Introduction – Destination management
Analyse and evaluate aspects of the strategic management process in relation to specific tourism destinations.
Tourism is an essential commodity in the present era where leisure and relaxation has come to be a way of living in which people get to select a destination to utilize their free time. The expression “destination” has extensive meaning and application and it this context, it refers to a region where tourism is an imperative action and where the economy might be fundamentally impacted by tourism incomes. The management of tourism is multifaceted in the way that a single destination may incorporate a many other regions, territories, or other government substances. In an island situation it is the whole nation (Calderon, 2018). Destination management is an approach where all the elements making up a destination gets coordinated. These elements are like pricing, amenities, attractions, access, and marketing. The approach is frequently the best driver for the cooperative tourism management in a place. It encourages an exchange among different partners that may not work together and also help to maintain a distance from double tasks concerning promotion, provision of services and distinguish any gaps in management not getting attention (Calderon, 2018). The management of tourism destination is essential in the control of tourism’s natural effects which include land utilization and planning, getting permits for the business, zoning controls ecological and necessary legal requirements (Brown, 2018). It also encompasses relationship of business activities, and different procedures that shapes the advancement of daily management in tourism-related exercises. The requirements, desires and expected advantages of tourism shift enormously from one goal onto the next, and there is a fitting size approach of dealing with the management of tourism (Calderon, 2018). As the neighborhood groups living in areas close to tourism potential create an expectation of the type of tourism they expect, a complete planning structure is necessary. The tool employed is the Local Agenda 21. The advancement of economical tourism in Local Agenda 21 forms an approach to building strong neighborhood and stewardship of the surrounding environment (Pragueeventery, 2018).
The importance of destination management
The destination management encourages development because it makes ideal usage of accessible assets available. It lessens wastage and increment proficiency. It empowers collaboration and encourages the employees. Therefore, it results in development and enhancement of the relationship that promotes good tourism management. Furthermore destination management enhances corporate images. In the event that the there is good management, the establishment will deliver great quality products and enterprises which will enhance the goodwill and corporate image. A good corporate image delivers numerous additional advantages to the organization and a repeat business.
The importance of destination management
Destination management builds a sound organization because work will move smoothly. As per Kapur (2018), setting up sound hierarchical structure is the goal of management principles which is tuned the goals of the company and to ensure satisfaction, it builds viable leadership and obligation relationship (Kapur, 2018). The destination management that is effective also prompts production that is economically better and which encourages building of the welfare of individuals. Good destination management makes tasks less demanding by maintaining efficiency and makes sure that there is no wastage of resources. It enhances way of life and build benefits which are valuable to the business and society. Also, there is maximum yield by making use of the opportunities which create business. The destination management brings in new products as well as research that will be gainful to the people and society (Hill, Jones, and Schilling, 2014).
Dubai has developed throughout the years to becoming one of the world’s most famous and prominent attraction site that is appealing to tourists from various parts of the globe and segments. The reason is the attraction encounter that Dubai offers which have made many visitors have a ‘must visit’ perspective when making the choice to Dubai (Kapur, 2018). It is was approximated that more than 11.95 million individuals came from all over the globe to the emirate in 2014 and 11.12 million in 2013. This exhibits that the interest of Dubai as a destination to come and visit has further grown due to its attractiveness (Thenational, 2018). The strong financial system as well as business services, trade and tourism, in the recent decades has taken a good role in making Dubai rise to becoming one of the world’s attractive tourism center. For this reason, a wide range of free zones has been built up everywhere throughout the city. These free zones have assumed a significant essential part in the expansion of the economy of Dubai and in making it a business center in the city. Tourists from everywhere in the world is very enthusiastic to visit Dubai since it gives varied sceneries that comprise people coming for business ventures and relaxation altogether (Explorer, 2018). Additionally, Dubai has the tallest buildings that are striking to the eye such as burj khalifa which is the seven star hotels, burj al Arab is the biggest shopping mall. When in Dubai, one cannot fail to find a place to visit. Dubai have the Mall of Emirates and longest and large Aquarium; the Palm island that is manmade among many more (Kapur, 2018).
Successful destination – Dubai
Dubai is referred as a lucrative place for employments and in addition a place where people lead a lavish way of life. This is the reason why Dubai has turned to be loved by expatriates. Since Dubai is a business center, the economic tasks stays active constantly. Dubai has the very low joblessness rate because there are many businesses thriving well and organizations require representatives constantly. They also offer well-paying employments to the residents and to other people from every corner of the world. Moreover, the standards of living are high and this also which draw in visitors (Thefirstgroup, 2018). Dubai has extended shorelines and has endeavored to expand its coastline by building ventures like The Palm and The World among others. In spite of hot climate, Dubai is known for beaches and located at the convenience of customer which is the additional advantages. This forms the basis for making people to find good places to relax, enjoy and pass a way time (Explorer, 2018).
