Effective explanation of the customer and market problem that needs solving
Today, people cannot think of their life without Smartphone, WI-FI and other technology-based gadgets. Mobile tower, WI-FI signals and UV rays from the sun harms the health of the people living in the residents. Therefore, the need of an anti-radiation system for residents is emerging which helps to protect human health from radiations that generate from Wi-Fi signals, mobile signals and UV rays from the sun. Ionising radiation affects the atoms in living things and it provides health through damaging tissue along with DNA genes (Cressler & Mantooth, 2017). Therefore, exposure to high radiation can lead to severe health effects and acute radiation syndrome. In this paper, the manufacturing of anti-radiation system and the business feasibility of those products is delineated.
At homes and at the workplace, numerous wireless networks stream invisible waves through body and space. The radio waves may come from the Wi-Fi signal, computers, Smartphone, Bluetooth speakers and possibly other devices connected through Bluetooth or Wi-Fi. Smartphone and Wi-Fi routers send the electromagnetic radiation which can harm the health of the people. Electro-magnetic radiation promotes the growth of a tumour along with cancer (Schleeh et al., 2015). Ultraviolet rays of the sun can lead to cancer as well. As stated by Cho & Goodson (2015), a mobile phone can transmit 100 times more powerful radiation than Wi-Fi. Low-level exposure in the radio wave radiation can have negative health effects. The researchers suggest that radiation can impact on the neurodevelopment issues, reproductive harm and cancer in both men and women. As pointed out by Morris, Morgan & Davis (2015), cell phone radiation can increase the risks of the brain and heart problem and the high-levels of Wi-Fi exposure can lead to a hormonal shift to the people and oxidative stress. Wi-Fi signal leads to insomnia; stop developing the cell growth and reduces the brain activity.
Therefore, radiation from UV rays and from the electronic gadgets which emit electromagnetic radiation have a negative impact. In the market, there is a need for the customers’ end regarding the anti-radiation system. In the market, there are no such specific products which stop people from getting harmed. The common people are in need of the system which can end the growing health issues from the Wi-Fi radiation and mobile signal. The non-users of the products in the residents are also facing radiation as being the passive-users (Wojenski et al., 2017). The anti-radiation system can help the people stop getting harmed due to radiation of the electromagnetic waves.
Persuasive argument of the benefits of the idea
The anti-radiation system refers to the technological products or some technological changes in the everyday electronic products and gadgets which can reduce the harm from the radiation of electromagnetic waves.
- Anti-radiation system Smartphone cases will protect the users from the Smartphone’s radio waves which produce a layer of material in the front flap.
- People are concerned over the heat and radiation emitted by cell phone and the user can use the anti-radiation chips in the Smartphone.
- Anti-radiation band can be worn in the hands which can protect the people from the Wi-Fi wave and mobile signal.
- Some of the large technological giants provide anti-radiation pills to the nearby residents which has potassium iodide in it.
- Sunglasses are designed in a way which protects the people from the UV rays of the sun.
It is impossible to think a single day without the Wi-Fi, Smartphone and faithful electronic gadgets. Therefore, the people are in need of the anti-radiation system which can protect the people from rays and waves. Carcinogenic nature of the electromagnetic wave can be stopped by using the anti-radiation system products. Today, the people are very much health conscious and the people do not hesitate to spend money to protect themselves from hazards (Tan, Liu & Guo, 2016). The anti-radiation system can save the life from the electromagnetic radiation and it would be beneficial for the children and the aged people. Most importantly, anti-radiation system products can save the people from memory loss, brain tumour, heart attack, high blood pressure, high blood pressure, infertility and other fatal diseases. The anti-radiation system products have an opportunity in the market to as it will create the need among the customers and it is most innovative and quality oriented standardise systems.
