Task 1
The report emphasizes on the HRM issues of the Nestle Company. In the second phase of the report, analysis will be made of the internal and external environment which considers the strategic aims of the company and also it focuses on managing the people in the workplace. In the next part, the emphasis will be given on the HRM practices in which right HRM policies and procedures will be taken into consideration. In the last phase of the report, recommendations will be made which will help to attract and retain the global talent so that the company can maintain its performance. In this the new approaches related to managing the human resource of the workplace will be considered.
It can be stated that Nestle consider various HRM practices that helps to manage the overall activities of the company. The practices considered by Nestle are many and with these practices there are many issues which take place in the workplace:
In Nestle, it can be seen that the recruitment takes place by considering internal selection, campus trainees and also lateral hires. In the process of recruitment the company collects the application of the interested candidates and then proper analysis of the CV and background is made according to the role profile. Then contact is made with the recruitment team in which they inform the candidate. Then in the pre interview round the focus is given on written tests and also group activities. Then in the interview round, the interview is made with the human resource team by phone or through face to face interview (Li, 2015).
In the selection process, the offer letter is given to the candidate for joining the company. It can be seen that in this the issue can take place related to appointing right candidate at right job. Also, the knowledge of activities is one of the issues that can take place in the workplace. It is necessary to resolve these issues so that company can assign the right activity to the right candidate and also it will boost the overall operation of the company (Nestle, 2016 B).
It can be stated that training and development is also the process on which Nestle company focus. It is one of the effective concepts which help to maintain the overall competitive advantage. Through this, it can be easy to enhance the knowledge and skills of the employees. Training helps to enhance the overall efficiency of the employees in the workplace. Also, the development of the skills takes place which has impacted the overall activities of the company (Allal-Chérif and Bidan, 2017).
In this the issue related to the time consumption can take place and also it is also related with the overall expense of the company. It can be seen that the problem related to high expense take place which is necessary to be controlled. It also impacts the strategic aim of the company in the competitive market. This issue should be reduced so that it can be simple for the employees to give their best towards the overall activities of the company in the competitive market. In 2017, the company has the main objective related to offering courses in international training center and also through e learning which is offered to employees (Nestle, 2018 C).
Task 2
The strength related to the company is good image in the international market. It can be stated that the strength which is possessed by the company is related with the image. The company has good image on the international platform which has also enhanced the market share. It can be seen that due to this company attained the competitive advantage and also achieved success in the market. Also, the company has the aim to achieve large market share which is only done with the help of proper management of the people and HRM. Due to efficient employees, the company is able to manage the entire activities which have also impacted the overall growth in the competitive market. So, the strength of the company is related with goodwill and also the large number of the employees in the company (Nestle, 2018 C).
(Source: Nestle, 2018 B).
One of the weaknesses which are possessed by the company is related with various brands under the same group. So, it creates difficulty for the company to manage the individual brands and also it enhances the overall conflicts of the company. In reference to the company there are many legal and consumer problems that exist in the market. The controversies are also related with the company which impacted the overall image of the company in the competitive market. One of the controversies is related with baby formula boycott which has directly impacted the overall brand image of the company. So, it is necessary to reduce this weakness as it also impacts the overall performance of the employees in the competitive market. It is necessary to manage the overall activities of the management so that it can be easy to achieve positive outcome in a proper manner (Ramesh, 2018).
The threat faced by the company is related with change in technology. The change in technology is one of the major threats which affect the overall growth of the company. It also impacts the overall process of the company. It can be noted that one of the major threat faced by Nestle Company is related to high competition level. In the market, there are many companies who are offering same products in the competitive market and this has impacted the overall profits. So, through this it can be stated that the company has to face difficulty in enhancing the market share in the competitive market. It is important for the company to focus on training the employees as it can impact the productivity level. If the productivity level decreases then it can be difficult to maintain the overall efficiency of the employees in the workplace and also the growth will not be achieved (Pai, 2018).
The company has the opportunity to reach to the customers and it is also important to expand its operations so that goals can be attained. Nestle can also consider the operations by considering the proper distribution channel. Through proper distribution channel it can be simple to achieve objectives and also it will help to enhance the operations in the competitive market. The opportunity can be grabbed if there is proper workforce who emphasizes on the overall operations. So, the company should also consider the benefit that can enhance the investments in the startups and it can also help to fulfill the demand of the customers and will focus on increasing the sales.
Task 3
It can be analyzed that the company is managing the activities in a diversified community and there are various changes in the overall policies and procedures. There are also many products which are offered to the company but due to various rules and regulations it is not offered in many countries. The company has also shown the stability in countries’ economies like China and India. Nestle has to consider various political changes in the developing countries as it can help in managing the activities in an effective manner. Also, the overall operations of the company are also impacted by the risk that takes place due to instability in the government policies. The overall rules and regulations also impact the strategic aim of the company which directly affects the overall management of the people in the competitive market (Nestle, 2018).
