- Marketing strategies that use electronic devices and are being used by the marketing specialists for promotion is determined as “digital marketing”
- Marketing through the use of digital platforms appears in several devices, such as phones, tablets, computers and other devices
- “Digital marketing” is also determined as online marketing, which allows brands to connect with the customers of different locations
- It includes the communication between companies and purchasers through “social media platforms”, web-based advertisements, email, multimedia and text messages
- “Digital marketing” has a massive role in increasing the interaction between firms and customers
- The platforms used by firms for “digital marketing” are able to reduce the cost of companies for their marketing
- The “digital marketing” strategies are helping companies to improve their communication with the purchasers through the information
- The engagement of customers is also increasing due to recent information provided by companies, such as Tesco Plc regarding the services and products
- “Digital marketing” strategies are helping firms to gain advantages by gathering data about the customers
- The “digital marketing” strategies used by Tesco are helping in understanding the requirements and needs of purchasers, which is improving the services of the firm
- The platforms of “digital marketing” are allowing companies to attract a large population and satisfy them with appropriate products and services
- The communication and understanding of the needs of customers are enabling firms to increase loyalty among the purchasers with the products and services as per their needs
- Online marketing allows sellers to sell products through several channels, such as “social media”, email, ads and others
- Firms have the opportunity to reduce their marketing expenditure with the implementation of online strategies
- The cost of offline marketing is higher than the online methods, which requires marketing through telemarketing, print ads and others
- The customer base in online marketing is large, which is limited to traditional or offline marketing
- The interaction between the customers and companies are increasing with the use of “social media platforms” for digital marketing
- Firms are able to interact with the purchasers through the platforms of “social media”
- Customers are gathering data about the products of different firms from the marketing provided by companies in “social media platforms”
- The profitability of firms are increasing due to the availability of a large customer base with “digital marketing”
- Increasing growth of organisations due to the communication with purchasers in “digital platforms”
- Companies are providing all the information about the discounts, new products, offers and others, which are engaging the consumers in the international domain
- The information of the products of companies are enabling the firms to gain advantages from the global arena, which are increasing the knowledge of customers
- Customers are also able to provide feedback about the products and services to the firms through these platforms
- The feedback of consumers are helping firms to make changes in their services, which influences their purchasing habit
- Individuals in the global domain have become aware of the environment, which is increasing the growth of “digital marketing.”
- the awareness of companies on maintaining the environment is also influencing the implementation of “digital marketing.”
- customers of the international arena are spending most of their time in “social media platforms”, which is increasing opportunities for firms to influence them with “digital marketing”
- Speedy delivery and less required time to buy products with the use of “digital platforms” are influencing the individuals to focus on these platforms, which is increasing the growth of “digital marketing”
- There are a large number of tools used by firms to provide “digital marketing” and influence the customers
- Facebook is determined as the largest platform in terms of the number of users, which is enabling opportunities for companies
- The increased number of users and the availability of the option of marketing without any expenditure is enabling firms to increase their reach to a large population
- The options of providing both image and video content in Facebook is helping firms to attract a large population from the international domain
- Instagram is another platform that has the highest number of users after Facebook and enables firms to promote their products
- Firms are able to provide image content as their promotional method in this particular platform. The cost of companies for marketing in this platforms is also lower than the traditional method
- Email marketing by Tesco is determined as another strategy adopted by companies, which provides the opportunity to use the personal data of customers to influence them
- An effective platform or tool is YouTube, which provides the opportunity to promote products with large videos
- The products in “digital marketing” are online, which has no physical features or presence
- Firms need to provide additional information, such as the management and creation, price, along with distribution of products through “digital marketing”
- “Digital marketing” of products includes several aspects of customers, such as the brand image, additional services, guarantees, design of the product, along with delivery, features, quality and others
- The value that a customer is willing to pay for an online product is determined as the price in the online marketing mix
- The pricing in the online marketing mix includes several aspects, such as registration, onboarding, the length of checkout and purchase process, along with download times
- The pricing strategy includes discounts, offers, flash sales and others, which are attracting more consumers
- Increased competition is one of the challenges that firms are facing while using “digital marketing”
- Most of the companies are focused on gaining advantages through “digital marketing” and providing improved information about the products, which are increasing the confusion of purchasers
- Data security is another issue that organisations are facing with the use of “digital marketing” due to the increased privacy concerns
- The increased customer base of companies in “social media platforms” is also increasing the negative feedback of purchasers on these platforms, which are affecting the sales and growth of firms
- The availability of digital data in a massive number and the increased communication with the co-workers is able to increase challenges for employees of organisations
- The number of fake information about the products and services are also increasing, which is drastically affecting the behaviour of individuals in the international arena
Reference
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