Fantasy Film Business Portfolio
- Fantasy Film is an effective studio of digital animation studio that proficient in software related to digital animation, animated feature film, digital special effects and digitally animated advertising for live action movies.
- Fantasy Film can be classified into different business units:
- Fantaspace : It produces digital animated feature movies. In the earlier year, the production team win the academic award for best animated feature movie such as Slippery Bob.
- Advantage : It generates digitally animated advertising for internet and television. It has different clients such as Apple, Amazon and Tesla motors.
- Anisoft : It develops digital animation software that creates $200 million in revenue. In this unit, DreamWorks has dealt to work as a subscriber of client.
- DigiFX : It creates unique impacts related to live action characteristic movies. It also creates about $150 million of sales. This business unit has contracted to deal with the digital impact on the future film ‘Aquaman’(Vandaie, and Zaheer, 2014).
- This report will assess the business via using different Matrix like GE McKinsey, BCG, and Synergy Matrix. It will also analyze and provides recommendations in both Business Portfolio with Dynamic Capability Development.
Analysis
- Fantaspace has high viable strength, obtaining and providing advantageous in finding of business .
- Market finding of animation movie has higher growth rate, and high attractiveness.
- In BCG Matrix, it comes in Star .
- Prospective to become competitive market leader .
- Maximum expansion in GE McKinsey Matrix.
- In Synergy Matrix, it comes in Fits field.
Recommendations
- It should first preference in investment
- It should spend in R&D, innovation technology, proficient workforces, generate distinctiveness and worth to keep cutthroat benefits.
- It should make comparison between its market share and growth constantly.
- Need to develop solid base (Dal Maso, et. al., 2015).
Analysis
- Advantage has low inward advantage, very high outgoing profit and medium competitive strength in result of business.
- Market finding shows that it has low growth rate in digital animated advertisement, and medium attractiveness.
- In GE McKinsey Matrix, it comes in medium selective .
- Givers in Synergy Matrix.
- It comes in mature phase in cycle of business and could move towards Dog as it has minimum growth industry
Recommendations
- It should be second preference with the point of view of investment
- Needs to invest in innovation and technology to keep its existing extent of productivity and maintains competitive benefits.
- Generate cross function team to build and innovate new resourceful products
- Management should address new strategy to run their business and identify more clients.
Analysis
- Anisoft has very high inward advantageous, low competitive, and low outgoing benefit.
- In BCG matrix, it comes in Question Mark.
- Digital software has high attractiveness market and high growth.
- In GE McKinsey Matrix, it is High Selective.
- This also comes in the category of Takers in Synergy Matrix.
- It has low market share in high growth market.
Recommendations
- It should make high investment to be star in high growth industry.
- It should give third preference in investment.
- There is need to supervise the work through manager and needs to make investment to make Star.
- Address the new key, plan, modernism and advance technology to generate distinctiveness worth and reinforce viable benefit to authorize this unit of business to sustain.
- Company should trade other resources and makes outlay in Anisoft business unit.
Analysis
- DigiFX has low outgoing benefit., low competitive, and low incoming advantage
- Distinct effect involves low growth with low rate of attractiveness market.
- In BCG matrix, It comes in Dog category.
- GE McKinsey Matrix shows that it has low harvest.
- Synergy Matrix shows Misfits situation.
- In low growth market, it has low market share .
- It comes in category of mature phase.
Recommendations
- Company should sell this business because it can ruin the performance of company.
- It is depleting and complex to beat at the marketplace.
- It should emphasize on more business, apart from these 3 businesses.
- Needs to merge with transmit understanding and should hire expert and human resources within other business units.
- Needs to build some cross function tasks to gain its competitive benefits and after that, can sell it in a high income (Zheng, and Callaghan, 2018).
Fantasy Film Business Portfolio
- Fantasy Film is proficient in digital animated movies, viable advertisement with unique digital effect.
- A corporation comes in mature phase in cycle of business as per the productivity of Fantaspace, Advantage, and DigiFX.
