Overview of Fidani Chocolate Company
The report helps in the analysis of the external environmental analysis of Fidani Vanilla Elite Chocolate in the market of Australia. The SMEs are the major kind of businesses which have been taken into consideration in the present scenario in the entire world. There are various sectors in the SMEs section which are inclusive of the manufacturing, agricultural, mining along with the different construction organizations.
Fidani Chocolate Company is one of the major manufacturers of the chocolates which is situated in Malaysia and they do not have any other branches beyond Malaysian countries. The Fidani Chocolate Manufacturers has been established 20 years ago and they are committed towards the different services which are being provided by them to the customers in the entire Malaysian market.
The main philosophy of the company is providing the different customers by home-made ingredients and the recipes help and embrace the overall exotic aroma. The main address of the company or the manufacturing unit of the Fidani Chocolate Company is at First World Hotel, Genting Highlands along with at the airport of Kuala Lumpur (Fidani.com., 2018).
Furthermore, Fidani inspiringly epitomises finest kinds of creations while preparing the different chocolates as the utmost philosophy of the company is to provide the prestigious gifts to the different high society group. With the proper usage of the imported ingredients from Belgium, this can help in embracing the exotic aroma along with rich and chocolaty flavour of the specialities and chocolates. The main aim and purpose of the report is to evaluate along with analyse the compatibility along with the opportunity of the Fidani Vanilla Elite Chocolate in the market of Australia.
The different products which are being offered by Fidani Chocolates are inclusive of the following:
- Praline and Gianduja- It contains different Mocha Marvel, Golden Gianduja along with Hazel Heaven
- Crunches- It contains the Hazel Crest, The Trios and Captivation
- Truffles- It contains Coconut Truffles, Fascinations along with Hazel Truffles
- Cup and Solid- In this case, there are different almond attractions and Tropix
- Sugar Free- This category is inclusive of the Vanilla Elite and Mocha Mood which are being mainly prepared for the different diabetic or other customers who are health conscious in nature
- Cream- This is inclusive of the Peppermint Fashion, Passion along with Mystical Mocha which are offered to the niche marketing segment
Australia is one of the sovereign countries that comprises of the mainland of the Australian continent and this is the hub for both the multinational along with the small kinds of organizations. The language which is being used in the different aspects along with conversation with one another is English and the population of the country till the year 2018 is 25128600 till the year 2018 (Welford, 2016). The largest city in Australia is Sydney and Australia are the most largely and highly developed kind of economy and infrastructure.
In Australia, the political environment is stable and safe in nature for the manufacturing of chocolates in an effective manner. There are various legislations which will create a negative impact on the different manufacturing operations of Fidani Chocolates in the Australian market. The deportation laws of Australia have gained huge criticisms which is inclusive of the percentage of the corporate tax which is 33% for the different SMEs along with more than 44% for the other companies (Tradingeconomics.com., 2018).
The legal framework of Australia is transparent and efficient in nature which will be beneficial for the law enforcement system in an appropriate manner. The political aspects of the country are stable in nature and this will help the chocolate company in establishing their business in without any kind of fear and issue of the political disturbance and turmoil. This will be helpful in managing along with improving the capacity of the manufacturing of chocolates along with maintaining the different activities in an efficient manner (Robson, 2015). The high degree of certainty in the entire manufacturing market of Australia will be beneficial for the overall success of the Fidani Chocolate Company in a positive manner.
Offerings of Products by Fidani Chocolates
The rate of inflation of Australia has been noticed as 2.5% in the year 2017 and which was being lowered down from 3.2% in the month of July in the year 2017. From the figure, this can be analysed that the maximum rate of inflation in the Australian economy is 3 which was being noticed in the year 2014 and this is excellent for the business in an effective manner (Peng, 2016). Additionally, this has been seen and noticed that there is huge capital growth in the economy is effective wherein the Australian economy offers great opportunities for investment for the different businesses which are expanding their operations in various cities of Australia.
On the other hand, the lowest inflation rate which has been noticed in the Australian economy is 1 which can affect the overall efficiency of the firm in a negative manner (Kasemsap, 2018). Moreover, this has been noticed that the cost of living of the different individuals in the Australian economy is less in comparison to the other expensive cities of Australia and this will be beneficial for Fidani Chocolates to include their effectiveness in the different cities in an efficient manner without much difficulties (Saebi & Foss, 2015).
The strategies for ‘pure investment’ will be viable in nature which will be effective in maintaining their business and this will increase their growth in an appropriate manner. Additionally, this was being noticed that there is huge stability in the currency rate of Australia which will be effective in nature for the Fidani Chocolate and there will be no such negative effect of the foreign exchange rate on the Australian economy (Scarborough, 2016).
Additionally, in the year 2017, this was being noticed that more than 5.56% of the population of Australia is unemployed in nature and this has remained unchanged for a long time. The low rate of the unemployment will helpful for the Fidani Chocolates Company in expanding their operations effectively without much issues. The purchasing power of the customers in the Australia is improving and this will be beneficial for the Fidani Chocolates in order to increase their profitability and revenues in the entire Australian market (Rothaermel, 2015).
From the analysis of the social factors with the help of Hofstede, this can be analysed and identified that the power distance is 36%, the rate of masculinity is 61% along with indulgence is more than 71%. From the respective Hofstede model, this can be seen and analysed that Fidani Chocolates will be able to improve their presence and build more competitive advantage in the market in a proper manner (Marquis & Raynard, 2016).
Additionally, the higher education is the other aspect which is essential in nature for increasing the purchasing power of the economy. The main target customers of Fidani Chocolate are from the age group of infants to more than 30-35 years of age group.
