Objective
The Conestoga students Inc refers to the student’s associations in the Conestoga College that adequately represents the students. It has been observed that every year, the executive members of CSI are elected from the body of students. Therefore, in that case, the presidents of the CSI that Lee Beatty is the primary client for this report.
Lee Beatty wants to develop a better service for the students so that he can be re-elected. For this purposes, Lee Beatty wants that the restaurant and bar that has been opened in the campus for students named The Venue can offer better drinks, food as well as entertainment to the students with more efficiencies so that students can be satisfied. A better analysis of the restaurant and bar can help the restaurant in improving some particular services with the help of which a better service can be developed in the venue.
This report is associated with researching the insight of students regarding The Venue restaurant along with that it also associated with identifying different types of issues as well as opportunities to understand how the restaurant can provide better services to students.
Investigating the preferences of the students regarding the restaurant is effectual for the restaurant to make a better decision regarding the type of the services that can be developed to improve the facilities for the students.
For the collection of the information to develop this research report, the secondary data has been collected by conducting active research on the internet and then receiving the data from the published books, journals as well as a different webpage. On the other hand, for the collection of the primary data, the researcher has collected the information from 69 students of Conestoga College by surveying to develop a better understanding regarding the facilities provided by the restaurant and the issues as well as opportunities that are faced by the restaurant.
Different factors that attract customers to a restaurant:
Developing the infrastructure of a restaurant is not the only fact that creates success for the restaurant, but along with that, different others factors are there that create a better success of restaurants. Various elements that shape the success of a restaurant are describing below:
Good food is one of the factors that make people more attracted towards a restaurant. Therefore, a better quality of food needs to be developed to attract customers. Along with offering quality food, it is also necessary for forming an attractive pricing strategy that can attract more number of customers (Ramanathan and Ramanathan, 2016). In attracting customers, offering value for money to the customers is essential for a restaurant to attract some customers.
For attracting customers towards a restaurant, a restaurant needs to offer the highest level of discounts that can attract more number of customers. Providing some extra incentives to the customers is necessary to create a loyal set of customers (Ramanathan and Ramanathan, 2016).
For attracting more number of customers, it is necessary for embracing more significant events. It has been observed that offering different more significant events always drawn customers because it can provide them with an extra opportunity to spend time in those events.
Rationale
For attracting more number of customers, it is necessary for improving the operation so that it can help the customers in sometimes saving (Olise et al. 2015). Along with that, arranging free Wi-Fi for the customers always attracts customers towards any restaurants because it helps them to complete their necessary tasks’ that are internet based.
For attracting more number of customers, it is necessary for developing a better promotional strategy to attract more number of customers. At first, it is essential for understanding the need of customers with the help of a proper audit and then it is necessary for developing products as per the requirement of the customers. Along with that, it is also required for a restaurant in developing an interactive social media marketing strategy and offering different discounts to attract more number of customers.
Reasons behind issues in a restaurant:
Any restaurant can face a lack of customers if they become unsuccessful in attracting customers by offering them the food as per their need (Olise et al. 2015). Along with that, charging a higher pricing strategy from the customers is also one of the fact that can reduce the number of customers towards the organisation. Along with that, a restaurant may face issues if they become incapable of developing a better promotional strategy. Along with that, different home delivery business is killing the restaurant (The Guardian, 2018).
Q1) Eat lunch on campus:
Analysis:
From the above table, it can be clearly said that 33.33% students have effectively said that they lunch on the campus for 2 to 4 times a week. On the other hand, 15.94% students have said that they lunch at the venue at least once a day. 21.73% students have demonstrated the fact that they lunch at the restaurant at least once a week. 8.69% students have confirmed the effect that they eat at the restaurants 2 to 3 times per month. 2.89% students are there who have described the fact that they lunch on the restaurants less than once a month and 7.24% students have selected the options of at least once a month.
Q2) Frequency of buying lunch on campus:
Analysis:
From the survey table, 30.43% students have described the fact that the frequency of eating lunch is 2 to 4 times in a week. The survey has expressed the fact that 20.28% students are there who have revealed that they eat lunch in the at least once a week. On the other hand, 14.49% students are there who have shown that they buy lunch 2 to 3 times a month. There are fewer numbers of students who purchase lunch in at least once a day and at least once a month. Therefore, it can be said that the students do not buy lunch on their campus frequently, but they are buying lunch from their campus when they feel the importance to buy the lunch. However, almost every student has to buy lunch from the restaurants.
