The Impact Of Advanced Manufacturing On Sustainable Economic Growth And Employment In A Region

Comparing Traditional and Advanced Forms of Manufacturing and their Impact on Supply Chain

How Can The Advanced Process Of Manufacturing Affect The Sustainable Economic And Employment Growth Of A Region?

How Can This Impact On The Investment In A Region?

What Factor Can Affect The Marketing And Promotional Materials Of The Region?

How Can The Advent Of The Technology Enable An Economic And Industry Research?

How Can This Act As Assistance To The Industry In Order To Improve Their Productivity?

The report consists of an extensive research done on the difference between the traditional and the advanced form of manufacturing and supply chain in North Link (Northlinkferries.co.uk 2018). The research consists of the affects the traditional form of manufacturing industry. The research gives a brief overview of the concept of supply and value chain. It gives a brief idea of the factors that plays a major role in affecting the supply chain and the manufacturing. It showcases a clear distinction between the traditional and the advanced form of manufacturing. In order to do so it analyses the gaps in the North link. The research analyses the impact of the advanced manufacturing industry (Govindan et al. 2014).

The aim of the research is to develop the manufacturing process of the organization. It includes the development of the manufacturing and the supply chain industry (Leigh and Blakely 2016). The development includes the transition from the traditional manufacturing process to an advanced process. This would enable North Link to have a good relation with their stakeholders. The advanced form of research would help the company to have a good network of cooperation with their stakeholders (Platteau 2015). The aim of the research is to study the different forms of advanced technology that can be used in the advanced method of supply and manufacturing.

The objective of the research is to access the regional strength and to develop the capacity within the industry and their local partners. They intend to develop the areas of priority for promotion and for branding that is related to the job of attracting the investors into the region. The advancement of the system of manufacturing and the supply chain will have numerous effects on the region. The objective is to study the effects. These include:

• It intends to study of sustainable economic growth and the growth in the employment in a particular region due to the advanced process of manufacturing.
• It intends to study the infrastructure that is necessary for attractive investment.
• The other objective is to analyze the promotional materials and the activities related to the marketing of the same in a region.
• The research objective include the study of the economy and the industry of a region.
• It includes the study of the assistance the advanced process serves in order to improve the productivity and the exporting capacity of the organization.

There are few questions that come to the mind while conducting the research that comes to the mind while conducting a study on this. These are:

The strategic plan of the organization intends to establish itself in the entire Northern Horizon of Australia. It intends to ensure that Melbourne’s North achieves sustainable growth in GDP. It should be at least equal to that of the rest of the Melbourne and Australia (Butlin 2013). This would enable the organization to create a brand for itself in the entire region (Stadtler 2015).

Benefits of Moving Towards Advanced Manufacturing

The company intends to occupy the leading position in the Northern Australia. They intend to be the leading manufacturer of the region. It has few gaps inside the organization. The company follows the traditional practice of manufacturing and supply (Ding et al. 2015). Due to the traditional practice the company had the problem of economic factors in the region. The use of the technological process reduced the work of man as the machine itself did the work of man. This is the reason the area had no employment and so it suffered from an economical thrust. Apart from this this avoided the attraction of the investors in that region. The traditional system acts a barrier between the stakeholders and the organization. This is the reason it stops the investors from investing. The other gap is that due to this it enlarges the barrier that comes in the way of productivity and improvement. The economic and the industry research is hampered because of this which acts as a major gap (Huang et al. 2015).

Technology has played a major role in developing any business. It have immense amount of contribution in the field of manufacturing as well. The technology makes a system more transformational. The advanced manufacturing is important for any business. It enables any business sector to survive in the competitive world (Wu et al. 2015). The traditional practice decreases the pace of the communication among the stakeholders. The technology makes the functions and the systems fast and this is the reason it saves much time and manpower. This is the reason why North Link attempts to shift the system from the traditional to the advanced technological system. (Song et al. 2015)

In the northern region of Melbourne, there have been significant advantages due to technological advancements in the manufacturing industry. The manufacturing industry has incorporated modification in their organizational structure to put a positive impact. The changes have benefited employment and industrial relations and provided an opportunity for sustainable economic growth in the region. The northern region of Melbourne has experienced an exponential growth both in terms of economy and employment opportunities for the local population. The employment opportunities for the local population have helped in boosting the economy of the northern region of Melbourne (Lawrence 2017).

The managers in the manufacturing industries have adopted certain strategies to make advancements in the technological and organizational structure. The strategies have helped them in attracting investors. This is because the investors always look for upgraded working system and the manufacturing industry in northern Melbourne has done the same. As the investors were gathered in the area, the infrastructure was developed which again resulted in economic growth. Therefore, it became a circular process, where the advancement in the manufacturing industry created high- rise and sophisticated infrastructures with low investment and less effort. This in turn, has resulted in the economic development of the region and the finance was used to make more advancement in the industry (Gao et al. 2015).

