Fully Online Education Platform with Experienced Lecturers
Dsicuss about the Effective library and information centre management.
A group of private institutions have collaborated with each other to form the World University. The World University is the fully online university, and in this university, the lectures are given online. Here the lecturers offer lectures on several courses. The students can sign in their respective portal and study the online courses offered. The teachers, staff and the students can be able to interact with each other (Luftman & Derksen, 2014). The students can communicate with the teachers and the staff and can solve their queries online. The students will have to pay online for the courses, and after paying the fees, they can be able to enjoy the courses. Students all over the world can be able to avail the study courses.
The report shows that the senior management has taken certain steps in the following decisions- the management staff wants to introduce customer loyalty scheme for the staffs and the students. The name of the loyalty scheme is the StudyTogether Loyalty. The students will be rewarded if they refer any other students for the University. The staff working in the World University can avail the similar service. The students are rewarded with fee credits. The senior management staffs also decide to provide the e-book and laptops to the students. The laptops and the e-books can be helpful in studies. The report explains about appointing customer service team and the business analyst. The report will also explain about the impact of social media for the business.
The World University has introduced a customer loyalty scheme called StudyTogether Loyalty scheme. The students who are currently enrolled for the World University can enjoy the service. The employees and staffs who are currently working for World University can get the service of World University. The students of World University can like the World University study courses. They can be benefitted, and they can refer all these online courses to their friends and family. In this way, the University can get more and more students. The students will take their courses, will like their courses and will refer all these courses to others. The World University thus can increase their name and reputation (Kappelman et al., 2016). Also, they can be able to earn more and more money. Since it is an online course, the students can refer students from any corner of the world. In this way, the popularity of the University can get enhanced. The staffs and the employees of the World University can get the similar opportunity. The world University will become popular in the course of time. They can include more and more courses and can provide benefits to the students all over the world.
StudyTogether Loyalty Program for Referrals
The World University also decides to provide the students with benefits. They can get the fee credit if they refer some other students. However, the fee credit depends on the course the students who have been referred choose. Thus the students can get the benefits. They can be able to take the courses by paying minimal fees (Armstrong et al., 2015). The applications are approved within five minutes. The courses that are offered are all non-refundable, it means that the students cannot get the money back once enrolled. The World University accepts payment only via Paypal and credit card and not by any other means.
The World University students can pay for the courses and can enjoy the online courses. The University also provides the ebooks and the laptops. The laptops are all new and are of latest configuration. The laptops have the latest software version installed. The laptops come with Windows 10 installed. The University also offers ebooks along with the paid courses. The ebooks are written by world class authors and the quality materials. The students can be largely benefitted if they read the ebooks and take the courses simultaneously. The ebooks will clear the concepts taught in the courses (Schwalbe, 2015). The courses offered by the lecturers are all relevant to the ebooks. The ebooks and the courses all come as a package. The students when purchase the contents materials can purchase the ebooks as well. The laptops have all the latest configuration installed. The laptops are all new and are preinstalled with latest software. The students will not have to take the hassle to download and install the software. The software are all genuine and licensed. Therefore, the students will not have to pay for the genuine software, they will not have to pay for the latest license. Also the software will be licensed forever. The students will not have to pay for the software in monthly or yearly basis. Some software are free and open source (Schermerhorn et al., 2014). Those software are provided for free to the students. The World University also provides special warranty for the laptops. It may happen the laptops can have RAM issues or the laptops can have hardware issues. The University takes the full responsibility to replace the laptops and repair the laptops free of cost. Again, the keypad of the laptop can get disrupted along with time. The University also promises to replace the keyboard with minimal charges. The battery of the laptops can get disrupted. The University will replace the laptop battery however, the students will have to pay for the battery (Cherry & Jacob, 2016). The technical staffs have been appointed. The students can contact the technical staff and clear their doubts. The students may find some issues with the laptops hardware and software. They will try to help them with necessary solutions. The software may get corrupted, the operating system may get corrupted. The students may face difficulties continuing their studies. The technical staff analyses the issues, reinstalls the software and format the operating system depending on the situation (Avgerou & Walsham, 2017). The laptops may be affected by the malware attack. The best way to get rid of the malware is to install antimalware programs. The technical staffs install the antimalware software in the system. In this way the student can ensure security of the laptops and can maintain their privacy.
New Laptops and High-Quality E-Books
The World University must employee a customer service team. The customer service team can be able to manage the students, lecturers World University staff and managers better. The entire business operations are handled online. The students, staff, management staff, lecturers can face several issues. They are not convenient and not technically skilled. They can suffer due to any technical glitches. The whole operations will fail and the initiative of World University will fail to solve (Van, Rosa & Santoro, 2016). The customer management team can help them to solve their problems. The World University must appoint technically skilled customer service team. After that they must provide training to the customer service team. The customer service team must have the desired knowledge about the online portal all the members use. They must be aware of the issues that the staffs, students and the lecturers while using the online portal. World University must be careful for the students. The students’ issues and the queries must be listened to and must be given priority (Hitomi, 2017). The students may face issues while viewing the online tutorials. They can face issues while downloading the web contents. The customer service team must be ready all the time and must assist them 24×7.
