Situation Analysis
Question:
Discuss the concept of managing consumer markets.
This particular assignment is based upon the Managing Consumer Markets concept. In addition, the purpose of this assignment is to briefly enhance various aspects of Café Mondial that is related to the consumer markets. It is necessary to mention that, the situation analysis is briefly discussed in this particular assignment for understanding the concurrent situation of the coffee shop that is established in Brisbane, Australia.
On the other hand, reflection related to the blog posting that is already done before, is also mentioned in this assignment for realizing the existing situation of Café Mondial for gaining the knowledge on managing consumer markets concept. Apart from that, the major data sources, as well as the recommendation, are also included in this particular assignment for emphasizing the ways that are able to minimize the risk factors of this particular organization for providing better services to their consumers.
2.1 Description of “Café Mondial”.
Café Mondial is situated in Brisbane, Australia. It is one of the famous coffee shops in the city Brisbane. They have total eight pages of menu list of their products. On the other hand, the employees of this particular coffee shop are also highly responsible for their service responsibilities as well as they are always trying to satisfy their customers with their enhanced services (Fèvre et al. 2014).
Nevertheless, this particular coffee shop is unable to provide better services to their consumers while they have the full shop of customers. The products are highly hygienic as well tasty as per the feedback of their customers; however, while maximum numbers of ordered booked from the customers end they have got confusion for enlisting the respective menu to the respective customers. It is necessary to mention that, at the holidays, Café Mondial is running out of space for providing the seats to their customers.
Discussing the marketing environment, the environmental as well as the cultural factor are the major influences for sustaining the business of Café Mondial. The cultural aspects, as well as the environmental aspects of Brisbane, are briefly discussed below for understanding the marketing environment of Café Mondial.
Cultural aspect: The cultural aspect of entire Australia is tending to the spending relaxation time with the cups of coffee along with chatting as well as conversations along with friends or colleagues (Dorfman & Cather, 2012). Therefore, the coffee shop is a preferable place for them to spending a quality time of their life. This situation of the Brisbane is the major aspect that is able to enhance the business of the coffee shop organizations.
Environmental Aspect: The environment of the Brisbane needs the sip of coffee because the weather of entire Brisbane remains cold most of the time. Therefore, the Café Mondial is taking this environmental situation as the advantage for selling the coffee related products along with other beverages as well as fast food products.
The major targeted market of Café Mondial is the corporate persons as well as the family members who are frequent for going to the coffee shops for any business related discussions as well as to spending happy times with their family members. Therefore, targeting this type of consumers are seems benefits for enhancing their business organization (Mullins, Walker & Boyd Jr, 2012).
Reflection and Knowledge Acquisition
On the other hand, Café Mondial is adapting the Undifferentiated Mass marketing strategy that ensures that all type of consumers are the secondary target consumers as they are selling all type of healthy as well as beverages related products. However, the primary customers are the above mentioned targeted customers because they are frequently going to the coffee shops for their either business deals or else to spend time with their family members (Cova, Kozinets & Shankar, 2012).
The perceptual map is mentioned below, which is able to help for realizing the quality of product vs. price of the competitive organizations that are from the same domain where the organizational style of Café Mondial is lying.
Figure 1: Perceptual Map
(Source: As created by Author)
From the above perceptual map is figured out that between the coffee and beverages shops of Brisbane there is a competition among the coffee shop organizations according to the quality as well as price.
As per the observation, I realized that, Café Mondial is not highly efficient with their speed of services as well as various food products are offered by them that are hygienic as well as healthy for health. However, launching new food products is not a frequent process; as they are maintaining their shops with the existing food products that are popular among the citizens of Brisbane. It is necessary to mention that, I realized that, Café Mondial is highly serious for recruiting the employees for satisfying their customers. I also realized that the employees are splendid to communicate with the customers with a gentle as well as polite manner.
