What is Effective Communication?
Your boss, the CEO of ABC Company, has asked you to prepare a report investigating the question: ‘why managers should make effective communication a priority’? In so doing she expects you to examine the issue.
An effective communication refers to a communication among two or more than two individuals in which the purposed message is effectively delivered, obtained and interpreted (Quinn and et.al, 2014). The present study is based on the importance of effective communication for managers, and also the present study also covers the importance of same on the corporate social responsibility and the sustainability of business operations and activities.
Communication is very important for working environment. Communication skills are basic requirement for employees for viewing potential employees. Further it is common to spend a lot of money in process of training workers and educating them that is the basics of effective working (Schermerhorn and et.al, 2014). Moreover, all the business make investment of huge amount for internal and external communication operations and activities .Communication also helps in binding the staff and increasing employee’s level of involvement in business.
Communication leads company towards loss as well as profit. Whether Business get achievement or be unsuccessful in steer a crisis, carrying out a amalgamation, avoiding regulatory mistakes or implementation and execution of the activities based on effective communication (Austin and Pinkleton, 2015).Mostly the general reason for failure for corporate is ineffective communication. It is so strange that communication is not yet valued, in the practice of corporate leadership or regarded discipline in the theory.
In a situation where, workers are comfortable in conveying their thoughts and views, it is easy to cooperate and make innovation in the work culture in the organization and with the improved quality. By effective communicative system worker share their opinion to improve a business (Certo, 2018). Managers and supervisors who know the worth of soliciting and listening to feedback ,take those ideas and changes and implement them into process.
Example why effective communication is important for place of work is that if there is no skilled workers in the company or have no rights to express their thoughts in the office, then they do not able to share their ideas or plans towards improved business process.
Open communication policy helps to support the business activities and turn the department or a unit into a more organized and effective team .when employs are free to express themselves and when organization makes efforts to reach out and communicate with the rank –and –file their confidence increases (Mone and London, 2018).
The Importance of Effective Communication for Managers
Communication within the organization on regular basis improves the work ethic mostly when employees are known for their achievements. When responsibilities and duties are properly aligned and predefined for moving towards the objectives or goal team become more effective.
Professionals are with the view that employees ate emotionally committed towards organization goal and principles but most of the times it is misunderstood as worker happiness and satisfaction (Grayson and Hodges, 2017).However the difference is that an employee can be satisfied with the organization but it does not mean he will always work hard to reach the companies goals or target by making a increments in net income.
Well-organized communication system in the company can definitely affects employee’s engagement (Quirke, 2017). Wherever plans and goals are known or communicated properly to the workers makes them feel secured and more valued. They appreciate the authority and work more to reach its objectives. Employees are known about all the activities and they know how they assemble it.
It is the responsibility of the manager to consider the main objective of CSR, while interpreting the company is reluctant to support the work activities in a communicative manner to maintain environmental aspects (Grayson and Hodges, 2017). By considering this aspect, managers is required to strategic as well as sensitive in relation with the corporate citizenship, if or if not there is investment of society or the severe principle applicable to the environmental concerns.
It is also necessary for the manager to maintain and build trust and reputational value along the effective management of risk. With effective communication, trust and perspectives can be built, and they are vital in the present era to earn public and customer support.
For the effective flow of communication, it is integral for the manager to interpret the core social and environmental problems and concerns which can affect the concerns and values of stakeholders (Schwartz, 2017). Along with this manager must also agree with the significance of communication without any exaggeration and, while interpreting the manner by which social responsibility can be more effectively conducted with shared value. Managers must ensure that their communication strategies people first with the requirements and need of stakeholders and organization.
Manager is also liable for maintaining better relationship with the individual engaged in the collection and analyzing of environment and society data and the communication team as a whole (Scandelius and Cohen, 2016). They must also know about the use of strategies and other communication channels such as social media to connect with customer and share their efforts and contribution on the CSR activities.
