Brand Personification through Spokespeople
A good leader ischaracterized by the demonstration of the various qualities like the appreciative nature towards the concerned employees, the confidence in the employees and their ownself, the feeling of compassiontowards the employees who have been working for him. The good leader is observed to be fair, diligent, courageous, flexible, honest, responsive and honest towards the employees of theorganization.Telus Corporation is a national telecommunications industry based in Canada that deals in various services and products pertaining to the telecommunications(Telus.com, 2018). The following report deals with thevarious challenges faced by the CEO of TelusCorporationand the ways in which the CEO might deal with them. The report further deals with the evaluation of the level of the CEO based on the givenarticle.DiscussionBroader ScopeThe CEO of Telus Corporation might face challenges based on the factors related to the broader scope. The CEO of an organization would need to manage himself during the activities pertaining tothe various external responsibilities that are relevant to the concerned company. The CEO of the organization is advised to keep a track of the matters pertaining to the industry groups, the regulators and other such matters(Porter, Nohria, & Khurana, 2010, January). The CEO is also advised to hold effective communications towards the various stakeholders of the concerned company and thus convey the appropriate strategic statement of the company to them.Reporting to a Board of DirectorsThe CEO is also responsible for reporting to the board of the directors of the concerned company. The CEO is also responsible for meeting the expectations of the various expectations of the board of the directors of the concerned company.
The CEO is responsible for the management of the board of directors of the concerned business organization.The CEO is advised to maintain a “no surprises” policy of communication with the board of directorsand must maintain the transparency with the board of directors. This helps the board of directors to be aware of the various risks and the implications of the strategic decisions that are implemented within the concerned organization.Limits of PowerThe CEO of Telus Corporation might face various issues pertaining to the segmentation of the variety of the tasks and the operations that need to be maintained by the employees of the organization. The issues might arise due to the non-cooperationof the staff of the company with the concerned CEO. The CEO might address the concerned issue by sorting out the responsibilities and the job descriptions of the various employees who have been working within the concern. The CEO of the organization might address the issues of the non-cooperation of the staff by bringing about a change in the leadership style.Obtaining the Right InformationThe CEO must maintain the effective communication within the organization in order to address the issues related to the communication gap that exists within the organization.TheCEO must display the qualities of agood leader in order to address the issues that pertain to the communication gap(Leavy, 2013). The information that is delivered by the CEO of the organization must maintain the credibility of the concerned communication. The communication from the end of the CEO must display the honesty in them. This helps in the maintenance of the credibility in the communication that exists within the organization.
Impact of CEO Characteristics on Sustainable Development
VisibilityThe CEO might face the issues that pertain to the identificationof the proper issueswithin the organization by implementing the two-way communication within the concerned organization. The effective communication within the organization helps in increasing the amount of visibility within the organization. The two-waycommunication among the employees of the concern helps as well as encourages the employees to providethe effective feedback to the leaders of the organization(Zerfass, Ver?i?, & Wiesenberg, 2016).The two-way communication among the employees help them to share ideas that might help them to come up with the various ideas that might prove to be beneficial for the companyin the future.Personify the CompanyThe CEO of Telus Corporationmight face certain issues that pertain to the personification of the company. The CEO might resort to theeffective communication within the company in order to help the employees in forming anunderstanding of the activities that might help in the formation of the better brand image of the concerned company(Fleck, Michel, & Zeitoun, 2014).The CEO might also arrange for the creation of a platform within the company that might help them to put forth the grievances and the concerns that the clients of the concern might be raising.Time HorizonThe CEO might face issues regarding the management of the time by the employees who have been working within the organization. The CEO is responsible for the management of the various issues that might arise due to the timeline within which the concerned tasks need to be completed(Katila & Eriksson, 2013).The CEO might help in the management of these issues by allocating the concerned task to a whole group of people and thereby helping in the completion of the task within the assigned deadline.
