Overview of Woolworths Supermarket
Question:
Discuss about the Impact of Airline Group Diversification.
The report will help in analysing the brief description of the respective company named Woolworths that is based in New South Wales, Australia. Proper analysis is required to be done in the entire report that will help in understanding the objectives and the purpose of the organization as well.
The main aim and purpose of the report helps in understanding the description of the respective organization along with analysis and identification of the techniques through which the organization is structured as to achieve the different objectives and purpose effectually.
The structure of the report includes the overview along with mission, vision and core values of the organization. The techniques have to be discussed as this will help in achieving the objectives along with the purpose. Proper recommendations are required to be provided as to analyse the different steps that can be taken by Woolworths as to make it more effective in nature.
Woolworths is one the largest supermarket chains in the entire Australia that is located in New South Wales, Australia. Woolworths Supermarket is the Australian grocery store chain that is owned by Woolworths Limited (Woolworths.com.au, 2018). It was founded in the year 1924 in the month of September and within few years, the supermarket has gained more than 80% of the Australian market. Woolworths mainly specializes in selling different kind of grocery items and they sell magazines along with household and stationery items.
Woolworths Supermarket is located in more than 995 locations wherein there are more than 202,000 employees who are working in the Woolworths Limited Supermarket. Brad Banducci is Chief Executive Officer of the respective company wherein he has tried to include different kind of strategies that has helped them in gaining more competitive advantage in the entire market. Woolworths Supermarket is the major Australian Organization that has created extensive retail interest throughout New Zealand and Australia. The revenue that has been earned by the company is more than A$59 billion and the operating income of the company is A$1.6 billion till the year 2016. Woolworths Limited has different divisions that includes supermarkets, liquor, petrol along with hotels and stationery items (Woolworths.com.au, 2018).
The mission of the respective supermarket is to make the shopping experience of the customers pleasant and to satisfy the partners and customers with unique experience of shopping as well. The main mission of company is to offer quality, variety and service that is based on the commitment and attention of the employees (Bustinza et al. 2015).
The vision of the respective supermarket is to be independent, honest and sustainable cooperative in nature wherein the customers can able to choose from different range of goods at reasonable price effectively.
The core values of the Woolworths Company are to listen to the different customers along with employees and suppliers as this will help the company in providing products, information and training to employees for the sustainability and development of the company. The main core value of Woolworths Supermarket is to be responsible in nature through honesty, respect and commitment (Muerza, Larrodé and Moreno-Jiménez 2017).
Mission of Woolworths Supermarket
Woolworths Supermarket is one of the leading supermarket chain that is based in New South Wales, Australia. The respective supermarket focuses more on providing different kind of food products along with stationery items that includes different sort of services. Woolworths along with Sainsbury has similar kind of working attitudes in their organization wherein Woolworths provides importance to the avoidance of tax plans of strategy that helps in bringing out different allegations towards the entire organization. The company is more focused towards gaining financial benefits along with providing proper quality of the product in an effectual manner. The organization is structured as the formal kind of organization that is helpful in nature for them to implement fixed rules and regulations that are strictly followed by the organization and the employees in the organization.
Woolworths Supermarket tries to follow well attributed rules and regulations along with policies and objectives to help the employees to showcase their issues in front of the superiors in the organization. The formal kind of organization structure that is followed by the respective supermarket named Woolworths wherein the entire company has been able to achieve the purpose and objectives as the viewpoints of the employees are provided with importance and they are valued as well.
With the help of the organizational structure, Woolworths has been able to achieve the following purpose and objectives that are as follows:
- It has helped the company in building profit and sales in the entire competitive market in comparison to the other competitors in the entire market (Yin 2016)
- Secondly, it helped in building loyalty among the customers as this will help them in increasing the customer base and gain competitive advantage in the future as well
- Improving the ratings of the department is the third purpose and objectives that has to be attained by Woolworths wherein the quality and service provided by them can be improved with the inclusion of different kind of surveys (Simmonds 2015)
- With the help of the situation analysis, the organization can understand their strengths and weaknesses and this will help in determining their position in an effectual manner with identification of various alternatives.
