Analysis Of MediaTek Helio X30, An Advanced Performance-Based Chipset For Smartphones

Features of MediaTek Helio X30

In the current presentation, there will analysis over a new Mediatek product known as the MediaTek’s Helio X30 which performance smartphone chipset create by MediaTek. As it can be said that MediaTek has been a company know for deliver high-end smartphone chipset at a lower price. It has been famous for a Shanzhai phone which had made a good market in part of South East Asia and India the company is now a producer and seller of high-end cheap smartphone chipsets. MediaTek Helio X30 is an advanced performance-based chipset which has a clock speed of 2.2 GHz Deca Core processor with 4G LTE carrier.

In the recent the days the need of performance-based android phones has been hit in the market. Everyone wants to have a phone or handset which has a performance at a low and affordable price. The handset industry is increasing around the world the smartphone user has also been increasing constantly this is a good symbol for the handset and chipset producing company (Poushter, 2016). In a country like China which has the largest population, the demand for performance based smartphones has increased drastically. The changing and advancing technological demands have been increasing customer are looking forward to a new generation of performance-based smartphones which is a delight to chipset producers around the world. The market is emerging at a rapid pace which ensures that producing a performance-based Chipsets and smartphones will be attracted by a lot of customers proving to be beneficial for the producer (Lagarde, 2016). The demand of the smartphone in South East Asia, India, America, Saudi Arabia, United Kingdom and Australia have been increasing at a rapid pace which shows people are now included of getting performance derived mobile phone which generates huge demand for performance-based chipsets around the world (Cecere, Corrocher & Battaglia, 2015).

The new product knows as Mediatek Helio X30 is a chipset which fulfils the demand of customer seeking to develop next-generation smartphones. The Chipsets are highly developed which Deca Core process and 4G LTE carrier. The clock Speed of the processor is 2.2 GHz which is an amazing number and only some chipsets can match this. The chipset also supports 2K resolutions which are first in the segment. This shows that the products will certainly give the company a competitive edge over others in the market. The chipsets are highly advanced and will provide high performance based smartphones. The chipsets are also available at a cheap price which means quality and performance-based chipsets are available at a formidable price which highly attractive this too give the product and competitive edge over others in the market. As there no existing chipset so advanced the Mediatek Helio X30 will have a competitive over others in the market (Gudnavar, Hosalli & Bhosale, 2018).

The size and structure of the market are huge and global. There are various smartphone brands around the world that are looking for companies rendering high-end chipset solution which will give them a competitive edge over others in the market. It can be said that the Chinese market itself is huge for such an innovation. There are companies like Apple, Samsung, Xiaomi and other which get assembled in the country. The market is huge for something which is different and advanced from other (Shujie, 2017). The market is diversified the customer based on this market is also very huge hence there are lots of customers to offer for such innovative chipsets. There are huge turnovers in the market and demand increasing at regular pace there is various buyers and seller sign the market which gives the company an open market to operate in. Strong marketing activities can derive the high amount of customers to the products which will ultimately help the company to launch the new product in an efficient manner and to sell the same in larger quantities (Paik & Zhu, 2016).

Increasing Demand for Performance-Based Chipsets

The sales of the chipset are set to increase as it is cheap as well as an advance for high-end smartphone performance. On the forecast below there is some assumption taken based on which the calculations are performed. The first assumption which was taken in the forecast was that both sales and sales price will tend to increase in a further 1 year. The units sold will increase by a margin of 25% whereas the selling price will increase by a margin of 5%.

Now as there various benefits there are some threats which are there in the sales of the company one of them being technological obsolescence of the chipsets. As the technology is advancing in rapid pace it is hard to determine when the next generation of chipsets will arrive. Hence at any time there can be better chipset available hence affecting the sales of current ones. This is a major threat which revolves around the sales and marketing of current chipsets. Although as nothing is constant regular upgradation of the chipsets will help the company improve their business performance and over this threat to effectively operate in the market. Other than this is no major threat which available to the current new product as it is the most advanced and performance derived chipset which can installed on a smartphone which is the focus of delivering high-end performance (Vickery, Koufteros, Dröge & Calantone, 2016).

In sales forecast above it can be seen that there are various aspects of margin which the sales of this new product will tend to achieve if launched properly in the market. The sales and selling price will tend to increase by 25% and 5% respectively this shows that the revenue of the company will increase which will stabilize the company’s financial situation. The market will be attracted towards the company thus increasing the brand image of the company. As the brand image will increase the company will be able to increase its consumer base which is why it can be said that launching such a chipset in the market is beneficial for the company. It can also be said that the company will be able to incur a good amount of profit through this process of increasing its financial strength (Stark, 2015).

Commercialization and market implementation strategy is very important to achieve success with the launch of Mediatek Helio X30. Through efficient media advertising, commercialization, offers and promotion the company will be able to attract customer in the market to invest and buy chipset. The promotion should be done in an effective manner by highlighting the key aspects and features which the chipsets have and in what ways it can increase the smartphone’s performance (Al Ateeq et al. 2015). In this way, the company will be able to attract a lot of company which will ultimately increase the sales of the chipsets. The company can campaign, invite company as a customer, hold event and meetings as well as advertise on newspaper articles to derive as much customer as possible.

Sales Forecast and Potential Threats

Managerial expertise is needed while managing the supply chain of the chipsets maintaining the demand and supply of the product in the market. Proper communication between different management department is needed in order to ensure that very thing is fluent and there no imbalance in demand and supply of the product (Zhang et al. 2017). Management should also be concerned with attracting a new customer for the purpose of increasing sales. The management should also be concerned about the delivery of chipset and to look after if every customer is satisfied with the product sent to them. Technological expertise will be needed by the company to ensure that the chipset is properly prepared and that there are no minor or major issues with the chip delivering high-quality products to the customers (Armstrong, Kotler, Harker & Brennan, 2015).

Conclusion

Concluding in the light of above context it can be said that through use of efficient launching skills combined with effective promotion strategy the company will be able to successfully launch the new product which is Mediatek Helio X30. Management of the company should be concerned that after the product is launched there is an effective balance between the supply and demand for the product which will increase the efficiency of the company to incur high sales. Technological aspects should be perfect to ensure a high-quality product is delivered. If everything falls into place when the product is capable of making its own market based on the advanced features which it has.

References

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