Similarities and Differences Among the View of the Authors
Event management mainly includes the proper monitoring of all the logistics that is leading up to as well as during any event, whether any conference, wedding or even any organised gathering. The event managers could easily execute any event plan through the management of the staff, the vendor relationships, the finances as well as the other support staff. This blog aims to provide the analysis of selected case study on event design and how the case study possesses the ‘WOW’ factor. The differences and the similarities among the view of the authors is being discussed properly in this blog.
Berridge (2012) mainly discusses about deepening the understanding of overall nature of planned event experience through the examination if there would be any differences among the manner in which the organisers would be planning any event experience as well as the method in which the guests would be receiving the experience. Adopting the approach of case study of the single themed event, the comparison is being made among the aims of any event organiser as well as experience of the guests. The sole event organiser has been questioned in this article for properly understanding what the event experiences that are intended to be created. The guests to any event were then properly asked to efficiently record their respective experiences across the period of time as well as at the various stages of event. The analysis of the data was then completed on the dataset and then associated back to all crucial concepts in the experiential theory for demonstrating the kinds of experiences that are being received by the guests. The author claimed that the results suggests that on this kind of occasion, there have been some significant evidence of the disjunction among the understanding of the organiser as well as the concept of the experience as well as those of guests whereas Brown and James (2004) states that in the rush of becoming the part of industry, as well as in the rush of satisfying as well as moulding the events for meeting overall requests of the stakeholders as well as in the rush of creating proper event industry, the event managers have extensively forfeited the primary ritual component and from the ground up development of the events. They have effectively put aside, failed or ignored the consideration of the conceptual creation as well as the design of the events. In this article, the authors claim that event management is solely, but fundamentally, proper design as well as the management of any event. Regrettably, the primary structure of any distinctive organisation of event management as well as job description for distinctive event manager, miss to include design component.
Short Description of Case Study Event
It has been claimed by Brown (2019) that the event setting nexus is completely analysed through the vast variation of the worldwide case study involving the various types of popular sporting as well as the cultural events like the Vivid Sydney, Vancouver 2010 Winter Olympics as well as Tour Down under international cycle race among several others. Along with management and planning of the events, the authors are drawing on the event experience, then dramaturgically examining all the rules that are played by the authors, the audience as well as the actors as well as focusses on participation of the several groups in the co-creation of the event involvements whereas Event Scotland (2014) claim that irrespective of the event kin, the robust event programme is significant for ensuring success. If any programme has been considered frail or it is of significantly poor quality, it would not live up to all the hopes of the audience or the participants. The authors also claim that during making the decision on elements that would make up programme, the consideration of several questions should be done that would allow the event planner to determine what should be done in the events.
The article by Berridge (2012), Event Scotland (2014) and Goldblatt (2008) are rather similar in several aspects where it has been claimed that the special events of present times have their primary roots in universal, ancient human requirement of celebrating with the ritual as well as ceremony. The event leaders of Twenty-first century acknowledges these types of roots during moving the profession of event management towards innovative possibilities that are presented by the globalising world. The article by Richards, Marques & Mein (2014) claims that the events could be viewed as the platforms for value creation where the levels of involvement by various stakeholders could vary extensively. This could be seen as the continuum that is ranging from the participation to the involvement to the engagement. Along the continuum that executes from the participation to the engagement, the co-creation seems as the strategy of gaining increased visitors completely engaged in the events. Network economy could be considered as the growing arena for the co-creation, where the distinctions among the consumers and the producers are rather becoming increasingly vague.
