Role Of Open Data In Business Innovation: A Research Proposal

Project Objectives

Technology critically develops the organizational culture through open data. In other words, with the help of innovation and technical development, most of the companies increase their productivity and performance. On the other hand, in this research project, various types of research techniques and methods will be used in this research project. Besides that, research project objectives and research scope will also be evaluated in this research project. In addition, the researcher also will explore a brief literature review in this research paper in order to develop a successful project. Along with that, the researcher will also include methodology which covers all research process and techniques by which a fruitful research project cab be developed. Moreover, research timeline includes all time frame of work which provides a proper structure to the research project(Marchewka, 2015).        

The research objectives are playing an essential role in the research project. Besides that, research issues are identified by the research objectives. In other sense, the researcher can define the research problems with the help of research objectives. Moreover, the research objectives are discussed below:

• To find out the factors of business innovation through open data
• To analyse the role of open data in business innovation
• To determine the relation between business innovation and open data     

One of the major aims of this research project is to explore the significance of open data for business innovation. Besides that, the researcher will also explain how technology and innovation help the business to meet customer satisfaction will also be explained by the researcher in this research project(Marchewka, 2015). Moreover, most of the customers are being satisfied by using open data in personal and professional life and the researcher will discuss the role of innovation through open data in the corporate culture.       

Innovation had changed the corporate image and necessity of the people through open data usage. On the other hand, the organizational culture has been influenced by innovations and technical advancement. In addition, with the help open data and innovation, the organisational growth and development are boosted rapidly. According to (Zuiderwijk et al. 2014), most of the companies adopt technical innovations like open data in order to retain and attract the customers. Besides that, open data is also an important part of the corporate social responsibly which measure the relationship between the customers and the management. On the other hand, the customer engagement is also motivated by innovation and open data. In other words, the brand image of the organization is transparent and high due to the usage of open data and innovation(Smith and Reilly, 2002).

There are different types of personal information of both customers and company being stored through innovation and open data. Besides that, the management of Google understood this necessity of open data and offered 15 GB virtual storage to every Google account holders. Besides that, the information can be preserved by innovation through open data. In addition, in order to adopt the innovation successfully, the management of the organization needs to implement mandatory policies which are required to be followed by all employees. As a result, the interpersonal experience of the employees will be increased through adopting the latest innovation(Sinclair, Sinclair and Lansing, 2002). In addition, in order to successfully implement innovative strategies, the management of the organization should provide proper training to all employees. On the other hand, the relationship between government and the organization can be measured by innovation through open data such as economical calculation, statistical trading and online transaction. In other words, the taxation and Vat related charges can be represented by the organization to the government through open data.     

Project Scope

Open data includes some negative aspects also which mainly effect the financial stability of an organization. Along with that, it is the responsibility of the management to secure the data of their customers from being lost or damaged. In addition, the online trading and financial transaction are also considered as open data which can draw the attention of government. In other words, with the help trading data, the scale of revenue of an organization can be determined by the government(Walker, 2005). Along with that, storage of open data is an expensive process which requires the high amount of funds for successful operation. In other words, the management of an organization needs to afford high price which effects their financial condition. The open data can be used to enclose the product specification which can satisfy the customers. In other words, open data is used on the website of the organization to define the product details like an image of the product, description of the product and audio-visual graphics. Moreover, with the help of open data, the management of an organization can offer high-quality products and services virtually with the help of open data. On the other side, most of the open data is used to secure the personal information of the customers who have been served by the online companies like Amazon, e-bay. In other words, the customer’s information is preserved through open data which can be hacked and misused by any criminal(Walker, 2005).

The research questions are playing an essential role in the research project, and the researcher needs to resolve the research questions in order to develop a successful research project. Moreover, the research issues are reflected by the research questions and the research questions are discussed below:

• What the factors of business innovation through open data?
• What is the role of open data in business innovation?
• What is the relation between business innovation and open data?     

