Alliance Airlines
Identify a company (Australian Company only) in any industry of your choice and examine the structure of their operation and their strategies. The following are the industries from where you can chose a company.
The “ever changing nature of the business world has made it imperative for the various business organizations of the present times to take the help of various kinds of effective as well as innovative strategies to further enhance the prospects of their business” (Klettner, Clarke and Boersma 2014). It is significant to note that these strategies are not only designed to “mitigate the high level of competition faced by the various business organizations as well as companies but also to being about the overall growth as well as the development of the concerned business organization or the company” (Klettner, Clarke and Boersma 2014). The “internal structure of the concerned business organization also plays a significant role” in the prospects of a business organization and in the opinion of many scholars has a considerable influence on the performance of the concerned business organization in the business market (Cosh, Fu and Hughes 2012). One of the commonly used “strategies by the majority of the business organizations of the present times” it is the concept of leadership (Goleman, Boyatzis and McKee 2013). It is commonly seen “that the majority of the business organizations of the present times take the help of various kinds of leaders for the achievement of the goals outlined by their organization” (Goleman, Boyatzis and McKee 2013). This report will discuss about the concept of organizational structure through the lens of the Australian airlines company “Alliance Airlines”. The report will also discuss about the leadership strategies used by the organization.
The airlines industry “has emerged as one of the major ones in the recent times” and many scholars are of the opinion that it has much improved the transport facilities which the people get in the present times (Cosh, Fu and Hughes 2012). The airlines industry is a “trillion dollar industry” and it is operational in all the countries of the world (Cosh, Fu and Hughes 2012). It is a reflection of this particular factor which nations of the world are increasingly taking the help of this particular industry only to provide better transport facilities to the people for tourism and travel for recreational purposes but also to the people who need to travel on a regular basis for business and other purposes (Akamavi et al. 2015). Thus, it is seen that the various nations of the world focus on the growth of this particular for the numerous benefits which it provides not only to the nation in terms of economic benefits but also on the score of the benefits which it provides to the citizens as well (Akamavi et al. 2015).
Company’s Structure
The organization “Alliance Airlines” is one of the leaders in the Australian airlines industry. The business organization “Alliance Airlines” founded in 2002 as a result of the acquisition of the “dormant Flight West Airlines” by “Brisbane-based Queensland Airline Holdings” (Allianceairlines.com.au. 2018). The airlines organization has its centers at “Auckland Airport, Adelaide Airport, Brisbane Airport, Cairns Airport, Essendon Airport, Perth Airport and Townsville Airport” and offers a choice of approximately “46 destinations to the customers from the various parts of the nation of Australia” (Allianceairlines.com.au. 2018). However, the headquarters of the organization is located at “Brisbane, Queensland, Australia” (Allianceairlines.com.au. 2018). The airline organization has 47 operational fleets in addition to “a fleet of Fokker aircraft including Fokker 50 turboprops and Fokker 70 and Fokker 100 jet aircraft” (Allianceairlines.com.au. 2018). The airline organization has under gone collaboration with the Virgin Group of the United Kingdom in the recent times “in a bid to provide better quality services to the customers from the different parts of the nation” (Allianceairlines.com.au. 2018). The organization currently has more than 430 employees and “provides a range of services to the customers from the various parts of the nation” like “The resources industry, Inbound and domestic tourism, Corporate and business group travel, Meetings, incentives, conventions and exhibitions (MICE), Sporting teams, entertainment” and others (Allianceairlines.com.au. 2018). In addition to these, the “fly-in fly-out (FIFO) air charter services for Australian mining and resources industry across Australia” has been much appreciated by the various customers of the organization (Allianceairlines.com.au. 2018). The organization is also known for the safety as well as the health measures which it takes to ensure the safety of the customers (Allianceairlines.com.au. 2018). Some of the key safety measures undertaken by the organization are listed are “Civil Aviation Safety Authority, IATA Operational Safety Audit, Flight Safety Foundation Basic Aviation Risk Standard Gold Status, Wyvern Wingman” and others (Allianceairlines.com.au. 2018). These in short are some of the major reasons for the success as well as the popularity gained by the organization under consideration in the recent times. It is also seen that the organization under discussion is trying to follow the “path of globalization” and expand into the other nations of the world.
