Architecture For Business Network Planning: An Overview

Situational Analysis

Discuss About The Architecture For Business Network Planning.

The company has the intention of providing extensive mortgage broking services and activities. The organization tries to focus on providing personalized and skilled services and recommendations in order to attain the desires of each and every customer. The organization has their office situated in the business hub of Sydney and hence have the advantage of being able to reach the prospective customers along with the other financial institutions. The main objectives that is related to this organization are stated as follows:

• The organization desires to become profitable by satisfying the benefits of the investments and hence becoming accessible in the rapidly developing economy
• Develop a solid and secured corporate identity in the specified market segment
• Construct themselves as one of the leading brokerage organization within the first two years
• Attain a return on investment that will be positive within the initial 10 months of their operations

The process of situational analysis is associated with the evaluation of the working environment within which Ease Mortgage functions and the evaluation of the market would be attainable by taking help of the several kinds of processes and they are explained as follows:

The process of SWOT analysis consists of the strengths, weaknesses, opportunities and threats that are related to Ease Mortgage and they have been explained as follows:

The strengths that is internal in nature associates with the skills and the experiences of Mr. Steve Marley, who has been involved in the mortgage business for over 7 years. Mr. Marley has adequate expertise and knowledge in this business line and would be able to provide effective and valuable suggestions and advices to their clients. The two other employees who are working in this company have adequate knowledge and expertise with the help of which both of them would be able to give precise and desirable services to their customers.

The weakness that is related to the business is inclusive of the fact that the employees and the organization are not aware of the transforming market condition that is taking place with the advent of time and the tastes and preferences of the customers. This is an essential factor that affects the opportunities and the development of the business.

The opportunities of Ease Mortgage includes founding themselves as one of the top and well-known mortgage organizations as the demand for the mortgage industries are becoming high because of  rise in the demand of mortgage broking suggestions and the unavailability of the quality mortgage company within the economy of the country.

The threat, which is related to the concerned organization, is associated to the increase in the interest rate for the home loan and a decline in the real estate industries which can have an impact on the profit and the sales of the industry as well.

SWOT Analysis

PESTLE analysis assists in assessing the factors that are external in nature, which can has an impact on the functional activities of the organization. The assessment of the same has been explained as follows:

Political: The alterations in the tax rate and the regulations that are related to the industry can have an effect on the business organizations. On the other hand, in relation to the present condition, there is unavailability of any sort of policies and regulations that have altered or modified and hence the organization can work and operate in an effective manner.

Economic: The Australian economy has been operating in a successful way and thus there are no such alterations that have occurred, which can have an impact on the business activities. The inflation rate in the country is quite moderate and therefore influences all the industries to perform effectively.     

Social: It is seen that society has an essential role to play in the growth and business development. However, in Australia there has been a rise in demand among the residents of the country in order to purchase properties and houses. This is mainly due to the fact that the population of the country is comprises of mainly teenagers who are looking to establish themselves and create a family for themselves. In order to purchase new properties and taking loan for the same the demand for mortgage services has been high in the society.

Technology: The incorporation and the implementation of the enhanced and developed technologies have a key role to play for any kind of organization in order to sustain their competitive advantage. The organization has fitted new and developing processing platforms for the back office and even new and innovative software that would be helpful in making comparison of the different desires of the lenders and thereafter simplifying the extent performance and work.

Legal: There are is no existence of no legal problems that is associated to the business of mortgage broking services, however, there are laws that can allege the company if they are unable to provide services in accordance to the payment that they receive.

Environment: The environment of the business is prospective and healthy and therefore there are prospective for further development and thereby establish themselves as one of the precise functional services.

The competitive assessment of the business addresses the fact that the demand for the service is extensively high as the teenage population is looking for further recommendations and suggestions with the help of which customers are able to apply for the loan that is ideal for them. The competition that is existent in the company is direct in nature because of the fact that there are several other mortgage broking companies who offer the same level of services. It is seen that the strength and the weaknesses of the competitive companies are similar to the strengths and weaknesses that have been identified for Ease Mortgage. The only difference that is existent is that none of the companies have such experienced personnel like Mr. Marley. Mr. Marley is the only person who has the highest degree of experience on this field. The competitors are mostly targeting the teenage sector of the population as they are the ones who are in need of loan and assistance for loan.

PESTLE Analysis

The assessment of the market share indicates that there have been Invetex Mortgage Broking Company holds the maximum number of the market share because of the fact that this company has been operating in the economy for more than 5 years and have been providing successful advices to their clients. There has been significant similarities among the business and the competitors because of the fact that all the organizations have similar operational structure and follow a scheduled path with the help of which the organizations are able to move ahead with the business. On a general the competitive nature of the marketplace is very high as the demand for mortgage suggestions are high in Australia and therefore further development is expected in this line of business.

The analysis of the market is helpful for the new business so that accordingly the company can effectively establish their business. The growth rate of the market is significantly high as it is seen growth rate varies in between 10-15%. The market has extensive expansion opportunities as it is seen that there mortgage broking services can be provided for various business lines and the development of the new and innovative desires of the consumers leads to the development and need of new line mortgage loans and therefore in general, the market line has extensive scope of development. The company has an overall market size that consists of the 17 mortgage broking companies and with the availability of light rules and policies there are scope that new companies can come into this line of business. It is seen that mortgage marketplace is a growing business line.

