How Mobile Applications And Internet Technology Help Business Operations

Benefits of Mobility in Business Operations

Question:

Discuss about the Information security policy compliance.

1. Why are businesses becoming so dependent on mobile applications? Provide specific examples to support your answer.

The development of the technology had made it evitable for everyone to use Smartphone for day to day activities. A number of mobile applications had been developed that can help the functionality of the business for final development (Mahaffey et al. 2015). The implication of the mobile applications for business processes had helped in the following ways,

Mobility of operations: The use of mobile application for business processes had helped in forming the effective support for the implication of the mobility in operations. The implication of the mobile applications would make it possible for users to form the improved activities.

Integration of sales operation: The integration of the sales operation is helpful for easing the process of sales for the development of the effective and improved operations (Hoehle and Venkatesh 2015). The alignment of the operations had helped in increasing the performance of the sales operation for the business organization.

For example: The use of Amazon App as an online retail service had helped in forming the increase of the number of customers for the organization along with high rise of overall sales. Te various mobile application functions like Amazon prime, Amazon Visa, Amazon pay, and Amazon Web Services had increased the number of global customers of Amazon.

1. Apply Porter’s value chain model to Big W (www.bigw.com.au). What is Big W’s competitive strategy? Describe Big W’s business model. Briefly describe the tasks that Big W must accomplish for each primary value chain activity.

Application of Porter’s value chain model to Big W

The porter’s value chain model comprises of inbound logistics, operations, outbound logistics, marketing & sales, and services as the primary activities. The firm infrastructure, human resource management, technology development, and procurement are classified into support activities. The following diagram would show the Porter’s value chain analysis framework,

Figure 1: Porter’s Value Chain Analysis Framework

(Source: Porter and Heppelmann 2014, pp-85)

The application of the Porter’s value chain model for Big W is shown in the table below,

Competitive Strategy of Big W

The competitive strategy of Big W includes,

• Shopping via Afterpay
• Big W Low Price
• Woolworths Rewards Strategy
• $5 Delivery Option

1. Explain how the Internet works. Assume you are talking with someone who has no knowledge of information technology.

The Internet is the most important technology that has made all the operations very simplified and easy (Castells 2015). People are able to communicate and transfer information in huge bulk across the globe in seconds with the help of Internet. Internet works on binary data bundle concepts in which everything stored in data packets of binary (0, 1) is transferred wirelessly through server. The basic working of the internet requires hardware components like computer system, network card, modem, router, and switches. The server, transmission protocol, internet connection, cloud network, web server, and file server are the principles required for working of Internet (Steiner 2015).  The internet works as mentioned below,

Two types of network are used for Internet Communication, End user network and Website Host Network.

Data/Data Access Request is sent from the end user network with the help of computer devices using wired/wireless connection to the router/switch

The router/switch is connected to the modem and then the modem helps in connecting the public telephone network

The modem pool and ISP port server helps in transmitting the data packet to ISP server through router

Integration of Sales Operation for Business Organizations

The Website Host Server has a dedicated line for transferring the data packets into the web server for being received at the other end

1. Explain why master data management is so important in companies that have multiple data sources.

The master data management is implied for managing processes and operations within the organization and the deployment of the effective and improved practices for operation management (Spruit and Pietzka 2015). The master data management is very important for the companies as it provides the following benefits,

1. Assurance of compliance with regulations: The use of master data management for organizations using multiple data sources helps in assuring that the organization regulations have been maintained in the development of the effective operations.
2. Increment of the customer satisfaction: The use of master data management for organizations using multiple data sources helps in forming the operations as per the customer’s requirement which further ensures increment of the customer satisfaction.

iii. Reduction of the costs: The use of master data management for organizations using multiple data sources helps in reducing the overall costs of the data management for multiple resources. The organization can manage the data of various sources using master data management for the varied sources.

1. Growth and Scalability: The use of master data management for organizations using multiple data sources helps in increasing the operations and forming the growth and development of the organization.
2. Management of the risk: The use of master data management for organizations using multiple data sources helps in mitigating the probability of risk of data duplication, misuse, and redundancy.