Gaps in North Link That Need to Be Addressed

The manufacturing companies could use the money gained from the investors in marketing and advertising their products and services. They were benefitted in every way from the positive impact of the advancement in the manufacturing industry. Regional marketing helped in reducing the cost of internal promotion and the resources were purchased locally. They have used the strategy of promoting locally in order to establish the industry in the international market (Shelton, Martek and Chen 2016).

The research on the economy and industry situation of the northern region of Melbourne was beneficial for assessing the success of the advancements in manufacturing industry. The managers could get an evaluation of the impact because of their advancements in the industry. As the advancements were incorporated in both technological and organizational level, therefore the positive impact was experienced by every segment of the manufacturing industry. The advancements in the manufacturing industry were helpful in improving the productivity and their import- export business transactions with other countries. They could get a competitive advantage by implementing this innovation in the industry (Georgakopoulos et al. 2016).

In order to evaluate the current situation of Melbourne’s Northern region it is important to collect data from the various stakeholders of the North Link. In order to have a deep knowledge and understanding of the current situation and expected situation of Melbourne’s northern region, interview method was selected. Interview provides an opportunity to communicate personally thereby, developing a deeper understanding (Neuman 2014). In addition to, as interview method of data collection is open-ended, the selected participants are able to share their opinions and perspectives in detail and without any obstructions. Interview is a comparatively lengthy process but allows the participants to free communication with the interviewer (Taylor, Bogdan and DeVault 2015).

For interviewing, the regional stakeholders of Melbourne’s northern region have been selected. This is because North Link is a regional partnership industry that includes the education and government with the aim of developing the area in terms of manufacturing sector. The regional stakeholders forms a network that aim towards the economic development of the region by effective cooperation (Mackey and Gass 2015). Thus, interviewing the regional stakeholders of Melbourne’s northern region will provide an opportunity to know the past situation of the region and how they have evolved since the establishment of the body and what the regional stakeholders aim for the region (Lewis 2015). In addition to, interviewing the regional stakeholders will also help in defining the existing strengths, challenges and gaps of the industrial sector of the region along with analyzing the commercial reputation of the region within the public domain (Brinkmann 2014).

The Impact of Technology on the Industry

Both primary and secondary methods can be used for collecting data (Flick 2015). Secondary data collection method highlights the use of secondary resources such as books, journals, official websites and various other internet facilities for gathering the data (Panneerselvam 2014). The use of secondary data collection technique provides an opportunity to develop deeper knowledge about the research (Ledford and Gast 2018). On the other hand, the use of primary data collection technique allows the researcher to collect raw data from the participants (Smith 2015). As the primary data collection methods are collected from the live participants, the data collected are much more updated and recent (Bauer 2014). Thus, considering the recent and updated data provides an opportunity to analyze the current situation of the industry and sector that the research emphasizes.

As interview was the selected method of data collection, recording the interview of the regional stakeholders of the Melbourne’s northern region is essential (Choy 2014). Thus, for recording the interview for the regional stakeholders is essential. Both tape recorders and video recorders will be used for recording the interview of the regional stakeholders (Humphries 2017). While interviewing, the interviewees share their opinions and perspectives in detail that in difficult to note down without compromising the data (Gale et al. 2013). In addition to, taking and writing the interview simultaneously is difficult and it is possible that the interviewee might miss out something important (Alvesson and Skoldberg 2017). Thus, using both tape recorder and video recorder are the most effective instruments, as this will allow to focus on taking the interview rather than jotting down the interview (McCusker and Gunaydin 2015). Later on, the interview transcripts can be heard and analyzed. Also, the use of recorder mitigates the chances of missing out important points of the interview because the interviewee can always refer to the recording.

Both qualitative and quantitative methods can be used for analyzing the data (Wiek and Lang 2016). The use of quantitative data analysis technique emphasizes on the numerical. In this case, numbers and the percentages of the participants are considered in respect to the answers provided by them for the given questions. On the other hand, qualitative data analysis technique emphasizes on the quality of the data. In this case, the viewpoint and perspectives of the participants are analyzed rather than focusing on the numbers. In this case, qualitative data analysis technique will be used. This will help to analyze the interview transcripts of the regional stakeholders of Melbourne’s northern region and justify their aim for the development of the place.

Primary and Secondary Methods of Data Collection

It is essential to abide-by the ethics while conducting the research. Thus, while conducting the research, the researcher will have to ensure that the ethical considerations are followed. Maintaining data confidentiality is one of the most important ethics while conducting the research (Haggerty 2016). It is against the ethics of the research to disclose the data as well as the identity of the interviewees without the consent of the respective person. Another important research ethics include data manipulation. The researcher will have to present the authentic data that will be collected (Battiste 2016). Manipulating the data is strictly against the ethics of the research. The researcher has to present the collected data and justify it with relevant arguments and supports. In addition to, the researcher has to collect data from authentic resources for presenting it in the work.