Q3) Restaurant from which people buy lunch except the “The venue”:
Methodology
Tim Hortons
Subway:
Cafeteria:
Student pub-venue:
Others:
Analysis:
From the survey result, it has been observed that 26.08% students are there that provide rank 1 to the Tim Hortons and 18.84% students are there that has provided the rank of 2. On the other hand, 26.08% students are there that have provided one rank to the Subway, and 21.73% students are there that have provided the 2nd rank to the Subway. On the contrary, 20.98% students have provided the 2nd rank to Cafeteria, and 20.28% students are there who have provided the 1st rank to Cafeteria. However, it has been observed that 42.02% students have provided the 1st rank to the student pub-venue, whereas, 5.79% students are there who have provided the rank of 2. On the other hand, 36.23% students have provided the 1st rank to the others category. Therefore, it can be said that the performance of student’s pub venue is quite a good than other restaurants so that they have achieved some 1st, but they have a negligible percentage of 2nd rank which is quite lower than the other restaurant. Therefore, it is necessary for developing the services for Student pub-venue.
Q4) The fact that has to entice people to eat more:
Analysis:
The survey result has clearly described the fact that the factor that has involved people in eating more is the cheaper food. 53.62% students are there who have voted for the more affordable food because students generally have weak financial conditions. On the other hand, 20.28% students have described the fact they mainly consider the quality of food because lousy quality food always creates some health problems so that students mostly prefer the high-quality food. On the other hand, 13.04% students are there who have described that they consider the atmosphere or the decorations for eating food. There is a decidedly lesser number of people who have demonstrated the fact that they think the healthier food to eat more. Therefore, it can be said that students are not health conscious.
Q5) People drink alcohol legally:
Analysis:
The survey result has demonstrated the fact that there are 91.3% of respondents who have said yes to the fact that they are old enough to drink alcohol legally. On the other hand, there is a very fewer number of students who have opposes the fact. Therefore, it can be said that the venue needs to keep different types of drinks at their restaurant to offer the students so that students can get enough supply of drinks.
Q6) Frequency of drinking alcohol:
Analysis:
The survey table has demonstrated the fact that 85.50% students are there who have described that they never have drunk alcohol on their campus. On the other hand, there are 7.24% students are there who have expressed that they have drink alcohol on their campus for less than once a month. There is very less percentage of students who have drink alcohol on their campus more frequently. Therefore, for attracting students, it is essential for the venue in keeping varieties of hard drink, but they must limit the quantity so that any unwanted conditions may not have happened in the college.
Research Findings
Q7) Attending different events in the student pub:
Analysis:
The above survey table has shown the fact that 30.43% students have described that they attend different types of activity on the venue 2 to 4 times a week. On the other hand, 20.28% students have expressed that they participate in various events in the student pub at least once a week. Therefore, it can be said that the student pub needs to arrange some music events to attract some students. There is a decidedly lesser number of students that is 14.49% students who have described that they attend music events 2 to 3 times in a month and there are 11.59% students are there who explained that they attend events in at least once in a month. Therefore, it can be said that the student pub needs to arrange music events more frequently.
Q8) Frequency to attend different events on the campus:
Analysis:
The survey result has described the fact there are 43.47% students are there who have occasionally participated in the events. 31.88% students have said that they rarely engage in different types of events on the campus, whereas, there are 15.94% students are there who said that they have never attended events on the campus so that the student pub need to arrange students to entertain the students. There are decidedly fewer percentage of students who always attend the event on the campus.
Q9) Factors that make students go to events:
Analysis:
The survey result has shown the facts that there are 50.72% students are there who have stated that they love live music that makes them attend any event. On the other hand, 33.33% students have indicated that they attend events if they get cheaper drinks from the organiser of events. Some people also think that the current atmosphere is also important to participate in an event. Therefore, for improving the offering, it is necessary for the student pub in offering better live music opportunity to students to make them attracted.
Conclusions:
From the above discussion, it can be said that different students eat more frequently from a restaurant if they get the cheaper food so that to attract some students, it is necessary for offering food at a lesser price. However, to attract students, only less expensive food is not sufficient, but the higher quality food is also necessary. For drawing more students to the pub, it is essential in offering hard drinks, but they must sell it in limited quality. Along with that, to bring some students to the pub, it is necessary to arrange different types of events in the restaurant so that it can provide more entertainment facilities to the students and attract them towards the restaurants. Therefore, attracting more number of students, the restaurant needs to develop events that include live music. Along with that, the organisation needs to build menu as per students’ choice, and they need to offer a valid value for money to the customers. Along with that, the venue requires to provide good quality non-alcoholic beverage to attract some customers.
Reference list:
Olise, M.C., Okoli, M.I. and Ekeke, J.N., 2015. Factors influencing customers patronage of fast food restaurants. International Journal of Economics, Commerce and Management, 3(11), pp.686-701.
Ramanathan, R., Di, Y. and Ramanathan, U., 2016. Moderating roles of customer characteristics on the link between service factors and satisfaction in a buffet restaurant. Benchmarking: An International Journal, 23(2), pp.469-486.
The Guardian. (2018). Will home delivery kill the restaurant trade?. [online] Available at https://www.theguardian.com/lifeandstyle/2016/jun/17/will-home-delivery-kill-the-restaurant-trade [Accessed 13 Aug. 2018].
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