They must appoint a business analyst. The business analyst will carry out the feasibility study and based on that they must prepare a report. The business analyst can be able to assess the risks associated with the portal; they will keep track of all the issues the students, staff and the lecturers are facing. In this way, World University can be able to know how they can improve the business and can serve the students better. The business analyst will assist them in making critical decisions as well. In this way, they can be able to do business better.
- Social media playing a role in promoting this model
There are several benefits that World University can achieve while advertising on the social media channels like the Facebook and Twitter. The advantages that they can get while advertising on the social media are-
- Enhancing brand recognition
The brand recognition can increase while advertising through social media. Interacting with the social media, the management staff of World University can be able to know the customers’ needs, in this way they can be able to know what the students’ want from this course, how they can be able to serve the customers better (Figliola & Fischer, 2015). The students will share or can recommend the brand to their friends and their family.
- Improving brand loyalty
Skilled Customer Service Team and Business Analyst
The students will provide feedback, will provide ratings, and they will express their views and opinions about the courses and the lessons they are learning. World University must consider all these feedbacks. All these feedbacks will help them how they can serve the students in better future (Bryson, 2017). If the students are satisfied, then they will get a positive response from the students, and this can help the World University to gain more profit and enhance the brand loyalty.
The social media advertising can help them to increase the brand visibility. The brand visibility can attract more leads to visit the website. In this way, the conversion rates of the website can increase. The management staff with the aid of well-structured media advertising plan can enhance their sales as well as productivity. World University must offer some lucrative offers and the benefits to the students (Galliers & Leidner, 2014). The offers can attract the students and can influence them to know much more about the services of the World University. The offers can attract the students to know much more about the courses they provide.
- Lessening Marketing Costs
Social media marketing does not need monetary resources while the conventional marketing required the monetary resources. The social media marketing can help in reducing the marketing costs (Kramer, Kinn & Mishkind, 2015). The World University with the aid of the internet connections and computers can be able to market their courses in the more efficient way. The World University can significantly diminish the operational costs.
- Better Search Engine Ranking
The social media page does not enhance the search rankings. However, the social media can earn more traffic for them. The students generally search for Bing, Google and DuckDuckGo and can find the search engine (Ptak & Schragenheim, 2016). If the World University is in the social media list, then there is a chance that World University will be shown among the top search results. Thus they can achieve wider visibility. Search engine optimising tools can provide the facility to drive more and more traffic for the University websites.
References
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.
Avgerou, C., & Walsham, G. (Eds.). (2017). Information Technology in Context: Studies from the Perspective of Developing Countries: Studies from the Perspective of Developing Countries. Routledge.
Bryson, J. (2017). Effective library and information centre management. Routledge.
Cherry, B., & Jacob, S. R. (2016). Contemporary nursing: Issues, trends, & management. Elsevier Health Sciences.
Figliola, P. M., & Fischer, E. A. (2015). Overview and issues for implementation of the federal cloud computing initiative: Implications for federal information technology reform management. US Congressional Research Service (CRS), 1.
Galliers, R. D., & Leidner, D. E. (Eds.). (2014). Strategic information management: challenges and strategies in managing information systems. Routledge.
Hitomi, K. (2017). Manufacturing Systems Engineering: A Unified Approach to Manufacturing Technology, Production Management and Industrial Economics. Routledge.
Kappelman, L., McLean, E., Johnson, V., & Torres, R. (2016). The 2015 SIM IT Issues and Trends Study. MIS Quarterly Executive, 15(1).
Kramer, G. M., Kinn, J. T., & Mishkind, M. C. (2015). Legal, regulatory, and risk management issues in the use of technology to deliver mental health care. Cognitive and Behavioral Practice, 22(3), 258-268.
Luftman, J., & Derksen, B. (2014). European key IT and management issues & trends for 2014. CIONET Europe and Business & IT Trend Institute, 1, 36.
Ptak, C. A., & Schragenheim, E. (2016). ERP: tools, techniques, and applications for integrating the supply chain. Crc Press.
Schermerhorn, J., Davidson, P., Poole, D., Woods, P., Simon, A., & McBarron, E. (2014). Management: Foundations and Applications (2nd Asia-Pacific Edition). John Wiley & Sons.
Schwalbe, K. (2015). Information technology project management. Cengage Learning.
Van Der Aalst, W. M., La Rosa, M., & Santoro, F. M. (2016). Business process management.
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