Participation in the event encouraged the development of new ideas and connections between individuals from different backgrounds, as well as a sense of belonging to a larger community. Communities are brought to life by these events, which also give a platform for destinations to display their tourist offerings and boost economic activity in the process. Small town festivals, multinational trade shows, and even the world’s greatest athletic events all fall under the umbrella of events that serve as a distinct sort of tourist appeal. Major or mega-events often are defined as events having worldwide appeal and international presence. However, towns and nations have a limited number of chances to host this enormous event. Large-scale events with a high degree of public engagement and media attention are known as significant events (Salih and Ingram 2021). Attendees flock to major events, which in turn boost the event coordinators’ bottom lines. The requirement for localities to boost tourism in order to boost the economic growth or enhance their exposure has resulted in a rise in the creation of events in recent years. A look at the causes of such a growth shows how events have been affecting the environment, and it highlights the need to establish a methodical way to evaluate these events, in aimed at improving the quality and add value to a customer, and start generating more positive effects and less negative effects on the environment. Management of Services Service is the consequence of the action of another economic unit, with the consent of the first, on the condition of the individual or property belonging to that economic unit. Providing and capturing value is another way of looking at service. The communication between multiple parties and transformations generated by a consumer are two further definitions of services that are in use today. The uniqueness, intangibility, and knowledge-based nature of services makes it more difficult to automate them in comparison to consumer goods. Additionally, services are provided to customers, requiring close collaboration with the customer, and their production can be incredibly adaptable and thus frequently inconstant (Markolf et al. 2019). A effective way of looking at services is to think of them as two-way supply chains wherein operations and production of value are based on client and provider engagements and exchanges.
Overview of Theory
As per overview of the theory, individuals were able to engage with their environments, spend time with one another, appreciate and experience a range of cultures, and promote creativity and invention. In addition to bringing a town to life, they give a chance for a place to exhibit its tourist experience while simultaneously increasing economic activity. An event can be as little as a local festival or as big as a worldwide trade fair, but they all fall under the umbrella of “events,” which are a distinct kind of tourist attraction. Event classifications such as large and mega-events are normally reserved for those having broad worldwide appeal and truly global reach. But there are only a few possibilities for towns and nations to organize such massive events, as a result of the restricted resources available (Arora 2019). A big event that gets a lot of attention from the public and the news. A large number of people attend major events, which assists the event organizers in achieving positive financial outcomes. As a result of the need to strengthen the economic growth or increase the town’s visibility in the public eye, events have become more popular.
These activities have had a significant influence on local environment, and therefore we must devise a way to evaluate them in a methodical way in order to enhance their quality, provide more value to clients, and have less of an adverse effects on the environment. Service Management is a term that refers to the management of services (Colapinto et al. 2020). In the business world, a service is defined as a change in the person’s or the property’s state as a result of the transaction of another business, with the approval of the first business. Service may alternatively be defined as a value-creating and value-capturing interaction between a provider and a client. The trade between two or more parties, as well as the transformation received by the client, are emphasized in other definitions of services. Services are distinct from consumer products in the accompanying directions: it’s tough to automate them since they’re unique; intangibles; experience and understanding, which means they’re difficult to generate and consume simultaneously; they may be very flexible and inconsistent; they’re produced and consumed concurrently; Consider services as two-way supplier relationships, with their functioning and value creation dependent on customer-provider dialogues. This is a useful way of looking at service delivery.
Service quality is largely determined by what customers think and believe. Customer feedback has been used to develop models and scales for measuring service quality, which has evolved through time in the service quality literature over the years A event’s assessment is critical to both its quality assurance and administration. In addition to providing evidence that may be used to attract new participants and promote the sector, the assessment helps to ensure that the industry’s reputation continues to grow (Taliento, Favino and Netti 2019). The fact that the company’s work is guaranteed to be of the highest quality lends credibility to its employees.
As per the overview of this event management effort was to realize that current models can be improved upon. Based on theoretical considerations, an overview to address a research issue on how to evaluate an event’s quality based on expectations and perceptions of event participants (Gouda and Saranga 2018). This was achievable because of the event-specific adaptations and the incorporation of Environmental Sustainability. This inclusion implies that environmental protection is a characteristic linked with events that may be evaluated by participants in terms of quality. By including environmental sustainability, we’re demonstrating to clients just how valuable it is. As part of the overview of the proposed model, it is the goal of the article to develop a focus upon that event’s customer, the team, and venue, as well as the relevance of stakeholder involvement and participation in the event’s sustainable products, offering responsibility and awareness.
