Qualitative Research
The primary question that will be answered through this research question is indicated below:
- How do the driving factors such as strategic advantages, consumer psychology, price and supplier advantages impacts introduction of kosher products in Supamart IGA Lindfield?
The secondary questions those will be answered through the data collection process from a Jewish Consumer and store manager are explained under:
- Is Kosher important for Supamart IGA Lindfield consumers?
- Is kosher products price important for consumers?
- What are consumer expectations from the new kosher product ranges to be offered by IGT Supamarket?
- How will religious or non-religious belief persuade purchase decision of kosher products?
- In terms of food quality is kosher food better and considering what aspects it is thought so?
- Is there any specific reason or motivation to purchase kosher foods from IGT Supamarket?
- How store manager feel that introduction of new kosher product ranges will serve as strategic advantage?
- What advantages do store manager expect to attain from supply of kosher product ranges?
- How the kosher certification can be considered as vital strategic advantage for the organization?
- What is store manager’s viewpoint regarding consumer psychology regarding religious requirements at the time of purchasing products?
- How does the supermarket intend to promote the new kosher product ranges among the target consumers?
- How will store manager ensure the sustainability of the supply sources of kosher products in attaining certification?
|
Qualitative Research |
Quantitative Research |
|
· Qualitative research is focused on verbal narrative such as analysis of spoken or verbal data · In qualitative research there do certain non-representative cases those are employed as a sample in developing an initial understand (Das Nair and Dube 2017). · Qualitative research is an inquiry method that develops an understanding on social sciences and human behavior in realizing the insights offered by people. · Holistic research · Subjective · Exploratory · Focused on discovering and exploring ideas employed within the ongoing processes (Lewis, 2015) · Considers conducting non-structured interviews such as in-depth interviews and group discussions · Develop an initial understanding through research · Explained through words, pictures and objects |
· Quantitative research is focused on using logical or statistical observations in attaining relevant conclusion · Quantitative research is in which a considerable number of representative cases are considered in recommending a final action course (Mackey and Gass 2015) · Quantitative research is a method that is employed in attaining numerical data long with hard facts through using logical, statistical and mathematical process · Particularistic research · Objective · Conclusive · To analyze the cause and impact relationship between the variables · Using structured techniques like questionnaires and surveys along with observations (Taylor, Bogdan and DeVault, 2015) · This research always recommends a final action course · Findings are explained through analysis of numerical data and through graphs |
Supamart IGA Lindfield operates a new retail business among the Australian consumers and is focused on offering superior quality, healthy and safe food offerings. For this reason, there is increased competition among Australian retail companies dominating the supermarket such as Woolworths and Coles (Comite and Oliva 2016). In addition, the research will also have significance in carrying out qualitative research in better analysis of effective implication of kosher certificate within Australian market so that the target consumers are attracted towards purchasing products based on such certification (Alvesson and Sköldberg, 2017). Qualitative research process will be carried out in investigating the strategic advantages those can be attained through introducing kosher products in Supamarket IGA Lindfield. This is for the reason that it will facilitate in carrying out in-depth research through employing a range of techniques that facilitates in analyzing the perceptions of store managers and consumers regarding introduction of kosher products. Moreover, qualitative research is considered to be significant in this investigation as it can be an open-ended approach which can be implemented and changed while conduction of the research that improves the quality of insights and data generated (Alvesson and Sköldberg, 2017).
The qualitative data will be reliable an valid as the secondary data that will be gathered from credible websites of kosher products in supermarket of IGA Lindfield. Moreover, it will also be ensured that the data gathered will be from the recently updated sources that will make sure of the correctness of the information gathered on kosher products in supermarket of IGA Lindfield (Rahim, Muhammad and Hassan 2017). The researcher will maintain data reliability and validity through gathering data from peer reviewed articles on kosher products in supermarket of IGA Lindfield. Moreover, the reliability and validity of the data gathered from the interview is ensured as the reasechers will develop questions aligned with the variables and objectives set in the research. This will facilitate the researcher in attaining highly significant human insights from consumer and the store manager regarding their perception on kosher products, kosher certificates and consumer psychology concerning religious requirements (Rahim, Muhammad and Hassan 2017).
Sampling in the research of strategic advantage of introducing kosher products in Supermarket IGA Lindfield will be conducted in a manner that can facilitate the targeted respondents of the study to get selected from a large population. Simple random sampling is used in selecting the sample size for the reason that it offers equal chances for the respondents to get selected for the interview process (McCusker and Gunaydin 2015). This sampling process is selected for it can facilitate the reasechers in selecting the most important source of interview data for blending relevant information that is aligned with research aim and objectives. For this research qualitative or secondary data relevant to the completion of this research will be gathered through employing simple random sampling.
