Privacy
Discuss about the IT Infrastructure Management PG for AstraZeneca and IBM.
AstraZeneca signed a $1.4 billion contract for seven years global strategic outsourcing agreement with IBM. This agreement contains SLA of 90 clauses and 32 schedules that governs the provision of IT infrastructures in 60 countries. However, AstraZeneca broke the agreement due to unable to grow with new technologies in the market. The company should not sign such a long-term contract with any company as the market is always changing. The network commercial and supply chain operations have been decreasing in the market for the company. The outcome based specification have been one of the major reason for exit from the agreement. The business of the AstraZeneca was changing fast and the contract was restrict them for a change.
- IBM should not offer such a seven year long global strategic outsourcing agreement with AstraZeneca. IBM does not have any implicit in the exit of the agreement. Therefore, IBM was facing the loss of money in his case. The use of the contract management has been done in the case. The maintenance of contract management policy was not done by IBM. Therefore, there was no penalty in the exit of the agreement.
- Long-term outsourcing contracts are very difficult to change in the middle of the term. The change in the market demand have been changing the operations of the company in the market. Therefore, companies used to make deals for first two years and analyses the market trend. Therefore, companies used to make huge investments in these two years. The next years is related to the profit margins of the investment done in the last two years. This helps in maintaining the profit if the company in all the years in the long-term contract.
- Both the companies including AstraZeneca and IBM have made same mistake of signing a long-term contract f 1.4 billion dollars. The objective of the companies have been meoenyining the profit in their respective businesses. However bit the companies have missed out the constraints included in the contract in case of exiting process. The technical problem involved in the contract were nit noticed by the companies before signing the contract for seven years.
- The service level agreement was a big failure as the constraints were not maintained properly in the initiation of the deal. The first constraint was huge IT outsourcing deal. The contract was for seven years that is on time a company ti change its operations in the market. Therefore, the company has been changing their strategy in this seven years. The deal has been confined with the specification that encourage the innovation within the vendors. Therefore, this SLA was doomed fail.
- In 2011, after the failure of the IT contract with IBM, the company look for new contracts with other vendors of the IT. AstraZeneca helps in maintaining the technical problems that were existing n the previous contract with IBM. This model replaced the previous mode that was used in the case of the IBM and various problems occur due to it. One of them is “fix first, pay later”. This specifically means that if type of problem occurs, the company and vendors can easily fix it by not asking about expenses. Hence, both the parties would be saved.
- AstraZeneca has been agreeing for faster payment of money in the case of the IT vendor. Any type of conflict in the contract might led to pay the compensation money to the guilty party. Therefore, the policy of maintaining the terms and condition in the contract have been helping fulfilling the terms and condition of the contracts.
Social media in recent times can be considered as one of the most advanced sector which helps an individual to connect to other people. This aspect is generally gained with the help of the internet. It can be stated here that the social media website is not only for the purpose of connecting to other people but it can be stated that it provides a basic platform of interaction. In most of the cases it can be noticed that people tend to achieve lots of benefit from the concept of the social media. Some of the famous website which are related to the aspect of are Facebook, twitter and many more.
The main focus point of the report is to take into consideration different aspects which are related to the aspect of the social media and how it would be impacting the life of the common people. The communication factor can be stated as another factor which is of primary focus of the report. The long term goals which are related to the social media is also taken into consideration
There are different types of privacy issue which are majorly faced within the concept of the social media. This is due to the factor that the customer’s personal data is stored in the concept of the most of the social media sites. These type of information if it goes into the hand of another person it would be a big loss and it would be affecting the user very much (Sunstein, 2018). The personal data in this context can be the name of the user, their phone number. In most of time it is seen that hackers indulge into the activity of getting the control of the data. The main aspect which is focused is to gain competitive advantage relating to the data of the user. Some of the people do not mind having their personal data in the concept of the social media due to the factor that they are well aware that their data would be very much secured and in a way it would not go into the hand of other person. Some of the other privacy aspects which are seen that the authentication which is included into the aspect of the communication. In most of the cases it may be seen that the level of interaction which is included may disturbed the personal life of the people. This can be one of the factors which can be stated for most of the user not involving into the aspect of the social media (Perrin, 2015). It can be seen for example in the concept of the Facebook that most of the people try to interact with another person so that try to interact with the people who they want and who they want to interact with.