The selected article of Salih, A.M. and Ingram, B., 2021. Adaptive and sustainable leadership for event management. Event project management—Principles, technology and innovation, pp.152-170 has the ‘WOW’ factor because there is a question raised n this chapter and the answer has also been provided by the writers that improves the reading of the readers. The questions that are being raised in this article is that “: How we can develop a sustainable and adaptive set of behaviours suitable for planning and implementing events?”. With consideration of this question, the primary emphasis in this chapter has been placed on the human behaviour, in the event management and the organisation. The readers are being taken on the different journey through the introduction of the novel method to the events leaderships which links the prospects from the three knowledge chastisements, which are the psychology, anthropology and sociology. The ‘WOW’ factor is created from the aspect that being completely adaptive as well as sustainable in the leading events of the various kinds, is what is required by the customers, taking into the consideration of the present challenges during the pandemic of COVID-19 as well as how the events could be easily lead in future. The other innovative aspect being discussed in this article is that the events industry in the UAE has presently had the extraordinary growth of over 25% year on year from 2013 plus this is the testament to multi-cultural variety of the country. Events industry did presently become the competitive business which has produced several advantages to the organisations which delivers the positive events and the contribution to economy of country. The aspect of sustainability is growing as the significant concerns within industry, because of the myriad of the activities needs for delivering any event, as well as there continues to be completely positive as well as the adverse impacts on the communities as well as the cultures. The article also discussed the project management of any event that has various phases from the initiation to closing, and therefore, the proper event manager would be needed for various management and the leadership skills for ensuring that the tasks as well as the responsibilities are being completed successfully. This aspect is also found to be the ‘WOW’ factor for the article being selected. It has been determined that the leadership style has the direct impact on the success of any event that includes the ability of influencing others in some manner that would help in motivating them for working increasingly cohesive. Huge amount of the literature on the leaderships primarily relates to the followers and the leaders that argues the personality is basically shaped by the culture, where the culture is primary source of extensive pride, and that this relationship among the leaders as well as the followers is completely reciprocal.
Conclusion
The conclusion has been determined from this discussion of event article that the article by Salih and Ingram 2021 is providing the readers about the idea of how the events are being managed in the present times and how it helps to organise events properly. The ‘WOW’ factor has been determined in the aspect that being completely adaptive as well as sustainable in the leading events of the various kinds, is what is required by the customers, taking into the consideration of the present challenges during the pandemic of COVID-19 as well as how the events could be easily lead in future. The overall nomenclature of the events lengths vast variety of the fields which involves the vast-ranging year-round calendar of the sporting, entertainment as well as music industry which needs meticulous planning as well as execution for delivery.
References
Arora, N.K., 2019. Impact of climate change on agriculture production and its sustainable solutions. Environmental Sustainability, 2(2), pp.95-96.
Colapinto, C., Jayaraman, R., Ben Abdelaziz, F. and La Torre, D., 2020. Environmental sustainability and multifaceted development: multi-criteria decision models with applications. Annals of Operations Research, 293(2), pp.405-432.
Gouda, S.K. and Saranga, H., 2018. Sustainable supply chains for supply chain sustainability: impact of sustainability efforts on supply chain risk. International Journal of Production Research, 56(17), pp.5820-5835.
Markolf, S.A., Hoehne, C., Fraser, A., Chester, M.V. and Underwood, B.S., 2019. Transportation resilience to climate change and extreme weather events–Beyond risk and robustness. Transport policy, 74, pp.174-186.
Salih, A.M. and Ingram, B., 2021. Adaptive and sustainable leadership for event management. Event project management—Principles, technology and innovation, pp.152-170.
Taliento, M., Favino, C. and Netti, A., 2019. Impact of environmental, social, and governance information on economic performance: Evidence of a corporate ‘sustainability advantage’from Europe. Sustainability, 11(6), p.1738.
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