Learning Outcomes
According to (GOYAL, 2012), the rising popularity of social networking sites and their increasing use have eased communication between the management and employees to enhance high productivity in workplaces. Over the past years, social media sophistication and widespread has outstripped expectation in various organizations. The article explains that this is because social media has provided many individuals across the world with voices in public spaces. Social networking sites have allowed people to use their voice to communicate with each other on every corner of the globe. This phenomenon of communication through social networks has a greater impact on workplaces. This is because it has presented an opportunity for employers and employees to engage in their work on a collective basis. FaceBook, Twitter, MySpace, and LinkedIn are the four major social networking sites that are enhancing communication across the world.
Kalyta, P. (2011). Social Networking and Organizational Performance: An Empirical Investigation of the Corporate Use of Twitter. SSRN Electronic Journal. doi:10.2139/ssrn.1736109
Effective communication using social media within workplaces is mainly reinforced by their ability to react instantaneously to a vast number of people in an organization. (Kalyta, 2011) Explains how social media has laid a platform that allows two-way communications through instant messaging available in the chat rooms. Also, (Kalyta, 2011) states that effective communication has also been enhanced in the workplaces among employers and employees due to their easy accessibility and usability. This is because in the current world social networking sites are readily available to everyone who can use a smartphone or a computer. These factors have enhanced higher adoption of social sites masking them the fundamental part of organizations every day’s life. This paperwork focuses on how social networking sites help employers communicate more effectively with employees to enhance higher productivity and other added values at workplaces.
Guo, H., Pathak, P., & Cheng, H. K. (2015). Estimating Social Influences from Social Networking Sites-Articulated Friendships versus Communication Interactions. Decision Sciences, 46(1), 135-163. doi:10.1111/deci.12118
(Guo, Pathak, & Cheng, 2015) Articulates that internet and social networking media have greatly contributed to fundamental changes concerning how people interact in the business world and other private spheres. Companies and other corporate organization across the world have played catch-up to understand ways of harnessing the emerging technologies for better management. The article further explores how different employers in various organizations have responded to the advancing technology in the modern world to facilitate relationships with their employees through social media. Various online communication channels such as emails and other instant messaging have changed efficiency and nature of communication processes in businesses and other organizations. This is by maintaining relationships among working colleagues to enhance their primary roles. Since it is difficult for employers to contact all employees in their business organizations, social networking sites have provided an opportunity for them to have quicker and faster communication.
Effective Communication Using Social Media
Criado, J. I., & Villodre, J. (2018). Public employees in social media communities: Exploring factors for internal collaboration using social network analysis. First Monday, 23(4). doi:10.5210/fm.v23i4.8348
In case of issues that need instant attention, employers are always in a position to send the messages through social networks such as MySpace and LinkedIn to their employees. This enables information to reach all employees within a short time making them have quick reaction and decision toward what the employer required them to do. This has facilitated the better collaboration of all subordinate workers and their employer in workplaces (Criado & Villodre, 2018). Collaboration has greatly transformed work outputs in businesses and other organization due to effective communication between managers and their employees through networks that promote teamwork.
Wickramasinghe, V., & Nisaf, M. (2013). Organizational policy as a moderator between online social networking and job performance. VINE, 43(2), 161-184. doi:10.1108/03055721311329945
In their article, (Wickramasinghe & Nisaf, 2013) explains how frequent communication between employers and employees has allowed everybody to contribute to enhancing the better performance of organizations. This is because communication allows every subordinate member in an organization to grow together in a team. Also, it has also been noted that most of the employees are the young generation who is always determined to use social networking sites in their workplaces. It is, therefore, important for employers to use the social networks while communicating with the youths to engage a large percentage of them on the workforce. Also, the article states that due to a large number of youth employees the demand to use social networking sites tools as a prerequisite for having useful results in workplaces has also increased. This has thus created a perfect working world for the employees (Wickramasinghe & Nisaf, 2013).
Lehtimäki, H. (2016). The Strategically Networked Organization. doi:10.1108/9781786352910
Communication between employers and employees has given them a chance to discuss work and business related issues together. According to this article, this has resulted in increases in work performance, in various organizations. Higher work performance as a result of effective communication in organizations through social networking has led to an increase in productivity. Through social sites, such as a MySpace, Facebook, and Plaxo, employers can capture ideas and knowledge from the mind of employees (Lehtimäki, 2016). This is because these sites have become powerful tools for linking communities with similar interests and goals. Employers will, therefore, have a chance of connecting all employees under similar professional interest to ease productivity and marketing. Through the use of Twitter, employers will allow all subordinate workers to participate in companies’ subject matters and transfer knowledge across the organization
The Impact of Social Networking Sites on Communication in the Workplace
Wittenberg, H. (2017). The Use of Social Media in Marketing a Practice. Oxford Clinical Psychology. doi:10.1093/med:psych/9780190272166.003.0028
Emails and instant messaging through social networking sites have enhanced a reduction of time used by workers to do their work. According to this article, the use of Twitter and Facebook among employers to reach their employees will cut down the amount of time to contact all subordinate workers. This is because social networking sites are very fast for transferring information from one person to the other. Employers have also leveraged communication through social networking power to find a new market and business opportunities. This is by engaging like-minded employees to share their information concerning marketing techniques and strategies. Also, communication between employers and employees through MySpace and Twitter has also improved innovative values leading to success in the business (Wittenberg, 2017). This is because free communication creates channels through which all subordinate workers in an organization boost their effort towards achieving their target. Moreover, employers can also use social network sites to gather suggestions from employees concerning ways of improving their products and services to have better results.
