ATDW: Overview, Distribution, Key Distributors, Online Booking, And Pricing Options

1.0 Overview of ATDW and description of services

The customers would be greeted with a smile and a positive body language. It is important for the customers to feel comfortable and welcomed. Referring them with politeness, for example, “Hello Sir or Hi ma’am”, this definitely creates a positive impression.

2.0 Engagements

It is important to identify customers’ product preferences and the service standards they desire. Based on which, the customers would be assisted with their desired products and executives shall engagement them more by discussion more product knowledge and its benefits.

3.0 Customer service request form 

3.1 Details of Service/Information

Herein, the internal members would be helped to recognise the potential and benefits of using the digital platform to book any tourism destinations. The discounted offerings schemes would be discussed with the customers followed by the additional rewards or benefits they would receive while availing the services. 

3.2 Service details

Herein, the packaging of each tour would be discussed by internal customers as per days. The agents and the assistants that would assign for the tour would be introduced before the customer. The prices of both the national and international tours would be discussed and their accommodation and food facilities would also be conversed in details.

3.3 Expected outcomes

The packaging of the tours would be designed based on the pocket size of the customers to get the desired outcome. The internal customers at the very onset would be asked to verify customers’ budget and expectations, depending on which the suitable destinations are to be suggested.

3.4 Special Instructions

The internal customers would be instructed to gather the product knowledge within the first fortnight and conduct practical demo session with the trainers to identify their preparation towards facing the external customers’ queries. Their performance would be a review on weekly basis.

4.0 Parameters of quality requirements

• Positive and confident body language while being in a conversation with external customers
• Polite behaviour
• Warm welcome and greeting them with a smile to create a positive impression and make them feel comfortable
• Having adequate product knowledge to handle any queries
• 5.0 Research gathering

While being in a conversation with the customers, it is necessary to identify their tasks and preferences and how much budget they are willing to spend on their tours. For example, the example can politely ask them “for how many days sir you are planning to opt for the tour and whats your budget criteria, you will travel by yourself or with family”.

6.0 Organize information

The information would be maintained in an excel sheet, with customers’ identity, date and time.

Sub: Research on customers’ data

Hi Sir,

Here we have the list and details of the potential customers with their tourism preferences. Below attached the excel sheet with their entire details. Please go through the file and feel free to contact in case of any discrepancy.

Regards

The internal customer might not be entirely trusted to hand over the confidential information of the external customers. Strong security measures are to be installed within a system that would not allow the members to download any file but only to upload the inputs.

1.0 Overview of ATDW and description of services

The Australian Tourism Data Warehouse is an Australian regional platform to store effective tourism information on digital platforms (Australian Tourism Data Warehouse., 2018). It has more than 40,000Austraian tourism listings with its 11 product categories:

• Accommodation
• Destination information
• Food and drink
• Hire
• Journey
• Transport
• Attraction
• Event
• General services
• Information services
• Tour
• 2.0 Key benefits of ATDW

2.0 International distribution

It can be stated that ATDW usually tends to benefit the tourism operators by offering them a cost-effective way out to enhance their digital allotment and online disclosure, and simultaneously offers the travel distributors with flexible and rich content in a central database to effortlessly create high exposure of their websites (Australian Tourism Data Warehouse., 2018).

3.0 ATDW distribution websites and how it works

Initially, the tourism suppliers have to enter their listing through ATDW’s digital platform. STOs perform the review and the quality check to ensure the suppliers meet the National Content Standards. Then, the distributors pull the listing they prefer publishing on ATDW’s website. After which, consumers can view distributors’ listing on a digital platform.

4.0 Key distributors

The key distributors of ATDW are OAKS Hotels and Resorts, JABA Multimedia Design and Ipswich City Council.

5.0 Online booking

This Booking Widget software of ATDW is available free of charge and helps the tourism operators to provide immediate booking and payments to convert consumer attention on its corporate websites (Australian Tourism Data Warehouse., 2018). The Booking Widget is appropriate to an assortment of sectors in the tourism sector involving events, attractions, tours and accommodation businesses.

