Issues Faced by the Synergy of Unilever and Inmarko
The issues that are faced by the synergy of Unilever and Inmarko is based on the change in the organizational structure for maintaining the productivity of the businesses. The introduction of the new model in the organizational processes has affected the functioning of the workforce. The organizations faced diversified issues while implementing the change in the processes due to unclear information of the restructuring. Communication with the internal stakeholders is an important step that is required to be undertaken by the organization in order to implement the successful remodeling of the organizational structure (Changellenge.com, 2018). However, in this case, the organizations are affected as the proper communication channels were not maintained. On the other hand, the organizations faced different resistances from the employees while undertaking the change in the systems as the remodeling might bring in the risk of losing their employment.
The restructuring of the processes of the business has affected the proper functioning of the business organizations while operating in the international markets. Resistances from the employees affected the productivity of the organizations largely. Competence assessment is again an issue that is faced by the organization while implementing the synergy and the remodeling of the HR processes as the employees might face situations where the job posts are blocked and there are no scopes of expansion of the careers. It affected the morale of the employees while performing as per the objectives of the business. The change in the processes affects the retention rate of the talent in the organizational processes, which affects the knowledge management perspectives of the business.
The business environment that is faced by the organization Unilever is based on its wide expansion in more than 170 countries with around 160 million purchases of units all around the world. The sustainable green strategy that is being utilized by the organization has helped in the wide acceptance of the business in the international markets (Unilever Russia, 2018). On the other hand, the diversity in the product offerings of the organization and the after sale services has helped the business in maintaining steady customer relationships while operating in the global markets (Changellenge.com, 2018). The organization assures the customers of the quality of the product that is delivered by the same. The organization followed a matrix structure, which comprises of the Human Resources, Finance, IT, Legal, and PR departments. It has helped the organization in maintaining the efficacy of the processes of the business while operating as per the needs of the customers.
Business Environment of Unilever and Inmarko
Inmarko became the absolute leader of the Russian ice- cream market based on the high amount of production and sales volume. The growth of the organization was based on the long term objectives of the organizational sustainability. On the other hand, the enhanced customer relationship that was maintained by the organization was evident through the loyalty and trust that it created in the mentality of the customers. The organizational structure is enhanced through the induction of different ethical values and innovations in the processes. It has helped the organizations in maintaining the efficacy of the functions of the business while adhering to the requirements of the wide range of customer preferences (Unilever Russia, 2018).
The key principles of the organizational design are facilitated as per the environmental situation of the business while operating in the international markets. The synergy that was undertaken by Unilever and Inmarko must be supported with an efficient organizational design. The organizational design helps in enhancing the processes that are planned by the organizations. On the other hand, the design helps in maintaining the efficacy of the workforce and thereby enhances the chances of increasing the productivity of the businesses. The new design will be emphasizing on the enhancement of the productivity of the businesses while operating in the international markets (Unilever Russia, 2018).
The delivery and logistics manager will be undertaking steps to maintain the efficacy of the supply chain and thereby ensure the availability of the products in the retail stores of the organization. The enumeration of the role of the operations manager will be helping the organization in maintaining the efficacy of the functions that are planned by the business. The overall management of the operations and monitoring over the quality of the products and services of the organization will be helping the same in retaining the loyalty of the customers.
The sales department will be undertaking steps to persuade the customers to make a buy of their products. On the other hand, the customer assistance team under the sales department will be helping the organization in maintaining the loyalty of the customers through quality assurance. The customer support department will be helping the PR (Public Relations) department aware of the different issues that are faced by the customers and thereby make the higher management aware of the same for bringing forth changes. The HR (Human Resource) department of the organization will be helping the organization in recruiting talents in order to enhance the functioning of the same while working as per the objectives of the same. The new organizational design will be helping the organization in maintaining the efficacy of the processes as per the objectives. The different departments that are interlinked with one another will be helping the organization in maintaining the coordination among the internal departments, which will be resulting to the success factors of the business.
The organizational lifecycle is based on the effectiveness of the functions that are undertaken by the business in order to maintain the sustainability of the same. The environmental impacts on the organizational design and the sustainability of the organizations are interlinked as the design of the business helps in maintaining the efficacy of the workforce. The suitable design of the organization and the manner in which it correlates to the global organizational design helps in identifying the different aspects of the change in the systems of the businesses. The different challenges that are faced by the organizations through the implementation of the change in the design will be based on the resistances that are offered by the workforce. The cultural values and the design of the organization are interlinked as the mission and vision of the organization and the sustainability objectives of the same helps in the creation of the process design. The identification of the different issues in the environment of the organization and the manner in which it affects the functioning of the business helps the organization in understanding the needs of remodeling the design of the businesses. Therefore, it might be stated that the design of the organization and the processes that are undertaken by the same helps in enumerating the sustainability options while operating in the global markets.
References
Changellenge.com (2018). Case study Unilever Towards a new organization. [online] Changellenge.com. Available at: https://www.changellenge.com/ [Accessed 28 Aug. 2018].
Unilever Russia (2018). Unilever Russia. [online] ??????. Available at: https://www.unilever.ru/ [Accessed 28 Aug. 2018].
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