The “competitive world of business it is seen that the various business organizations take the help of various kinds of organizational structures” in order to operate their business in a much better manner (Grant et al. 2014). Furthermore, many scholars are of the opinion that the structure of a particular business organization should be in synchronization with the “needs as well as the requirements and also the goals and the objectives which the concerned business organization has set out to achieve” (Grant et al. 2014). It is “a reflection of this particular fact the various business organizations of the present times” focus on the concept of organizational structure more than ever (Grant et al. 2014). The organization “Alliance Airlines” follows a divisional structure for the management of its business affairs (Allianceairlines.com.au. 2018). Thus, the business organization under discussion here has “operational bases in Adelaide, Cairns, Melbourne, Perth, Townsville and Auckland, New Zealand” in addition to the headquarters of the organization which is located at Brisbane (Allianceairlines.com.au. 2018). Furthermore, for the effective management of these centers the organization has appointed various kinds of managers as well as regional heads for the effective conduct of business at these centers (Grant et al. 2014). The responsibility of the management of these is taken care by the individuals “Steve Padgett (Non Executive Chairman), Peter Housden (Independent Non-Executive Director), David Crombie (Independent Non-Executive Director), Lee Schofield (Executive Director) and Scott McMillan (Managing Director)” (Allianceairlines.com.au. 2018). It is significant to note that the organization is known for the effective management skills which these individuals have displayed over the last few years for the management of these centers (Klettner, Clarke and Boersma 2014). Many scholars are of the opinion that the recent attained by the organization under discussion here is the result of the effective organizational structural which the organization has and also for the effective management skills which the above listed individuals have displayed for the management of the various business centers of the organization (Klettner, Clarke and Boersma 2014).
Company’s leadership style
The concept of “effective leadership has gained a considerable amount of significance in the recent times and it is a reflection of this particular fact that the various business organizations of the present times are taking the help of various kinds of effective leaders” in “order to bring about the overall growth as well as the development of their business organization as well as company” (Goleman, Boyatzis and McKee 2013). The organization “Alliance Airlines also takes the help of the concept of leadership for the process of the effective management of the organization” and also for the purpose of effectively motivating the diverse entities related to the business organization (Akamavi et al. 2015). The leadership of the ex-CEO of the organization, Scott McMillan has been much appreciated by the various individuals not only related to the organization but also by the others members of the business as well (Allianceairlines.com.au. 2018). The democratic style of leadership followed helped the organization “Alliance Airlines” in a significant manner to become the leader of the airlines industry of the nation of Australia (Allianceairlines.com.au. 2018). Some of the strategy used by him like the strategy of cost leadership, product differentiation and others has considerably helped to enhance the prospects of the organization is a significant manner (Akamavi et al. 2015). The new CEO of the organization, Lee Schofield following the footsteps of the ex-CEO of the organization has tried to take the help of help of various kinds of methods to improve the performance level of the employees (Allianceairlines.com.au. 2018). It is significant to note that as per the employees of the organization Lee Schofield has excellent leadership skills as well as motivational skills and this particular factor has helped the organization in a significant manner to attain the recent success which it had attained in the last few years (Akamavi et al. 2015).
The organization “Alliance Airlines” follows the concept of cost leadership by means of which it provides quality services to the customers at very affordable prices (Cavusgil et al. 2014). In addition to this, it is seen that the organization in the recent times is following the concept of “merger and acquisition” in order to out rival its business competitors operational in the same field of business (Cavusgil et al. 2014). It is “significant to note that the organization was founded in the year 2002 as a result of the acquisition bid made by Queensland Airline Holdings” (Cavusgil et al. 2014). It is also seen that the organization in the recent times has undergone several collaborations with the various other organizations of the nation like “Santos Limited, Virgin Group, Tauck” to provide quality services to the customers in the regions of “Melbourne, Uluru, Cairns and Sydney in Australia and Auckland, Blenheim, Queenstown, Rotorua, Te Anau and Wellington in New Zealand” (Allianceairlines.com.au. 2018). In addition to these, it is also seen that the organization under discussion here provides mining facilities to the other organizations which is called by name of “fly-in fly-out air services (FIFO)” (Allianceairlines.com.au. 2018). It is a reflection of this particular fact that the organization provides airline facilities to 28 different mining locations of the nation (Allianceairlines.com.au. 2018).
I would like to comment in this particular context the organizational structure of the organization “Alliance Airlines is totally in synchronization with the goals as well as the objectives” which the organization has set out to achieve. Therefore, divisional structure which the organization follows not only allows it to be operational in the different parts of the nation but also helps it to manage the organization in a much better manner. Furthermore, I believe that the strategies which the organization is using to “bring about the overall growth as well as the development of its organization” are totally as per the needs of the business airlines market of the contemporary times. Moreover, the focus of the organization on the concepts of cost leadership, product differentiation and “merger and acquisition” though traditional ones has significantly helped the organization to gain success in the recent times.
Conclusion
To conclude, the airlines industry has much transformed the way the transport facilities of the present times. It is “a reflection of this particular fact that the various people of the world” are able to travel from one part of the world to another be it for leisure or for the purpose of business in a much better manner. Furthermore, it is seen that almost all “the major business organizations of the present times” are dependent on the facilities provided by the airlines industry. Therefore, it is “seen that the various business organizations related to the airlines industry” are taking the help of various kinds of effective as well as innovative strategies to enhance the prospects of their business. Some of the most common strategies used by these organizations are strategies of effective organizational structure and leadership. In addition “to these it is also seen that the various business organizations in the field of the airlines industry” are increasingly taking the help of various traditional strategies like cost leadership, product differentiation and others in order to “bring about the overall growth as well as the development of their business organization or company in the most effective manner”.
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