Tokyo and Other Attractions of Japan
Question:
Discuss about the International Tourism System of Japan.
This particular news article has provided on how Japan’s attractive destination is attracting international visitors due to which the tourism industry is getting immensely benefited. As per the data given by United Nations World Tourism Organization (2013), around 1.035 billion arrivals have visited this country despite immense economic uncertainties. Tokyo being one of the most popular and recognizable tourism destinations of Japan, has grabbed the attention of large number of international visitors. The article has highlighted that Japan is still going through an economic depression in developing their tourism business. As per last year scenario, large numbers of visitors have visited various places of Japan among which Tokyo is the most prominent. The article shows that Japan’s inbound tourism primarily hampered due to cultural barrier.
Edgell (2016) stated that inhabitants of Japan are very much biased on their own heritage and culture. As a result, people belonging to various cultural backgrounds and attitudes face immense difficulties in communicating with the regional people of Japan. As a result, the tourism industry is not facing a serious growth in comparison to the development process of other industries. However, in this kind of situation, it has been observed that international visitors primarily focus on visiting European countries rather than visiting Japan. However, after identifying the tourism destination and cultural issue the government has taken an initiative in improving the tourism policies based on which the international visitors can feel comfortable in visiting the attractive destinations of Japan. As a result, in the last year the industry has faced a radical growth after dragging the attention of large number of visitors in Japan. The business experts have faced immense economic growth for rendering sustainable development.
Tokyo Metropolitan government has highlighted that the number of international tourists have been increased from 12,012.7 to 563,085 from 2014 to 2015. It leaves a large economic impact on the overall business growth of tourism industry. People can Experience the magic of Studio Ghibli during an enchanting tour to the Ghibli Museum and Edo-Tokyo Open Air Architecture Museum. In addition, Meiji Shrine, Asakua Temple is one of the most attractive destinations for tourists. As per the opinion of Jamal and Camargo (2014), after an improvement on the business strategy in tourism industry, the entire country has rendered immense economic growth.
Numerous regional business enterprises have developed their business wings after drawing the attention of international customers. After the emergence of tourism growth outside business experts have entered in the market of Japan. As a result, the scope for domestic business growth has been reduced immensely. As emphasized by Tyrväinen et al. (2014), after the entrance of outside business brands Tokyo metropolitan brand has rendered a significant economic growth. As a result, the tourism business industry has easily drawn a significant role in the international market. Global customers are very much aware of the tourism destination of Japan, especially in Tokyo. The article has depicted an in-depth overview about the impact of the tourism industry on the overall economic growth of Japan.
2020 Summer Olympics and Its Impact
This particular article has provided deep insight about the opportunity for Japan to attract international customers for flourishing their inbound tourism industry. Japan’s successful bid in hosting 2020 summer Olympic in Tokyo will attract innumerable international customers to Japan. The Olympic is one of the most recognizable international games where large numbers of international players stretch their hands for active participation. In order to participate as well as watch Olympic Games people from abroad would have to visit this place. As a result, the tourism industry would automatically flourish. The article has depicted that in order to expand the business in multinational countries business experts have to change their business strategies and policies.
Torres-Delgado and Palomeque (2014) stated that implementing international marketing strategies and policies is very significant for attracting global customers. As per regional cultural backgrounds, Japan tends to follow their own culture. Tourism operators are not very flexible in communicating with the international visitors effectively. In this kind of situation, visitors have to face immense facilities in getting in-depth overview about the tourist spots. This kinds of miscommunication has made a serious barrier in rendering an economic growth of Japan. Tourism operators should have proper flexibility in multilingual attributes. As a result, the customers would not have to face any kind of challenges in receiving the services from tourism operators. Implementing cross-cultural strategy within business process would attract the global customers in being attracted towards the tourist destinations of Tokyo.
This primary article has provided on how 2020 Olympic Games would leave a major positive impact in grabbing the attention of international customers. Edgell (2016) opined that people belonging to various geographical backgrounds and attitudes are not very aware of the tourism destinations of Japan, due to their limited promotional activities and regional cultural backgrounds. Therefore, people from various geographical backgrounds do not get proper knowledge and overview about tourist spots of Tokyo. This very specific article has highlighted that 2020 Olympic game is one of the most effective pathways for drawing the attention of customers from different geographical boundaries. In order to render sustainable growth, Japan tourism experts would have to focus on transportation system more effectively, so that people from multinational countries do not have to face challenges in visiting the places of Tokyo. In addition, tourism marketing executives would have to focus to increase their promotional budget to draw the attention of international customers. The business experts can use social media as their most effective promotional tools with the help of which marketing executives would directly communicate with the target customers. Social media promotion is effective enough in drawing the attention of customers from different geographical backgrounds and attitudes. In addition, social media is effective enough with the help of which customers can get an in-depth overview about tourist attractions of Tokyo. In addition, customers can easily communicate with the service providers with the help of effective promotional activities. Therefore, the author in this very specific article has suggested that tourism industry of Japan should increase their promotional method for communicating with the international customers more effectively.
