Company A: Grocery-Right
Grocery- Right is expected to negotiate with the union in regards to its employees’ wages. The store’s employees have been seeking an increment in their wages to which the company is avoiding. The company has fears that its business will be affected if the workers decide to strike. This is because customers will resort to shopping at their competitor stores because of the inconvenience. The competition in the company’s market is very high which means that the company has to be very careful that it does not lose its customers to its competitors (Mishel, 1986).
In regards to the facts of this case, the union has greater possession of the bargaining power than Grocery Right. This is because the store might incur a lot of liabilities if it does not give in to the demands of the union. In the occasion Grocery Right decides to increase its workers’ wages by increasing the price of the goods, the store will suffer the loss of customers and volume sales due to the price increment.
The consumers in the Alberta Region are known to be discriminatory on the basis of prices. If the increase in price does not cut across all the stores, the customers will prefer to shop at the other competitor stores. This means that once Grocery Right decides to increase the prices, their customers will then move to other stores where prices have not been raised, and in turn, they will incur losses.
Picketing and calling for strikes is a right afforded to unions under the Labour Relations Code .The unions have a right to instruct its members to strike if the employer has refused to reach an agreement in regards to their demands (Jackson & Thomas, 2017). Grocery Right is unwilling to increase the wages but is afraid of the effects that a strike will have on its business. It is apprehensive that its customer flow will be affected as the customers would not wish to cross the picketing line. As a result, the volume sales will be directly affected.
The consumers in the Edmonton region are also known to have difficulty changing their shopping habits but if they do the effects are usually long-lasting. Once customers in this area have gotten used to shopping at a particular store, they will be buying there unless an inconvenience occurs. Thus in Grocer Right’s case, once the customers change their shopping habit and move to another store, it might be difficult for the company to win those customers back.
Grocery-Right hade strategized that in the case a strike was called, it would hire new employees to work in the stores. The company had visualized that since its work required low skill, it would be easy to hire new employees. This plan would still offer some hurdles since the new workers will require some form of training before they start to work. The other workers will continue with the strike and will still affect the customer flow.
The market area in which Grocery-Right operates is competitive and getting new employees to work in their store would prove to be difficult. This means that if an agreement was not reached and the union decides to strike, Grocery Right will incur a massive amount of losses since finding new workers would still be a problem (Finlayson, 2015).Therefore Grocery Right should increase it workers’ wages to avoid suffering additional losses which can be done by signing a new collective bargaining agreement.
Company B: PowerCo
PowerCo, a manufacturing company, is heading to another round of negotiations with its workers’ union in the Edmonton region. The company has twelve plants in which each plant has its union. In this case scenario, the company will possess the greater bargaining power as the unions are multiple. The company has also been negotiating separately with the various trade unions and has been signing different collective bargaining agreement (Bartenson, 2018)
The company in this case scenario is dominant in its industry since it does not have high competition. It has also specialized in customizing its products according to its clients’ needs. For this reason, the company does not have to worry about losing its consumers to other manufacturers. The manufacturer’s customers are therefore loyal customers who would not be quick to engage the services of another manufacturer. This is an advantage to PowerCo since it means they have a secured position in the industry which cannot be lost easily due to its customization services (Mishel, 1986).
It is also advantageous that PowerCo is horizontally integrated. The company has ensured that in the case it suffers a loss on production in one of its plant; the other plants will compensate the loss. The company is not apprehensive that a strike will affect its operations since it has various plants which can cover the loss. A disruption in the flow of income is one factor which usually makes an employer to lose its bargaining power. If the worker’s strike would cause the company to incur a massive amount of losses, then the union would possess the greater bargaining power (Adams, 2013). In this case, even if the workers in one plant decided to strike, their action will not have a huge impact since the company’s operations will not be affected.
The company’s plants are represented by twelve unions for each plant. They usually negotiate on their collective agreement at different times thus meaning the collective agreement reached by the company and the unions are not usually the same. This means that each union has its different demands which the company can be able to meet since the workers are divided into twelve unions. This also means that the probability of all its workers striking at the same time will be zero. Therefore, PowerCo will never incur losses due to a strike in its plants. The only way it can lose its bargaining power is if the unions were to join and become one trade union (Mishel, 1986).
The company’s plants have between one hundred and fifty to two hundred employees in each plant. One union represents each plant which in turn means that the company will have an easier time meeting the union’s demands since negotiations with the different unions do not take place at the same time. The company conducts the negotiations at different times thus giving it the opportunity to create time to comply with the demands
The company also practices the wage parity policy meaning it pays its workers the same wages and benefits across all plants. The workers are paid the same rates even though there exist numerous unions which have different collective bargaining agreements. This means the unions cannot complain of discrimination of their workers regarding pay and unfair labor practices (Elliott, 2018). The company ensured that it was fair in paying its employees since the work conducted in each plant is the same. If the company was paying some of the plant workers low wages than the rest of the workers in the other plants, then the concerned unions would have called for a strike to ensure that they are also paid the same wage as the rest of the workers in the other plants. By adopting this policy, the company has been able to take control of the bargaining power.
Company C: ChemicalCorp
The company in this case scenario is known as Chemical Corp. The company is a large capital-intensive industrial chemical company and is owned by a multinational chemical company which owns other subsidiaries in the world. The holding company enjoyed domination in the industry from World War 2 since it did not receive much competition. Recently the company has been receiving a little competition from other companies in its industry. This means as the years went by, the competition started to increase and therefore the company started losing its dominion of the industry (Adams, 2013).
The company in this case scenario would have possession of a higher bargaining power although at a minimal margin. This is because though the company enjoys a broad base of clients throughout the world and little competition, it has a large capital intensive which would be affected by a strike (Mishel, 1986). The company is also a subsidiary of a multinational holding company which entitles it to have work and financial security. Employees of Chemical Corp can easily be referred to work in the other subsidiary companies in the instance they migrated to another country.
Chemical Corp has some plants spread out through the country with each plant having between fifty and six hundred employees. The company which was previously unionized is currently unionized in 2/3rds of its plants at it has been trying to do away with unionization. The company adopted a unionization avoidance policy together with the intention of closing down the unionized plants and relocating to Mexico. This shows the company has been planning for some time on how it will get rid of the unionization. The company’s action portrays that it is not desperate to avoid a strike since it already planning to close down some of the plants. This means that the company is in possession of the bargaining power since if the parties fail to reach an agreement after their negotiation, they might decide to close that specific plant.
In the instance the company decides to close down the Edmonton plant, it is the workers who will suffer the most. This is because they will lose their jobs while the company will begin new operations in Mexico. The union in this instance will not be in possession of a higher bargaining power since they cannot risk having their members lose their jobs due to the closure of the plant. The union will, therefore, have to tread carefully to ensure that its plant is not chosen for closure.
The union has been demanding for the wage parity policy to be adopted which the company put into consideration but did not actualize it. The workers are not paid consistently in the various plant as some are paid lower wages than others. As a result, the unions resulted in several strikes which were extremely costly to the company. This fact is the reason why the possession of the greater bargaining power by the company is only at a small margin because the worker’s strike could immensely affect the operations of the company since it would be costly to the company (Mishel, 1986).
The only reason that negates the unions from possessing the bargaining power is that the company can decide to close the plant at any time and relocate to Mexico. In the instance the unions decide to come together and strike at the same time, the company will lose its possession on the bargaining power as the strikes would be very costly. Forming one union to represent all the plants would have raised the union’s chance of possessing the higher bargaining power (Barnetson, 2018).
References
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