Safety
There are different types of precautions which are related to the safety which is applied in the concept of the social media. For example it can be stated that in Facebook friend request can be stated as one of the barriers which is imposed between the permission of the conversation. People usually have to send a friend request in order to start the interaction with another person. In most of the cases it is seen that of the people do not know that person, he or she may reject the friend request and it would directly result in the stopping of the conversation. The safety aspect which si related to the access to the personal information like the profile picture is also under a check. The check is maintained in a way that the user can block any person or user who they do not want to share the information. The person who would be blocked would not be able to check the profile of that person. The safety of the person relating to the linkage with the payment in most of the sites involve high end security (Scott, 2015). It can be taken into consideration that in most of the cases in the contact of the payment many personal information of the user are involved if the information are not main tented or any type of attack is indulged into the aspect it can be considered one of the biggest aspect of the safety issue which is majorly seen in the concept of the social media.
In order to open any type of social media page one of the aspects which are taken into consideration is the consideration of the age of the user. The age can be one of the important factors which are related into the introduction of the person in the concept and the aspect of the social media. In most of the time it can be seen that the people usually ignore that aspect of the age and enjoy the overall service which is related in the concept of the social media. In most of the time the information which is provided into the social media may not be correct for some of the user who are underage. In order to achieve the aspect it should be taken that most of the social media would be playing a vital role in order to safeguard the system and would be indulging lots of framework which is indulged into the concept (Fuchs, 2017). Most of the people fake their identify who are basically the people who are underage, this type of concept can be considered be a unethical aspect due to the factor that most of the people always tend to get through the security check which is related to the authentication of the age sector. In recent times there were many events which are related to the aspect of the Woking of the people in the sector of the group. It can be noticed that people can also indulge into different types of criminal’s activity through the use of the social media. Facebook and other social media platform always want themselves secured from any types of criminal activity as a result of which they are imparting more security aspect into their working.
Age privacy
It can be stated here that the social media can be considered one of the most popular platform which is related to the aspect of the communication sector. It can directly bring two person on the same field of communication without any type of barrier attached into them. People can have different types of advantage in this concept by means of achieving a common standard of communication. People tend to take advantage of the concept and archive to communicate with their friend’s family and other members. In some of the areas it can be problem sue to the fact of that communication aspect is generated with the help of the internet facility (Stelzner, 2014). Internet can be considered one of the most vital players in this aspect due to the factor that the internet can be considered as one of only and primary requirement which is related to the to the establishment of the communication . The communication aspect in this concept can be stated to have no barriers indulged into the aspect. Communication can be one of the vital parts when two people stay at different locations. Social media helps to increase the reputation of a business which directly affects its engagement with customers. The impact of social media helps the business to make its online marleting strategies better. Social media also helps to generate more business with other organizations as well as individuals and helps the bsuienss to connect effectively with their customers (Allcott, H., & Gentzkow, 2017).
More and more businesses are using social median to conduct their online advertising. For example, Facebook launched its Facebook Ads platform in 2005 which allowed other organizations to plant their advertisements directly on the timeline page of Facebook. The impact of the feature on the businesses was so profound that the platform gained 9.5 billion dollars in revenue from the first quarter of 2017. This shows the important role that social media has over the success in business processes.
The social media is the growing platform for individuals and organizations. They are the ultimate end users who are utilizing the potential of social media. The social media has impacted the world in multiple ways and they are as follows.
Political impact- The impact of social media on political aspects are huge as political agendas are now influenced through social media platforms. The political campaigns has found place in social media more than in reality campaigns. The political news are more accessible on social media than any other websites,
Communication aspect
Societal impact- The impact of social media on society has influenced largely as people are taking part more actively on social media than any in real scenarios. This has killed the real participation from people in societal campaigns. The societal issues are encouraged and discussed more effectively on social media (Perrin, 2015).
Commercial impact- The commercial purposes has found place on social media due to the increased popularity of social media among people. The people are more focused to social media where they largely depend on social media reviews. The organizations are taking major interest in social media marketing due to its popularity and it has opened up opportunities for organizations to make growth in their revenue.
Work environment impact- The work environment in organizations are more depending on social media activities rather than physical interaction. The recruiters are keen on hiring employees through social media where there are details and activities of employees are given. The popular social media through which organizations here are LinkedIn (Ruths & Pfeffer, 2014).
Employee training impact- The social media has also increased its capabilities to provide learning and development of skills among people. The people are now looking social media as a powerful tool to provide learning and developing skills.
