Social media as a Platform
The online world is one of the most advanced and secured platform where a business can advertise itself. The internet gives businesses a better platform where advertisements can be published can name and fame can be earned of it. Digital marking concept describes the same. Digital marketing can be called as online portal where businesses can publish advertisements in order to gain popularity (Tuten and Solomon 2017). The paper describes two of the digital marketing platform that is been used by the brand Sevenly for the purpose of marketing. One of the marketing strategy is the social media marketing using the Facebook and other is the email marketing. The Facebook marketing is one of the major platform where all forms of the businesses like the Sevenly as well as the large scale organisations use for advertising. The Facebook is chosen because of the fact that it provides a huge platform where the organisation can advertise the products and these advertisements are visible to the entire world hence incrsing the customer base of the organisation. Email marketing is one of the other such campaign that can be used for the purpose of attracting the customers in large terms While the tool 2, email marketing is chosen because of the fact it is one of the most convenient and robust platform that can be used for the purpose of reaching the customers.
The paper describes the techniques that can be used for the process of the digital marketing, how these can be beneficial for the organisation (Ashley and Tuten 2015). Other than this some of the other major things like when all of these platforms stated and these platforms have grown to provide a better support to the customers is also an important part of the paper.
The social media is one of the newest form of digital marketing area that have been evolving in the last few decade. Some of the major social media platforms that have gain importance in the market are Facebook, Twitter, Instagram and Whatsapp (Felix, Rauschnabel and Hinsch 2017). These are most common examples of social media that can be heard from every person in the world. Everybody is using these platform and hence it becomes one of the prime market where the business of the Sevenly can performs advertisements. One of the most common platform that have evolved in the past decade is the Facebook. The Facebook was stated in the year of the 2004 by Mark zuckerberg a university graduate. The Facebook provides an online platform to the users that is the organisation Sevenly where they can post anything from images to videos to quotes. This posts is visible to all the Facebook followers the organization is having. Hence this becomes one of the prime platform which can be used for the purpose of the marketing by Sevenly.
Using the platform
When an organisation proved some advertisements in the platform then all the so called Facebook friends can see the posts and further share it (Scott, 2015). The Facebook provides a page creating and paid promotions where the organisation performs further advertisements for the organisations. Hence this is one of the major area for success and providing advertisements that can be seen from everywhere.
Other than the Facebook one of the other major social media platform that can be used for the purpose of social media marketing is the use of the twitter. The twitter organisation began in the year of the 2006. This is one of the other major platform which can be used for the purpose of the social media marketing. Some of the major advantages that twitter provides is that one can follow each other hence providing one of the best area for the marketers to enhance the marketing strategy (Chang, Yu and Lu 2015). Hash tags are famous in the twitter platform and can be used for the purpose of searching. One of the major advantage is that the tweets needs to be only 140charater long and hence short and brief messages are to be twitted. This not only simplifies the reading and understating concept but also saves time. Like Facebook, twitter is also a free platform where the orgasaition can use for the purpose of enhancing advertisement and attracting customers.
The social media provides some of the major advantages to any businesses in terms of money, brand awareness, loyalty and others. Some of the major benefits of these platform are:
- The social media marketing using the Facebook is cost friendly. The organisation Sevenly needs not pay huge sum of money for the purpose of advertisement attracting customers (Stephen 2016). Only a small sum of money have to provide for the paid promotions.
- This increases the brand awareness: This is one of the other point, as a very large number of population is using the social media, when an add is encountered it is seen by huge number of people from all over the world and hence automatically increase the Brand awareness.
- One of the other point is that when an organisation like the Sevenly uses the online platform the customers are able to speak to the customer care support using the Facebook chat support as this options is available 24*7 (Prasad and Saigal 2018). Hence this increases the customer satisfaction and helps in earning loyalty. This also is an one of the most important aspect of the organization Sevenly
Although these advantages may seem very much attracting to the organisation Sevenly there are always some of the major disadvantages that can be faced. Some of the disadvantages comes from the advantages itself. And the organisation needs to handle these on a very careful manner. Some of the major disadvantages are:
- If there is any single mistake made by the organisation, this can hamper the entire reputation of the organisation. Similar to the name, bad name travels in a faster manner, and people believe it sooner (Zhu and Chen 2015). If there is one single mistake made, then the entire world comes to know about the same and hence the reputation of the organisation decreases to zero.
- Fake news or circulation of fake information is one of the other major disadvantages that can be encountered. These can severely hamper the image of the organisation lead to customer dissatisfaction without actually doing anything wrong.