It can be stated that the company has also focused on a network of research and development at the time of introducing the products and services in the market. Due to the changes in the economic policies of the countries, the company has to suffer from the issues related to supplying of the products to the customers. It has been analyzed that customers are also impacted due to the change in the inflation and also with the economic growth. Also, it is important to promote the economic worth of the farmers by focusing on increasing the overall customer satisfaction of the customers.
(Source: Nestle , 2018 B).
It can be analyzed that the overall operations of the company are influenced by the thoughts and beliefs of the customers. The activities of the company are affected because of the lifestyle and culture which is not followed by the company. In the present scenario, people focus on maintaining their health and they are focusing on consuming the quality products. So, to maintain the quality of the products the company focus on producing the products and services locally and also it has helped to maintain the overall quality in the competitive market (Rezaeegiglo et al., 2014).
Technology is also one of the factors which is necessary to be considered. With the help of latest technologies it has been seen that the company is emphasizing on maintaining the overall database by taking into consideration the latest technologies. Social media has also reduced the gap between the customers and company which has given positive affect on the overall activities of the company. Nestle take into consideration the latest technology so that it can be simple to maintain the overall standards on the global platform (Mount and Martinez, 2014).
The company has to face the issue related to labor laws in which the emphasis is given on minimum wages that are set by considering the provision of laws. It can be evaluated that organization has to focus on considering the laws as the overall assets of the company. The company has to consider the foreign trade regulations so that products can be offered to the other countries. In this law, food and beverages are offered to the customers on the international and domestic level which emphasizes on the rules and regulations of the transportation products. It is important for the company to emphasize on the global regulations so that on the international platform the changes can be made. It can be stated that there are various countries which focus on making changes in the operations so that it can be easy to deliver the products to the customers by considering the overall framework of rules and regulations (Galalae and George, 2017).
Task 4
In the present scenario, it is important to clean the environment. So, the company also considers the rules and regulations so that it can be easy to produce healthy food by focusing on the overall operations which are environment friendly. It is important to maintain the environment so that it can be easy for the company to maintain their goodwill in the competitive market. It can be stated that in this HRM activities plays an important role in managing the overall activities of the company and also it positively impacts the overall operations of the company (Wilburn and Wilburn, 2015).
(Source: Nestle, 2018 B).
There are various elements of HRM practice. There are various practices of HRM that can impact the routine activities of the company in the competitive market. One of the HRM practice is related to organizational culture which is considered as one of the important factors that can help to maintain the overall activities of the company. If the culture of the organization is not good or positive then it is not possible to achieve positive outcome from the activities which are completed by the employees (Leary and Baumeister, 2017).
In reference to the Nestle company, it can be seen that it has the main aim to maintain the positive culture in the competitive market. The company maintains positive culture and due to this the positive impact can be seen on the entire activities. The level of competition is so high that it is necessary for the top management to emphasize on maintaining the culture. In Nestle, the employees are free to share their views and opinions with the top management and this is considered as one of the positive factors through which the company can attain growth and success. Through positive organizational culture it can be analyzed that employees feel motivated and happy which can help in attaining the overall success in the competitive market (Huhtala et al., 2015).
So, it is necessary for the company to fulfill the need of the employees and this can be done when focus is given on the Maslow hierarchy of needs which can help to motivate the employees and also focus on creating positive culture in the competitive market. In Maslow hierarchy of needs there are five stages. The first one is related with physiological needs in which it is important to focus on the basic needs so that it can be easy to achieve growth in the market. The next is related to safety need in which the employees should feel secure in relation to their job as through this they will be able to give their best towards the organizational goals and objectives. Belonginess and love needs is the one in which the relation of the employees should be made so that positive outcome can be attained. Esteem needs are also the one in which the emphasis is given on the prestige and feeling of accomplishment. The last is self-actualization need which focuses on the attaining the overall potential and this can impact the overall activities of the company in the competitive market (Fallatah and Syed, 2018). (Ramesh, 2018).
Task 5
It has been analyzed that it is necessary to maintain the reward system of the employees so that they can give their best towards the activities. The company has the reward system in which the employees earn more incentives when they perform best. So, it can be stated that these are one of the important and best practice which is considered by the company as it can help in managing the overall goals and objectives of the company. In this it is necessary for the top management to make the policies and procedures so that rewards can be earned by the employees. Through this HRM practice it can be easy for the company to manage the talent in the competitive market as it helps in enhancing the skills of the employees in the workplace (Nestle, 2018 A).