Furthermore, the target population or the target customers of the Fidani chocolates can be the different infants along with the different individuals of age group from 20-35 as they will be beneficial for the overall success of the firm and this will gain the overall productivity of the firm effectively as well. It has been noticed from the Hofstede’s cultural dimensions, the culture of the different individuals in Australia have the culture wherein they want to enjoy and include the different fun elements in enjoying their life in an effective manner.
Target Country- Australia
The literacy rate of the Australians is high and they are the ones who prefer to include the different kinds of money on the quality products. The individuals residing at Australia have the basic and essential knowledge on the different modern aspects which will be beneficial for the overall success of the firm along with the increase in the productivity of the different chocolate items as well.
The new technological aspects help in playing a vital role in managing the different aspects in an effective in the entire Australian economy. Fidani chocolate company can play a major role in managing their operations in the technologically advanced country effectively (Hill, Jones & Schilling, 2014). However, there are various issues which affects the Australian economy in the present scenario in which this can be seen that Fidani Chocolates Company will be benefitting from the overall technologically advanced economy which will be effective in nature. The government of Australia funds more than 55% for the different research and developmental related activities which will be beneficial for the overall success of the company in a positive manner.
The technologically advanced aspects of Australian economy can prove helpful for innovating the different aspects of making the lives of the individuals better. The discoveries related to the new technological aspects will be beneficial for the development and manufacturing of the different chocolates and this will be helpful in becoming more competitive in nature. Additionally, this has been noticed that there is no such technological obsolesce in the Australian economy and this will be one huge and major factor which will be helpful in managing the different operations by expanding the business in a successful manner.
There are different kinds of compliance related issues with the government sanction along with regulations which will be difficult to manage in such kind of environment (Bocken et al., 2016). There are strict legal rules and regulations which are being taken into consideration as this will be beneficial for the success of the Fidani Chocolate Company when they will be shifting their business in Australia. The different laws relating to the Fair Work Act helps in governing the different operations which are necessary for the success of the firm and gain competitiveness.
While operating in the Australian economy, this will be inclusive of the different regulations related to health and safety which will be helpful in nature in managing the operations without much issues. The respective legislation will be helpful in improving the overall aspects of the safety of the individuals who are working in the respective organization and this will be beneficial for their success. In Australian economy, there are various kinds of aspects such as no wastage as this will be beneficial for the overall success of the firm in the competitive business environment of Australia and this will be effective in nature in managing the operations as well.
The environmental factors are inclusive of the different kinds of climate change along with the change in the temperatures which affect the different well-being of the companies which are shifting their business from one country to other country. As the weather is hot and humid in nature in the Australian economy, this will be helpful for Fidani Chocolate Company in managing the different activities in a successful manner. In the respective hot along with humid weather, this will be helpful for attracting more customers in the market and gain competitive advantage in the market effectively (Carroll & Buchholtz, 2014).
PESTLE Analysis
In case of the other environmental rules and regulations, there are different programs of waste management which will be helpful for managing the different regulations in an efficient manner. The environmental protection act of 1974 is one of the environmental aspects which is required to be taken into consideration by Fidani Chocolates as this is mandatory in nature in managing the manufacturing of chocolates in such humid weather. Lastly, Fidani needs to analyse the moves of the other competitors which are existing in the market and this will help them in strengthening their distribution channels in a positive manner (Beretta, 2016).
There are various kinds of opportunities which can be gained by the Fidani Chocolates in the Australian market which will be beneficial for the success of the company in the respective market (Hill et al., 2017). The political stable environment of Australia will be beneficial for the overall success of the firm in such a manner which will be effective in nature for making the manufacturing aspects in a positive manner. Furthermore, the other opportunity which is seen in the Australian economy is the huge growth opportunities for the different businesses which are shifting their business and expanding the business.
Additionally, the growth of the confectionary market has reached a global level by $232,085 million and this is one of the major aspects which can be taken into consideration which will be beneficial for the overall success of the firm. As there is huge technological advancements and innovations in the entire market, this will increase their market share in the Australian market. The lifestyle preferences of the different individuals in the Australian economy is changing and they are becoming health conscious in nature (Hair Jr et al., 2015).
From the above, this can be seen and identified that all the individuals love and prefer the different variants of chocolates, however they are health conscious and they prefer fat-free and sugar free chocolates which will be tasty and this won’t affect the health-related issues. There are different cities in Australian continent and the company can expand their operations in such a manner which will be efficient in nature in managing their business and gaining competitive advantage.
There are different kinds of chocolate companies in the Australian economy which can be a huge threat for Fidani Chocolates while introducing the different ranges of chocolates in the economy. Furthermore, there are different kinds of legislations and the environmental protection act which can be affecting the business of Fidani Chocolates in a negative manner (Doz, 2017). Additionally, this has been noticed that there has been huge fluctuation in the Australian currency which can affecting their brand in a negative manner.
From the above case scenario, this can be seen and analysed that there are different kinds of aspects which can be highlighted in order to make their manufacturing process better in the entire Australian economy. This can be inferred from the above scenario that the Fidani Chocolates will be performing well in the entire market of Australia and gain huge competitive advantage in the entire market as well. The other strength of Australian economy is that there is huge scope of inventions and this will be beneficial for the overall success of the firm in a positive manner.
From the opportunities and threats, this can be seen that there are huge number of opportunities while conducting their business in Australian economy and gain more competitiveness in comparison to the other companies. With the usage of the different kinds of innovative techniques such as different promotional activities can be helpful for Fidani Chocolates in making the individuals of Australia regarding their presence in the entire market effectively without much issues and gain more competitive advantage.
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