Personal relationships impact- The personal relationships of people are increasing and improving where people across the world are meeting and becoming friends to share their thoughts. The bond of friendships are making its way through social media.
There are various social media platforms for different purposes and they are used for various purposes by different people. The social media platforms are discussed as follows in terms of their working purposes and examples.
Platform for social networking- The connection of people across the world where they are able to directly contact. The examples of this type of platforms are Facebook, Google+ and LinkedIn (Boyd, 2014).
Platforms for microblogging- The creation, subscription and hash tagging of people and other people are allowed in this platform through sharing. The examples of this type of platforms are Twitter and Tumblr.
Platform for Blogging- The stories, opinions and articles are recorded on a particular website owned by other people and shared their. The examples of this type of platform is WordPress.
Platform for video sharing- The video sharing are done in this type of platforms either in public or private view. The examples of this type of platform is YouTube.
Platform for photo sharing- The photo sharing are done on this type of platform where people share their photos either in public or private view. The examples of this type of platforms are Instagram and Pinterest.
Platforms for crowdsourcing- The platforms where other people’s work are identified from contribution of work done by other people or groups of people. The example of this type of platform is Ushahidi
The social media is utilized for multiple purposes however, its full potential is not completely utilized. Thus there are opportunities of social media that it will increase in near future. The social media trends that are introduced and going to be implemented in future are given as follows.
Live streaming- The live streaming may have been introduced lately but it has gained momentum due to its advantages. The live streaming is the future of social media which is going to drive the reality of social media.
Augmented reality- The augmented reality has been the major interest of people and organizations due to its huge benefits. The Google Glass is the example that has been introduced but it failed however, it is still the major topic for every organization.
Open sources- The open sources are the concern for social media where people feel insecure to do activities on social media. The social media platforms are increasingly taking interest to mitigate this issues and increase security strategies (Tuten & Solomon, 2017).
Gamification- The game like features are very interesting as perceived by people and hence they want to experience these features in social media. Thus social media are moving towards game like interfaces to integrate in social media.
The impact of the social media have been discussed in the above section. The advantage of social media have been analyzed properly. However, with all the advantages of the social media, there are some risks involved in the social media. The use of the social media including Facebook have been causing various cybercrime on the internet. There are many hackers attacking in the social media for getting access to the personal details of users over the social media. The social media have been creating various fake news over its wall that have been creating havoc in the public. The use of different channels over the social media have been creating various extraordinary news that have been negatively affecting the public. There are various phishing scams over the social media that have been breaching data from the users. The privacy settings if the users over the social media have not been properly privatized, that have been targeted by the hackers (Hollebeek, Glynn & Brodie, 2014). Various fake tweets over the Twitter have been creating intolerance making public. Various fake pictures are being uploaded over the social media that has been spreading. Most of the young people are active in the social media that have been maintaining the crowd over internet. Therefore, the use of social media have been increasing the risks of data and information over the internet.
Conclusion
It can be concluded that the social media have helped in maintaining the importance all over the world. The use of social media have been helping in connecting with different types of people all over the world. However, there have been various risks involved in the social media. Various hackers have been targeting the social media for breaching data and information of the users. Another impact that social media has on businesses us customer relationship management. The platform gives an opportunity for the businesses to strengthen its bond with prospective customers.
References
Allcott, H., & Gentzkow, M. (2017). Social media and fake news in the 2016 election. Journal of Economic Perspectives, 31(2), 211-36.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.
Boyd, D. (2014). It’s complicated: The social lives of networked teens. Yale University Press.
Fuchs, C. (2017). Social media: A critical introduction. Sage.
Greenwood, S., Perrin, A., & Duggan, M. (2016). Social media update 2016. Pew Research Center, 11, 83.
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of interactive marketing, 28(2), 149-165.
Lupton, D. (2015). ‘Feeling better connected’: Academics’ use of social media.
Perrin, A. (2015). Social media usage. Pew research center.
Perrin, A. (2015). Social media usage: 2005-2015.
Ruths, D., & Pfeffer, J. (2014). Social media for large studies of behavior. Science, 346(6213), 1063-1064.
Scott, D. M. (2015). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.
Stelzner, M. (2014). 2014 Social Media Marketing Industry Report. Social media examiner, 1-52.
Sunstein, C. R. (2018). # Republic: Divided democracy in the age of social media. Princeton University Press.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
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