Summary of the Case
The concept of augmented reality is transforming the manner in which people look at the world or maybe the people who use this application sees the world. It is as an individual is walking as well as driving on the roads. With augmented reality attached to it, it will finally look like a normal pair of glasses which a very informative kind of graphics and it will also appear in the field of the overall view (Barfield, 2015). It also consists of audio which will merge with whatever that person sees. Such kind of enhancements will also refresh on the continuous basis and also reflect the overall movement in the head of a person. Same kind of devices, as well as application, also present specifically on a smartphone these days like Apple products.
Most of the websites are based on the virtual platform, and it is very closely related to the concept augmented reality. Both kinds of applications come from the same family. In the case of virtual reality, the concept has shaken the senses of a normal human being completely that can only be possible with the help of digital platform. Augmented reality takes the current world and all those projects which digitally based imagery and sound into the concept (Barfield, 2015).
Both the concepts fall on the timeline of reality based on meditation as well as it is also related to a computer system that completely transforms the opinion associated with reality as well as the real or actual world. People can also understand that it can lead to many kinds of meaning or things that qualify as the example of augmented related. Like displays based on head up and there are also some aircraft as well as automobiles that can show varied things like a target of GPS-based position or the present speed in the form augmented reality (Wu et al., 2013).
There are so many events that cover digital based avatars of many dead artists in the music industry like Michael Jackson, and many others who were shown on TV with the help of illusion in the form of Pepper’s Ghost and this kind of technology will also come with the concept of augmented reality.
At the same time, when people learn about this concept in the current time, it is frequently based on a more sophisticated, communicative as well as spatially based execution of the augmented concepts. There are also numbers of digitally driven objects like 3D models or another kind of videos which are shown in people’s view of reality (Ong & Nee, 2013).
Companies like Apple, there is a constant rumor or hype related the next launch of the company which is iPhone. This product will include the technology of Augmented Reality. The CEO of the company has also many times praised the concept, as well as Google’s Tango base and other companies like Lenovo, have already shown how this system works.
Therefore, there are lots of speculations about augmented reality being a big highlight in smartphones in the present year. It is almost sure that the company Apple will bring this technology into their product and will make the concept accessible to the engineers working with the company which must also open some doors to a more strong iOS augmented reality apps in the present year. There are also some kinds of additional hardware namely a depth sensing camera that will need to generate smartphones that consist of hardware kind of AR. The technology will be present to many users of the iPhone as well as many other brands like Samsung and Google phones (Di Serio et al., 2013).
Main Technologies
That also leaves a huge opportunity for other companies as well to utilize this technology as a method to grab the share in the market. Like Asus also launched ZenFone augmented reality recently. This product comes with a technology of Google based Tango, and Asus ZenFone has claimed to be launched with advanced functions as well as a performance at the competition prices. At the same time, it is also very doubtful that these phones can compete with the Apple iPhone in the recent time. However, the technology which Asus is bringing is for sustainability and will also help in baking into so many types of handsets by the end of the current year (Dunleavy & Dede, 2014).
The concept of Augmented Reality can be defined as a technology that can enrich the perception of people by also adding some content based on virtual reality directly on the surrounding of the users. The present platform for this concept are directly related to smartphone and number of the head mounted displays that are moving the work of the technology from the center of research to variety of range of apps application based domains. Augmented Reality system needs calculations of the user as well as an object which is placed and also has orientation for some reason, many tracking systems along with process like calibration can be discussed. The present state of the art in this concept is based on the platform which is very dynamic by nature, and the overall ability is related to many types of sources or content which are also crucial by nature (Billinghurst et al., 2015).
This technology has completely shaken the market and also has created a lot of stir among the companies. Also, the customers are getting more and more interested in the functioning of this application. The overall impact is a matter of curiosity for many people. For any person that has once used a mobile for routine work, the concept of augmented reality can be called as the future that will permit the customer to experience a real world based entirely on the needs as well as desires of the consumer. The concept will also present whole new methods to engage as well as expand the capabilities at retailer level (Fedosov et al., 2016). The concept also wills many a very insightful impact on the society.
- INDE: the company is based in the UK and develops very popular Augmented Reality based experienced for the purpose of entertainment, advertising, and education. The company also provides provisional solutions in this technology that varied from mobile device to huge screen of AR that experienced with very high quality of 3D. This creates many futuristic platforms that transform the methods of interacting with people with diverse content (Chang et al., 2014).
- AppReal-VR: this is an outsourcing organization which also has expertise in AR and VR along with various other software-based developments. The company develops projects based on fixed price as well as hire and also manage the very own offshore based team.
- Octosense: the company covers the high level of fidelity mixed experience on any device. The company is completely redefining the possibility when it comes to AR experiences.
Conclusion
The concept will slowly enter the routine lives of people in coming time and the concept of wearable computer will become a normal concept and will not amaze people. Technologies like augmented real.ity will help in working with some computing based devices, and thought related that could create a distinction between analog as well as digital platform and it is also likely to transform completely and on the basic level (Lv et al, 2015). There is absolutely nothing that can stop this technology to stir the life of people all around the world.
References
Barfield, W. (Ed.). (2015). Fundamentals of wearable computers and augmented reality. CRC Press.
Billinghurst, M., Clark, A., & Lee, G. (2015). A survey of augmented reality. Foundations and Trends® Human–Computer Interaction, 8(2-3), 73-272.
Bradski, G. R. (2016). U.S. Patent Application No. 15/155,013.
Chang, K.E., Chang, C.T., Hou, H.T., Sung, Y.T., Chao, H.L. and Lee, C.M, (2014). Development and behavioral pattern analysis of a mobile guide system with augmented reality for painting appreciation instruction in an art museum. Computers & Education, 71, pp.185-197.
Di Serio, Á., Ibáñez, M. B., & Kloos, C. D. (2013). Impact of an augmented reality system on students’ motivation for a visual art course. Computers & Education, 68, 586-596.
Dunleavy, M., & Dede, C. (2014). Augmented reality teaching and learning. In Handbook of research on educational communications and technology (pp. 735-745). Springer New York.
Fedosov, A., Elhart, I., Niforatos, E., North, A., & Langheinrich, M. (2016, February). SkiAR: Wearable augmented reality system for sharing personalized content on ski resort maps. In Proceedings of the 7th Augmented Human International Conference 2016 (p. 46). ACM.
Lv, Z., Halawani, A., Feng, S., Ur Réhman, S., & Li, H. (2015). Touch-less interactive augmented reality game on vision-based wearable device. Personal and Ubiquitous Computing, 19(3-4), 551-567.
Ong, S. K., & Nee, A. Y. C. (2013). Virtual and augmented reality applications in manufacturing. Springer Science & Business Media.
Wu, H. K., Lee, S. W. Y., Chang, H. Y., & Liang, J. C. (2013). Current status, opportunities and challenges of augmented reality in education Computers & Education, 62, 41-49.
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