It can be stated that traditional approach towards human resource management emphasizes on maintaining the policies, procedures and contracts which focuses on the employee performance and also on attaining the goals of the employees. So, in this reference it can be seen that salaried model of human resource management traditional approach can also be applicable for the white-collar jobs who have the rigid terms of employment and are also stated for the job description. Also, in this concept it defines the work structure in relation to the overall responsibilities which are given by the management (Lepper and Greene, 2015).
This is also one of the important HR practice in which it is necessary for the top management to focus on maintaining the employee relations. It can be analyzed that in Nestle the employees have proper relations which helps in maximizing the overall level of productivity in the workplace. The relation of the employee is important to be maintained as it can help in attaining growth. In this, the emphasis is also given on monitoring and supervising the employees by considering the rules and policies of the company in a proper manner. So, the HR traditional approach should be considered as through this it can be simple to attain growth in the market.
So, by analyzing it has been recommended for the company human resource activities are considered as one of the best practices that can help to attain success in the competitive market. To attract and retain the global talent it is necessary to emphasize on maintaining the cultural differences so that employees can feel comfortable and happy at the time of doing the activities of the company. Also, one of the best approaches that should be considered by the company is related to motivation. The company should focus on retaining the employees by giving motivation. Motivation in the workplace can only be done when they offer proper rewards to the employees. At the time of performance appraisal, the employees should be appraised by seeing the performance so that positive outcome can be attained in the competitive market. The next method is also related with the feedback process. The employees should be set free to share their views and opinions and this process can help the employees in attracting and retaining the talent in the workplace for long time.
The leaders of the company should emphasize on baby boomers and Z generation. If they have proper record then it can be simple to recruit and retain the employees in the workplace. When in the workplace if more baby boomers are retiring and more generation Z is recruited then in this case it is necessary to focus on human resource practices. The company should also focus on making the policies which will help in attracting and recruiting the employees. The generation Z, will also adapt to the changes which are made by the company. So, these are recommendations that should be considered to achieve success in the competitive market.
Conclusion
It can be concluded that it is important to consider the right HRM practices as it can help in achieving success in the competitive market. Proper training and development should be considered so that employee’s skills can be maximized and they can give their best towards the organization. At last it can be stated that company should emphasize on maintaining the organizational culture so that it can be easy to motivate the employees to give their best towards the organizational activities. HRM practices plays an important role in accomplishing the overall goals and objectives of the company in the competitive market and without the HRM practices it will not be able to maintain its goodwill in the market.
References
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Fallatah, R.H.M. and Syed, J., 2018. A Critical Review of Maslow’s Hierarchy of Needs. In Employee Motivation in Saudi Arabia (pp. 19-59). Palgrave Macmillan, Cham.
Galalae, C. and George, S., 2017. Case Study 1: Nestle in Mexico: The Good Food Versus The Good Life Dilemma. In Strategic Marketing Cases in Emerging Markets (pp. 1-10). Springer, Cham.
Huhtala, M., Tolvanen, A., Mauno, S. and Feldt, T., 2015. The associations between ethical organizational culture, burnout, and engagement: A multilevel study. Journal of Business and Psychology, 30(2), pp.399-414.
Leary, M.R. and Baumeister, R.F., 2017. The need to belong: Desire for interpersonal attachments as a fundamental human motivation. In Interpersonal Development (pp. 57-89). Routledge.
Lepper, M.R. and Greene, D. eds., 2015. The hidden costs of reward: New perspectives on the psychology of human motivation. Psychology Press.
Li, T., 2015. Nestle Employee Recruitment Research. International Journal of Business and Social Science, 6(4),pp.38.
Mount, M. and Martinez, M.G., 2014. Social media: A tool for open innovation. California Management Review, 56(4), pp.124-143.
Nestle, M., 2016. Corporate funding of food and nutrition research: science or marketing?. JAMA Internal Medicine, 176(1), pp.13-14.
Nestle. 2018a. Benefit and perks. [Online] Available from: https://jobs.nestle.com/en/benefits-perks [Accessed on 22th November 2018].
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Nestle. 2018c. Providing training to our people. [Online] Available from: https://www.nestle.com/csv/impact/employment-diversity/training [Accessed on 22th November 2018].
Pai, V.S., 2018. Challenges MNCs Face in Emerging Markets: The Nestlé Experience. Vision, 22(2), pp.222-231.
Ramesh, R., 2018. Case Analysis III: Challenges MNCs Face in Emerging Markets: The Nestlé Experience. Vision, 22(2), pp.237-238.
Rezaeegiglo, R., Sadouni, A., Aref, F., Khotbesara, P. and Eslam, N., 2014. Review and Rating factors affecting the Deployment of (CRM) Customer Relationship Management at Nestle Company. International Journal of Academic Research in Business and Social Sciences, 4(1), p.539.
Wilburn, K. and Wilburn, R., 2015. Social purpose in a social media world. Journal of Global Responsibility, 6(2), pp.163-177.
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