Background
This Project Charter (PC) relates to the EduStream Pilot Project, which is under consideration for initiation by EdMedia International Pty Ltd (EdMI). The intent of this document is to provide a clear synopsis of some of the key issues that need to be considered, so stakeholders can determine whether this project will be viable.
The small sized EDMI company employs 36 employees to operate its daily business operations. The company has quite a large customer base that includes secondary schools, primary schools and some commercial organizations in Perth, Sydney, Melbourne and Brisbane. The company deploys their educational games and videos through DVD/Blue ray. Initially the company has around 40% market share but with changing time for changing demand of the customers, the market share has been reduced and became 27%. The erosion in market share is taking place because the customers are expecting a much flexibility while accessing educational contents. In order to overcome this problem, EdMI has decided to implement a new media deployment solution.
The solution project is known as EduStream. The proposed system will help to create effective and user-friendly streaming solution. The solution will allow the videos and games deployed over the internet services. however, while implementing the streaming solution, the probable issues that must be addressed include inconvenience broad, no expertise in video streaming and consequently setting up green field data centres. The developed project charter is supported with a business analysis, financial analysis, stakeholder analysis, SWOT analysis and milestones/schedule.
The project is proposed because it is expected that, the system will allow the clients to access the content more flexibly. The primary objective of the company is to deliver educational videos and games to their customers. The customers of the company are secondary primary schools and some commercial organizations. The clients are allowed to access the contents whenever needed. However, the clients are expecting a more user-friendly and flexible streaming solution, which can be easily assessed. The pilot project will begin with deployment of a content delivery network node in Perth. The CDN will help to diminish the server load, improve the site speed as well as website performances. Considering CDN and based on user analytics, the company can segment their clients. It will increase content availability, reduce bandwidth and save cost. Most importantly the CDN will help to increase the system security as well. The system architecture prepared for the streaming solution EduStream Project is also comprised of open connect appliances, games server, system health management, networks and security aspects. From both the technical and business aspects if the system features are analysed, then it can be said that, implementation of the proposed system is justified for the business success of EdMedia company.
The following tables provide a synopsis of key aspects that have been identified through a detailed stakeholder analysis.
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Part 1: What Do We Want From This Project? |
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· A streaming solution to access the contents more flexibly · Highly secured solution to keep all confidential information secured · RTSP controlled interfaces · A successful system testing environment · Effective load sharing capability · A power replication system |
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Part 2: What Do Our Clients Want From This Project? |
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· Pilot system in three different locations of Australia · Highly level network security, data centre security · The system should have problem detection and trouble-shooting capability · Must support both clients and users · Flexible access to the contents · High volume network connection between the clients and CDN nodes · Rock mounted server |
A Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis was conducted in relation to the implementation of the EduStream project. The following table provides a synopsis of the key points that were identified in this analysis.
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Internal Issues Of Import For Edmi And The Edustream Project |
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Strengths |
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· A secured data centre with webserver and game server · Each node will be positioned in tier 3 co-located data centre · Adequate capital amount is available · Adequate technical experts · Database can store all necessary information · Successful load sharing, batch updates and DB replication |
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Weaknesses |
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· Rack mounted server hardware will be necessary that is not present but needed · No proper connection between the interface with client database · In adequate flexibility to access contents · In adequate software support for inventory management · No proper training program · No proper testing platform |
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Opportunities |
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· Give flexible access opportunities · TCP/IP network protocols will be supported · Load balancing approach will become secured · Generate positive ROI · Effective coder decoder opportunities · The new proposed system will be completed within time |
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Threats |
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· For inadequate security measures and firewall data can be misused · Clients may fail to access contents easily · Users may fail to access and use the new system · Improper testing can lead to failed streaming solution · Project budget can overshoot · Solution may be delivered in delay |
The following table contains the Rough Order of Magnitude (ROM) cost and revenue information for the EduStream project. These figures have been adjusted to take into account the discount rate, which includes expected inflation and the cost of capital.
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Description |
Year 0 |
Year 1 |
Year 2 |
Year 3 |
|
Discounted ROM Costs/Expenditures |
$1,205,000 |
$710,000 |
$820,000 |
$860,000 |
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Discounted ROM Benefits/Revenues |
$256,000 |
$1,115,000 |
$1,800,000 |
$2,500,000 |
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Expected NPV adjusted Profit/Loss |
$(1,204,744) |
$405,000 |
$980,000 |
$1,640,000 |
The figures within the previous table were used to implement a rationalised financial analysis for the project. Results from these calculations are provided in the following table. This table lists the calculated Net Present Value (NPV), Return on Investment (ROI) and expected Payback Period for the EduStream project. These figures are influenced by the assumptions outlined in Section 3.2 (below).