Ivana, G. (2018). Social Networking and Emotions. Social Ties in Online Networking, 141-171. doi:10.1007/978-3-319-71595-7_6
Through the use of social networking sites such as LinkedIn, Twitter and Ning, employers can engage and align their employees in various organizational activities. According to Ivana, communication through social networking keeps employees emotionally and intellectually engaged in their work leading to the success of the company. Social networking sites especially LinkedIn is well suited to enhance communication intended to keep employers and employees connected to the vision and mission of an organization (Ivana, 2018).
Brake, D. R. (2014). How and Why Social Media Interaction Is Different. Sharing Our Lives Online, 42-74. doi:10.1057/9781137312716_3
LinkedIn and Facebook social networks allow employers to establish two-way dialogues through instant messages available at chat rooms. This help in raising the perception among employees to work together with their employers. Also, employer’s communication through social networks makes employees feel connected and thus focusing on their tasks and activities. Also, LinkedIn and Twitter are used by employers as professional, social networks to make businesses and organizations connections with their prospective employees. According to Brake, social sites allow employers to have a better understanding of all employees regarding their strength and weakness. Social networking sites communication allows businesses to have continuity and quick recovery of disasters. This is because they allow a large number of people to connect simultaneously and efficiently (Brake, 2014). Employers in various organizations across the world use networking technologies such as LinkedIn, Twitter and Facebook to communicate with their employees during emergencies. This allows employees to address any tragedy occurring in an organization effectively.
Golbeck, J. (2013). Business Use of Social Media. Analyzing the Social Web, 213-221. doi:10.1016/b978-0-12-405531-5.00015-8
According to Golbeck, social networking sites have currently evolved into a mixture of socialization and working fields. Many businesses and organizations are now engaging in social network sites means of communication. Many employers have developed policies for using social media such as Facebook, LinkedIn, Twitter, Ning, Plaxo and Myspace to enhance effective communication with their employees (Golbeck, 2013). These networks allow two-way dialogues among subordinate workers thus enhancing higher productivity. Employees are also allowed to identify their belonging to an organization thus boosting their workforce to have better results. Also, through social network sites communication, employers can alert employees about any disaster arising in the company.
References
Brake, D. R. (2014). How and Why Social Media Interaction Is Different. Sharing Our Lives Online, 42-74. doi:10.1057/9781137312716_3
Criado, J. I., & Villodre, J. (2018). Public employees in social media communities: Exploring factors for internal collaboration using social network analysis. First Monday, 23(4). doi:10.5210/fm.v23i4.8348
Golbeck, J. (2013). Business Use of Social Media. Analyzing the Social Web, 213-221. doi:10.1016/b978-0-12-405531-5.00015-8
GOYAL, S. (2012). Facebook, Twitter, Google+: Social Networking. International Journal of Social Networking and Virtual Communities, 1(1). doi:10.11591/socnetvircom.v1i1.732
Guo, H., Pathak, P., & Cheng, H. K. (2015). Estimating Social Influences from Social Networking Sites-Articulated Friendships versus Communication Interactions. Decision Sciences, 46(1), 135-163. doi:10.1111/deci.12118
Ivana, G. (2018). Social Networking and Emotions. Social Ties in Online Networking, 141-171. doi:10.1007/978-3-319-71595-7_6
Kalyta, P. (2011). Social Networking and Organizational Performance: An Empirical Investigation of the Corporate Use of Twitter. SSRN Electronic Journal. doi:10.2139/ssrn.1736109
Lehtimäki, H. (2016). The Strategically Networked Organization. doi:10.1108/9781786352910
Wickramasinghe, V., & Nisaf, M. (2013). Organizational policy as a moderator between online social networking and job performance. VINE, 43(2), 161-184. doi:10.1108/03055721311329945
Wittenberg, H. (2017). The Use of Social Media in Marketing a Practice. Oxford Clinical Psychology. doi:10.1093/med:psych/9780190272166.003.0028
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