Recruitment Strategy to Meet Human Resource Requirements
Consultation strategy for Office Assistant is essential for formulating a strategy plan of Office Assistant that requires expertise from senior management and stakeholders. Office Assistant is a leading company that offers products and services related to corporate offices. The Office Assistant deals with products like office furniture, toner & ink needs, office supplies, printing, equipment hire, photocopying, etc. The consultation strategy for the company is essential in order to acquire higher revenue from the market by improving the operational strategies of the company (Finch 2016). Strategies are to be formulated by consulting with the senior management of the company. It is to be done in order to collect different information regarding the operational procedures of the work via formal mail, meeting, feedback sessions, newsletters, brainstorming sessions, focus groups, etc..
The senior management of the company includes stakeholders, chief operational head, CEO, etc. Their consultation is essential because the stakeholders know the appropriate condition of the company in the market. A documentation has to be done to the chief consultation people so that information about the operational plan. The plan must include developmental activities that include increase of sales by 10% within a time frame of 12 months (Hale 2016). The form also contains activities that the senior authorities must approve so that the plan should have a flow. The strategy will be formulated by analysing the current strategies of each operational department of Office Assistant.
Business Goal
The business goal of Office Assistant is to increase the market share along with expansion of business within twelve months. Office Assistant aims in growing the component of services within the mentioned time.
The objective of the formulation of the operational plan is to increase the sales of their various products and services by 10%. It can be done by the advice of the senior management officials to the store managers in order to implement the operational plan successfully (Lacity and Willcocks 2013). New employees are to be recruited for managing the activities of the stores that requires extensive training.
To achieve the goals set by the company for the upcoming year, the operational plan must be formulated by following certain strategies so that the objectives can be achieved within the time. The company is aiming to develop new products and services such as graphic design services, increase of human resource, acquisition of photocopier, additional printer and a delivery van while increasing the sales. The strategies include:
- New product development can be done by developing the team of research and development department. It will help in developing products and services to the target customers.
- Change in the pricing strategy can be a option for increased revenue of the company. The company instead of penetration pricing can use competitive pricing (Stark 2015).
- In terms of promotion, digital media promotion must be focused instead of traditional media promotion to attract more customers. A team of digital marketing must be recruited for promotion of the new products especially along with other old products.
- However, traditional media such as bill boards, television advertisements, pamphlets, magazines, trade shows, etc. can be used for the promotion of their newly developed products in order to attract the attention of the target customers. In this way, the company can achieve their goals if increasing the sales by 10%.
- It requires expertises that are focused on the success of the operational plan. The employees of the marketing group are to implement the new strategies required for accomplishing the new goals.
Deliverables
Identification of Non-Performance Areas and Recommendations
The deliverables of the operational plan of Office Assistant include the persons who are associated with the plan and the strategies that are required for the success of the operational plan. They are people of strategic management, new employees in the stores, marketing people, etc. The strategies mostly focus on the training of employees, inclusion of new promotional strategies, improved research and development department for new product development, change in the pricing strategy, etc (Gollenia 2016). These new deliverables are formulated by monitoring the success of the current operational strategies of Office Assistant.
The people who are responsible for the success of the operational plan of Office Assistant are Stakeholders, chief operational manager, store managers, sales man of Office Assistant, HR recruiters and managerial head of strategic management department.
The timeline of the operational plan will be formulated as per the business goals and objectives that are mentioned earlier with respect to the provided time i.e. one year.
Events |
Month 1 |
Month 2 |
Month 3 |
Month 4 |
Month 5 |
Month 6 |
Month 7 |
Month 8 |
Month 9 |
Month 10 |
Month 11 |
Month 12 |
Development of new product |
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Implementation of pricing strategy |
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Competitor analysis |
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Market Analysis |
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Development of promotional strategy |
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Recruitment of digital marketing team |
The budget is to be formulated by the as per the financial condition of the company. Approximately $30,000 will be required in order to accomplish all the targets and activities of the operational plan. The required budget should be invested in a way so that the company can expand its branches while achieving a substantial market share in the country (Cokins 2016).