4.1 Product or Services
The products of the Café Mondial are popular within the citizens of Brisbane. On the other hand, Café Mondial is always concentrating on the provided services that are able to satisfy the customers. It is necessary to mention that, Café Mondial also serving meal food products by attracting their consumers with proper attracted colorful banners or posters for promoting their menu lists. In addition, Café Mondial is always careful with the hygienic as well as healthy aspects for producing their better quality of food as well as beverages products.
The employee and the staffs of Café Mondial are highly responsible with their designated job roles as well as responsibilities. It is necessary to mention that, all of the employees of Café Mondial are always ready to welcome their customer for entering the shop as well as provide their menu card for selecting their food or beverages products. On the other hand, while the entire shop fills with the consumers, the employees are always taking the updates related to the additional needs of their customers frequently for ensuring them that they are in good hands.
As per the view of physical evidence, Café Mondial can be found through Zomato, which is a popular internet website that always helps for finding the better quality of food junctions. Additionally, as per the written blog, the practical investigation is done that reveals that Café Mondial is highly maintaining their organizational aspects for satisfying their consumers. It is necessary to mention that, whatever the situation is, the staffs of this particular coffee shop always greet their customers as well as they always maintain their attitudes as well as services for satisfying the customers.
Data Sources and Recommendations
It is necessary to mention that, all of the food as well as beverages products are made with the shop of Café Mondial along with the experienced cooks as well as chiefs. On the other hand, Café Mondial is always seeking to maintain good related with the organizations who are supplying good qualities of raw materials that are the highly significant necessity for their shops. Apart from that, the cooks, as well as chiefs, are maintaining the hygienic as well as healthy aspects for providing better as well as fresh food products to their customers.
Medium pricing, as well as Market Penetration Pricing strategy, is the significant pricing standard for maintaining the customers properly for providing a better quality of food products in the market of Brisbane. The major reason for selecting the medium range of pricing is highly helpful for attracting those customers who are frequently going to the coffee shops as revealed by Hadjikakou et al. (2014).
Since, Café Mondial is placed in the Brisbane city. Henceforth, there is a huge opportunity for enhancing as well as expanding their business along with the proper quality of food products.
As per the investigation that is revealed in the blog, Café Mondial is promoting their products with attracted as well as colorful banners and posters outside their shop as well as they are registered with Zomato, which is an internet website helps to find better restaurant in all over the globe.
As per the evidence is written in the blog, Café Mondial is highly serious with their organizational aspects that are related to maintaining the sociological aspects with their healthy as well as fresh food products. On the other hand, Café Mondial is selling their better quality of food products to the customers with a reasonable price for satisfying them as well as attracting more customers for expanding their business. However, no evidence is found that is related to the environmental aspects that are maintaining by Café Mondial.
5. Conclusion
As a conclusion, it can be said that, the customer satisfaction is a highly significant need that is able to enhance as well as expand the entire business of any business organization. In this particular assignment, Café Mondial is maintaining their business ethics along with better quality of food products as well as the well-experienced employees that are helpful for their sustainable business development of Café Mondial.
As recommendations, it can be said that,
- Café Mondial has to concentrate on the customer capacity space for providing the better quality of services.
- Café Mondial has to concentrate for influencing the environmental aspects of Brisbane.
- Promoting about the products with the help of various social media networks.
Reference List
Cova, B., Kozinets, R., & Shankar, A. (2012). Consumer tribes. Routledge.
Dorfman, M. S., & Cather, D. (2012). Introduction to risk management and insurance. Pearson Higher Ed.
Fèvre, S., Waltner-Toews, D., Jing, F., Kittayapong, P., Adisasmito, W., Tung, D. X., … & Nguyen-Viet, H. (2014). Création d’un manuel pédagogique comme action collaborative de promotion de l’écosanté en Asie du Sud-Est.VertigO-la revue électronique en sciences de l’environnement, (Hors-série 19).
Hadjikakou, M., Chenoweth, J., Miller, G., Druckman, A. & Li, G., (2014). Rethinking the economic contribution of tourism case study from a Mediterranean Island. Journal of Travel Research, 53(5), pp.610-624.
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