Operations of business, in particular, Oz supermarket
Supermarkets are usually the type of business shops that offer ample storage of goods of which customers acquire them by themselves. Oz Supermarkets is a convenient business store that offer variety of products to its clients. People are freely allowed in supermarket to pick what they want and pay for them at the cashier desk. In the 21st century, the operation of this supermarket as a business offering customers with what they require without wasting much of their time, it is due to this that in their operations, a strategy of launching the utilization of the pay wave technology. The approach is meant to put to an end the problem of queuing in the supermarket by the customers as they purchase what they require. The method works efficiently to the citizens who are mature while the tourists and the children are given instant pay wave within the Oz supermarket and therefore are allowed to pick goods which are paid using the payment stream cards purchased[1]. The items in the supermarket are tagged with the RFID chip that usually incurs extra overheads. The approach helps those customers who are generally in a rush. In this modern business, the shopping summary stations are strategically placed throughout the supermarket’s stores allowing customers to view in detail, the list items placed in the trolley. Store car parks are also timed by the minute during the peak shopping period. In non-peak times, car park rates are lower. Disabled parking is free. This report covers the operation of a business specifically the supermarket as follows;
Oz supermarket operates in the chain of stocks only household, stationery and non-perishable goods.it is aimed at ensuring that they do not suffer from losses that otherwise would have been caused by products getting spoiled before the customers utilize them. The stocks are well packed and also properly arranged for ease access by the customers. Perishable goods such as fruits and vegetables are brought in small quantities to prevent losses that could emerge; as a result, goods getting spoiled.
In the operation of this type of business, Oz supermarket has adopted a pay wave technology. Special machines are installed in the trolleys which are the readers. These connected devices help to show automatically the picked items are queued for payments. When the item is selected, it is deleted from the list so as to realize the sales made for the day. Customers park their items as they shop for the taken items reflect directly. Payments are made using the card and therefore implying that cash payments are not accepted. When shopping has been completed, the customers merely exits the store. The total is automatically charged to the card used as the customer walks out of the warehouse. At the check-out, no queues are seen hence very useful approach.
Special arrangements to customers without a pay wave card are made so that they can acquire their products in a similar way without queuing too. Most of these clients are usually the tourists or children who in this case have no access to this new technology form of making payments. When they enter the supermarket, they are issued with temporal pay wave cards that will allow them to shop in a similar way as the ordinary customers. The only distinction is that such customers make payments at the front desk before they are issued with the cards. The picked items should not exceed the value of the card made and if so a bell ring alerting the operators over the same then an amicable approach taken over the same. In case some items picked are of less value in comparison to paying wave card, extra balance is kept on record for future shopping. Tagging additional items. In case the customers are in a rush, the store keeps this costs in the interest of such clients. Shopping summary stations are usually made timely throughout the stores which allow a customer to view a detailed list of items that is in their trolley without straining.
Type of goods the business deals with
Regarding parking, the arrangements differ precisely from one supermarket to another. The variation, in this case, is due to the determination made by local council and not by the supermarkets themselves. Some of the supermarkets can offer free parking to those to do serious shopping ranging minimum between 30 to 50 pounds. The condition given to such is not to exceed the time allocated which is usually not more than two hours. In peak shopping times, the store car parks are often timed to the minute while regular times which are non-peak periods the rates for parking are usually lower and also disabled parking is for free. Oz supermarket provides a parking space for the shoppers (Guffey, Rhodes, & Rogin, 2001).
Conclusion
The operation of 21st-century supermarkets as seen in the above discussions due to innovation and inventions made are ease and more comfortable to both the owners and the customers who utilize such supermarkets indeed. The introduction to pay way technology to a profound extent has helped to boost service delivery in these supermarkets. These supermarkets also ensure that tourists or new customers including children are well taken care of to enjoy similar benefits the usual customers enjoy. They also have gone ahead to take care of parking especial those shopping for more goods in a short period hence saving the cost that otherwise customers would have incurred in paying for parking of their cars. It is therefore due to this that one can conclude that the supermarkets fit the contemporary society.Oz supermarket is the place to shop.
Many businesses need to put into consideration making consistent changes that are meant to improve service delivery. Substantial changes are also necessary but do not have the influence to a profound extent.