Elements |
Total expense |
Investment in research and development |
$ 10,000 |
Recruitment costs |
$ 4000 |
Promotional costs |
$ 11,000 |
Miscellaneous costs |
$ 5000 |
Total costs |
$ 30,000 |
Considering the resource requirements, both tangible and intangible resources are required for accomplishing the success of the operational plan of Office Assistant. Tangible resource includes finances, technologies for new product development, new team for digital marketing promotion, vehicles, equipment, etc. Intangible resources include skills and capabilities of the people associated with the plan (Morecroft 2015).
Key Performance Indicators of the operational plan of Office Assistant include
- Increase in the number of products and services
- Improvement of promotional strategy within 3 months
- Change in the pricing strategy to competitive pricing
- Increase in the sales by 12%
- Increase in the revenue near to double
- Increase in the number of stores of Office Assistant by 10 (Zwikael et al.2014)
These performance indicators will be described under the SMART objectives.
- The goals and objectives of the business related to the operational plan are specific in nature.
- Since the budget of the operational plan is divided into many divisions, hence it is measurable in monetary terms and time based.
- The increased of sales can be achieved within 12 months if the budget is allocated in a proper way and the people will work as per their responsibilities (Channon and Jalland 2016).
- The plan is a full proof plan and the activities are formulated within the budget and period of 12 months. It is not done on assumptions. So all the steps are relevant and realistic for the achievement of the goals.
- The time taken for the accomplishment of the business goals is time bound i.e. a time span of 12 months is required for goal of the operational plan accomplishment (Wagner et al.2015).
Risks
There are possible risks that can occur in the implementation of the operational plan and formulation of consultation strategies of the plan. The skills of the employees may be not up to the mark, monitoring the progress of the plan, improper development of R&D, etc. Other risks include different types of latest technologies used by competitors, and the latest technologies of marketing and promotion.
Appropriate solutions include developmental program for the employees, implementation of new technologies for new product development and promotional activities, customized training for the new employees as well as old employees. A monitoring team should be there who will check the activities of the operational plan (Channon and Jalland 2016). Market analysis are to be done to collect information from the competitors in order to formulate improved better strategies for increasing revenue.
Vision
The vision of Office Assistant company is “providing best quality products and services to the corporate offices by using sustainable approaches of business practices”.
Approval of the operational plan of Office Assistant is essential in order to implement tis in the practical field. The approval is necessary so that the company can achieve its business goals in the particular time span. The consultation strategy along with the operational plan needs approval with proper information of the budgets required in it. The stakeholders and chief operational officer along with shareholders of the company will finally do approval of the plan.
References
Channon, D.F. and Jalland, M., 2016. Multinational strategic planning. Springer.
Cokins, G., 2016. Strategic Business Management: From Planning to Performance. John Wiley & Sons.
Finch, B., 2016. How to write a business plan. Kogan Page Publishers.
Gollenia, L.A., 2016. Business Transformation Management Methodology. Routledge.
Hale, A., 2016. Achieving operational stability through technology. AusIMM Bulletin, (Jun 2016), p.56.
Lacity, M.C. and Willcocks, L.P., 2013. Outsourcing business processes for innovation. MIT Sloan management review, 54(3), p.63.
Morecroft, J.D., 2015. Strategic modelling and business dynamics: a feedback systems approach. John Wiley & Sons.
Stark, J., 2015. Product lifecycle management. In Product Lifecycle Management (pp. 1-29). Springer International Publishing.
Wagner, S.M., Ullrich, K.K. and Transchel, S., 2014. The game plan for aligning the organization. Business Horizons, 57(2), pp.189-201.
Zwikael, O., Pathak, R.D., Singh, G. and Ahmed, S., 2014. The moderating effect of risk on the relationship between planning and success. International Journal of Project Management, 32(3), pp.435-441.