Improving Tourism Policies and Marketing Strategies
This very specific article has given a clear overview that Tokyo as a tourist destination is successful enough in rendering immense economic growth. The metropolitan government of Tokyo does not plan effectively in enhancing their sustainability in tourism. Various tourists’ spots have already drawn the attention of international customers. The primary reason due to which Japan tourism industry is not getting an effective growth is lethargy. People from different geographical backgrounds have to face immense challenges about the tourism destinations of Japan due to their less promotional activities.
In addition, as per regional cultural backgrounds of Japan, the country tends to follow their own culture. Tourism operators are not very flexible in communicating with the international visitors effectively (Jamal and Camargo, 2014). In this kind of situation, visitors have to face immense difficulties in getting in-depth overview about the tourist spots. In order to expand their entire business wings in the international market, Japan should use their legacy and scenic beauty. Target customers should know proper information about the tourist destinations. As a result, both the customers and the service providers would get equal benefits and facilities. The author in this specific article has promoted legacy of Japan. As per the point of view of this specific scholar the business experts should make an effective plan and policies based on which people from different geographical backgrounds and attitudes do not have to face serious challenges in availing the tourism spots of Japan.
The article has focused to give in-depth overview about the importance of marketing and promotion for grabbing the attention of international customers. The author has stated in this occasion that cultural barrier is a serious issue that is hampering the attention of international customers. Due to language barrier, the visitors do not get proper guidance from the tourism operators while availing the places. As a result, both the customers and the service providers are getting affected. The tourism industry is unable to render an effective economic growth. The author in this article has stated that government should implement National Tourism Policy in order to attract the international customers. This particular regulation implies that country should not be biased about regional culture and heritage.
In quest of rendering a development on tourism sector the country should focus on implementing multiculturalism within business industry (Torres-Delgado and Palomeque, 2014). Service providers should receive an effective training and development session in rendering multilingual flexibility at the workplace. As a result, customers would not have to face challenges in communicating with the service providers. The business industries belonging to the various tourism destinations of Japan should be promoted by using new media tools. Social media campaigning is highly necessary in drawing the attention of international customers. The author in this article has opined that the tourism industry is not facing a serious growth in comparison to the development process of other industry. However, in this kind of situation, it has been observed that international visitors primarily focus on visiting other tourist destination rather than visiting to Japan. In order to overcome this particular barrier promotion and marketing is highly important for attracting visitors from different countries.
References:
Andonian, A., Kuwabara, T., Yamakawa, N. and Ishida, R., (2016). The future of Japan’s tourism: path for sustainable growth towards 2020. McKinsey Japan and Travel, Transport and Logistics Practice, October, available at: www. mckinsey. com/global-locations/asia/japan/en (accessed May 8, 2017).
Charlesworth, S., (2017). Cultural Tourism in Japan: A Critical Analysis of Tourists Perceptions of Marketing and Promotional Material for Japanese Cultural Tourism
Dennis C. McCornac and Rong Zhang, T. (2018). Japan’s International Tourism Challenge. [online] The Diplomat. Available at: https://thediplomat.com/2014/10/japans-international-tourism-challenge/ [Accessed 14 Apr. 2018].
Edgell Sr, D.L., (2016). Managing sustainable tourism: A legacy for the future. Routledge.
Jamal, T. and Camargo, B.A., (2014). Sustainable tourism, justice and an ethic of care: Toward the just destination. Journal of Sustainable Tourism, 22(1), pp.11-30.
japantimes.co.jp., (2018). Tourism in Japan and the world | The Japan Times. [online] Available at: https://www.japantimes.co.jp/opinion/2013/03/04/editorials/tourism-in-japan-and-the-world/#.WtHxuC5ubIU [Accessed 14 Apr. 2018].
Torres-Delgado, A. and Palomeque, F.L., (2014). Measuring sustainable tourism at the municipal level. Annals of Tourism Research, 49, pp.122-137.
travelvoice.jp., (2018). Travel Voice – Japanese Travel Trade News [Official]. (2018). Economic impact on Tokyo by tourism is estimated at 12 trillion JPY in 2014. [online] Available at: https://www.travelvoice.jp/english/economic-impact-on-tokyo-by-tourism-is-estimated-at-12-trillion-jpy-in-2014/ [Accessed 14 Apr. 2018].
Tyrväinen, L., Uusitalo, M., Silvennoinen, H. and Hasu, E., (2014). Towards sustainable growth in nature-based tourism destinations: Clients’ views of land use options in Finnish Lapland. Landscape and Urban Planning, 122, pp.1-15.
Williams, D., 2017. Tokyo (2020): a legacy or lethargy for tourism?, West Metropolitan International University. 25(6), pp.51-66.
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