There are different kind of alternatives available to the Woolworths Supermarket wherein it includes the following:
- Market Penetration will help in increasing customers along with the frequency of the purchase as well. The market penetration has been done by the company wherein Woolworths has been able to encourage the purchase frequency of the customers with available resources and capabilities (Fil, Prabhu and Bocken 2016)
- Market Development along with expansion of Woolworths is done with tapping the geographical markets along with introducing new products. With such a flexible organization structure, it has been easy for Woolworths to expand their market with the retail market in comparison of the competitors (Grünig and Morschett 2017)
- Retail format development is wherein the company has introduced in analysing threats from competitors and this has helped the company in developing new products at an affordable price and the target market is the existing customers in an effectual manner. With the implementation of retail strategy, it is required in order to develop strategic plan effectively that improves the policy of pricing and the services offered to customers helps the company in changing the minds of the customers (Dawes 2018)
- Diversification is the other strategy wherein the company has implemented diversification strategy that has helped the company in improving their supply chain with the help of support functions and system as well (El-Sayed, Dickson and El-Naggar 2015).
However, there are few issues in the structure of the organization that has been made them ineffective in nature. The organization structure is rigid for the different employees who are working in the Woolworths Supermarket, Australia and New Zealand. The organization has implemented different kind of theories or models such as Ansoff’s Matrix wherein this has helped the company in gaining competitive advantage (Savino, Manzini and Mazza 2015).
However, there are different issues in the organization that has to be sorted with making the system a bit more flexible in nature. Furthermore, the leadership style has to be more transformational in nature wherein this will help the company in understanding the employee’s viewpoints as well (Redpath, O’Connell and Warnock-Smith 2017).
Therefore, it can be recommended that Woolworths need to implement restructuring the organization structure in an effectual manner. Woolworths need to understand the viewpoints of the different level employees who are working in the organization as this will assist them in making the communication between the employees in an effectual manner. The mixture of formal and informal structure of the organization is helpful for sorting the difficulties and gain competitive advantage. There are few recommendations that has to be ascertained as follows:
- Woolworths need to offer better quality products and services to the customers with the implementation of different kind of discounts or offers for the customers
- Secondly, the customer service has to be improved effectually as this will help in adding value to the purchase of the customers wherein the leadership style has to be transformational in nature
- Woolworths need to achieve the objectives of market expansion with developing products with the implementation of identifying the tastes and preferences of the customers and solve them effectively
- Woolworths need to understand the game of the competitors in the market as this will assist them in focusing on the investments on the valuable customers who are the target customers of their company
- Proper creation of win-win price as this will help the company in adding value to the business and the customers as well and the marketing techniques is required to be improved as well.
Conclusion
Therefore, it can be concluded that Woolworths is one of the largest supermarkets wherein the organizational structure followed by them has helped them in gaining competitive advantage. Woolworths has tried using the Ansoff’s matrix that has helped the company in analysing the entire situation in the market and tried to implement mixture of informal and formal organizational structure that has helped them in attracting customers in comparison to the other competitors in the market. The leadership principles have to be changed to transformational leadership wherein this will help in making them more effective in nature.
References
Bustinza, O.F., Bigdeli, A.Z., Baines, T. and Elliot, C., 2015. Servitization and competitive advantage: the importance of organizational structure and value chain position. Research-Technology Management, 58(5), pp.53-60.
Dawes, J., 2018. The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems.
El-Sayed, A.F.M., Dickson, M.W. and El-Naggar, G.O., 2015. Value chain analysis of the aquaculture feed sector in Egypt. Aquaculture, 437, pp.92-101.
Fil, A., Prabhu, J. and Bocken, N.M., 2016. Scaling up social businesses in developing markets.
Gereffi, G. and Fernandez-Stark, K., 2016. Global value chain analysis: a primer.
Grünig, R. and Morschett, D., 2017. General Strategic Planning as the Starting Point for Going International for New Markets. In Developing International Strategies (pp. 57-65). Springer, Berlin, Heidelberg.
Muerza, V., Larrodé, E. and Moreno-Jiménez, J.M., 2017. Identification and selection of ICTs for freight transport in product service supply chain diversification. Industrial Management & Data Systems, 117(7), pp.1469-1484.
Redpath, N., O’Connell, J.F. and Warnock-Smith, D., 2017. The strategic impact of airline group diversification: The cases of Emirates and Lufthansa. Journal of Air Transport Management, 64, pp.121-138.
Savino, M.M., Manzini, R. and Mazza, A., 2015. Environmental and economic assessment of fresh fruit supply chain through value chain analysis. A case study in chestnuts industry. Production Planning & Control, 26(1), pp.1-18.
Simmonds, P., 2015. Product Market Diversification. Wiley Encyclopedia of Management.
Woolworths.com.au. (2018). [online] Available at: https://www.woolworths.com.au/ [Accessed 29 Mar. 2018].
Yin, N., 2016. Application of AHP-Ansoff Matrix Analysis in Business Diversification: The case of Evergrande Group. In MATEC Web of Conferences (Vol. 44). EDP Sciences.
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