Analysis Clinic In Melbourne Suburb: Services, Goals, And Opportunities

Mission Statement

Discuss about the Analysis Clinic in Suburb of Melbourne.

The new clinic will be involved in providing a number of services to patients of all ages, gender and races. The main activities at the clinic will include primary care, testing for pregnancy and sexually transmitted diseases, acute care, immunization services, laboratory testing, distribution of medication monitoring for high blood pressure and Diabetic patients and acute care. Others services will be introduced in the course of time if need be (Healthgrid & Jacq,2007).

The form of business ownership chosen for the new clinic will be a partnership between two people. The reason for preferring partnership over other forma of business ownership is because it will facilitate sharing and exchange of ideas on how success can be achieved for the clinic due to the fact that the two partners have a wide variety of knowledge and skills which when combined can come up with one of the best clinics in Melbourne. It will also be possible to raise more money for the venture than going it alone (Lee, 2011).

• A partnership results to the combination of complementary skills of the partners which can be good for the business.
• It will provide moral support and will also felicitate brainstorming.
• A partnership is also relatively easy to establish.
• The amount of paperwork of partnership needed to be filed with the local, state and federal entities is considerably low.

The clinics mission will be to provide excellent healthcare by prioritizing its patients.

To provide quality healthcare to all clients, meeting Melbourne’s Suburb health needs and create a model of healthcare that will continue to thrive amid rapid changes being experienced in the health care sector.

The clinic will be guided by the following core values

• Excellence
• Accountability
• Empathy
• Respect
• Equity
• Humanity

The Clinic will have a number of goals and objectives

To deal with health issues affecting the people living in Melbourne suburbs in order to better quality of life for suburb residents

Encouraging early prevention and treatment of diseases among the suburbs residents in order to counter the spread and impact of diseases on people

To provide Quality, accessible, 24 hours medical care in order to meet medical care needs of the target population.

To provide patient education and counseling in order to increase disease awareness and how such diseases can be prevented their prevention.

The proposed venture will belong to the Health care industry, an industry which has seen the number of players increase to counter the increasing demand. Health care services in Melbourne are provided by both government and private Industries. The clinic will provide rehabilitation and training among other services identified previously. The clinic will provide products such as mobility aids, Oxygen, Wound care, Mastectomy Products, Compression garments, medical books etc (Palmer & Short,2010).

Goals and Objectives

The Clinic will have a number of strengths that will be make its entry into the market significance. First its two partners will bring on board various skills which will give the clinic an upper hand over its competitors. The clinic will also provide quality products and services which is one of the components lacking in the existing services and products by competitors. The clinic will also provide affordable products and services as well as home care services (Willis, Reynolds & Keleher,2009).

The main weakness of the clinic is that it is a new venture that has no industry experience unlike its competitors.

There are a number of opportunities for the new venture. They include the growing awareness on the need to seek health care services.The general growth in the population, Government support in the health care sector and increasing demand for quality health care products and services.

The main threats that the clinic will be faced with is the treat of competitors. It two main competitors will be After Hours Gp clinic, medical at home clinic. The clinic will also be

Faced with the threat of the increasing diversification in the health care needs of the population. Reynolds & Keleher,2009).

The Clinic will provide a wide range of products to its clients including Oxygen, Wound care, mobility aids, Mastectomy Products, Compression garments, medical books among others that will be determined in the course of time.

The new Clinic will be located in Melbourne Suburbs specifically in Carlton. According to 2016 statistics the city of Melbourne is the second most populated city in Australia with a total population of about 4.6 Million people. This therefore means that new clinic will have a large number of potential clients. The business will be located in a very strategic area which will ensure that it is accessible to a large number of potential customers.

The Company will economize on its promotion due to its small capital base. Among the strategies that will be used will include free medical camps, social media, use of local newspapers and road shows.

The clinic will offer products and services at very low and affordable and competitive prices while at the same time ensuring that the quality of the products offered remains high. The low pricing strategy will enable the clinic to attract more customers thus it be able to build a strong (Willis, Reynolds & Keleher,2009).

The clinic will be run by two clinic heads who will be appointed by the two partners on the basis of merit. They will be responsible for the overall operation of the clinic. The clinic will also have two nurses and two physicians who will be responsible for the attending to the clients. The pricing will be determined by the prevailing prices in the market, where the clinics prices will be slightly lower. The clinic will also operate for 24 hours and its location will be in Carlton because of its proximity and high population.

The finances for starting the business will be raised through owner’s contribution and a five year bank loan. The finances will be used for both capital investment and acquiring other important asset for the clinic.

Reference List

Finch, B. (2013). How to write a business plan. London, Kogan Page Limited. https://www.123library.org/book_details/?id=99109.

Healthgrid 2007, & Jacq, N. (2007). From genes to personalized healthcare: grid solutions for the life sciences : proceedings of HealthGrid 2007. Amsterdam, IOS Press.

Lee, J. (2011). The right-brain business plan: a creative, visual map for success. Novato, Calif, New World Library.

Palmer, G. R., & Short, S. D. (2010). Health care & public policy: an Australian analysis. South Melbourne, Macmillan Education Australia. https://www.worldcat.org/oclc/248782383

Pinson, L. (2008). Anatomy of a business plan: a step-by-step guide to building the business and securing your company’s future. Tustin, CA, Out of Your Mind & into the Marketplace. https://www.worldcat.org/oclc/181139031

Tiffany, P., & Peterson, S. (2005). Business plans for dummies. Hoboken, NJ, Wiley Pub. https://public.eblib.com/choice/publicfullrecord.aspx?p=4031310.

Willis, E., Reynolds, L. E., & Keleher, H. (2009). Understanding the Australian health care system. Chatswood, N.S.W., Churchill Livingstone/Elsevier. https://site.ebrary.com/id/10509826.

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