Telstra Corporation Ltd.
Discuss About The Strategic System For Business Enterprise.
Accounting software packages and ERP system are significant factors for each and every organization in order to accomplish the goals and objectives in a hassle free manner. Telstra Corporation has been selected in the paper. Telstra is Telecommunication Company who offers internet services to the consumers across the world. The below literature review demonstrates information and facts about the ERP system, custom software, commercial software and accounting software packages of the company. Telstra is a combination of various strategies and methods. The paper explains that how the company is reducing and detecting fraud and errors by implementing the accounting software and ERP system. The paper also explains the organization structure and leadership team of Telstra. More detail of the task has been discussed below.
Telstra Corporation Ltd. is a media and telecommunication Company in Australia. The firm operates and builds telecommunications networks and provides voice, mobile, internet access and other entertainment products and services to the customers across the world. It is one of the biggest telecommunications company. Telstra was incorporated in 1st July 1975 having headquartered located in Melbourne, Australia. Network, IT functions and technology have also been consolidated into a single corporation group. It shall be analyzed that Telstra provide 17.6 million retail mobile services, 3.5 million retail fixed services and 5.1 million retail fixed voice services to the consumers in Australia. They create a brilliant and excellent future for everyone in Australia. There are approx 36,165 employees employed in the organization. The multinational organizational structure has been adopted by the company. It helps to manage and operate the business activities and operations globally (Dalkir, 2013). The company works with approx 150 subsidiaries in the market to attract more clients. The multinational organizational structure helps Telstra to cope with rivalries in Australia. This organizational structure has also helped the company to uplift its productivity and outcomes in the competitive business environment along with gaining competitive benefits globally (Telstra, 2018). Apart with this, ERP and accounting software are used by the firm to increase and enhance the wide range of consumers worldwide. Telstra current board includes the following:
It has been analyzed that various operational issues are faced and handled by Telstra when conducting business operations and activities at international level. In Australia, telecommunication industry can easily expand and explore its business globally because the country provides wide range of opportunities to the industries. On the other hand, if the company explores its business activities in other country then various types of challenges are managed by the firm (Zheng and Jamalipour, 2009). Telstra is one the leading telecommunications company in Australia. The company faces certain issues and challenges exist with organizational structure initiated by Telstra. Due to Lack of accounting methods, lack of improvements and innovation etc are some of the biggest issues and challenges faced by the company currently. These issues are affecting the image and goodwill of the firm adversely. Along with this, taxation benefits would also be declined with the effect of implementation of this organizational structure. It has been noted that the organization is not focusing on the tasks and responsibilities of the employees. Telstra has failed to appoint right and capable employees for assigning roles and responsibilities. Thus, due to lack of knowledge and managerial control, the employees are unable to grow business and to maximize the profitability of the firm. Due to lack of efficiency, the subordinates are failed to perform their tasks and duties effectively. The operational issues are increasing because customer and market trends are changing rapidly. Therefore, it is quite difficult to attain long term goals and objectives in the rivalry market. Apart from this, various errors and mistakes are done by the workers while providing telecommunication and internet services to the clients in the marketplace. All these issues hamper the revenue and long term profits of the organization ( Cai, 2012).
Operational Issues faced by Telstra
There are various system acquisition methods that can be used by Telstra while rendering telecommunication products and services to the consumers. Custom software, commercial software and enterprise resource planning are major system acquisition method that might be used by the company. Business applications are increasingly significant in the success and growth of the business.
Commercial software: Cleland-Huang, Gotel and Zisman (2012) define that commercial software is any program or software that is developed and designed for licensing or sale end users or that serves a commercial purpose. This software can be open software or proprietary software.
Custom software: This software is also known as bespoke software that is developed and designed for some specific firm or other users. This software is cost effective and provides wide range of solutions to handle the issues and problems of the company (Meehan et al, 2010).
ERP system: Telstra uses ERP system within the organization to increase the number of clients in the marketplace. Sun, Bhattacherjee and Ma (2009) stated that ERP is business process management software that permits the company to utilize a system of integrated software and applications to handle the business and automate the various back offices function related to human resources, services and technology. This system streamlines Telstar business and optimizes application performance so that the firm can provide a more seamless experience to the employee and customer. By using this system, the organization has been able to offer solution related to software and applications. Telstra minimizes business interruptions and enhance the performance for end users customers with mentoring and controlling the activities and operations. The company’s managed network services and equipments help to deliver the best possible experiences in the marketplace. It has been studied that ERP system provides enormous benefits to the consumers in global market. ERP is excellent as compared with custom and commercial software because it helps in forecasting and encouraging the collaboration. This software helps to reduce the operations and administration costs. The ERP software systems are flexible, configurable and robust. The ERP system can adapt to the ever changing needs and requirements of growing business (Magal and Word, 2011).
The above mentioned picture shows the sale procedure of Telstra. A system flowchart is a physical design tool that shows the activities and operations that will be performed in an information system. This flow chard also indicates sales and revenue of the firm. The organization has been able to handle the sales and revenue with the help of software application. By initiating the sales flow chart, Telstra has been able to maximize the number of consumers in the international market.