- Decreases the level of understanding. This is one of the other major disadvantages that can be faced while using the Facebook. One add that may seem good by someone can be misunderstood by someone else and can else create a bad name of the organisation.
Hence it can be said that the organisation Sevenly needs to server a very secure and clear understanding message to the users of the social media platform. Otherwise these can provide bad results. Some of the major hashtags that can be used for the purpose of tweeting are like # join the revolution, # change is new (Constantinides 2014). The hash tags depends on the product that has to be launched. In order to promote something in the social media platform of Facebook the organisation must create Facebook pages and provide content that are useful for the customers. The contents must be of the customer’s interest and hence will increase the chance of success in business.
Advantages
The email service is long in the history of the internet and is one of the most used application of the internet. The email service can provide some of the best results in the terms of the marketing in a digital platform. In the present generation each and every person in the world is having an email account. The major email service providers are the Google, which is itself an online digital marketing platform. The organisation can use the concept of the digital marketing for the purpose of enhancing the advertisements (Dahnil et al. 2014). The advertisements using the email services are more authenticated to any other form of the marketing. The email service provides the Sevenly to access huge number of the customers and the only thing that is needed to be known by the organisation is the email address of the customers. This is also one of the major cost efficient way in which the organization Sevenly can provide information to a huge amount of the customers. This is cost efficient because of the fact the advertisement can be done in a very low cost manner and the message reaches to number of the customers. One of the other major area of this is the fact the email service can also provide support to the customers. In the modern generation the email service can be accesses from any device like the smartphones (Sahni, Wheeler and Chintagunta 2018). Televisions, computer systems and others. This helps the customers to access the mail service from any location and hence incrsing the adverting market.
One of the other major advantage of this processes that this processes very much convenient nothing much have to be done in order to reach the customers. Apart from the advantages of using the email service there are some of the major disadvantages of this platform also. One of the major disadvantage is the collection of the email address of the target customers. The organisation needs to collate these information’s from various sources and sometimes these sources are paid sources for the purpose of the gathering the emails. One of the other major problem is the storage and the redundancy (Wheeler and Chintagunta 2016). As there needs to be a huge number of the email services hence there is also need to have large sets of servers that can store these information’s (Hartemo 2016). Data redundancy is one of the other major problem, this not only increases the storage amount of the databases but also increases the cost. Some of the other major disadvantage is that many of the customers sees these mails as spams and hence ignores them. Thus the orgasaition needs to take special care in order to make name using the field of the email service for the purpose of the marketing.
Disadvantages
Apart form the major disadvantages of the email services this is one of the most used digital marketing platform in the world. The service of the emails are increasing day by day and hence the organisations are gain more number of the customers. The emails also helps the organisations in providing better support, like the logging of complains and gathering feedback information (Garland, Yang and Kang 2016). The email services have provided some of the best results in the past and can be said that can provide better results in the future with the increase of the technology (Brock et al. 2016). The advertisements using the email services are more authenticated to any other form of the marketing (Mogos and Acatrinei 2015). The email service provides the organization to access huge number of the customers and the only thing that is needed to be known by the organisation is the email address of the customers.
These success factors are easily visible when these social media is used as a tool. Social media haves an immediate effect in the sales. The number of the customers can be easily measured when the social media used. Monitors can be set in order to read the number of the viewers that are viewing the advertisement. Using the email marketing can also be easily addresses with the help of the feedbacks that are provided by the customers. The social media can be explained as one of the most important tool that can be used for the purpose of enhancing the sales and the services and easily accessing the number of the customers.
Conclusion:
Thus, concluding the topic it can be said that the digital marketing is one of the most advanced form of the marketing that is done with the use of the technology that can be used by the organisation Sevenly. These have helped the organisation Sevenly on attracting huge amount of the customers and hence making huge name in the market. The online platforms like the Facebook and twitter have helped the organisation in attracting huge customers in a night. These are most common examples of social media that can be heard from every person in the world. Other than this the email marketing is one of the other major platform that have helped in the process of attracting a huge number of the customers. Hence it can be said that with the rise of the technology these areas can further enhance thus making new ways for the customers. Hence this becomes one of the prime platform which can be used for the purpose of the marketing.
Email as a platform
The email service provides the organization to access huge number of the customers and the only thing that is needed to be known by the organisation is the email address of the customers. When there is merge up of the both the social media marketing and the email marketing the customer base of the Sevenly increases and hence the capital of the organisation also.
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