Ease Mortgage looks to give out mortgage broking services that would have an enhanced quality and class, which would be helpful in improving the desires of the business and other entities. The objective of the company is advice their clients with the best products and services that are ideal for them and accordingly keep the client informed and aware of how the loan would be helpful to the economy. The firm tries to be a friend and a guide to their customers so that loyalty and trust can be generated among the customers. The company even provides improved values to their clients and even awards to them as well in order to keep them attracted.

The organization has the aim of enhancing their rate of conversion in accordance to the amount of queries and the settlement of the client to around 65% within the first year and within the coming 12 months, the company would look to generate a positive investment return and establish an identity for the company. Ease Mortgage has the desire of expanding their client base and wants to attain the share of 45% of the mortgage business. The company even has the intention of increasing their number of employees and therefore looks to appoint 10 new employees.   

Competitive Analysis

The marketing strategy is inclusive of the plans and policies that would be incorporated in order to make the operational activity successful and effective. The company has the intention of penetrating the market by looking at the volume of lending capacity and the amount the market requires as loan. Ease Mortgage being a new company look to create their own market by offering their services to the new market. This is undertaken in accordance to the geographic development or by limiting the efforts of the market at the better segments of the market.

Products are developed in accordance to the demand that is available in the market and the changes that are taking place in an effective manner. New products involve offering better services in accordance to the products that are recommended to the client. The company at a later stage would even look to diversify their business by bringing in newer products and services within their business with the help of which the company can enhance their profits and maintain competitive edge. Ease Mortgage does not look to retrench any segment of the business at any point of time in the coming future.

Market segmentation refers to the division of the market in such a manner so that the company can focus on each and every aspect and accordingly take actions and steps that would be useful in developing the business. The segmentation of the market is done according to the age and occupation for Ease Mortgage.

The organization initially targets the market and this is done by by understanding who the suitable client for the company. After the selection of the ideal client, the understanding of the target market is essential in order to operate the business in an effective manner. The understanding of the lending needs is essential so that the desires of the customers can be used in order to create new plans and policies. The company has specific products and services that would be useful for the teenagers as they are the target market and accordingly actions can be taken that would be useful for the development of the company and customer base.    

The positioning of the market is a key component and in the current scenario, as this is new company the company is new and learner and therefore the company brands their product with the help of a photo that shows a man playing with his child and is happy, which suggests that making relationship with this company would make a person stress free with respect to lending and they can concentrate more on their families.

Market Analysis

The marketing tactics explains the strategies and the plans that would be incorporated with the help of which the company would be able to enhance their operations.

The company provides various kinds of products to their customers that compromises of personal loans, residential mortgages, leases, commercial mortgages and other products.

The service strategy includes interacting with the clients and accordingly constructs plans and policies with the help of which better relationship can be maintained. Ease Mortgage manages to meet their clients during the time of lunch breaks and even during the evening after the clients come back from office.

The availability of several companies indicate that pricing needs to be done in such a manner so that the customers get attracted towards their services and products. The price provided by the company is reasonable and is lower than the price offered by the other companies and therefore, has huge potential in increasing their level of sales.

The company in general looks to attract the teenagers of the society who are planning to settle down and have a family of their own. In this case, the company tries to distribute their product by arranging meetings with the customers in a certain banquet hall so that the company is able to interact with a lump of customers with the help of which the company can be enhanced.  

The promotional strategy is one of the essential ways with the help of which the company can brand their products and services and accordingly the management of the company makes use of brochures, posters, media releases and advertising in order to promote their business in the market.

The company provides adequate training to the two employees so that they are well aware of all the processes that need to be undertaken. On the other hand, initiations regarding new marketing plans are communicated to the employees so that the employees can input their plans and ideas as well in order to create a better people strategy.

There are several researches that need to take place and accordingly there are certain researches that have taken place as well.

The consumer research would be undertaken in order to understand the changes in the tastes and preferences of the consumers and the understanding can be undertaken by interacting with the existent consumers and several tools and technologies would be used in order to understand the same. The incorporation of the research finding would be done by the management of the company and mainly by Mr. Marley. All the researches would be done internally as the being a start up the management looks to minimize their unnecessary expenses.

Marketing Goals

Market research will be undertaken by taking help of surveys and understanding the trends that is existent in the market. The company looks to assess several internet websites and news articles so that an understanding of the various aspects of the business can be understood effectively.

Understanding the behavior of the consumers is essential because of the fact their behavior would be useful in the development of the business. The need of the borrowers to take these services needs to be understood and the benefits they require needs to be understood. The process of gaining their trust and loyalty of the customers is helpful for their business.

A marketing budget can be created but as this is a startup company, the management is reluctant to create an extensive budget for the purpose of marketing.

The assessment of the overall activities that have been explained in this paper indicates that the company can benefit from the activities and can even understand their limitations and strengths with the help of which they can construct their plans and policies accordingly. The management can even make changes in the plans that are not working and thereby enhance their operations.

References

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