The name of the researcher is Steve Smith and is currently enrolled in master’s programs. The qualification of the researcher includes:

• The researcher is highly experienced in using both qualitative and quantitative research methods. As a result, he is able to interview the range of stakeholders of the Melbourne’s northern region that aim towards developing the entire northern region compared to rest of Australia and Melbourne. Experience in qualitative research methods will allow the researcher to interview the stakeholders effectively.
• In addition to, the researcher also has the experience of working within the industry space. The aim of North Link is to develop the manufacturing sector of the northern region of Melbourne thereby, gathering investors and sustainable development. The experience of the researcher to work within the industry space will help in gathering relevant data for analyzing the required development of the place.
• The researcher also has the capability of managing and delivering on complex and large research projects. He is also capable of analyzing and synthesizing large amounts of information from varied perspectives.
• The researcher also has extremely strong written communication skills that helps him to write for varied audiences and summarize the complex findings thereby, developing concise yet clear reports.

The total budget for this consultant is $25,000 AUD that includes expenses but excludes expenses related to travel. The payments are to be made in installments when the researcher completes the milestones in the path of doing the research. The budget includes both direct and indirect costs of conducting the industry research for the northern region of Melbourne.

The above budget states the varied costs of conducting the industrial research work in the northern region of Melbourne. The northern region of Melbourne is comparatively less developed that the rest of Australia and Melbourne. The northern region of Melbourne consists of cities such as Banyule, Darebin, Hume, Moreland, Whittlesea and the Shire of Nillumbik. Thus, covering the industrial research for more than one city is expensive. The above budget includes both direct and indirect cost for the researcher. The total budget granted by North Link for the project is $25,000 AUD that covers salaries, wages, equipments, materials and supplies, services and others. The indirect costs are shown separately. It is the last item before the grand total. The indirect costs are considered in the budget of the research because they are fixed percentage of the total direct costs that is modified by different exceptions. However, in this case, the travel expenses are not included in the amount provided by North Link for conducting the industry research project.

The entire research work is predicted to be over by end of April 2018. The proposed time frame for the work is furnished below:

According to the time table provided, it can be said that the researcher will complete the by end of April 2018. The researcher will take end of January to synthesize the existing and available data and information about the northern region of Melbourne. As a result, the researcher will be able to align the information about the region with the aim of the regional stakeholders of North Link. After synthesizing the information that are available, the researcher will interview the regional stakeholders of the northern region of Melbourne. Developing the format for interviewing the stakeholders and analyzing the interview transcripts will take time. As a result, the researcher aims to complete it mid of February. Analyzing the interview transcripts is time consuming. Thus, after collecting the data by interview, the researcher will take end of March to produce the final draft of the report about the industry sector of northern region of Melbourne. Lastly, the public version of the research will be available by end of April 2018.

Conclusion

In this research proposal, it can be concluded that cities such as Banyule, Darebin, Hume, Moreland, Whittlesea and the Shire of Nillumbik forms the northern region of Melbourne. It has been seen that the northern region of Melbourne is comparatively less developed than the rest of Australia and Melbourne. North Link is a regional partnership industry of education and government that was established in 1995. The aim of the company is to develop the manufacturing sector as well as the supply and value chain of the northern region of Melbourne. This is because it has been seen that that traditional manufacturing industry is getting replaced by advanced manufacturing sector. The North Link is a group of business network and regional economic development. The regional stakeholders of the northern region of Melbourne highlights cooperation and association will help in providing increased benefits of the overall region in terms of employment, infrastructure development, attracting industry thereby, improving the economy of the place. The outcome of this research will help in attracting various investors in the industry for the northern region of Melbourne thereby, improving the economic condition of the place. In addition to, the conduction of the research will also provide an opportunity for the researcher to analyze the impact and current reputation of the place and justifying the aim the regional stakeholders have for the place.

The aim of North Link is to develop and improve the economy of the northern region of Melbourne, as the place is less developed compared to other places. The research will help gather information in terms of sustainable regional economic growth of the place along with improving the employment of the place. Attracting investors in the northern region will help in regional advocacy thereby, facilitating infrastructure and investment attraction. As the insights of the industry will be identified in terms of the local community, it is easier to develop regional marketing and promotional activities thereby, providing required assistance to the industry for enhancing the productivity of the business as well as the exporting capability. Thus, attracting investors will provide an opportunity for the northern region of Melbourne to develop the overall situation of the locality by improving the economic condition of the place. The existing strengths along with the challenges of the industrial sector in the region allowed evaluating the commercial reputation of the region within the public domain. In addition to, industry research helps in engaging the community and sector stakeholders for the overall improvement of the place.

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