Swissôtel Hotels and Resorts
Accor Group of hotels is far more than a global leader with about 2500000 experts in hospitality with the same passion who takes the care of millions of the guests around the world. The Accor group headquarter is located in Paris. Among different ranges of hotels this statement will consist of the discussion on the Property portfolio analysis of the upper scale Accor brand. In this category, the discussion will be of Swissôtel Hotels and Resorts. And the other category is the Property Portfolio analysis of the budget scale Accor brand. The selected name in this category is the Ibis Budget (Masa’deh et al. 2017).
Swissôtel Hotels and Resorts, merely known as Swissôtel originated in the year 1981 as a joint project amid the Nestlé groups and Swissair whose headquarters is located in Zurich in Switzerland.
- Provided Facilities: The hotel consists of 147 modern guest rooms, together with 10 suites accompanied with big terraces including fashionable open-air Jacuzzi. Then comes the Swiss Executive Club lounge with executive meeting room and high-speed internet that is highly creative and energetic along with two meeting rooms and the business centre to fulfil business demands. For event, planning there is the ballroom that can accommodate over 1000 guests. Then are the exclusive restaurants accompanied with bars, claims of live-action kitchen and authentic Swiss food. Swissotel also offers a fully fortified gym and an infinity pool. As well as they also provide spa services (Podgórski 2015).
- Services available: The services that are provided by the hotel globally are the – a)Check in and Check out service,
b) Bell Staff,
c) Concierge services,
d) Elevators,
e) Currency Exchange,
f) Gift Shop,
g) Housekeeping and laundry services,
h) Internet Access,
i) Mini Fridges,
j) Parking,
k) Pet Policy,
l) Postal services,
m) Tax information,
o) Room service,
p) Swissotel kids room,
q)Wheelchair Accessibility and
r)Transportation services.
- Room rates: There are three categories of rooms in this hotel. Those are categorized as a) Swiss Business Advantage Rooms – The room rate for this category is 131.81AUD.
b) Swiss Business Executive Club Room- The room rent for this category is 343.33 AUD.
c) Panorama Room- the room rate for this category is also 264.08 AUD
Then are the suites:
a) Executive Suite- 914.13AUD
b) Residential Suite-914.13AUD
c) Presidential Suite- 264.08 AUD
d) Penthouse Suite-914.13 AUD
e) Corner Suite- 467.22 AUD
Then is the executive lounge that is known as the Executive Club Lounge
- Revenue Streams: The Swissotel annual revenue is of $4.4M. The loyalty members are counted worldwide. Swissôtel archives a little but reputable level of consciousness despite its restricted network. Linked to plentiful superior heritage titans, Swissôtel is careworn to arise as a powerfully treasured brand universally (Ramanathan et al. 2016). However, in USA and China the image is optimistic and appreciated more fashionable, more vacation, friendlier, with a standard level that agrees the brand to acquire a maximum apparent price best within these two countries. It strengthens its real emotional peg that is the food and beverage and guarantee each hotel. Overall, carrying excellence and productivity, and honestly caring for peoples, is evidently alleged by the regular guests. Swissôtel is expert on global sustainability ethics. Thus, business with Swissotel is not a bad idea.
- Housekeeping functions: Outstanding housekeeping is vital for the hospitality industry though; the effort is generally measured routinely. Collecting garbage and empty litterbins change the sheets and making the beds is the primary work of the housekeeping department on everyday basis. Swissôtel is maintaining an exclusive housekeeping service to their guests. The housekeeping services are always available along with the laundry service.
- Food and Beverage outlets: The award-winning restaurants and bars of Swissotel Hotels & Resorts are places of entertaining everywhere in the world. Coffee Shops are open for 24 hours all day, contributing international and local specialisms with open air and indoor seating (Yang et al. 2017). Restaurant specialises in widespread assortment from traditional and fashionable cooking. Lounges with finger foods and cocktails. Bar that magnets guests for advanced drinks and hip indentation of renowned DJs.
- Other Supplementary Services: The order taking method is polite, fast, and accurate so that guests do not waste time and tolerate needless mental or physical energy. Billing these days are computerized to exploit on the possible for production enhancements. Payments other than transfers of checks and cash, debit and credit cards are accepted. Other replacements comprise prepaid tickets, vouchers, tokens and coupons. Swissotel arranges breakfast within the room which is included with the room rent, kids room are also arranged (Aissa and Goaied 2016).
Ibis budget is one of the budget hotel of the Accor group of having total 588 hotels in the network possessing 58,096 rooms within 19 countries.
- Provided Facilities: The Ibis budget is a 2star hotel with rooms fitted with climate control. It also provides Wi-fi services to its inhouse guests and TV with satellite channels. For food guests does not have to search anywhere as it consists of restaurant along with coffee shops where guests can select from tea and coffees. It also provides a lounge for the guest. The total hotel is a no smoking zone. For relaxation, there is spa services available for the guests (Zhang et al. 2015). There are also conference halls to arrange meetings and conferences. The hotel also provides 24-hour room service. The hotels also provide steam baths and massages for relaxation. As today, people have become very much conscious about fitness, so the hotel arranges for fitness gym centres also.