The transport system and infrastructure is one of the best in the world. Dubai international airport for example is a hub where many international planes pass through. The airport serves more than 70 million passengers. The Emirates, one of the Dubai’s airlines is well-known globally and is favorable to many passengers (Kapur, 2018).
Dubai is home to a number of the world’s most great restaurants, offering visitors five-star services while on stay. Visitors have a decision of remaining in various regions of the emirate depending on what they are after, which implies one could visit regularly and still find something new. Dubai’s hotels are one of the best reasons that attract visitors due to the hospitable people and it is known by travelers, both new and returning (Explorer, 2018). Moreover, the emirate can offer guests ideal blend of a cosmopolitan city with conventional culture. There is happiness in every place in Dubai irrespective of where one go, whether to watch fabulous firecracker shows or going to nearby markets (Thefirstgroup, 2018). As specified before, Dubai is home to the world’s biggest shopping center, such as the emirate’s shopping offices, which are outstanding over the globe. The shopping centers are present day, aerated and cooled and include the most recent designs (Thenational, 2018).
According to Hill, Jones, and Schilling, (2014), strategic management entails a collection of activities and processes that are ongoing and that they are utilized by the organization in coordinating and aligning resources as well as actions so that they are agreeing with the organization’s mission, vision and strategy. A strategic plan gets transformed by strategic management into a system that gives performance feedback to the decision making process and permit the plan to progress in tandem with the changes in requirements as well as changes in other situations within the organization (Eden and Ackermann, 2013). Strategic management does not come into play with no goal. Strategies get implemented with the purpose of meeting the set goals; therefore strategic management entails designing and implementing strategies in a systematic way for the purpose of realizing the set goals (Mahmood and Hanafi, 2013). An organization strategizes in order to successfully work to realize feasible returns. Strategic management as per Wheelen et al., (2017) incorporates the preparation for the future in order get opportunities, to be prepared to face any risk and any the trends that may come in the market.
Strategic management
The role of strategic management in an organization is to make sure that setting of goals is done, outlining main issues, provision of resources and time is factored, merging the functions, setting internal environment to attain objectives, ensures that goals are set, agreeing on the results as well as the consequences and remaining flexible to the external changes (Meyer, Neck and Meeks, 2017). On the other hand, strategic management assist in reduction of costs, motivating and satisfying employees, reacting to threats, using the threats as opportunities, market prediction as well as enhancing performance (Rothaermel, 2015). Strategic management assist the employees in encouraging them and setting challenges for them as well as assisting employees in getting personal as well as the organization’s objectives (Vogel and Güttel, 2013).
In the analysis of Dubai as destination and with the uapplication of concept of strategic management, it is apparent that Dubai has employed strategic management for the success in attracting tourism. In coming this far, Dubai must have foreseen this earlier and made it as an objective to create attractive sceneries. Through strategic management, they now have the skyscrapers building, hotels, good infrastructure system among many beautiful types of scenery for visitors. Additionally, Dubai is focusing on the future changes through anticipation of changing customer trends and needs in tourism and they are responding accordingly by developing more stunning attraction sites (Walker, 2013).
Mahmood and Hanafi (2013), explain that competitive advantage is a situation where an organization produces goods that are of lower prices or are of higher quality as compared to those of the competitors with the aim of getting customers’ attention. The aim is to take advantage of the pricing and the quality aspect of the product (Hladchenko, 2015). It recognizes that through this, an organization can compete very well with the rivals in the market. Also, the company incorporates brand dedication in setting up a favorable position that is a standout among the essential objectives of the organization (Mahmood and Hanafi (2013).
It is with the perspective that the researcher examines the competitive advantage of Mauritius over Dubai. First, in Mauritius, there is the Mauritius Island that keeps on attracting millions of visitors from everywhere globally. It is not amazing that the island is surrounded with a wide collection of restaurants, luxury estates and even motels in order to provide food for traveler (Mauritiusattractions, 2018). Mauritius has an extensive variety of attractions sites and numerous are man-made attractions sceneries. There is the sub-tropical atmosphere that permits tourists to appreciate the beauty of nature like the clear shorelines, quiet ocean conditions, fauna and flora that is supplemented by multi-ethnic and social populace who are well welcoming as well as friendly (Mauritiusattractions, 2018).
