Background of the Business of Amazon
This report is based on the implementation of mobile application based on Amazon. In the recent times, it has been seen that mobile and web based application platforms have gained a wide form of importance. These form of application framework help in the ease of switching between different kinds of products and get access to a wide from of options. Several kinds of technologies and tools are mainly required in order to power the applications based on the internet. The mobile application provided by Amazon helps in meeting the varied needs of the people (Liu et al. 2013). They provide on-demand functionalities with the help of dedicated web and application based servers. The searches done within the application are performed with high form of search options that are built within the application. These kinds of vast number of functionalities within the application are extremely user-friendly and thus provide a vast array of use cases. The prime target of the application is based on people who would love to explore a vast number of shopping products with the help of the mobile application.
Amazon is an electronic commerce platform and cloud based company, which is primarily based in America. The company is regarded as a Fortune 500 company and was founded by Jeff Bezos in 1994. Amazon is widely regarded as one of the giant internet based retailer in the world. The company possesses one of the largest revenue in terms of market capitalization. Although the company had initiated as one of the largest online book retail store but later had shifted to a vast array of products that included clothing, video games, furniture, toys and several other kinds of accessories. Amazon is also vastly regarded as one of the largest provider of services based within the infrastructure of cloud based platform such as IaaS and PaaS (Kimble and Bourdon 2013).
Amazon considers itself to be one of the largest customer-centric company. The company is dedicated towards the serving of their customers. The company takes the full form of advantage of every opportunity provided before them and brings in newer kinds of changes in the market.
The Amazon Mobile Application is one of the provider of a wide range of services. The application framework is a part of the Amazon Web Services (AWS), which is a wide-ranging and an evolving form of platform based on cloud computing environment. The mobile application is one of the mixed form of services such as IaaS, SaaS and PaaS (Dinh et al. 2013). The AWS was initially launched in the year 2006. The mobile application was primarily meant for delivering a wide range of quality services and handles several options based on online retail. The AWS is widely regarded as one of the platforms that is based on the pay-on-the-go model of computing. The applications is able to scale and provide the users with a wide range of computing, storage and throughput of services based on demand.
Development of Amazon Mobile Application
Security is a major form of concern within the Amazon mobile application. This is basically needed as the customers mainly rely on the application for performing various kinds of transactions. Hence the security of the device should be provided with a high form of passcode. Users should log in to their application in order to access their account (Shiraz et al. 2013).
The main driver of the mobile application of Amazon is the AWS Console Mobile Application platform. The mobile applications allows their users in order to view resources and for some of the select form of services. It is also able to support a limited set of functions based on management for some of the select form of types of resources.
The mobile console for Android and iOS helps in the quick and easy form of view and thus are able to manage the existing instances of EC2, RDS instances, load balancers and Route 53 hosted zones. The mobile application helps in providing relevant kinds of tasks that are able to provide better form of experience on the internet. In order to have an access to the Amazon mobile application, users would need to have an account in the AWS platform. The account based within the application would help the customers to log in to the account based on multiple form of identities (Van der Boor, Oliveira and Veloso 2014).
The Amazon application is a widely used application that is mainly supported on the Android and IOS platforms. With the help of the application, users are provided with several form of possibilities of purchasing the products and also selling them. The Amazon application is built on the Amazon Web Services platform. With the help of the supported mobile application, users are provided with the heavy form of functionalities of for viewing a wide set of resources based on some form of selected services and different kinds of selected types of resources. With the help of the Amazon mobile application, users are provided with several form of security features, which would be highly needed for securing the data of the people who are involved within the application (Flores and Srirama 2013).
The Amazon mobile application is based on the AWS platform. The basic form of architecture of AWS is EC2, which is the abbreviation of Elastic Compute Cloud. The EC2 platform helps the users in order to use various kinds of virtual machines based on different kinds of configurations as per their proper form of requirement (Pandiyan, Lee and Wu 2013). The basic form of architectural features of the application helps in the different forms of configuration options, various kinds of options based on pricing, mapping of individual server and several other kinds of features.
Drivers Leading to the Development of Amazon Mobile Application
Some of the other kinds of architectural features of the application are: Load Balancing, Management of Security, Hosting of RDMS based on EC2 instances, Backups and Storage Mechanisms and Auto Scaling (Liu et al. 2015).
The interface of the Amazon mobile application is designed with the help of Amazon Lex. It is a form of AWS service that would be used for designing different kinds of conversational interfaces within the mobile application, which would be based on text and voice. The services provided by Lex are available to the community of developers. They are mainly suggested for conversational based interfaces that includes the mobile based applications (Barbera et al. 2013).
Some of the main form of benefits of the Amazon Mobile Application are:
Flexibility – The mobile application helps in the selection of languages, vast set of databases, operating system benefits and various other kinds of services. It also provides a virtual environment that would allow for the loading of services and softwares that are needed by the application (Fernando, Loke and Rahayu 2013).
Reliability – The mobile application provides a reliable form of platform that would be highly reliable, scalable and a secure form of infrastructure that is the backbone of the Company.
Higher Performance and Scalability – With the wide form of tools provide by the AWS platform, the mobile application would be able to scale the demand of products based on availability and other factors (Beck et al. 2014).
The business processes within the Amazon application are primarily based on Simple Workflow Service (SWF). This helps the enterprise in automating the various processes of the business based on the cloud-based platform and the applications. With the help of SWF, the developers of the application implement different kinds of steps of processing and thus coordinate the various kinds of tasks by removing the different kinds of complexities within the business processes.
The beta version of SWF helps in the building of applications based on the processing of images, encoding of video, provision of infrastructure and the management of the various process of the businesses. Each of the workflows that would include different kinds of tasks would be needed to be coordinated (DaSilva and Trkman 2014).
The use of the Amazon Mobile Application are being widely used for a wide range of purposes within the business platform. These kind of applications are also widely used for performing different kinds of functionalities that are meant for the use of the customers as well as the company. The mobile application provides different kind of functionalities for reaching to a wide number of customers. This would be beneficial for the business of the company as they would be able to incur much more profits for the ongoing business.
Details of the Amazon Mobile Application
Amazon had understood the impact of the usage of the mobile application platform. The rise of the mobile application platforms have helped to browse through a wide range of products and services. It has been seen that the usage of mobile application have overtaken the use of desktop based application. The application are able to utilize various kinds of features such as GPS, Bluetooth and other services. These applications are also integrated with various forms of wearable devices, which makes the usability of the application to be much more useful. The mobile application of Amazon helps the user to load the contents in a quicker process as compared to opening the desktop based application. The higher form of functions would be very much useful and beneficial for the company as they would have an increasing number of user base. This would also help them to incur much more profits for the business of the company (Page et al. 2014).
Conclusion
Based on the above discussion, it could be concluded that the mobile application of Amazon helps in the ease of the operations of the customers and also within the business of Amazon. The company always targets those users who have a broad sense of shopping experiences and who love to explore newer kinds of products. The application is also targeted towards the use and promotion of the mobile based platform. Amazon supports a wide number of user base who prove to be beneficial for the business profits within the organization. The application of Amazon is highly reliable, secure and scalable. They provide a wide range of functionalities that would be cost effective, high end of infrastructure and various kinds of improvements based on regular form of updates within the mobile application.
References
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