The Relevance of Corporate Entrepreneurship in the Context of Globalization
The corporate entrepreneurship is related to the business to business relationship. In the era of the globalization the evaluation of the business to business is important. The business entrepreneurship is defined by the ability of the individual person to understand the different aspects of the business which cannot be understood by other people (Javalgi, Hall and Cavusgil 2014). The two different papers related the business entrepreneurship and the evaluation of its significance in the business to business situation have been critically discussed in this study. The first paper talks about the relevance of the business entrepreneurship in the background of the globalization of the trade and the non relevance of this term. Certain assumptions and the arguments have been imposed in order to prove the fact the business entrepreneurship may not be relevant in current market situation. The second paper talks about the importance knowing various factors regarding the firm and its relation to the ability of the corporate entrepreneurship.
Key arguments of the author:
This discussion has covered the arguments of the two papers. Both paper are related to the terms like business to business and the corporate entrepreneurship. The main objective of these papers is to understand the relevance of the term corporate entrepreneurship in the context of the modern business situation and globalization of the business. In the first paper the author argues about the different aspects of the corporate entrepreneurship and tries to differentiate between the corporate entrepreneurship and true entrepreneurship (Harvard Business Review 2018). The difference is hidden in the factors according to the author. In the corporate entrepreneurship the rules and regulations of the company is strictly followed. On the other hand in true entrepreneurship the stress is given on the innovation of the ideas and the development. This may or may not follow the conventional rules and the regulations of the company. In the other sense it can be said that the true entrepreneurship is more flexible than corporate entrepreneurship. The real entrepreneurs worry about the failure of the company . However, this leads to take the initiative for the company to do better in the market. However there are some things common between the true entrepreneur and corporate entrepreneur . In both cases, they have the vision for the expansion of the company in future. On the other hand they have leadership quality which helps in managing the employees and their different points of view regarding the potential of the company.
Differences Between Corporate Entrepreneurship and True Entrepreneurship
The second paper describes about the importance of the corporate entrepreneurship in context of the new product development and expansion of the business (Javalgi, Hall and Cavusgil 2014). In this context the author has also mentioned the changed perspective of the doing business in the context of the globalization. The paper deals with the area regarding the enhancement of the value of the firm using the customer information and selling information . In order to search the answers to the addressed objective sin the paper the relationship between the corporate entrepreneurship, consumer oriented selling and organizational learning has been established (Javalgi, Hall and Cavusgil 2014). The literature review is done in this context in order to identify the gap and the significance of this research. It has been found from the review of literature in this paper that collecting valuable information from firm’s sales person is not enough for the expansion of the company and gaining extra competitive advantage in the market. In this context two terms named corporate entrepreneurship and absorptive capability have been discussed . The conceptual model has been recommended in order to use the knowledge of the sales persons in order to expand the business. It has been found out from the discussion that the firms are using the information in an effective way which supports the term entrepreneurship. However, it has been not clear that the firm with entrepreneurship intention is able to provide the consumer oriented services or not.
Differences in the arguments:
The evaluation of the two different papers has been done on the basis of the content of the papers. There are some of the difference between the arguments discussed in the paper. In the first paper the difference between the true entrepreneurship and corporate entrepreneurship. In this context the main essence of the paper is that the term entrepreneurship is not relevant and properly signifies its knowledge gathering and the vision for the expansion of the business. The difference between the true entrepreneurship and corporate entrepreneurship has been discussed on the basis of the various parameters. In this context the author has denied the term “entrepreneurship” in the context of the development of the business. According to the paper it can be said that the growth of the company is dependent on the effective decision making and the vision of the leader.
On the other hand in the second paper the term “corporate entrepreneurship” has been accepted. This term has been defined as the factor on which the selling of the products of the company along with getting the competitive advantage in the market during the globalization is dependent. The paper shows the relationship between the corporate entrepreneurship and its effect on the increase of the selling of the organization along with that gathering information from the sales person . It has been concluded by the paper that the gathering of the important information regarding the selling from the sales person are not enough for providing the consumer oriented services.
Importance of Corporate Entrepreneurship in New Product Development
The main difference between the two papers evaluated in this discussion is that the first paper denies the use of the term entrepreneurship for the development of the business and the expansion of the start-ups. On the other hand the second paper uses the term corporate entrepreneurship and describes its importance for the expansion of the business in the competitive environment and providing consumer oriented services.
Some of the recommendations can be made from the evaluation of the two articles. In the first articles it describes the difference between the true entrepreneurship and corporate entrepreneurship. This difference has been done on the basis of certain factors. The conclusion drawn in the first paper states that the term entrepreneurship has no relevance in the expansion of the business . However, the true businessman or the leader should have the right vision to lead the employees and develop the business and the startups. In the second paper the corporate entrepreneurship is said to be responsible for the expansion of the business and the providing consumer oriented services.
The evaluation of the two papers describes that the future vision for the development of the business is important for the growth of the business. It is recommended that the leaders and the developer of the business should have the quality to understand the dynamic market situation in the era of the globalization . In this context the gathering of the information from the sales person is important for providing consumer oriented services. Apart from that in order to expand the business and gather knowledge for the managers and entrepreneurship need to adopt the practices those will be helpful to gain the success in highly competitive market. There are many unexplored areas regarding the customer oriented services and the corporate entrepreneurship. In this case the managers can explore those areas . This will eventually increase the growth of the business and will provide the competitive advantage to the companies and the organizations. Apart from that from the evaluation of the two papers it can be said that proper communication between the hierarchy of the different system is important for the managing the business. Apart from that providing the consumer oriented services it is important t gather the information from the sales person.
Conclusion
Both paper deals with the term entrepreneurship. From the first paper it can be understood that there are certain differences between the corporate entrepreneurship and true entrepreneurship. However, irrespective to the difference it can be stated that the true leaders of the business needs to have the vision for the future. In this context the second paper describes the importance of the application of the corporate entrepreneurship for gaining the competitive advantage in the dynamic market situation. It can be concluded from the evaluation of the two papas that flexibility in the thinking and the implementation of the process regarding the ideas are important for the development of the business. The vision of the leaders should corporate with the objectives and the aims of the companies. Apart from that the gathering of the important information is necessary as it will help the organizations to know about the demand of the consumers and will provide the consumer oriented services. In order to bring he flexibility in the operations of the daily business it is important for the organization to maintain the proper flow of the communication between the hierarchy of the organization. Maintaining all these things will help a manager or entrepreneurship to develop the business along with maintaining all the objectives of the company.
References
Javalgi, R.G., Hall, K.D. and Cavusgil, S.T., 2014. Corporate entrepreneurship, customer-oriented selling, absorptive capacity, and international sales performance in the international B2B setting: Conceptual framework and research propositions. International Business Review, 23(6), pp.1193-1202.
Harvard Business Review. (2018). Why There’s No Such Thing as a Corporate Entrepreneur. [online] Available at: https://hbr.org/2018/02/why-innovators-in-big-companies-dont-count-as-entrepreneurs [Accessed 27 Oct. 2018]
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