1. Why should information security be of prime concern to management?

The information security is very essential for the management of the data integrity and deployment. The use of the effective and improved information security is implied for forming the successive and effective modification of the operations. The use of information security would help the organization for,

Financial Issues: The use of the information security would allow the implementation of the effective operations with the help of overcoming the financial loss due to the data misuse. The effective and improved information security would allow the formation of the data misuse (Safa, Von Solms and Furnell 2016). The use of the financial issues would allow the formation of the safety of the effective and improved operations.

Productivity Improvement: The use of information security would allow the retention of the effective and improved data management (Peltier 2016). The implication of the improved functional analysis had implied for the development of successive operations. The alignment of the operations of the organization is supported by the formation of the supplementary development of the operations.

1. Why are advertisers so interested in social networks?

The Social media provides a global platform for promoting the product on large scale and increasing the information access of the customers (Botting, Dipper and Hilari 2017). The benefits of using the social networks by the advertisers are,

1. Increased brand awareness: The use of the social media platform is helpful for increasing the brand awareness among the customers. It would help in forming effective deployment of the brand recognition among the people. People would be able to get to know about the products and services of the organization via the help of the effective and improved system access.
2. Inbound Traffic: The generation of the inbound traffic to the website is largely increased by the help of the social media promotion. The implication of the social media web promotion would allow the formation of the successive development model for the organization. The social media web promotion would help in increasing the number of visitors to the website. It would help in increasing the overall sales/service of the organization.

iii. Better Customer Satisfaction: The deployment of the better customer satisfaction would help in integrating the customer with the organization (Hudnut-Beumler, Po’e and Barkin 2016). The feedback and survey forms published on the social media would help the organization for getting prospects of the customers and their expectation from the organization.

1. Discuss the ways in which Wi-Fi is being used to support mobile computing and m-commerce. Describe the ways in which Wi-Fi is affecting the use of mobile phones for m-commerce.

Wi-Fi supporting mobile computing and m-commerce

The use of Wi-Fi technology has been increased with the growth of technology for forming the advancement in the operations of the organization. The implication of the Wi-Fi prospect would allow the formation of the support and development of the integrated activities for the M-commerce (Rahimi et al. 2014). The use of Wi-Fi in M-commerce would help,

Mean of Shopping: The provision of the Wi-Fi by the organization would assist them for shopping or information access. The customers would be able to get access to the information regarding the deployment of the effective communication with the customers.

Fetch Customer value: The use of the Wi-Fi would allow the organization for allowing the customers to get access to their network and surf using the company’s network connection (Nguyen, Chang and Yuan 2017). Many cafes, food joints, hospitals, malls, and other places have deployed Free Public Wi-Fi for providing the benefits to the customers.

Application of Porter’s Value Chain Model for Big W

Impact of Wi-Fi in M-commerce

The use of Wi-Fi technology has helped in increasing the prospects of M-commerce for the business organization (Rahimi et al. 2014). The impacts of deploying Wi-Fi access are,

1. Improving the online experience of the customers
2. Personalization of the services as per the customer’s requirement
3. Providing Entertainment to the customers with the help of free internet service

1. Investigate the role of the web in human resources management.

The web services have been largely used in all spheres of operations for business organizations and the human resource management is no exemption from it. The web services help the human resource management for assisting in many functions like recruitment, maintenance, planning, and development.

Web for online communication: The use of web services is helpful for forming online communication with the human resources/customers of the organization and the potential customers/applicants. The web services provide platform for searching huge number of aspiring candidates so that the company could gain human workforce for their operations (Brewster and Hegewisch 2017). The recruitment of the candidates is carried on by the use of the web services.

Web for information sharing: The sharing of required information to the human resources is done by the help of web platform. According to Brewster and Hegewisch (2017), the information sharing is also helped by the formation of the effective and improved communication medium.

1. How do customer relationship management systems help organisations achieve customer intimacy?

The use of the customer relationship management systems helps the organization for forming service satisfaction to its customers and it would help in integrating the customer with the organization (Nyadzayo and Khajehzadeh 2016). The feedback and survey forms published would help the organization for getting prospects of the customers and their expectation from the organization. The CRM helps in,

Targeted Customer management: The targeted customer management is the main motive of CRM development as it would allow the organization to target the potential long term clients of the organization.

