Pay-Wave technology in Oz Supermarket
Pay-wave technology is referred to as one of the most advanced technologies that are widely used by different supermarkets to reduce the rate of error and crowd of the consumers in the cash counters queues. In order to reduce the crowd of the consumers in the cash counter and for decreasing the number of cashiers in the retail shop, this self checkout counter and pay-wave technology have been implemented. The technology is not at all time consuming like the traditional payment system. In previous days the consumers are bound to wait in the queues for delivering the payment but after the implementation of this technology the work efficiency has been increased.
The organization has adapted PayWave technology in their cash counters entirely. One major issue associated to PayWave technology is that it is unable to accept cash from the consumers. It means that the consumers who use cash cannot buy products from Oz supermarket. The consumers who wish to enter to the store have to first their credit or debit cards to take enter to the store. After initial punch a minimum and fixed amount of money will be debited from the consumer’s card. This temporary transaction will again be credited to the consumer’s card after he or she will leave the store (Karavellas, 2013) Even if any of the consumers does not buy any product from the store then also they will be able to get back the money successful after they will leave the store. After taking entry to the store the consumers have to take a trolley for shopping. The amount will be sum up automatically, after each product will picked from the store. Especial RFID readers are installed in the trolleys that are used by the consumers for the sopping purpose. As the client ill put a product in the trolley the price of the product will be automatically added to the payment. Even if the consumer wants to remove any product, then after removing the product from the trolley the price will be automatically deleted from the balance that is to be paid. In Oz supermarket there is not such cash counter, once the shopping will be completed the consumers have to come to the exit door of the door. Without paying bill one cannot leave the store. The shopping trolleys including all products are tagged with RFID chips and therefore the consumers can easily find the list of the items (Thoi, 2016). If any mistake is identified then there are options to modify this balance oriented issue. Not only this but also the car parking process of Oz supermarket is also bounded in a timely manner. In non-peak periods the car parking is lower or even free but in the peak periods the car parking are timed.
Self-checkout counter in Oz Supermarket
Security: Security is one of the major concerns that is required to maintained by Oz supermarket to keep the confidentiality of data like credit details and personnel details. While the consumers are punching their cards or even during the credit transaction none of the credit details should be leaked (Fu, Li & Yuan, 2016). In order to maintain this security the retails store should utilize proper Security measures in terms of encryption technology. After the adaptation of the encryption technology the unauthorized users will never be able to access data from the data server without permission.
RFID tag security: Not only in the device but also in the RFID tags accurate data encryption technology are required to be adapted, it will help to keep the product details secured from the external attackers.
Products tracking device: In case if any error occurs with the price of the products or if any product fails to add their price along with the price listed, then in order to overcome this risk from the core process, appropriate tracking tags should be incorporated to the devices.
In order to develop the existing business process of Oz supermarket, apart from technological advances certain additional strategies are also needed to be incorporated. The additional options for improving the business process of Oz supermarket are as follows:
Identification of the consumers rather customer segmentation: At the entry gate of Oz supermarket segmentation is require to be incorporated. Based on the type of consumers and requirements at the entry gate the consumers should be segmented (Onal et al., 2015). If the consumers are willing to buy food products then they will be entered to the food zone only. Before implementation of the business process certain business strategies are required to be adapted by the business analyst of the organization. In order to satisfy the consumers, the sales and marketing team of Oz supermarket should study the competitors and the price and discount on the products.
Analysis of external and internal customers: Before listing any product to the product list of the store, the internal consumer of the business organization are required to be interviewed (Mathen, 2014). It means that if an internal customer gives positive review on the price and quality of a product, then only the product should be listed in the stores for the external consumers.
Implementation of performance measurement planning: The Oz supermarket should establish a 6 months performance measurement and improvement plan for improving their existing business process. In order to understand the current situation of the business organization the business analyst and the executives of the company must measure the performance appropriately (Shin & Lee, 2014). If it is found that the amount of return is satisfactory and more than the overall investment then they need not to make diverse change but if they found that the return is not that much satisfactory then, the company should make effective changes in their business strategies to improve the exiting processes.
Security measures in Oz Supermarket
In addition to this, the entire business process of Oz supermarket can gain measureable commercial benefit from the competitive market and also competitive advantages from the market, if certain additional strategies are added up with the existing business process. The suggestions for improving the business service are as follows:
Customer feedback: As the business process of Oz supermarket is completely new thus, whether the process is satisfactory for the consumers or not must be reviewed properly. From the customer’s review, the owner will get to know about the efficiency of the system. Nowadays, the customer reviews and their suggestions are found to be one of the most important things (Kiblawi, 2015). If the customer feedback is found to be positive then it can be said that the company will be able to get ugh profit from the market. However, if the reviews are found to be negative then it will definitely affect the company profitability.
Product quality review: Besides product’s price the quality of the product is another important factor than is needed to be considered. If the quality of the product is acceptable from the consumer’s side then also the positive review will lead to gain profit from the competitive market. In addition to this, organizational decision making is referred to as another factor that is needed to be considered (Liu, Kauffman & Ma, 2015). The organizational decision making approach is dependent on the price and the quality of the products. Even, from the customer reviews the, marketing and sales department of Oz supermarket can take effective decision.
Review from consumers: It has been found that negative reviews of the consumers are much important than the positive reviews of the consumers (Adams, 2013). As the negative reviews help to make the changes that are demanded by the consumers, thus from the negative reviews the company owners will be able to understand that on which particular section changes are needed to brought.
References
Adams, C. (2013). Have money, will travel: A brief survey of the mobile payments landscape. School of Electrical Engineering and Computer Science, University of Ottawa, Tech. Rep.
Boyinbode, O., & Akinyede, O. (2015). A RFID based Inventory Control System for Nigerian Supermarkets. International Journal of Computer Applications, 116(7).
Fu, B., Li, B., & Yuan, R. (2016, January). Introduction to the RFID Technology in the Application of the Smart Supermarket. In MATEC Web of Conferences (Vol. 40). EDP Sciences.
Karavellas, T. (2013). Towards a Universal Mobile Payments System (Master’s thesis).
Kiblawi, T. (2015, September). Disruptive Innovations in Cloud Computing and Their Impact on Business and Technology. In Reliability, Infocom Technologies and Optimization (ICRITO)(Trends and Future Directions), 2015 4th International Conference on (pp. 1-4). IEEE.
Leong, L. Y., Hew, T. S., Tan, G. W. H., & Ooi, K. B. (2013). Predicting the determinants of the NFC-enabled mobile credit card acceptance: A neural networks approach. Expert Systems with Applications, 40(14), 5604-5620.
Liu, J., Kauffman, R. J., & Ma, D. (2015). Competition, cooperation, and regulation: Understanding the evolution of the mobile payments technology ecosystem. Electronic Commerce Research and Applications, 14(5), 372-391.
Mathen, N. (2014). The Potential of Mobile Coupons: Current Status and Future Promises (No. WP2014-07-03). Indian Institute of Management Ahmedabad, Research and Publication Department.
Onal, B., Ko, H. S., & Lee, H. F. (2015, September). RFID Feasibility Study for Check-Out Stations at Supermarkets. In Conference on Engineering And Technology Management GCETM-2015 (p. 25).
Shin, S., & Lee, W. J. (2014). The effects of technology readiness and technology acceptance on NFC mobile payment services in Korea. Journal of Applied Business Research, 30(6), 1615.
Thoi, M. (2016). Exploring merchants’ adoption of mobile payments A qualitative study on Swedish merchants’ perspectives (Master’s thesis).
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