Alan Sugar Story

Sugar was born in the decadent town of Hackney, East London where a family insisting of very little money brought him up. During his schooling years, he was never a popular boy; he was teased day in day out, for always having such ridiculously high ambitions. (Chancellor, 2005) (Wisped, 2013) However Sugar’s ludicrous ambitions were slowly beginning to become reality at the age of 14, when he began to manage a stall at his local markets, boiling and selling beetroot. Two years later, Sugar grew tired of the Sam starts so he went on selling T.
V oriels and electrical goods out of the back his Van, which he had purchased with his entire savings account of 100 pounds. Wisped, 2013) Sir Alan, once a little schoolboy selling electrical goods for a few pounds profit a sale, is now worth over $1. 1 billion Australian dollars. In 1968 Sugar founded the electronics company Amsterdam which specializes in computer hardware. Derived from an acronym of his initials, Alan Michael Sugar trading, in 1970 his manufacturing venture was well underway and had started to appear as one of Britain’s leading electronics businesses.
In 1984, recognizing the opportunity of the home computer era, Amsterdam launched an 8-bit machine, the Amsterdam CUP 464. (BBC, 2007) In 1991 Sir Alan purchased the English Football team Atonement Hotshot, and became the chairman of the club. Sir Alan helped the club with many money troubles, such as saving the club from entering administration. However Sugar sold most of his shares in Atonement Hotshot in 2001, after receiving death threats towards him and his family. Sir Alan has now stated that his time at Spurs was a waste of his life.

In 2005, Sir Alan became the star of the BBC reality show The Apprentice I-J. (Chancellor, 2005) (Frost, 2008) Sir Alan, now 66, has spent over 40 years in the business industry and had many successes in the trade ever the years, which have molded him into the entrepreneur he is today. According to the Business Organization and Management Queensland textbook, entrepreneurs can be defined as a creative, self-motivated, innovative and passionate people who look to improve their business goals and expand them into many different environments.
Alan Sugar was able to exhibit these qualities everyday business the industry, which is why he has been such a prosperous entrepreneur over the last four decades. (Nylon’s, 2000) Sugar has also displayed sustaining innovation over his years by introducing new and improved computers at their peak time. Sir Alan saw a gap in the market for electronics and PC’s and snatched at it, which led him to being one of the most widespread sellers of electronics and PC’s in Europe. However there have been some hard and challenging times for Sir Alan. During the asses PC’s took a fall in price, and the amount of sales dropped dramatically.
This time proved the most difficult for the company, which severely damaged Amsterdam reputation in the personal computer market, Trot wanly t I never recovered. (Wakefield, 2 Élan’s success is not based upon luck, or even being in the right market at the right mime. It is based upon his skills and knowledge of what he is doing and what he wants to achieve. Sir Alan has adopted this never give up on anything attitude, until all angles are tested, the product can’t begin to succeed. Sir Alan is a shrewd businessman, and always gets the bottom line price; this personal quality is the key to his vast fortune.
During school, Sir Alan was never a brilliant academic achiever, but people could always say that he was excellent at selling things. Sir Alan was known as the ‘King’ of the quick sale, and could always find a bargain. A personal tote of his, which reflects his values, is; “Never underestimate me because you will be making a fatal error. I don’t like liars. I don’t like cheats and I don’t like schmoozer”. This quote clearly sums up Sir Élan’s motivation in business. Sir Alan never received any qualifications from school or university, as he wasn’t capable of doing well in academics.
This means that no qualifications or skills have helped him to high successes, except that off good instinct and great selling skills. (Fletcher, 2013) On the other hand Angina Kampala takes a different approach completely, to his home grown business that is ‘KEA. Samara’s beliefs are not to improve people’s lives, but to improve the people themselves. The self-service store design and ease of assembly of their furniture are not merely cost controls, but an opportunity for self sufficiency. Samara’s vision is to make every single customer happy while they shop inside of ‘KEA.
Samara’s mission statement is that there should be something for everyone inside of his stores, and if something can’t improve day to day living, it shouldn’t make it to the showroom. Conversely Sir Élan’s vision is much different to this, he focuses on selling the most he can do at the highest price possible. Kampala takes more care for his customers and offers them much more satisfaction from his product line. (Peterson, 2004) Sir Alan seems to disagree with this approach, as he sees that customers should browse, buy and use, instead of Samara’s take care of the customer proposal.
As a father off family himself, Angina Kampala has based his leadership style on the idea of family. , He leads “by example”. As Kampala has publicly said, “If there is such a thing as good leadership, it is to give a good example” and “l have to do so for all the KEA employees”. Kampala realized that the way to get he best out of his employees was to set an example by encouraging hard work mixed with strict business ethics. (Testers, 2011) (Peterson, 2004) (Press, 2010) Sir Alan takes the opposite approach to this with his leadership skills where he employs people based upon their business skills rather than their personality.
When Samara’s gets faced with a challenge, he looks upon it as a goal he needs to achieve. He sets himself up to beat the challenge and move on. On many occasions he has had mossbacks from suppliers and designers, but continues on without worrying about the problems. Sir Alan however, when faced with a challenge seems to worsen and never overcome the problem. When his main new product the PDA, found commercial failure, he couldn’t move forward for a very long time. He found it hard to invent new devices and ideas, as he was worried of failure again.
Social responsibly is key to a worthy business organization, having business ethics will help you with more customers, as they wish to buy from a sociable responsible company. KEA is one of the most socially responsible businesses on the planet, as it has Involvement Walt many poverty organizations sun as ten sort toy project winner annually KEA sends thousands of soft toys to poverty stricken countries. Giving their customers the lowest prices possible shows that KEA have high values, and consider their customers more important than their profits. KEA also supports EUNICE and WFM.

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