Expectations of ChangeThe CEO of the concerned organization, Telus Corporation might have to deal with the issues raisedbythe employees who intend to bring in changes in the organization. The CEO of the organization might deal with the issues by demonstratingrespect for all the employees of the organization irrespective of the posts that they hold within the organization. The CEO might need to look into the root of the issues that might have triggeredthe rise of the demand of the change by the concerned employees of the concern(Maxwell, 2018).
The CEO might need to gain access to the full potential of the team in order to extract the intended outcome from the concerned employees.UnpredictabilityThe CEO might address the issues pertaining to the unpredictability of the conditions at the organization by implementing the measures that are needed for the maintenance of the transparency within the given organization. the CEOmight take the help of some advisor who might help the CEO to identify the areas wherein the staff might need the assistance(Peni, 2014). The CEO should encourage the employees of the concern to put forth the issues thatmight have been bothering them. This might help the CEO to form an open platform wherein the problems faced by the concerned employees heard and solved.Severe Limits of TimeThe CEO of the Telus Corporation might need to address the issues that pertain to the severe limits of the time that is assigned for the completion of the concerned task at hand. The CEO might attempt a solution of this issue by dividing the tasks among many employees and by promoting the completion of the activity through the display of the team effortwithin the concerned department of the organization in discussion, Telus Corporation(Huang, 2013). This step taken by the CEO would promote the internal bonding among the employees, a much-needed aspect for the progress in the organizational performance.
Gendered Positioning of Female and Male CEOs
The evaluation of the CEOThe CEO of Telus Corporation, Darren Entwistle,is observed to have depicted the qualities of a good CEO. The CEO had always abided by the fact that the company is not run by him. The CEO has always maintained a healthy balance between the internal and the external operations of the company. The CEO has always demonstrated the understanding that is required in order to help the concerned organization to function properlyand keep all the employees of the concern motivated(Porter, Lorsch, & Nohria, Seven surprises for new CEOs., 2004). The CEO might have taken the required external; help in order to form an understanding of the issues that were present amongthe employees of the concern.ConclusionThus, from the above discussion, it might be concluded that the CEO of Telus Corporation, Darren Entwistle, had depicted the various qualities that need to be depicted by the CEO ofa successful organization. The leadership styles that are depicted by the CEO tend to depict him as a good leader who is capable of leading the organization to achieve the success that it has been aiming for. The evaluation of the CEO based on the given article depicts him to be a successful leader for the concerned organization.
Fleck, N., Michel, G., & Zeitoun, V. (2014). Brand personification through the use of spokespeople: An exploratory study of ordinary employees, CEOs, and celebrities featured in advertising. Psychology & Marketing, 31(1), 84-92.
Huang, S. K. (2013). The impact of CEO characteristics on corporate sustainable development. Corporate Social Responsibility and Environmental Management, 4(20), 234-244.
Katila, S., & Eriksson, P. (2013). He is a Firm, Strong?Minded and Empowering Leader, but is She? Gendered Positioning of Female and Male CEOs. Gender, Work & Organization, 1(20), 71-84.
Leavy, B. (2013). Effectiveness at the top–what makes the difference and why? Strategy &Leadership, 41(3), 11-19.
Maxwell, J. C. (2018). Developing the Leader Within You 2.0. HarperCollins Leadership.
Peni, E. (2014). CEO and Chairperson characteristics and firm performance. Journal of Management & Governance, 18(1), 185-205.
Porter, M. E., Lorsch, J. W., & Nohria, N. (2004). Seven surprises for new CEOs. Harvard Business Review, 82(10), 62-75.
Porter, M. E., Nohria, N., & Khurana, R. (2010, January). What Is Leadership?. In Handbookof Leadership Theory and Practice: An HBS Centennial Colloquium on Advancing Leadership. Harvard Business Review Press. Telus.com. (2018, March 16). Telus.com. Retrieved from Telus.com: https://www.telus.com/en/about/LEADERSHIP 9
Zerfass, A., Ver?i?, D., & Wiesenberg, M. (2016). Managing CEO communication and positioning: A cross-national study among corporate communication leaders. Journal of communication management, 1(20), 37-55.
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