System And Method For Providing Advertisement

Project Objective

Discuss about the System And Method For Providing Advertisement.

Mobile computing refers to the process in which human interaction is made easier with computers so that the automation and human intellect can together be used for data and information collection and processing (Kaplan 2012). This is used to ease the process of storage and usage of data so that the intensity and value of networking is increased which in turn sometimes helps in the process of marketing or even business transformation and expansion. In other words, the process of communication is made automated and hence easier by the implementation of this technique and this process (Kansal and Daetz, Qualcomm Inc 2015). The features that are provided and catered to by means of mobile computing include portability, connectivity, individuality and interactivity. This is an implicit equation which connects marketing with mobile computing (Son et al. 2012). This is so because the means of communication  provided by the mobile computing and technology help in reaching out to a larger section of the market and catering to the changing demands of the customer base.

The objective of the project lies in the area that it tries to establish a relation in between the concept of mobile computing and the use of mobile computing as a means of communication and marketing through collection of data and processing and analyzing the same ((Kansal and Daetz, Qualcomm Inc 2015). The project tries to find out the effectiveness of use of mobile computing especially in the different sectors and also in the context of globalization.

The scope of the project lies in the fact that the use of mobile computing especially in the form of applications and software to collect, process and secure data and then use the same for reaching out to customers and catering to their trends and changed patterns of demand is increasing exponentially of late and in the recent years. The importance of the project also lies in the fact that this concept is also increasingly helping businesses to gain popularity and also form high brand equity and high brand value. The scope of this project is also large because of its implication across a wide range of sectors and industries as it helps to push the boundaries and limits of the industry and the sector as a whole for any firm that is operating within that sector or industry. Mobile computing has also gained impetus because it is now essential and also affordable.

Project Scope

Mobile computing has different aspects and so is used for a lot of different uses and varied interests of the different firms operating in different sectors (Strauss and Frost 2016). In many sectors mobile computing is used as a means of protection and security of information and data so that it is not used in an exploitable manner by other firms or rivals. The construction industry uses this aspect of mobile computing for their businesses and ventures (Rippetoe et al. 2012). Studies assert that the extent and intensity up to which it is used by the professionals of the construction industry depends upon how useful it is and also how easily it can be used and how user friendly these tools and techniques are. There are also some other social, technological, ethical and corporate issues that determine the extent to which mobile computing option and concept is used in this industry.

Again, in the retail industry the concept of mobile computing is used for collecting information before the launch of a marketing campaign or plan as it helps in the collection of data and information regarding the demographics of the consumers (Heath 2013). As maximum of globalization and internationalization takes place by the firms operating in this sector, mobile computing is also used for carrying out market research before expanding into a new market and studying the tastes and preferences of the consumers residing in that region or country (Son et al. 2012).  In this sector the use of mobile computing also helps in easing the extent of investments and collaboration between different companies which in turn fuels partnerships and joint ventures in this sector.

In certain other sectors, the use of mobile computing lies in the area of detecting the right choice for the setting up of infrastructure especially with respect to the manufacturing industry (Saravanakumar and SuganthaLakshmi 2012). Mobile computing is increasingly helping new firms in this sector to come up with better sites of construction and helping them frame their infrastructure with the help of data retrieved from geographical software and applications.

The relationship between mobile marketing as a means of marketing and communication is studied and analyzed in detail. The major questions that are to be studied in detail in this project are enlisted as follows:

• What is the importance and usage of technology and mobile technology in the context of business development through better communication and advertising?

• What are the opportunities underlying in the retail sector with the use of mobile computing and cloud computing?
• What is extent of use of mobile computing in the development of applications and in the business transformation in order to cater to the changing needs of clients and consumer base?
• How can the use of mobile computing and cloud computing help the firm in globalization and internationalization?
• How can the use of mobile computing with the use of smart devices help the firms in collaborating and increasing the amount of investments received?
• What are the benefits of using mobile computing and cloud computing in expanding the industry as a whole?