There is also need for the supermarket owners and the local authority to agree on how to give ample parking space to its customers to reduce losses incurred by customers while shopping in such supermarkets or shops.
Need to regard selling of perishable goods but in small quantities. Perishable goods such as tomatoes and vegetable are essential to many customers hence adding them to the stock will enhance customer to get whatever they require.
To improve customer satisfaction in supermarkets or any business operations, the following suggestions are paramount;
According to the research made by various scholars, shoppers buy most of their time due to emotional reasons and not rational ones. Purchasing products follow with logic. Therefore need to sway them that their choice is crucial. Often testimonials get used in the sales process. To take this to the next level and improve customer satisfaction, provide a printed sheet of testimonials or other social proof. Shoppers can then use this information to justify their decisions.
In most cases, shoppers are encouraged to shop more or regularly when some businesses like supermarkets give customers with added benefits or services to their clients. The approach helps customers to get extra goods unexpectedly without spending on them. The goods are as essential as the purchased ones hence the cost is saved. Such services, when offered in businesses, attract more customers; therefore, more sales being realized that otherwise would have not.
The means of customer paying for goods
Customers who have not decided what to buy, they feel to some extent undecided on what to buy, such customers need to be treated with care. Approach such customers with the required respect, enquire from what they need. They should feel at home and be part of the society which will help they overcome the frustrations they might be having hence, able to decide on what to them after their mind settling (write Limited, 2013).
In many operating businesses source of entertainment is essential especially to the clients with many shopping hours. Entertainment reduces boredom and also sharpens the mind of either the employees or the customers hence responding to what they are supposed to do promptly. Ensure you keep your brands and entertainment for its clients[2]. Bear in mind that emotions are key determiners for purchasing decisions, a good experience while waiting can lift customer urge and improve their experience.
Mentorship programs are crucial to employees since they are a guide to them on how to handle the customers and also monitor changes in the business whose primary target is to ensure that the set objectives of the firm are realized. Employees with their mentors in their time together can review the performance and even their bonds. It helps them feel appreciated in the business and also proud to be part of the organizations. Employees in this essence need to have self-drive of showing a willingness to do every job to realize customer satisfaction without complaining. The client needs to be respected disregarding in mind some quantities to be purchased. They are therefore supposed to be service oriented people, ready to walk to where customers are and direct them accordingly.
In identifying potential pitfalls, they are taken care of timely before many customers are affected. The commonest approach employed is the use of mystery shopping company is crucial especially when used to the retailers by the wholesalers. It initiates in mind how an unbiased the outsiders ‘view on how shoppers experience your store.
Employees need to establish a good communication system to one another for efficient service delivery in a business organization. Teamwork when employed amongst employees undoubtedly contributes profoundly to customer service performance. One improving the service of clients is not all about clear communication but problem solution timely so that prevent further losses if not timely corrected.
A positive work environment helps the organization’s employees to be engaged in their work and deliver efficiently to the customers. When customers are well served by the employees, one can retain them as customers since customer satisfaction is realized. During critical times, the business organization needs to have a unique personality to lift others when demoralized so as efficiently service delivery to customers flow.
The business organization needs to create a system that puts in consideration the needs of clients. A system that is proactive with the ability to identify possible hiccups that would destroy the relationship between the employees and customers before they happen. Regarding seeking clarification, the organization should be able to account for everything enquired by the customers.
As the connection between the business and its clients, customer service representative is expected to solve issues while dealing customers sentiments. Respecting them is so paramount in ensuring that the customers are valued by such business organization. Employees of such organizations aim at ensuring that they give best of services as much as possible. Therefore, this ensures that service delivery is enhanced hence customer satisfaction is realized.
References
Guffey, M., Rhodes, K., & Rogin, P. (2001). Writing guideline for business students. Ontario: Nelson Thompson Learning.
Write Limited. (2013). The white style guide for New Zealanders: a manual for business editing. Wellington New Zealand: Write Limited.
[1] Write Limited. (2013). The white style guide for New Zealanders: a manual for business editing. Wellington New Zealand: Write Limited.
[2] Guffey, M., Rhodes, K., & Rogin, P. (2001). Writing guideline for business students. Ontario: Nelson Thompson Learning.
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