Communication’s Impact on Employee Engagement, Innovation, and Customer Support
Corporate citizenship is an entity-wide aspect, it is responsibility of entire department of the organization, and so the manager must practice corporate citizenship in an effective manner and must have mastery in collaboration (Carroll, 2015). Communicating the efforts based on CSR effectively will assist the stakeholders in understanding the corporate long-term value in terms with cultural, social and environmental aspects.
Managers must form policies and practices to show a strong commitment to make the environment a better plan. The commitment and efforts must be shared by managers to all management levels, to ensure that their production or conduct does not affect the environment, public, or stakeholders (Chaudhri, 2016). Hence, high dedication, ongoing consideration, effective strategies and the most important efficient communication is necessary to drive and deal with all related problems in the contemporary world.
Communication has a great role in sustainable strategies, in a situation where there is insufficient internal communication in an organization, it will result complex to adopt changes in regards to create suitability in the organization (Goetsch and Davis, 2014). Furthermore, exterior communication with partners, agents, customer and society is essential for developing sustainable strategies, if not done then organization can experience loss in context with sales and profitability. By considering this aspect, the manager of organization is obliged to keep an eye on the smooth flow of communication to ensure sustainable within work environment so as to add-value for customer, build trust and reputation, boost sales and thereby better business outcomes.
Further managers must conduct operations and practices which are good for environment and produce such products and services which are environmental friendly with the help of effective communication. Since the same green message will be passed on all the level of management, by considering sustainable measures, managers are required to add sustainability in order to ensure safe environmental that will assist in improving their business productivity and profitability (Barchiesi, Castellan and Costa, 2016). All these is highly linked with communication, if these sustainable measures and practices will not be communicated precisely it can create a direct impact on the
In present era, there is enhancing trend of satiability, as this penetrate business, it is critical that communications managers are prepared to cope up with common issues so that they can conduct their work of effectively conveying the rationale behind the progress of firm in sustainable area, and on what extent firm is making progress in the same area along with the area for improvement (Scandelius and Cohen, 2016).
Communication is engaged with the sharing of ideas, opinion or thoughts by one person to another, on the basis of verbal or non-verbal communication. Further, this transfer earns high importance in business, as the services are provided to stakeholders on the basis of communication. While developing a sustainable measure or plan, communication always has vital role. For sustainable development it is essential for managers to express the business ideas, goals and vision internally and externally by making use of suitable communication model. This will help in establishing corporate image, enhancing sales and profitability. With the sustainable measures, business is able to retain the trust of customers, so managers are required to take every action after considering their effects and consequences (Gruber, Kaliauer and Schlegelmilch, 2017). Therefore, for establishing effective combination, the manger within an organization are required to direct the receiver, and communicate things in a smile, straightforward, clear and concise manner, even if it is oral or written.
Conclusion
The present study depicts that effective communication is necessary for managers to successfully share their messages in a positive manner with their team members to unite a mutual work environment stimulating performance and productivity. Further, it assists in sustainability and corporate social responsibility and sustainability by incorporating all stakeholders in an active manner
References
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Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper Saddle River, NJ: pearson.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make corporate social responsibility work for your business. Routledge.
Barchiesi, M.A., Castellan, S. and Costa, R., 2016. In the eye of the beholder: Communicating CSR through color in packaging design. Journal of Marketing Communications, pp.1-14.
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Schermerhorn, J., Davidson, P., Poole, D., Woods, P., Simon, A. and McBarron, E., 2014. Management: Foundations and Applications (2nd Asia-Pacific Edition). John Wiley & Sons.
Schwartz, M.S., 2017. Corporate social responsibility. Routledge.
Gruber, V., Kaliauer, M. and Schlegelmilch, B.B., 2017. Improving the Effectiveness and Credibility Of Corporate Social Responsibility Messaging: An Austrian Model Identifies Influential CSR Content and Communication Channels. Journal of Advertising Research, 57(4), pp.397-409.
Scandelius, C. and Cohen, G., 2016. Achieving collaboration with diverse stakeholders—The role of strategic ambiguity in CSR communication. Journal of Business Research, 69(9), pp.3487-3499.
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