System Acquisition Methods
The accounting department is responsbile for maintaining all the ledgers and other accounts of the company in an effective and hassle free manner. It helps to fulfill the needs and requirements of the clients in the market. Some of the control issues that are being handled by Telstra due to lack of managerial control have been discussed below.
- Due to lack of efficiency, the employees are not able to keep secret information of the company related to the software and technology. They share these information and software with competitors in the international market.
- Telstra is unable to appoint a capable and potential workforce because the cost of hiring and retaining is high. Thus, the goal of retention and hiring is very difficult task for the company. Due to lack of training and development coaching, the workers are unable to know whether how to use software and application. Thus, it could affect the success and progress of the firm adversely. It shall be noted that cyber security and data collection is one of the serious issues in the Telstra which could dealt by the firm in today’s competitive world. Due to sophistication software, the organization is unable to protect the important data and information for the consumers. Due to technical issues, the firm is found it difficult to satisfy the needs and requirements of the consumers (Ng, 2013).
- Furthermore, application is one of the major issues in Telstra. Due to application issues, the firm has been able to provide appropriate and important information and facts to the customers.
Recently, frauds are reduced to provide good quality of telecommunication and internet services to the users in the market. By implementing ERP system, the employees of Telstra are able to perform roles and responsibilities very well within the organization. It is the responsibility of the employees and managers to detect and eliminate the fraud activities which could occur in the organization. After the various researchers, it has been found that Telstra has developed and designed such type of software which could help to avert fraud activities within the organization. The rule based engine and latest technology is used by the firm to handle these activities in the workplace (Pathan, 2014).
Basically, accounting software system plays an important role in each and every organization. It is noted that accounting software falls under the accounting software system and it is used by the firm for recording and processing accounting transactions to handle the modules and issues. This software is based on the complexity and cost (Lee and Ghosh, 2010). In today’s modern world, accounting software is not only offers functional modules but also maintains record of financial data. It helps to make managerial decisions within the organization. This software increases and enhances the productivity by eliminating the monthly costs of the products and services. It should be studied that accounting software is initiated for maintaining ledgers, and handling daily transactions. This software also reduces and eliminates the chances of errors, recording of wrong information, mistakes and miscalculation. Romney et al (2012) studied that accounting software pacakge increases efficiency of the workers and maintains accuracy in the workplace.
By using accounting method, Telstra has been able to maintain accounts of books, and record transaction with less chance of mistakes and errors in the organization. With the help of accounting software, the firm can attract investor and attain desired goals and objectives. This software is designed after considering the accounting, rules, policies, standards, regulations and standards of accounting (Stallings et al, 2012). By initialing this software, Telstra can maintain a dynamic and unique picture in the minds of customers, investors and stakeholders. This will help the firm to attain long term mission and vision. The accounting software helps to make easy accounts receivables, accounts payable and general entry. This software is also initiated by Telstra to stay in the competitive market (Bradford, Cooper and Gordon, 2010).
Accounting Software System
Telstra is a leading communication company in Australian in term of revenue and profitability. With the effect of this, the company has been able to grow and flourish its business activities globally. The main vision of the company is to create a better way to empower everyone to stay in the rivalry market. The firm offers a broad suite of connectivity, content and media to the consumers. The net income of the company is A$5.8 billion (2016) and revenue A$27.1 billion (2016). The company head office is the Telstra corporate centre situated at 242 Exhibition Street, Australia and Melbourne. The company is offering services in the healthcare in Asia. The firm has also invested a large amount in research and development to invent new and innovative methods and techniques in order to increase profitability and revenue in the market. In today’s era, the company’s has around 3000 workers based in 22 countries outside of Australia rendering services to hundreds of government customers and business. In today’s competitive world, the organization is providing technology solutions for various types of businesses including data and IP networks, network application services, cloud and integrated solutions, These services are underpinned by Subsea cable network with licenses in Europe, the America and Asia and access to more than 2000 points of presence across the world. The muru D and accelerator programs are operated and designed by the company in New Zealand. The company holds 39.5% market share of the total Australian mobile market. It has been noted that company is exploring and growing its business globally by providing unique and effective telecommunication and internet services to the customers.