Key Partners · Mobile manufacturing brands · Micro-soft · Supply chain · In-house sourcing · Outsourcing |
Key Activities · Research and development · Design · Production · Assemble · Distribute · Source of materials · Marketing and promotions · Support services |
Value Proposition · Premium quality products · New in the market · Health safety · Massive variety · Convenient · Improving work efficiency · Latest in cutting-edge technology |
Customer Relationships · Support centres · Remote services · Cyber service · Live chat with customers · Warranty period |
Customer Segments · Households · Offices · Electronic Industry · Government |
Key Resources · Network and Research and Development · Production plant · Distribution channel · Human resources · Product and intellectual property |
Channels · Carriers · Distributors and dealers · Business partners · Enterprise alliances · Accreedited sellers |
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Cost Structure · The direct cost of sales · Marketing and selling · General and administrative · Research and development |
Revenue Streams · IT and communication · Chipset and electronics · Semiconductor · Sales · Maintenance |
Key partners of the business will be mobile manufacturing brands, supply chain, Microsoft and outsourcing groups. In addition, key activities of the business will be R&D, designing of the products, assembling and dissembling and marketing and promotions. Anti-radiation products are new on the market, therefore, it will get extra focus when it would be sold on the market. Premium quality of the products, health and safety help and the latest cutting-edge technology are some of the values of the business. In addition, customer relationship of the business will be maintained through support centres, remote services and live chat with the customers. Moreover, the customer segments of the business will be households, residents, offices and the electronics industry. Key resources of the business will be product plant, distribution channels, R&D and product and intellectual property. In addition, channels of the business will be distributors, accredited sellers and business partners. Revenues of the business will come from selling and maintenance of the products. The cost structure is segregated through the direct cost of sales, general administrative purpose and marketing and selling.
Business plan of this anti-radiation business concept is unique as this type of anti-radiation system product is new in the market. Value of the products is great along with the market partnership of the business will provide advantage to the business. The new business venture can make a partnership with the electronic brands to use the chipset to stop large radiation. As stated by Iqbal, Nadeer & Zaheer (2015), a well-defined business plan always maps the vision of the success and it is necessary to run the business. Moreover, the business new venture needs to have a good team as the entrepreneurship is always a team game. The business venture needs a set of talented people to manufacture the anti-radiation system products and to market the products in Australia. Furthermore, according to Tarhini, Ammar & Tarhini (2015), early stage of funding in the business is very necessary and the business owners do not miss out the opportunity of getting investment. The anti-radiation business plan needs huge investment as the R&D is very important for the business. Investment is necessary to manufacture the anti-radiation system products for the residents and for the electronics industry players. Critical success factors depend on the market needs and in this section, anti-radiation system products will have good demand in the market as the people are getting health conscious. The business venture has hit the bullseye by finding the gap in the market and market position of the products will be unique as this type of products is hard to get. The business venture needs to increase the credibility of the products and need to market in a way so that the customers understand the need of the products. Finally, new venture’s success depends on the cost control as start-ups rely on the debt of the finance.
- As stated by Aquilani et al., (2017), the economic feasibility of the business demonstrates the net benefit of the proposed project. The new anti-radiation system business will take consideration of the benefits and costs to the agency and the residents. The business will be able to make the economic profit as the products will create demand in the market. The developmental costs and production costs will be covered through sales of the products. Production costs will be associated with the manpower, software, operation and maintenance.
- In addition, according to Padhi (2016), organisational feasibility is associated with the management competence and the resources sufficiency of the organisation. The new venture will evaluate the ability of the management and to satisfy the the customers. Owners of the organisation have the idea of anti-radiation technology which will help the business to have strength.
- The success of the business idea depends on the business concept and the industry competitiveness is also less for the new business.
- Purchasing power of the customers will be moderate as the new business will provide different types of products which cannot be duplicated easily.
Discussion of the proposed business model
Conclusion
It can be concluded that there is no escape from the technological gadgets as the people cannot deviate from these. Lower frequencies of the Wi-Fi signal and mobile signal also harms the body, therefore, the health authorities in certain countries have set the standards of safety for all the electronic devices and appliances which emit the radiation. New business venture on anti-radiation system products can create market demand as people have got health conscious and they can relate to the needs of anti-radiation products. People cannot spend time without using Smartphone and Wi-Fi; therefore, the use of the anti-radiation system is very significant.
Reference
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