- The management staff has understanding about this condition. Hence, they can enlarge new business unit like Anisoft to improve the performance of business.
Fantasy Film Dynamic Capability
- Dynamic capability is defined as the capacity of an organization to fully become accustomed its base of resource . The capacity of a company is to decisively generate, enlarge, and alters its base of resources (Vandaie, and Zaheer, 2014).
- This report will describe, assess and suggest how Fantasy Film is perceiving, clutching and altering its dynamic capability to attain the main goal by practicing SWOT assessment.
Identify and assess opportunities
Analysis
Fantasea Film has different business unit, that is briefly described as given below:
- Advantage– Digital advertisement related with animation
- Fantaspace- digital movie associated with animation
- Anisoft–Software related with Digital
- DigiFX– Special influence for live action
- It is in mounting to mature phase in cycle of business(Lerro, et. al., 2016).
Recommendations
- This company should move, distribute, apply understanding and technology within organization for the dynamic capability of its resource base. Moreover, animation film and digital software industries are still increasing.
- This company should address the new trend or new potential market to be winning in the market. It should Build cross function team to integrates other proficiency to create its unique competitive benefits. It should develop software that creates special effect and animation (Kilgus, Force, and Powell, 2016).
Analysis
- It has issue related with outline of managerial perspective. It should reform and redesign command direction at workplace. Every phase can develop judgment in existent time such as effective formation of GE training procedure.
- After analyzing that animated movie and digital software have capable prospect, it needs to get hold of these marketplace.
- Fantasy Film has prospect to build new commercial and new creation in new marketplace. By developing its own distinctive viable benefits via their aptitude, knowledge and occupation (Zheng, and Callaghan, 2018).
Analysis
- If Fantasy Film has requirement to obtain business dynamic capability on base of resource then, it should use transforming and refiguring procedure. It should generate solid base for business. It makes transformation of its structure of organization from top down into disperse.
- It has high strategic alliance internally to endorse modernization by permitting different trained workforces to bring together several products and technology.
- It develops business culture to respond towards transformation promptly.
- It scan the atmosphere, address key issue, and address when issue can raise (Clydesdale, 2014).
Fantasy Film Dynamic Capability
- Fantasy Film can keep dynamic capability on foundation of resource by allocating, transferring knowledge, proficient human resources and advanced technology at the workplace.
- SWOT analysis shows their strengths in digital animation. This could be beneficial to apply its core competency. It also aids to redesign the weakness of structure of managerial practices into decentralized structure.
- It could gain its opportunity and creates competency for making innovation and exclusively advanced products. It can change business units into cross function team along with collaborate with other corporations (Dal Maso, et. al., 2015).
References
- Clydesdale, G., 2014. Capabilities and industrial policy: lessons from the New Zealand movie industry. Industrial and Corporate Change, 24(5), pp.1149-1177.
- Dal Maso, C.B., da Silva, W.M., de Mello, P.C. and de Paula Arruda Filho, N., 2015. Integrating Project Portfolio With Business Strategy: Imagineering. Future Studies Research Journal: Trends and Strategies, 7(2), p.155.
- Kilgus, L., Force, C. and Powell, L.M., 2016. Developing a Comprehensive Matrix: An Instructor’s Resource for Using Free Web-Based Applications for Business Communication Courses. Journal of Applied Research for Business Instruction, 14(1), p.1.
- Lerro, A., Schiuma, G., Elia, G. and Passiante, G., 2016. Dimensions and practices of the collaborative relationships between cultural and creative organisations and business. International Journal of Management and Enterprise Development, 15(2-3), pp.209-229.
- Vandaie, R. and Zaheer, A., 2014. Alliance partners and firm capability: Evidence from the motion picture industry. Organization Science, 26(1), pp.22-36.
- Zheng, P. and Callaghan, V., 2018. How Chinese SMEs Innovate Using ‘Diegetic Innovation Templating’–The stimulating role of Sci-Fi and fantasy. Futures, 95 (2), pp.98-117.
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