The primary question represents the main and the most important question of the research. In addition, with the help of primary research question, the researcher can focus on the primary issue of the research project. Moreover, the primary research question is ‘What is the role of open data in business innovation?’ which critically explains the research topic.   

Secondary questions of this research project are ‘What the factors of business innovation through open data’ and ‘What is the relation between business innovation and open data?’ which also required being resolved by the researcher.

The research design is another remarkable piece of the research paper. The research design gives a formal structure to the research paper. In addition, the research design is separated into three portions, for example, Explanatory, Descriptive and Exploratory research design. Every last sort of research design incorporates its basic importance (Sachdeva, 2009). Various sorts of research design are clarified underneath:

Explanatory design: the researcher, for the most part, uses this research design for investigating classified and complex factual estimations. Besides that, the researcher can expound profound temperate count through applying Explanatory research design.

Descriptive design: to lead a quantitative research, a large portion of the researcher has utilised elucidating research design. The researcher exhibits this gathered information through building up the introduction in MS exceed expectations with the support of elucidating research design (Mitchell and Jolley, 2013).   

Exploratory design: alongside that, with the assistance of exploratory research design, the researcher can effectively direct qualitative research. As such, the researcher can dissect the gathered information on the premise of exploratory design structure which presents different touchy and cost examination of the chose research paper.

Research methodology is one of the remarkable and basic sections of the research paper. Other than that, the researcher can lead an effective research paper with the assistance of research methodology. Every single some portion of the research methodology are talked about underneath:

Data collection method: to lead an effective research paper, the researcher needs to gather either primary or secondary information through different sources (Mitchell and Jolley, 2013). The primary information gathering technique is likewise called as first-hand data. Besides that, the secondary information accumulation is another remarkable piece of the information gathering technique which is gathered from different sources, for example, books, diaries, articles, daily paper, records and the web (Best and Krueger, 2004).

As early said, qualitative research technique is impacted by secondary information gathering strategy, Along with that, with the assistance of logical research design, the researcher can lead an effective qualitative research paper. With the assistance of secondary sources like books, diaries and the web, the researcher can effectively direct a qualitative research paper. Inductive approach is utilised as a part of the qualitative research, however, gathering secondary information. Other than that, with the assistance of secondary information gathering strategy, the researcher can direct an effective qualitative research paper (Best and Krueger, 2004).

So as to direct a quantitative research, the majority of the researcher has utilised distinct research design. In other sense, with the assistance of expressive research design, the researcher can figure the graphical and sparing worth which are being gathered through the primary research handle. The deductive approach is utilised to build up a quantitative research by social occasion primary data. The primary information as the direct asset is the fundamental focal point of quantitative research strategy (Allen, Titsworth and Hunt, 2009).

The research limitations are money and time management which force the researcher to collect incomplete information.  

Conclusion:

In this research, various types of research methods and factors of open data are discussed. Moreover, the researcher successfully developed a research by business innovation through open data (Allen, Titsworth and Hunt, 2009).

References:

Allen, M., Titsworth, S. and Hunt, S. (2009). Quantitative research in communication. 1st ed. Los Angeles: SAGE.

Best, S. and Krueger, B. (2004). Internet data collection. 1st ed. Thousand Oaks, Calif.: Sage Publications.

Marchewka, J. (2015). Information technology project management. 1st ed. Hoboken, NJ: John Wiley & Sons, Inc.

Mitchell, M. and Jolley, J. (2013). Research design explained. 1st ed. Australia: Wadsworth Cengage Learning.

Sachdeva, J. (2009). Business research methodology. 1st ed. Mumbai [India]: Himalaya Pub. House.

Sinclair, J., Sinclair, L. and Lansing, J. (2002). Creating Web-based training. 1st ed. New York: AMACOM.

Smith, M. and Reilly, K. (2002). Open development. 1st ed.

Walker, D. (2005). Management reform. 1st ed. [Washington, D.C.]: U.S. Government Accountability Office.

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