Evaluation of the Canvas Model
Discuss about the Contingency Theory of Organizational Change.
The sustainability of the organizations is based on generation of the idea and the innovation in the processes that are undertaken by the business. The key elements of the change in the systems and the functioning of the business are based on the identification of the urgency faced by the organizations. The innovations that are undertaken by the organizations are based on the ideas for the change that helps businesses in maintaining a competitive advantage in the markets. The consumer goods industry has developed drastically in the last four years based on the identification of the needs of the customers in the market. The identification of the various needs of the consumers has helped the industry in bringing in modification in the systems of the industry. The different strategies that are undertaken by the industry are based on the modifications in the products that are presented by the industry in the market (Sarooghi, Libaers & Burkemper, 2015). However, the idea of bringing into existence the eco-friendly slim water bottles helped the organization to grow based on the needs of the customers and the environment where they undertake their functions.
The purpose of undertaking the discussion is to understand the variable aspects of the ideas and the generation of the same to suit the purpose of the sustenance of the businesses in the international markets. The innovation that is undertaken by the organization is facilitated through the generation of the constructive ideas by brainstorming and other devices. The ideas help in bringing forth changes in the systems of the organization in the market.
The enumeration of the business idea has helped in bringing forth changes in the systems of the business in the market. On the other hand, the identification of the needs of the organization to make its progress is based on the utilization of the biodegradable plastic contents that would not be affecting the atmosphere adversely. The sustainability of the business is dependent on the convenience of the customers because of the slim fit of the bottle, which helps in addressing the needs of the customers bin the market (Deichmann & Stam, 2015). The business idea will be helping the organizations in the industry to bring in modifications in the product as per the needs of the customers in the market. The industry is looking forward to expand its business in the US markets. The company has started taking steps to identify the preferences of the customers in the US and thereby bring in modifications in the design and the product quality. It will be helping the industry to bring in changes in the performance of the business in the international markets.
Sustainable Approach
The evaluation of the canvas model has helped in the development of the idea in the business to bring in modifications in the systems and the products that are prepared by the same. The canvas also has helped in the generation of the idea through an assessment of the needs of the customers in the business (Lozano, 2014). It has helped in identifying the different aspects of the change in the structure and the performance of the businesses in the industry.
The identification of the key activities has helped in identifying the key actions that are undertaken by the businesses to bring in changes in the systems of the business. The key activities and the value proposition helps in identifying the product offerings of the business, which is related to the demand of the consumers in the market. The growing demand of the customers of the business is based on the proficiency of the business to cope up with the competencies in the market. The value that is proposed by the business is based on the manufacturing of the bottles with the utilization of non-toxic plastic material. The industry has resisted to the usage of the BPA through the identification of the health related issues that are faced by the customers of the business. Therefore, the industry has resorted to the usage of the biodegradable plastic material that is aimed at the convenient usage by the customers and thereby fulfilling the demands of the same in the market. The different aspect of the change that is undertaken by the organization is based on the functioning of the business, which is based on the utilization of the plastic that is user friendly.
The utilization of the business canvas model has helped in identifying the different manner in which the organization is focused in maintaining the customer relationships in the industry (Christian et al., 2012). The personalization of the bottle structure and the quality of the bottles that are prepared by the industry has helped the same in maintaining a steady relationship with the customers of the business in the competitive markets (Cameron & Green, 2015). The aspects of the change in the systems of the businesses are based on the identification of the needs of the customers in the business. The identification of the customer segments of the business has helped in understanding the needs of the customers as per the culture and the profession of the customers. The enumeration of the customer segments of the business has helped in bringing in significant amount of change in the performance of the businesses in the industry.
Utilization of Environment-Friendly Technology
The channels through which the products are to be distributed in the market are one of the most important factors that are addressed through the enumeration of the business model canvas. It has helped the business in the industry to formulate strategies for improvements (Garcia & Gluesing, 2013). The different medias through which the organizations in the industry can undertake promotions for reaching out their product in the market is facilitated through the understanding of the target customers and their location in the international markets. The canvas model also helps the organization in identifying the different aspects of the resources that are required by the same for undertaking their business in the market (Benn, Edwards & Williams, 2014). The identification of the chief resources of the organization helps in maintaining the varied levels of the understanding of the resource capabilities to bring in changes in the market.
The cost structure and the revenue stream of the business helps in identifying the costs that are required to be incurred by the business and the streams through which the revenue of the organization is boosted (Battilana & Casciaro, 2012). It helps in identifying the different levels of the change that is undertaken by the organizations in the industry to cope up with the needs of the customers in the market.
The sustainable approach of the industry is evident through the changes in the systems and the product offerings of the organizations in the industry through the identification of the needs of the customers in the business. The key elements of the sustainable approach of the businesses are based on the utilization of the environment friendly technology for the creation of the bottles (Anderson, 2016). On the other hand, the plastic that is used by the organization as a raw material for manufacturing the pet bottles affects the sustainable approach of the businesses in the market.
The sustainable approach of the organization is based on understanding the needs of the organization to bring in changes in the systems. From the evaluation of the business idea, it can be said that the utilization of the consumer friendly material in the bottles and the manner in which the bottles are made customer friendly relating to the wide range of utilization will be helping the industry to expand the scopes of business in the international markets. The different elements of the change in the organizational structure and the performance of the same is facilitated through the functioning of the organization as per the needs of the customers in the market. The major aspects of the change in the processes are facilitated through the generation of the business idea and the manner in which the idea will be helping the organizations to bring in changes in the product offerings. As I visited the workshop, I came across various processes that are undertaken by the organization to eliminate the harmful elements of the plastics. It has helped in enhancing the functioning of the businesses in the market.
Conclusion
Therefore, from the above analysis it can be stated that the identification of the elements of the business canvas model helps the businesses in undertaking constructive steps to bring in changes in the product offerings through the identification of the needs of the customers in the market. The major aspects of the change in the systems of the business is based on the smooth functioning of the different factors that helps in bringing forth changes in the systems of the business in the market. On the other hand, the idea that is generated by the consumer goods industry relating to the production of plastic pet bottles has helped the same in bringing forth improvements in the product offerings through personalization of the products based on the color and the shape. It will be helping the business in the industry to bring in changes in the situation of the business in the market.
References
Anderson, D. L. (2016). Organization development: The process of leading organizational change. Sage Publications.
Battilana, J., & Casciaro, T. (2012). Change agents, networks, and institutions: A contingency theory of organizational change. Academy of Management Journal, 55(2), 381-398.
Benn, S., Edwards, M., & Williams, T. (2014). Organizational change for corporate sustainability. Routledge.
Cameron, E., & Green, M. (2015). Making sense of change management: A complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers.
Christian, J. L., Daly, S. R., Yilmaz, S., Seifert, C., & Gonzalez, R. (2012). Design heuristics support two modes of idea generation: Initiating ideas and transitioning among concepts.
Deichmann, D., & Stam, D. (2015). Leveraging transformational and transactional leadership to cultivate the generation of organization-focused ideas. The Leadership Quarterly, 26(2), 204-219.
Garcia, D., & Gluesing, J. C. (2013). Qualitative research methods in international organizational change research. Journal of Organizational Change Management, 26(2), 423-444.
Lozano, R. (2014). Creativity and organizational learning as means to foster sustainability. Sustainable development, 22(3), 205-216.
Sarooghi, H., Libaers, D., & Burkemper, A. (2015). Examining the relationship between creativity and innovation: A meta-analysis of organizational, cultural, and environmental factors. Journal of business venturing, 30(5), 714-731.
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