Quantitative Research
The sample size that is selected in investigating the successful introduction of Kosher products within Supermarket IGA Lindfield will include on store manager and one general Jewish consumer of the retail supermarket of Australia. This sample size is selected for the reason that these target respondents will facilitate in attaining most constructive viewpoints and reliable data on their expectations and demands regarding kosher products within the supermarket company (McCusker and Gunaydin 2015). Moreover, selecting this sample is relevant in gathering detailed data from interviewing each respondent over a considerable time.
The secondary data will be gathered from general Jewish customer and IGA Store manager. In attaining reliable qualitative data through secondary research method use, interview data collection technique will be used by the researcher (Rahim, Muhammad and Hassan 2017). This data collection process is considered to be significant in this research for the reason that sampling is selected to be small in this qualitative study through developing interviewing along with the focus groups in order to develop strategies and developing new concepts. Moreover, qualitative interviewing will facilitate in conducting interviews through carrying out in-depth exploration on the respondent’s feelings, thoughts, understandings along with captions on the social beliefs of using kosher products and attaining certificates on same (Alvesson and Sköldberg, 2017).
In gathering relevant viewpoints from the target respondents regarding introduction of kosher products in Supamarket IGA Lindfied, two sets of questions will be developed in which first set which will have 6 questions for general Jewish customer and second set of 6 questions for IGA Store manager. Most of these interview questions will also include pro-points in order to attain in-depth viewpoint of these respondents regarding the kosher products offered by this supermarket along with the competitive advantages that the retail supermarket is intended to attain (Wiek and Lang 2016). Each interview session will be conducted for around 15 minutes in order to collect detailed data based on the specified research variables.
The variables those to be analyzed through developing a questionnaire re explained under:
- Increased kosher product ranges within business
- Supply of kosher product ranges
- Vital characteristics of kosher certificates
- Kosher certification as vital strategic advantage for Supamart IGA Lindfield
- Consumer psychology regarding religious requirements at the time of purchasing products
Despite attaining numerous vital implications certain limitations have also been observed in the current research.
- As the interview based data is gathered from the employees and consumers of Supamart IGA Lindfield, the reliability of the data can be major obstacle between research objectives and research findings attainment (Lever and Fischer 2018). This is for the reason that such respondents might have the tendency to provide positive image of the company and not disclosing its major issues.
- Another limitation might be regarding secondary data manipulation to some extent that can impact the quality of research findings (Schlegelmilch 2016).
Conclusion
With increased globalization, there is an intense competition among all industries and it is difficult for organizations to follow proper ethical and business conducts in operating business successfully. Considering same, kosher requirements will be analyzed along with analyzing the consumer behavior along with religious value relevance in association with Supamart IGA Lindfield. Focused on same, the expected outcomes of research is to explain the role of religion as a driving factor in order to influence consumers along with ensuring advantage for retail business organizations to effectively establish market capitalization. The qualitative data will be reliable a valid as the secondary data that will be gathered from credible websites of kosher products in supermarket of IGA Lindfield. Moreover, it will also be ensured that the data gathered will be from the recently updated sources that will make sure of the correctness of the information gathered on kosher products in supermarket of IGA Lindfield.
References
Adler, J.H., 2016. Compelled Commercial Speech and the Consumer Right to Know. Ariz. L. Rev., 58, p.421.
Alvesson, M. and Sköldberg, K., 2017. Reflexive methodology: New vistas for qualitative research. Sage.
Comite, U. and Oliva, N., 2016. Business ethics and social balance: Empirical evidence. Journal of Contemporary Economic and Business Issues, 3(1), pp.61-77.
Das Nair, R. and Dube, S., 2017. Growth and strategies of large, lead firms-Supermarkets.
Lever, J. and Fischer, J., 2018. Religion, regulation, consumption: Globalising kosher and halal markets. Oxford University Press.
Lewis, S., 2015. Qualitative inquiry and research design: Choosing among five approaches. Health promotion practice, 16(4), pp.473-475.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design. Routledge.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed methods and choice based on the research. Perfusion, 30(7), pp.537-542.
Rahim, F.H.A., Muhammad, N.A.B. and Hassan, F.H., 2017. Halal And Kosher Marketing Strategie. Journal of Islamic Management Studies, 1(1), pp.104-116.
Schlegelmilch, B.B., 2016. Global Branding and Communication. In Global Marketing Strategy (pp. 153-176). Springer, Cham.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A guidebook and resource. John Wiley & Sons.
Wiek, A. and Lang, D.J., 2016. Transformational sustainability research methodology. In Sustainability Science (pp. 31-41). Springer, Dordrecht.
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