Additionally, there is the Grand Baie which is an ocean side town and a substantial tourism shoreline. It offers place for safe swimming, cruising, windsurfing and water skiing. It is the flight point for deep-ocean fishing trips and for pontoon journeys to the islands toward the north of Mauritius (Mauritiusattractions, 2018). Additionally it is an extraordinary place to find the stunning submerged marine existence of Mauritius with submerged ocean-walk, sub-marine trip and the submerged bike. Grand Baie and its surroundings offer an expansive sight of design and specialty shops. It is likewise main-stream for its narrows see Mauritius lodgings and restaurants. It is likewise referred to for its night-life as it has the greatest of the island’s best bars and night-clubs (Indian, 2018).
Moreover, Ile aux Cerfs Island has an undulating territory and common vegetation and is specked with outcrops of volcanic shake, little lakes and superb white sandy shorelines. It is popular for the sandy shorelines, excellent tidal pond and different exercises. Considered as water sports dreamland, Ile aux Cerfs Island offers different water sports like swimming, water skiing, glass base vessels and that’s only the tip of the iceberg (Trawell, 2018). The coral reef is lovely and loaded with marine life, and together with the huge dark shakes that distend into the water, it is a perfect place to swim and to appreciate the rich submerged world. It likewise has eateries, and a five stars inn with a green. Other notable sceneries that one can tour in Mauritius are Black River Gorges National Park, Mauritius Botanical Garden, Chamarel Falls & Seven Coloured Earths and many. It is apparent that Mauritius has rich natural and manmade sites for attracting visitors (Indian, 2018).
In the global perspective, irrespective of the advanced development coupled with ultramodern skyscrapers to attract tourism, people still have fear of terrorism in any of the Asian countries, even if Dubai is peaceful, the ripple effect still trickles down and the net impact is reduction on the number of people giving a preference to this destination center (Simon, Fischbach and Schoder, 2014).
The limitation to tourism in Dubai is congestion. In case there is an increase in the numbers of people visiting Dubai, the spaces will be a problem and this will put pressure on the available resources. The will ignite another issue of health as well as the safety of the environment. The issue of environmental sustainability is going to emanate. Large crowd of people in a tourism site e.g. a park will be impossible to manage (Thefirstgroup, 2018).
Additionally, there is lack of marketing strategy. Dubai is a destination to be but many people globally are not aware of the good products that this destination is offering. The destination management in this region needs to undertake aggressive marketing of Dubai as a destination of choice. Alongside this, Dubai should be advertised as a peaceful country (Thenational, 2018)
Poverty is another issue that is still pending. In Dubai, the poverty index is till high. One can see the skyscrapers, beautiful beaches, good roads etc. there is the larger part of the population languishing in dare poverty (Kapur, 2018).
Conclusion
The destination management allows the proper management of destinations by proper planning, coordination and application of sustainable practices to guard the environment. The management of tourism is multifaceted in the way that a single destination may incorporate a many other regions, territories, or other government substances. In an island situation it is the whole nation. The management of tourism destination is an essential in the control of tourism’s natural effects. It incorporates land utilization and planning, getting permits for the business and zoning controls, ecological and necessary legal requirements, and association of business activities, and different procedures that shapes the advancement and daily management of tourism-related exercises. The necessities, desires and expected advantages of tourism shift enormously from one goal onto the next, and there is fitting size approach of dealing with the management of tourism.
The destination management encourages development and extension because it makes ideal usage of accessible assets. It lessens wastage and increment proficiency. It empowers collaboration and encourages the employees thereby resulting in development, extension and enhancement of the association. Furthermore the destination management enhances corporate’s images. In the event that the there is a great management, the establishment will deliver great quality products and enterprises. Strategic management entails a collection of activities and processes that are ongoing and that they are utilized by the organization in coordinating and aligning resources as well as actions so that they are agreeing with the organization’s mission, vision and strategy. Strategic management assist the employees in encouraging them and setting challenges for them as well as assisting employees in getting personal as well as the organization’s objectives. The competitive advantage allow the organization to produces goods that are of lower prices or are of higher quality as compared to those of the competitors. The aim is to take advantage of the pricing aspect of the quality aspect of the product. It recognizes an organization from its rivals. It adds to higher costs, more clients, and brand dedication.
Dubai is a great destination point; however, the competitive advantage does not surpass Mauritius because they concentrate on city sceneries that are majorly within the city. The modern buildings are part of these sceneries. On the other hand, Mauritius have concentrated in the aspect of environment to create their sceneries which some are man-made while others are natural.
References
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