Analysis of the topic
In writing a successful assignment, one needs to incorporate a series of steps that are as follows:
Analysis of the topic: an analysis of the topic discusses the objectives and aims of the assignment. It includes the criteria and questions that will be covered by the topic.
Devising the viewpoint: this illustrates the key features of the given topic along with it also brainstorm all the probable ideas that may be implicated in the topic. This consists of probable questions like what, who, where, when and how which will further assist in research for the topic (Cottrell 2013).
Development of questionnaire: Formation of questionnaire is a very important step in writing a successful assignment. This step is interlinked with the former one as in this step the previous queries are elaborated with logic.
Initiation of the research: the research work for the topic is a very critical step and a major role is played by it. While doing research one need to response according to the questions that has been explained before. A successful assignment must contain some authentic information that can be obtained from some resource researches. Refining of the materials is necessary after research is done (Cottrell 2013.).
Critical analysis of the selected topic: the research of the topic is followed by a critical analysis of the research materials. This is the most influential aspect of any assignment as the topics are explained and analyzed critically in this part. Thus, it consists of meaningful and reasonable data that is related to the chosen topic (Cottrell 2013).
Structuring the assignment: this point of structuring an assignment means utilizing appropriate grammar as well as phonetic for the topic provided. This emphasizes on the sentence constructions frames the structure of the topic.
Formatting the assignment: this point illustrates the formatting of the headings, sub-headings, contents, tables and other components present in the topic. Formatting is also essential for linking of paragraphs with other sections of the assignment.
Editing and Proofreading of the topic: editing and proofreading is necessary for all assignments as it points out the processing errors and mistakes that might have been made while writing the assignment. One must allocate at least an hour for assignments of about 1000 to 2000 words.
- CEM process gives an insight to the customer’s world and a socio-cultural examination of the customer’s requirements is essential for the customer market, while business market studies the impact of customer’s experience and “funneling” is a process that broadly refers to the trends and lifestyle of the customer’s choice of brands (Schmitt 2017).
- “Experience” as opined by Pine and Gilmore (1998, 2011), Schmitt (2003), Verhoef et al. (2009), suggests a fresh innovative economic value that comes after commodity, goods and services and is a new device for the financial development of the industries (Pine and Gilmore, 1998, 2011) and it can be properly managed by customers resulting in long-term profits (Ren et al. 2017)
- Portfolio relationship is a service used by different industries and institutions to attract the new customers to develop a strong bonding by offering them a variety of discounts and benefits, which in way help the industry to maximize their own revenues, while opting out from such bond is intricate for customers as the organization does not allow customers for such separation (Johnston, Clark and Shulver 2017).
Infectious communication is a communication process available to the customers in a compelling and unique manner and makes a lasting impact on the society. In present marketing system, infectious communication is vital as it largely influence the market and results in the development of the organization. As per example, the Lego movie directly inspired from the personal stories tells the rise of a brand, appealed the customers so much that the 98-minute ad gained $500 million dollar for the brand (Smith and Milligan 2017).
Devising the viewpoint
In customer research program, a quantitative approach enhances the assessment of the program. The first and foremost step is the Improvement of the service. Opinions from the real customers can improve the overall satisfaction of the customers. Management of the brand is the next step that deeply influences the customers to purchase products from the brand. A well-organized brand keeps the reputation of its name as well as deals with the satisfaction of the customers. The third step is the development of the product. A well developed product with its innovativeness attracts more customers and in a way enhances the profit for the company ((Wilburn 2017).
The feedback of the customers is also a vital point here as it allows the company to improve accordingly. The fourth step is the marketing efficiency. Responses from the customers gain the efficiency of the company. It is said that marketing and customer services goes hand in hand. This is the reason why marketing of a company is a very essential strategy. The final step is the Marketing Fit. Marketing fit implies to the skill of listening to the customers that benefits the company to maximize its profit. Customers’ reaction is very essential in launching of new products as the earnings of the company depend on it.
Customer experience plays a chief role in increasing the profit and reputation for a industry. There are many attributes that influence the customer experience in hotels such as Performance, Features, and Reliability.
Performance of a hotel implies the products and services provided by the hotel to its customers. A quality service can approach many customers whereas; a poor quality in the service and products can reduce the customers for a hotel. The performance of a hotel depends on the customer satisfaction, which, in turn depends on the services provided to the customers.
Features of a hotel are a key component for attracting more customers. A hotel with highly equipped facilities attracts customers more compared with hotels with few features (Wilburn 2017). For example, a hotel with Wi-Fi service will obviously have more guests than hotels with no such service. For this reason, currently a large number of hotels have started implementing Wi-Fi and other equipped techniques. Reliability is a primary source of enhancing customer. A reliable customer service will provide for huge numbers of customers, where as hotel with low customer service can lack in attracting customers. A reliable customer service also helps in retaining the customers and in a way; it increases the revenue for the hotel.
Thus, from the above discussion it can be concluded that a sound and reliable services can help in the development of the customer experiences in the hotels. A hotel must employ services that can increase the revenue of the hotel so that it can survive efficiently in this highly competitive world.
References
Cottrell, S., 2013. The study skills handbook. Palgrave Macmillan.
Johnston, R., Clark, G. and Shulver, M. 2017. [online] Available at: Johnston, R., Clark, G. and Shulver, M. (2012). Service operations management. Harlow, UK: Pearson. [Online] Available at: https://www.dawsonera.com/readonline/9780273740490 [Accessed 25 Oct. 2017].
Ren, L., Qiu, H., Wang, P. and Lin, P. 2017. [online] Available at: Ren, L., Qiu, H., Wang, P. and Lin, P. (2016). Exploring customer experience with budget hotels: Dimensionality and satisfaction.International Journal of Hospitality Management, [online]52,pp.13-23.Availableat: https://www.sciencedirect.com/science/article/pii/S0278431915001486?via=ihub. [Accessed 25 Oct. 2017].
Schmitt, B. 2017. [online] Available at: Schmitt, B. 2013. Customer experience management. A Revolutionary Approach Hoboken, N.J.:Wiley.[Online]Availableat: https://ebookcentral.proquest.com/lib/anglia/reader.action?docID=555034 [Accessed 25 Oct. 2017].
Smith, S. and Milligan, A. 2017. [online] Available at: Smith, S. and Milligan, A. (n.d.). 2015. On purpose. Delivering a Branded Customer Experience People Love. London: Kogan Page [online] available at: https://ebookcentral.proquest.com/lib/anglia/reader.action?docID=4012099 [Accessed 25 Oct. 2017].
Wilburn, M. 2017. [online] Available at: Wilburn, M. 2007. Managing the customer experience. Milwaukee, Wis.: ASQ Quality Press. [Online] Available at: https://ebookcentral.proquest.com/lib/anglia/reader.action?docID=3002546 [Accessed 25 Oct. 2017].
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