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NPV |
$2,076,000 |
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ROI |
58% |
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Payback Period |
Payback Period (Linear): 2.56 years- 21 Jul 02 |
The NPV shows the net present value which is the difference between the cash inflow and present value of cash outflow over the specific time period.
Return on Investment is the profitability matrix that evaluates the performance of the investment for this project the ROI value is
Payback period defines the time, that the EduStream project will need to return the investment done initially.
The following table lists the key assumptions that are applicable to the financial analysis information provided in the preceding sections.
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Financial/Project Assumptions |
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· It is assumed that, the inflation rate is expected to remail 1.8%/ year · The project will be sponsored through loan · Each user will pay flat monthly payments · The 0-year revenue is dependent on the numbers of clients signed in for beta program · Indirect cost will be needed to perform the project · The discount rate will affect the inflation · The bank will offer the loan in fixed loan rate and this will not change · The maintenance and expansion cost are not considered yet · Acceptance test will be performed before finalizing any pilot site · Traditional deployment methods will be used |
The following table lists the key dates applicable to this project.
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Submission to the Board |
10 February, 2022 |
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Project Start Date |
27 March 2022 |
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Project End Date |
5 May, 2023 |
The following table lists the key project milestones that have been identified. Meeting these milestones will help to ensure that the project can be delivered on time.
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Date |
Event/Milestone |
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Mon 28/02/22 |
Preparation commence/Submission to board |
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Mon 29/08/22 |
Finalizing technical architecture |
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Thu 08/09/22 |
commence marketing |
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Wed 07/12/22 |
Pilot 1 (Perth) |
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Thu 09/02/23 |
Pilot 2(Sydney) |
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Mon 17/04/23 |
Pilot 3(Melbourne) |
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Mon 28/02/22 |
Formal Pilot project closure |
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Mon 05/06/23 |
Preparation commence/Submission to board |
Key technical terms associated with the EduStream project are provided in the following table.
Table 1: EduStream definitions and acronyms
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Term or Abbreviation |
Meaning/Definition of the Term |
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Batch Updating (for OCA & DB) |
This is a set of multiple updates statements, submitted to database for processing batch |
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Client (define this in terms of the scenario – e.g. define this in terms of the hardware) |
For this project, the clients are- primary secondary schools and some commercial Australia based organisations |
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CODEC (Coder-Decoder) |
Different apps use CODEC to play as well as create media files. It can compress and decompress files |
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Colo (co-located) Datacentre |
This rental service can be used in EdMedia to store servers and other necessary hardware |
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Content Delivery Network (CDN) |
The geographically distributed server helps to speed up web content delivery to the users |
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Database replication |
Essential to keep the data same in client database and in nodes. For this organization DB replication is very essential |
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Firewall (software/hardware) |
Network security device must be placed to monitor and filter incoming and outgoing information |
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File Transfer Protocol (FTP) |
Must be used to download, upload, transfer files from one node to other |
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Flash Video (FLV) |
This container file format is used to deliver digital video contents |
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High Efficiency Video Coding (HEVC/H.265) |
Video compression standard can be used to compress media files |
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HTTP (HyperText Transfer Protocol) |
HTTP will be used to transfer hypermedia documents whenever needed |
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MPEG-4 (MP4) |
It will be used to define compression visuals and audio as well |
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Node (define this in terms of the CDN Nodes listed in this scenario) |
connection points in communication networks. For this project are nodes are located in Brisbane, Melbourne, Perth and Sydney |
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Service Desk (define this in terms of the scenario) |
This is a single point of connection between users and service providers |
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Open Connect Appliance (OCA) |
OCA software will be used to provide free of charge for ISP partners who meet basic requirements |
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Real Time Streaming Protocol (RTSP) |
This is designed for multiplexing and packetizing multimedia transport streams |
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Transmission Control Protocol/Internet Protocol (TCP-IP) |
Communication standard used to deliver data and messages |
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Tier 3 Datacentre |
This is a location with redundant as well as dual powered servers, network link and storage with many successful IT components |
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Web server |
It is a software and underlying hardware that accepts requests through HTTP. |
Remaining elements of the standard PC template are not included in this assignment.
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