The AusMask is a unique product that helps people breath in fresh air. It is a unique mask which is used to fight against air pollution. With every passing days it can be seen that the levels of pollution in the air is harming the health of the individuals. The governments of various nations are doing their best curb the extent of pollution by various means but ultimately it is seen that polluted air is going inside the body of the people through their breathing (Zhang & Mu, 2017). Therefore it is seen that the most effective way to save the body from harmful gases and substance is by filtering the air before the air that goes inside the body. This means that masks are most effective in this regard which will filter the air before going inside the body.
The AusMask group involves siblings Isaac and Elias Honor, and deep rooted companion Jack Graham (Ausmask.com, 2018). Every one of the three were conceived in Australia and experienced childhood in the Sutherland Shire, an area known for its rich regular excellence. Growing up, they would regularly go on strolls in the Royal National Park neighboring Jack’s home, or swimming at the shoreline only a couple of minutes stroll from the Honor sibling’s house. After growing up and setting out abroad to China, India and South Korea, the group acknowledged what they had beforehand underestimated were normal endowments. The unblemished air, universality of vegetation and the sandy shorelines were all piece of Australia’s regular scene and were really selective to Australia. There was additionally something extremely unmistakable about the air in Australia, an unpretentious scent and a vibe which was dissimilar to anyplace they had been. After additionally inquire about, the group understood that the enchantment was in the trees. Australian local trees contained fundamental oils with uncommon advantages that would saturate into the air, giving characteristic advantages to those breathing it in. With this new understanding, the AusMask group was shaped, with a dream of conveying what is novel about Australia to whatever remains of the world. After numerous long periods of exceptional plan and ideation, they figured out how to make a cover which was remarkably Australian, viably sifting the air and opening the advantages of local Australian vegetation (Date, 2015).
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Key Partners · Everyone who are affected by the pollution. · Children. · Patients. |
Key Activities · Manufacturing and marketing of anti-pollution masks. |
Value Proposition · A very important product that will become a part of everyday life of the. · Protect the users from harmful gases and particles from getting inside through breathe. |
Customer Relationships · Helpline number with dedicated call center. |
Customer Segments · Health conscious. · Vulnerable. · Precautionist |
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Key Resources · Materials needed for manufacturing. · Machines. |
Channels · Internet · Television · Print Media |
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Cost Structure · Manufacturing cost. · Employees · Maintenance · Advertisement. |
Revenue Streams · Selling of products. |
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There are various other companies that are already producing similar masks for people. The existing companies may pose great danger to the start up. As per the business canvas it is seen that the company caters to various segments of customers, which range from children to, senior citizens, the patients and any other health conscious citizen. The other companies with similar products are also catering to the same target of the customers. Companies like Finezet, Skysper, Cambridgemask supply similar masks to all over the globe. Therefore there has to be a unique selling preposition that will help this company in being differentiated from other companies of the same nature. In this particular case the mask has the quality of natural oils and extracts which sets it apart from all other products in the market. The other pollution masks only helps the person who is wearing by defending against pollution, however in this particular case the mask also helps in binding the natural qualities of the trees. This can be a particular aspect which can be highlighted by the company in its advertisement campaigns so that the people may know about the unique quality of the product and buys it over other products. Presently, on to the modest response, at what AQI mark an individual must wear a pollution mask. This can rely upon a couple of various stuff, and to make it considerably more confounded, these marks additionally change from nation to nation. Nonetheless, The World Health Organization has discovered that the most secure measurements of PM2.5 in a 24-hour time-gap is roughly 25 ug/m3. This particular score is an AQI score of about 30 as per Chinese guidelines (Barrett, 2012). Any more presentation than this in a 24-hour time frame can prompt genuine lung or respiratory issues, and much growth. As per the Government of China, using a mask is prescribe when the AQI mark surpasses 200, or a PM2.5 centralization of 150 ug/m3. This scale is permitting 6 times more PM2.5 ug/m3 introduction in a 24-hour duration than is prescribed for solid models set by the World Health Organization. Essentially, The United States government, the World Health Organization, , and the Chinese government each have diverse AQI scales that contrast extraordinarily on the measure of contamination permitted in a 24-hour term before regarding it unsafe to human wellbeing (Horii, 2014). The World Health Organization says a PM2.5 presentation of 25 ug/m3 is the most secure, the U.S. EPA says 35 ug/m3, and China says 75 ug/m3. Things being what they are, which scale would it be a good idea for you to take after and when would it be a good idea to wear a mask. In the 12th National People’s Congress in 2016, one of the main issues that was discussed by the government is Air Pollution. The present particulate matters in air in China is way above the World Health Organization’s safe standards, presently pegged at more than 7 times higher than the level that can be held as safe. This situation has allowed for the anti-pollution mask industry to grow at considerable rates. However most of the anti-pollution masks produced in this country is below standard quality. In 2014 people were more aware about the anti-pollution masks when the government had to distribute free masks when there was a dangerous spell of pollution in the country. Therefore almost all age groups in China are potential customers for the mask. The mask is of high quality having the added goodness of various aromatic and therapeutic properties. This added feature along with the great quality of the mask will give additional competitive advantage of to Ausmask over the locally produced masks. The various customer segments in China will include the children, the elderly, the patients, and also general people of all ages. The product may be advertised and promoted in the mainstream Chinese media so that people are aware about the anti-pollution mask. The most appropriate strategy for the company to stay ahead in business is by highlighting the x-factors related to the product. The various factors as already stated like the natural oils and extracts being present inside the mask that will help the people to take in the goodness of the trees while breathing through the mask. This will have various health benefits. Therefore the mask will not only save from pollution but also help in improving the health of the user (Liu, He & Lau, 2018). Presently the company must utilize the three main modes of marketing such as television, internet and print media to highlight the carious benefits of the product. The internet will also include the social media. The mask must be presented in a way that it seems to be a part of the life of the common men without which they will not be agreeing to step out of the house. This will not only help in being saved from the various ill effects of the pollution but also it will improve the health of the user and give a new feeling altogether. Conclusion The administrations of different countries are doing their best check the degree of contamination by different means at the end of the day it is seen that dirtied air is going inside the body of the general population through their relaxing. Along these lines it is seen that the best method to spare the body from hurtful gases and substance is by separating the air before the air that goes inside the body. This implies masks are best in such manner which will channel the air before going inside the body. The AusMask is a special item that helps individual’s breath in outside air. It is a one of a kind cover which is utilized to battle against air contamination. With each passing days it tends to be seen that the levels of contamination noticeable all around is hurting the strength of the people. Reference: Ausmask.com (2018). About Us. [online] ausmask. Available at: https://ausmask.com/pages/about [Accessed 26 Aug. 2018]. Barrett, J. R. (2012). Air Pollution Intervention: Study Links Use of Face Masks to Improved Cardiovascular Outcomes. Environmental health perspectives, 120(3), a122. Date, C. R. (2015). Living with Air Pollution. MH, 2, 11. Horii, M. (2014). Why Do the Japanese Wear Masks?. electronic journal of contemporary japanese studies. Liu, T., He, G., & Lau, A. (2018). Avoidance behavior against air pollution: evidence from online search indices for anti-PM 2.5 masks and air filters in Chinese cities. Environmental Economics and Policy Studies, 20(2), 325-363. Zhang, J., & Mu, Q. (2017). Air pollution and defensive expenditures: Evidence from particulate-filtering facemasks. Journal of Environmental Economics and Management. |
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