6.0 Pricing options

ATDW’s pricing structure is usually designed for the various kinds of its distribution partners. There had been different levels of integration and content necessities pertinent to every distributor, which led the bran to design three different pricing strategies as per the consumer segment.  As per the industry rate, it has placed a package of $110, $ 165 lite package for the commercial distributors and $ 385 for the premium distributors (Australian Tourism Data Warehouse

1.0 ATDW as distribution model and its benefits

ATDW’s tourism data has been distributed through the Australian Tourism Location Aware Search (ATLAS Web service) with the support of a real-time interface to make sure that the distributors receive the most updated data at any given time. The major benefits of this distribution model are that the ATLAS web service supports XML or JSON outputs, which lets the data to be queried via RESTful URL’s and replies can be returned following an assortment of formats.

2.0 International distribution

ATDW have been providential to have attracted several global distributors and prolong to endeavour to unite with the quality based international distributors to present Australia’s tourism product lines to its consumer bases across the World. An international organisation who would like to become a licensed distributor of ATDW has the permission of registering online to take the advantage of its high-quality content. 

.0 ATLAS Web service

ATLAS the latest web service of ATDW offers a highly flexible geospatial interface that facilitated users to search ATDW’s product lines efficiently.

Role-play 3: OZ Book – Accommodation Booking Website 

1.0 Western Victoria tourism market overview

Victoria has been identified for its various multicultural heritage, scenic beauty, cosmopolitan lifestyle and sports. The tourism sector Western in Victoria has managed to thrive in current years, by delivering some key economic benefits for the State.

2.0 Examples of ATDW’s similar listings

The listings are:

• Tourism Australia
• Destination NSW
• Visit Victoria
• Tourism Western Australia
• Visit Canberra
• 3.0 Information on ATLAS Web service

Atlas web-based service tends to solve the two major issues of instrumentation, which is a timely dispensation of readings and on time distribution of the outcomes (DGSI, 2018). Atlas web service works for 24 hours a day, handing incoming readings, monitoring for alarm situation and offering instant access to reports and graphs through the internet.

Task 3:

1.0 Identify the nature and scope of complaints

The nature of the complaint had been unpleasant, where Rebecca has shown her utmost disgrace regarding the unprofessional behaviour of the company. On the other hand, the complainants had also come with the scope of re-monitoring the internal operation and performance of the departments and nurture the habits amongst executives that were overlooked for a considerable period of time.

2.0 Explanation of errors

• Extremely casual behaviours
• Unprofessional behaviours
• Taking clients for granted
• Lack of sincerity
• Inefficiency
• 3.0 Remedial measures
• Thorough monitoring of performance
• Frequent training and development session
• Departmental engagement session at least once a month
• The managers need to be more strict with their subordinates and indulge them to be more sincere and professional with their responsibilities

Hi sir,

This report is written with the purpose of solving the ongoing issue within the organisation. The sales executives are being too reluctant with given responsibilities and conducting excessive delays in meeting the deadline for given projects, which led Rebecca Hall to impede her project. It high time for the department to get back into its required shape and thus, a stick monitoring system needs to be imposed that ca thoroughly check their performance criteria and rectify their unprofessional behaviour with time.

Regards

5.0 Official letter to Rebecca

Hi Rebecca,

This is to inform you that we have been extremely apologetic for the delay and the consequences you have to go through the insincere approach of the sales department. We are looking forward to conducting the required training session to polish the expertise of sales executives to get the productive outcome in future. Hopefully, in the upcoming days, we can team up to conduct out given responsibilities.

Regards

References:

Australian Tourism Data Warehouse (2018). About Us – Australian Tourism Data Warehouse. 

Australian Tourism Data Warehouse (2018). Just one easy step to Online Bookings! –

Australian Tourism Data Warehouse (2018). Our Product Listings – Australian Tourism Data Warehouse.

Australian Tourism Data Warehouse (2018). Registering with ATDW – Australian Tourism Data Warehouse. 

DGSI (2018). Atlas Web Based Monitoring – DGSI – Durham Geo – Data Loggers – Readouts.

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