. | 1. Domestic airline with no exposure in the | Disadvantages of proposition? | Capabilities? | Customers also had an option of advance | regional-international segment | Competitive advantages? | flight booking | 2. Tickets were not refundable and | Gaps in capabilities? | USP’s (unique selling | 2. Emphasis on customer service and | customers did not have an option to reserve | Lack of competitive strength? | points)? | customer service relationship | seats of their choice | Resources, Assets, People? | 3. High aircraft utilization: a fleet of 77 | 3. Discounts to its customers nor air miles | Reputation, presence and | Experience, knowledge, data? | next generation Boeing 737s, mostly under | to frequent fliers were offered | reach? | Financial reserves, likely | warranty reducing the maintenance cost | 4. Limited viable expansion possible into | Financials? | returns? | 4. A strong and powerful corporate culture: | newer destinations over and above currently | Own known vulnerabilities? | Marketing – reach, | work culture was fun, casual, friendly and | served | Timescales, deadlines and | distribution, awareness? | customer oriented | pressures? | Innovative aspects? | Cashflow, start-up | Location and geographical? | cash-drain? | Price, value, quality? | Continuity, supply chain | Accreditations, | robustness? | qualifications, | Effects on core activities, | certifications? | distraction? | Processes, systems, IT, | Reliability of data, plan | communications? | predictability? | Cultural, attitudinal, | Morale, commitment, | behavioural? | leadership? | Management cover, succession? | Accreditations, etc? | Philosophy and values? | Processes and systems, etc? | Management cover, succession? | criteria examples | Opportunities | Threats | criteria examples | Market developments? | 1. Code sharing opens new doors: expand | 1. New competitors offering new routes and | Political effects? | Competitors’ vulnerabilities? | internationally | lower fares | Legislative effects? | 2. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Operate flights which originate from the | 2. Sensitive to macro-factors such as | Environmental effects? | Industry or lifestyle trends? | major metropolitan hubs in Canada | economic downturn, high fuel prices, | IT developments? | 3. Improve the on-board catering and | appreciation of the Canadian dollar | Competitor intentions – | Technology development and | entertainment services | 3. Unfavourable regulatory development | various? | innovation? | 4. Purchase new planes: WestJet should add | 4. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Competition from major airlines for long | Market demand? | Global influences? | new, smaller jets | haul international flights originating from | New technologies, services, | New markets, vertical, | Canada | ideas? | horizontal? | Vital contracts and partners? | Niche target markets? | Geographical, export, import? | Sustaining internal | capabilities? | New USP’s? | Obstacles faced? | Tactics: eg, surprise, major | Insurmountable weaknesses? | contracts? | Loss of key staff? | Business and product | Sustainable financial | development? | backing? op | Information and research? | Economy – home, abroad? | Partnerships, agencies, | Seasonality, weather effects? | distribution? | Volumes, production, | economies? | Seasonal, weather, fashion | influences? | © Alan Chapman 2005-09. Free PDF version of this tool and information about SWOT analysis methods are available at www. businessballs. com/swotanalysisfreetemplate. htm. This is a free resource from www. businessballs. com, which contains lots more useful tools, diagrams and materials. Not to be sold or published. |
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
