Identification of the business
Discuss about the Report for Business Decision Making?
Childcare or day care by an organization is the supervision of children, generally from the month of three to eleven years (Duncan et al. 2013). This is the activity of looking after the children in the society by babysitter, day-care centre or others. The report discusses the business plan to be implemented on a day care centre for the working parents in the community as they face difficulties in taking care of their children while working the entire day (Feltbower et al. 2013). A business plan is implemented with a tentative two months for incorporating the system as a whole.
The behalf of the organization is chosen to be “The Daffodils Day Care Nursery”. Childcare is a broad aspect covering a wide range of contexts including social and cultural conventions as well as institutions (Caton et al. 2013). As the childcare providers are the first teachers to the children, they must be well educated as children face most of the cultural as well as psychological changes during the childhood days.
The business organization exhibits the Partnership concept. A partnership business is the kind of business activity owned and run by more than one person where there is no legal distinction between the company and the owner. The owners receive the overall profits and directly controls the overall fundamental elements of the business (David 2013). As the plan of activities is made influenced by the working parents’ perspective, it exhibits a structure as mentioned above.
The site chosen to implement the business plan is Birmingham, United Kingdom. Most of the Asian people are clustered in this place as well as there are British. As most of them are working in the MNC’s or doing research programs in the universities, they need the child care firm the most. Therefore, the demand for a day care nursery is huge in this region (Hojsak et al. 2015).
The Daffodils Day Care Nursery has planned to implement a structure of providing three types of packages to the target customers. The three packages are the Day Nursery care and breakfast, crèche and the evening club for kids. Firstly, the day care nursery takes care of the babies from three months to 11 years of age. They provide breakfast to the children, baby food for the infants, necessary baby care requirements are provided with conditions in payment structures. Secondly, the crèche mainly aims towards the school-going children who directly come to the place and stays there until their parents pick them up. This part includes required food delivery to the children and includes care for their studies. Last but not the least, the evening club is for all the children returning from school or staying in the crèche. This includes afternoon snacks, playground facilities, etc. Each of the packages is different regarding fee structure, but each one is quite affordable for the parents (Hjálmarsdóttir et al. 2016).
Introduction to the enterprise and date of commencement
According to the reports of an annual survey of the market of childcare in UK, the day nurseries has risen the overall income to about 4 percent, exhibiting £4.9 billion in real terms. The report takes account of the day care nursery sector except the childminders and different care providers. According to the report, day care nursery market was expected as well as estimated to generate a £4.8 billion in the 2013-2014 financial years (Hockenberry and Wilson 2014). The plantations in private sector exhibited an overall income of £4.07 billion, which is around 83 percent of the total market value.
Source: Children Nurseries in UK market report 2014
The targeted customers are mainly the residents from outside the UK and specifically British middle-income group people and Asian couples who work in MNC’s or doing research in the universities in Birmingham.
The day care centre will face competition from the other day care nursery firms. Childcare system consists of many kinds of childcare providers. That are- licensed home day care or family childcare, in-home care, informal care and centre-based care (Kumpu et al. 2012). Now, in UK, all of these childcare facilities are available, that will give rise to a severe competition to the organization.
A couple who used to be busy doing their jobs and faced lot of problems regarding the care of their baby initiates the Daffodils day care Nursery. Therefore, the venture is started with two managers cum owners i.e. the husband and wife. They have charged around five educated nurses for the 15 babies they have begun with. The structure will be like; every three children will be taken care by one nurse. Another five house staffs are appointed for better childcare. Those house personnel must be good at cooking and housekeeping. The management has appointed two officers to control the accounts department.
For the expansion of the business, the management will try to expand the area of its service. They will attempt to purchase a new apartment. They will appoint more staffs and trained nurses for daycare. The security system should be maintained at a better facility. Also, the evening club should invest more on playing equipment for the children
A SWOT analysis will help to understand the healthy and problem areas of Daffodils child care nursery. The reader can get an insight of the business structure.
Opportunities of Daffodils childcare nursery,
Childcare industry has been emerging in Britain for last two three years
Name of the enterprise
The global recession has affected the economic state of Europe that is why most of the husbands are allowing their spouses to go in office for making extra income
This trend has opened a pathway for childcare industries and evening clubs for children
The subsidy providing by the Britain government to the childcare firms are also helping these businesses to develop
The threats are as follows,
Daffodils should focus on competition as new childcare companies are there for rivalry
dils must look at the equality aspect as the racism is a huge problem in some parts of Britain
Equal service and same care for every child should be there if it is not followed it would face enormous problems
The strengths in this sector include,
The strength of child care is to give the working individual space for their children
Daffodils child care nursery has the advantage of location; it is located in Birmingham where most of the families have two people working
The high percentage of South Asian community is helping Daffodils to grow their business as these mixed breed of people find the Crèche system and nursery schools very helpful
Britain government has come up with a revised plan for child care development in whole Britain
Potential funding from local and governmental sources are also helping Daffodils in their business
The weaknesses in this sector are,
The startup cost is too high
The fund needed for arranging a big apartment has proved costly for Daffodils
Daffodils childcare is a partnership firm, so the source capital inflow is limited.