- Services Available: The excellent services that are provided by this budget hotels are-a) 24hour reception,
b) Paid Parking,
c) Facilities and rooms for disabled and Pets allowed,
d) Non-smoking rooms,
e) Lift,
f) Safe deposit box
g) Wi-Fi,
h) Currency Exchange,
i) Bicycle storage,
j) Wheel chair access,
k) Vending machines,
l) Air conditioning in Public areas,
m) Mobile phone network. These are the various services that are provided by a budget hotel which is also pocket savvy.
- Room Rates: Ibis Budget hotels does not provide several types of rooms. As it is a budget hotel, thus it provides only one type of room that appears pocket savvy for the customers. The room rate varies from 19.38 AUD to 96.89AUD.
- Revenue Streams: One major factor of the revenue of the Ibis Budget is that most of the hotels are located near to the airport with all types of modern facilities. Starting from America Ibis has strings all over the world. America consist of 40 hotel chains which comprises of 7891 rooms, France consisting of 336 hotel chain comprises of total 26,164 rooms, northern, central and middle Europe consists of 173 hotels which comprises of 19,283 rooms, Middle East and Africa consists of 4 hotels accompanied with 484 rooms, Asia Pacific region consisting of 35 hotels comprising of 4274 rooms. More hotels are expanding in the Europe, Australia, Indonesia, Brazil, Mexico, Peru etc.
- Housekeeping Functions: Housekeeping actions are mandatory in the hotel industry, strict cleanliness is the standard expected, the room garbage and the waste bins are cleaned every morning on every day basis. The housekeeping department also makes beds. Thus, by looking all these factors the Ibis budget maintains a good standard in housekeeping (Kim et al. 2015).
- Food and Beverage: Restaurants with air condition are provided in this hotel. A wide range of buffet spread is served in this hotel. Again, there is a 24-hour coffee shop and bars also. Pubs are also in Ibis budget. Thus, it can be said kind of food facilities in such a cheap hotel chain.
- Other Supplementary Services: The hotel also has some supplementary services like Room service, Dry Cleaning, Fax or Photocopying, Laundry and Conference room. The rooms also possess baby cot and playground along with it (Oukil et al. 2016).
Conclusion:
Thus, Accor Group of Hotels is the largest group of hotels in Europe. Accor Hotels Group comprises of total 2,40,000 employees in 4,100 hotels in 95 countries. It is concluded that the Accor group tries to provide all types of facilities both in cheap way and in luxury ways to satisfy its guests and build relation with them.
References
Aissa, S.B. and Goaied, M., 2016. Determinants of Tunisian hotel profitability: The role of managerial efficiency. Tourism management, 52, pp.478-487.
Amin, M., Aldakhil, A.M., Wu, C., Rezaei, S. and Cobanoglu, C., 2017. The structural relationship between TQM, employee satisfaction and hotel performance. International Journal of Contemporary Hospitality Management, 29(4), pp.1256-1278.
Espino-Rodríguez, T.F. and Gil-Padilla, A.M., 2015. The structural and infrastructural decisions of operations management in the hotel sector and their impact on organizational performance. Tourism and Hospitality Research, 15(1), pp.3-18.
Kim, W.G., Lim, H. and Brymer, R.A., 2015. The effectiveness of managing social media on hotel performance. International Journal of Hospitality Management, 44, pp.165-171.
Masa’deh, R.E., Alananzeh, O., Algiatheen, N., Ryati, R., Albayyari, R. and Tarhini, A., 2017. The impact of employee’s perception of implementing green supply chain management on hotel’s economic and operational performance. Journal of Hospitality and Tourism Technology, 8(3), pp.395-416.
Oukil, A., Channouf, N. and Al-Zaidi, A., 2016. Performance evaluation of the hotel industry in an emerging tourism destination: The case of Oman. Journal of Hospitality and Tourism Management, 29, pp.60-68.
Podgórski, D., 2015. Measuring operational performance of OSH management system–A demonstration of AHP-based selection of leading key performance indicators. Safety science, 73, pp.146-166.
Ramanathan, R., Ramanathan, U. and Zhang, Y., 2016. Linking operations, marketing and environmental capabilities and diversification to hotel performance: A data envelopment analysis approach. International Journal of Production Economics, 176, pp.111-122.
Yang, Z., Xia, L. and Cheng, Z., 2017. Performance of Chinese hotel segment markets: Efficiencies measure based on both endogenous and exogenous factors. Journal of Hospitality and Tourism Management, 32, pp.12-23.
Zhang, J.J., Lawrence, B. and Anderson, C.K., 2015. An agency perspective on service triads: Linking operational and financial performance. Journal of Operations Management, 35, pp.56-66.
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