Each and every organization is dependent on the employees to overcome the competitors in the marketplace. The more talented and potential workers a company have, the firm will be more progressive as well as goal oriented. In order to meet long term goals and objectives, the company should appoint a potential and capable team within the organization. The Telstra international leadership team is proud to be a part of the leading and growing technology companies in the Asia pacific region. Telstra team can deliver the best quality of products and services to the customers whenever they needed (Kakabadse, 2015). Martijin Blanken is the chief customer’s officer and managing director. His excellent and potential knowledge and experience have helped the organization to grow and flourish the business in the marketplace. Ellie Sweeney is the executive director of the firm and David Burns is the group managing director (Antonaki and Day, 2017). All these leaders help to overcome the rivalries in the international market. Telstra with maintaining an effective and dynamic leadership team has been able to increase sales and revenue in the international market. Telstra focuses on the retaining and hiring of the potential employees at any cost. The employees are treated in fair manner and they ignore any type of inappropriate activities in the workplace. The firm uses internal communication tools to maintain reciprocal relationship with consumers and employees as well. With maintaining a communication tools and techniques, the employees are able to immediately report to the top level in the relevance with completion of unfair practices and activities. The team leaders with having excellent knowledge and experience have been able to know and analyze the plans, policies and strategies of the competitors. The team of Telstra is experienced in various areas such as operations, marketing, finance and technology. The team is working for resolving and handling the risks and challenges of the market (Aitken, 2017).
Conclusion
After initiating the ERP system and accounting software in the organization, it has been noted that organization requires suitable measures and alternatives to find out the gaps and challenges faced during the usage of the automation network. The company is worried about the security of their data as they are accessible for the foreign parties. Due to lack of security and efficiency, the employees are unable to find out right and suitable information. Some accounting software solutions are powerless and worthless in helping users who wish to get their business data out. It is one of the biggest issues in accounting software packages. These software’s are considered lack of capabilities, compatibility, features and abilities. Furthermore, it has been noted that the accounting software that used by Telstra are outdated. Hence, details tend to be inaccurate, system slow down and system mistakes happen. In addition, data corruption issues also are associated with accounting software packages. All these issues are faced by Telstra when implementing accounting software packages in the workplace.
Now it is recommended that Telstra should use latest and innovative technologies to design new software in the organization. Furthermore, cloud based accounting software packages must be initiated by the company to improve and enhance the accounting software packages within the organization. It has been analyzed that modification in accounting software packages shall be done to improve and develop the ERP system within the organization. Potential and skilled candidates shall be appointed by the organization to handle the grievances and issues of the consumers in the global market (Chen et al, 2012). In this way, Telstra has been able to beat the competitors.
Conclusion
On the above aforesaid information, it can be concluded that ERP system will help the organization to move towards automation. This system also helps to check the quality and efficiency of the software and applications. The primary objectives of the firm would be easily attainable with the help of ERP system. It also helps to accomplish the long term targets, goals and objectives. ERP and accounting software also help to detect fraud and mistakes within the organization. By initiating accounting software packages and ERP system, the organization has been able to reach its target market across the world. Telstra also uses accounting software packages to handle and reduce the queries and complaints of the employees, investors and customers.
References
Aitken, A., 2017. Driving Project Delivery from the Top Down: Engaging Executive Leaders as Project Sponsors. Project Management Research and Practice, 4, p.5459.
Antonakis, J. and Day, D.V. eds., 2017. The nature of leadership. Sage publications.
Bradford, A., Cooper, B. and Gordon, I., 2010, June. Innovation and improvement for Telstra’s Australian energy and cooling systems: A ten year case study. In Telecommunications Energy Conference (INTELEC), 32nd International (pp. 1-9). IEEE.
Cai, K.Y., 2012. Software defect and operational profile modeling (Vol. 4). Springer Science & Business Media.
Chen, H.J., Yan Huang, S., Chiu, A.A. and Pai, F.C., 2012. The ERP system impact on the role of accountants. Industrial Management & Data Systems, 112(1), pp.83-101.
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Lee, T.S. and Ghosh, S., 2010. Intelligent Transportation Systems: Smart and Green Infrastructure Design. CRC press.
Magal, S.R. and Word, J., 2011. Integrated business processes with ERP systems. Wiley Publishing.
Meehan, S.W., Zimmerman, N. and Herzenberg, L., Leland Stanford Junior University, 2010. Methods, software, and systems for knowledge base coordination. U.S. Patent 7,734,557.
Ng, C.S.P., 2013. A case study on the impact of customization, fitness, and operational characteristics on enterprise-wide system success, user satisfaction, and system use. Journal of Global Information Management (JGIM), 21(1), pp.19-41.
Pathan, M., 2014. Cloud?Based Content Delivery and Streaming. Advanced Content Delivery, Streaming, and Cloud Services, pp.1-31.
Romney, M., Steinbart, P., Mula, J., McNamara, R. and Tonkin, T., 2012. Accounting Information Systems Australasian Edition. Pearson Higher Education AU.
Stallings, W., Brown, L., Bauer, M.D. and Bhattacharjee, A.K., 2012. Computer security: principles and practice (pp. 978-0). Pearson Education.
Sun, Y., Bhattacherjee, A. and Ma, Q., 2009. Extending technology usage to work settings: The role of perceived work compatibility in ERP implementation. Information & Management, 46(6), pp.351-356.
Telstra, 2018. Our company [Online]. Retrieved from 5th May 2018, [Accessed on https://www.telstra.com.au/aboutus/our-company]
Zheng, J. and Jamalipour, A., 2009. Wireless sensor networks: a networking perspective. John Wiley & Sons.
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