The method of data collection is primarily secondary as most of the data collected will be from previously conducted researches, company reports and government websites. As mobile computing and marketing are increasingly used in many sectors and companies so data contained within company reports will also be used to validate the findings and also help in estimation of results.  The method of analysis used is mixed research where both quantitative and qualitative data will be used for the analysis of the data and further interpretation of results will be followed (Frels and Onwuegbuzie 2013). The qualitative parts of the research will help in reinforcing the points put forth and estimated by the quantitative research. It will also help in exploring and addressing the questions and concerns that cannot be discussed or analyzed only with the help of quantitative analysis. The type of sampling that will be used to collect quantitative from the secondary sources is that of random sampling as the project is trying to focus on the impact of the relation between the two variables in different sectors and industries (Palinkas et al. 2015). The themes of analysis implied during the analysis will primarily be inferential and predictive as the analysis will involve random sampling so that the results interpreted are as accurate as possible and also reliable (Lowry 2014). This is so because this kind of research design helps in drawing inferences about the population based on the sample that has been selected in a random way and form. The research design used in this case is associational wherein correlation and casual comparative methods will be used and it will be descriptive in nature so that the concepts underlying the data are carefully and meticulously analyzed.

Literature Review

As stated by Simonsohn et al. (2017), a certain number of the limitations to the research will be there which cannot be prevented. Even if the study is well organized and planned, the study cannot be free from limitations. The major challenge or problem related to the study is the time horizon. Thus it needs to be mentioned that time frame is not only the limitation to this study but to every research papers. In addition to the time frame or horizon, there is another concern related to the resources and its avaibility. There might situations like some resources remain unavailable or some remain inaccessible. Apart from that, another major problem can be considered as the limitation of the study is regarding the data. The responses of the respondents which have been collected might become inadequate while carrying out the research in order to reach to the outcome of the study. On top of that, another issue might arise concerning the permission of collecting resources (Simonsohn et al., 2017). However, there might be some issues related to gaining the permission from the authorities. To some extent, these above mentioned issues might be avoided by strategic planning in order to complete the research in the right manner.

In order to plan the research to avoid any issues the proposed timeframe of the research has been mentioned.

Table: Gantt chart

(Source: created by the author)

Conclusion

 Thus the study concluded by stating that the paper has given a plan for completing the research. The research proposal has given a brief overview of the topic based on which the study will be carried on. The proposal proceeds by stating the objective of the project. In addition to that, the scope of the project has also been given in the discussion. In the next part, several research papers have been reviewed to give an understanding of the rationale of the research. The literature section evaluated the subject, gap, methodology and the credibility of each research papers which were reviewed. The study further proceeds by drafting the research questions and the hypothesis of the research. The research questions included primary as well as secondary questions which will lead to the outcome of the research. Meanwhile the paper mentioned that what are the qualitative and the quantitative methods will be followed during the course of the research. However the proposal stated the possible limitations of the study while concluded by framing the timeline or time horizon of the whole research work.

References

Frels, R.K. and Onwuegbuzie, A.J., 2013. Administering quantitative instruments with qualitative interviews: A mixed research approach. Journal of Counseling & Development, 91(2), pp.184-194.

Heath, S., 2013. Methods and/or systems for an online and/or mobile privacy and/or security encryption technologies used in cloud computing with the combination of data mining and/or encryption of user’s personal data and/or location data for marketing of internet posted promotions, social messaging or offers using multiple devices, browsers, operating systems, networks, fiber optic communications, multichannel platforms. U.S. Patent Application 13/712,919.

Kansal, S.S. and Daetz, D.D., Qualcomm Inc, 2015. System and method for providing advertisement data to a mobile computing device. U.S. Patent 9,183,571.

Kaplan, A.M., 2012. If you love something, let it go mobile: Mobile marketing and mobile social media 4×4. Business horizons, 55(2), pp.129-139.

Lowry, R., 2014. Concepts and applications of inferential statistics.

Palinkas, L.A., Horwitz, S.M., Green, C.A., Wisdom, J.P., Duan, N. and Hoagwood, K., 2015. Purposeful sampling for qualitative data collection and analysis in mixed method implementation research. Administration and Policy in Mental Health and Mental Health Services Research, 42(5), pp.533-544.

Rippetoe, D., Pitchford, T. and Zeto III, M.J., PROXIMUS MOBILITY LLC, 2012. Systems and Methods for Delivering Proximity-Based Marketing Content to Mobile Devices. U.S. Patent Application 13/216,054.

Saravanakumar, M. and SuganthaLakshmi, T., 2012. Social media marketing. Life Science Journal, 9(4), pp.4444-4451.

Simonsohn, U., Nelson, L. & Simmons, J., (2017). Research Methodology, Design, and Analysis. Annual Review of Psychology, 69(1).

Son, H., Park, Y., Kim, C. and Chou, J.S., 2012. Toward an understanding of construction professionals’ acceptance of mobile computing devices in South Korea: An extension of the technology acceptance model. Automation in construction, 28, pp.82-90.

Strauss, J. and Frost, R.D., 2016. E-marketing: Instructor’s Review Copy. Routledge.

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