Improved Communication Channel: The implication of the improved communication channel would allow the formation of the improved communication with the customers. The implication of the customer eccentric communication is helpful for listing the benefits to the customers.

Focus on Business: The use of CRM would help the business operations to stay focused on the primary objectives of customer satisfaction (Larsson and Viitaoja 2017). The implication of the effective management would allow the formation of the business development for customer retention.

1. Why is planning so important in supply chain management?

The planning plays a crucial role in deploying effective supply chain management for the company. The implication of the supply chain management would allow the formation of the effective management of the business operations (Jacobs, Chase and Lummus 2014). The planning would help in forming the linkage between the products, facility, supplier, and consumer. The implication of the planning would help in developing the effective supply of activities for listing the development operations. Planning is helpful for ensuring that the supply chain management is carried on.

References

BIG W. (2018). BIG W | Australia’s Lowest Prices Everyday. [online] Available at: https://www.bigw.com.au/ [Accessed 13 Feb. 2018].

Botting, N., Dipper, L. and Hilari, K., 2017. The effect of social media promotion on academic article uptake. Journal of the Association for Information Science and Technology, 68(3), pp.795-800.

Brewster, C. and Hegewisch, A. eds., 2017. Policy and practice in European human resource management: The Price Waterhouse Cranfield survey. Taylor & Francis.

Castells, M., 2015. Networks of outrage and hope: Social movements in the Internet age. John Wiley & Sons.

Haneem, F., Ali, R., Kama, N. and Basri, S., 2017, July. Resolving data duplication, inaccuracy and inconsistency issues using Master Data Management. In Research and Innovation in Information Systems (ICRIIS), 2017 International Conference on (pp. 1-6). IEEE.

Hoehle, H. and Venkatesh, V., 2015. Mobile Application Usability: Conceptualization and Instrument Development. Mis Quarterly, 39(2).

Hudnut-Beumler, J., Po’e, E. and Barkin, S., 2016. The use of social media for health promotion in Hispanic populations: a scoping systematic review. JMIR public health and surveillance, 2(2).

Jacobs, F.R., Chase, R.B. and Lummus, R.R., 2014. Operations and supply chain management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.

Larsson, A. and Viitaoja, Y., 2017. Building customer loyalty in digital banking: A study of bank staff’s perspectives on the challenges of digital CRM and loyalty. International Journal of Bank Marketing, 35(6), pp.858-877.

Mahaffey, K.P., Golombek, D., Richardson, D.L., Wyatt, T.M., Burgess, J.D. and Hering, J.G., Lookout Inc, 2015. System and method for adverse mobile application identification. U.S. Patent 8,984,628.

Nguyen, T.T.A., Chang, C.P. and Yuan, S.M., 2017. A Wi-Fi Union Mechanism for Internet Advertising Reciprocal Platform in Microenterprises. Sensors, 17(7), p.1617.

Nyadzayo, M.W. and Khajehzadeh, S., 2016. The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30, pp.262-270.

Peltier, T.R., 2016. Information Security Policies, Procedures, and Standards: guidelines for effective information security management. CRC Press.

Porter, M.E. and Heppelmann, J.E., 2014. How smart, connected products are transforming competition. Harvard Business Review, 92(11), pp.64-88.

Rahimi, M.R., Ren, J., Liu, C.H., Vasilakos, A.V. and Venkatasubramanian, N., 2014. Mobile cloud computing: A survey, state of art and future directions. Mobile Networks and Applications, 19(2), pp.133-143.

Safa, N.S., Von Solms, R. and Furnell, S., 2016. Information security policy compliance model in organizations. Computers & Security, 56, pp.70-82.

Spruit, M. and Pietzka, K., 2015. MD3M: The master data management maturity model. Computers in Human Behavior, 51, pp.1068-1076.

Steiner, P., 2015. MULTIPLE MEDIA–INTERNET (DRIVEN) WORKS. Interface Cultures: Artistic Aspects of Interaction, p.301.

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