The licensing part required massive influence from local assembly and government
The maintenance of the entire center, making it clean and dirt free requires lot of money
However, the SWOT analysis model is useless if the market survey method is not followed. The questionnaire pattern should favor in determining the profitability in this business. The threats can be mitigated if Daffodils can develop an excellent understanding of the market opportunities (Rice and Trost 2014).
Daffodils childcare nursery has many objectives and plans. They want to build this nursery set up in order to capture the local problem regarding child looks after. They are especially providing their services to the children of age between 3 months to 11 years. Daffodils are providing several services for clients of different needs. Crèche, childminder, after school and break club, and breakfast club are the services Daffodils childcare is providing. Areas in The South Hall, Birmingham and Essex County have the abundance of South Asian people and people from African origin.
Legal identity
Crèche: It is a safe play area for babies. Daffodils have employed nurses for taking care of children admitted in their crèche. In crèche, they are providing education, fun activities and leisure to the kids from 2 years to 11 yrs. It runs for 2 hours (Gudnason et al. 2013).
Nursery: The day nurseries are registered childcare facilities in Britain. Daffodils childcare is providing full and part time childcare for children from 3 months to 5 years. They are opened for all year around. It runs for 8 am to 6 pm (Gudnason et al. 2013).
Pre-school: Play schools or pre-schools are there for providing education for children under school age. Daffodils offer chronic care, morning and evening schools, etc. In these schools, breakfast and evening snacks are given to the children. Preschools are opened for 38- 40 weeks per year (Frampton et al. 2014).
Breakfast club and fun clubs: These clubs offer play and childcare to children from 4 years to 11 years. The parents and working women face immense difficulty in handing the responsibility of their children. Daffodils childcare has set their breakfast club near to traditional schools. These facilities can be availed for 2 hours (Oostveen et al. 2014).
The policies they have implemented have been firmly bound to corporate responsibilities and child development initiatives. Daffodils childcare has made their policies specifically to help the working mothers and single mothers in easing out the pressure of the job. They can rely on these preschools and crèches for taking care of their kids. Daffodils have implemented strict guidelines for childcare; they have hired qualified nurses for childcare. They teachers are also well equipped in handling children. Daffodils childcare nursery wants to maintain their quality, and they are willing to outperform their competitors regarding service quality. The prices of employment packages are also very less than other rival firms (Frampton et al. 2014).
Activities like in house play, after school club, entertainment club, playhouse and nursery are there in Daffodils. Daffodils are also inclined towards social activities and societal works. These activities are maintained carefully so that no qualitative declination happens.
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Frampton, A.M., Sisson, S.B., Horm, D., Campbell, J.E., Lora, K. and Ladner, J.L., 2014. What’s for lunch? An analysis of lunch menus in 83 urban and rural Oklahoma child-care centers providing all-day care to preschool children. Journal of the Academy of Nutrition and Dietetics, 114(9), pp.1367-1374.
Gudnason, T., Hrafnkelsson, B., Laxdal, B. and Kristinsson, K.G., 2013. Does hygiene intervention at day care centres reduce infectious illnesses in children? An intervention cohort study. Scandinavian journal of infectious diseases, 45(5), pp.397-403.
Hjálmarsdóttir, M.Á., Gumundsdóttir, P.F., Erlendsdóttir, H., Kristinsson, K.G. and Haraldsson, G., 2016. Co-Colonization of Pneumococcal Serotypes in Healthy Children Attending Day Care Centers: Molecular Versus Conventional Methods. The Pediatric infectious disease journal.
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Kumpu, M., Lehtoranta, L., Roivainen, M., Rönkkö, E., Ziegler, T., Söderlundâ€ÂVenermo, M., Kautiainen, H., Järvenpää, S., Kekkonen, R., Hatakka, K. and Korpela, R., 2013. The use of the probiotic Lactobacillus rhamnose GG and viral findings in the nasopharynx of children attending day care. Journal of medical virology, 85(9), pp.1632-1638.
Oostveen, A.M., Beulens, C.A., Kerkhof, P.C.M., Jong, E.M.G.J. and Seeger, M.M.B., 2014. The effectiveness and safety of short contact dithranol therapy in paediatric psoriasis: a prospective comparison of regular day care and day care with telemedicine. British Journal of Dermatology,170(2), pp.454-457.
Rice, K.R. and Trost, S.G., 2014. Physical activity levels among children attending family day care. Journal of nutrition education and behavior, 46(3), pp.197-202.
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