Project Objective
The world has been growing at a tremendous pace over the bygone years. It is noted that the extensive technological development has exceeded the population of the world and is expected to rise in the near future. In the words of Carillo et al. (2016, p. 3), human beings are now mobile-connected to each other. In addition to lives of the people, hi-tech innovation has completely changed the face of business across the globe. Further, invention and adoption of these developments has provided organizations with vast field of opportunity. The incorporation of ubiquitous devices like tablets, smart-phones, phablets, smart locks, NEST, digital watches and many others within the framework of an enterprise has provided it with several benefits. However, Harrell (2013, p. 65) stated that like every modern tool, ubiquitous media systems also has its individual list of drawbacks and complications that directly or indirectly affect its expansion. On the other hand, emerge of multi-device platforms has entirely washed away traditional gaps between mobile and stationery data system. As compared to earlier times, firms towards a detailed investigation on ubiquitous information access (Fan and Gordon, 2014, pp. 74-81). In order to ensure that the devices are optimally utilized, the management involves in building up effective plans and integrates supportive functions within the company structure as well. Moreover, administers also seek the help of experts to help with this matter. As per Carillo et al. (2016, p. 3), the changing face of technology leads to a modification of ubiquitous systems, which in turn impact decision making, performance and productivity of a organization.
The main objectives of this project are as follows:
- To study the role and expansion of ubiquitous media systems in business firms.
- To understand the various advantages offered by ubiquitous media systems.
- To learn about the several drawbacks of ubiquitous media system and their effect on businesses.
This particular project is based on the idea of using ubiquitous media systems in business organizations. In order to critically analyze the subject, a few secondary resources (articles, books, journals, magazines, conference reports and newspapers) have been taken into consideration. Further, in addition to the role of ubiquitous devices, their individual advantages, disadvantages and effects on companies have been focused in this project. Lastly, the report not only compares and contrasts the resources, but also locates gaps within them with a motive to fill them up.
According to Li et al. (2016, p. 81), the modern business industry has been greatly dependent on the innovation of technology. The innovation of ubiquitous systems has acted as an aid to operational processes. Unlike the traditional period, companies are able to be in contact not only with each other, but also with the people through media devices. Additionally, the rise of demand level in the market has been subject to a consequent expansion of manufacturing procedures. On the other hand, Zhang et al. (2013, 179-211) mentioned that the existence of internet and online channels also have greatly benefit sharing, transfer and exchange of data. Ubiquitous media devices have made work very comfortable for employee in a company as well. It is noted that the system has acted like a bridge between the producers and consumers, thereby providing a solid and strengthened ground for business. However, Wu et al. (2014, pp. 94-99) states that the aspect is greatly affected by the increasing rivalry amongst organizations. It is often that the management of a firm seeks help of service provider agencies to build up a profitable competitive edge.
Project Scope
Fan and Gordon (2014, pp. 74-81) takes into consideration a number of U-Commerce models that concentrate on building up uninterrupted communication between organizations, customers, products and services. As compared to any other business tool, ubiquitous systems tend to be more attractive and understandable. The acceptance of these innovations among the people has forced administrators to reconsider their integration into the structure of a firm. Conversely, the development of these mediums have resulted in the usage downfall of traditional features like radio, newspapers, booklets, TV and many others from the corporate industry (Carillo et al., 2016, p. 3). The set up of a productive U-Commerce model within a firm easily connects the workforce irrespective of their geographical location.
Based on the idea of Lugmayr et al. (2014, pp. 7-37), it can be stated that organizations build up a business model particularly for the innovative systems to secure positive results in the long run. On the other hand, Harrell (2013, p. 65) mentions that the aim and objective of a firm act as the main factors that affect creation of an effective U-Media model.
As stated by Logan (2016, pp. 187-193), ubiquitous-media or U-Media Business Concept can be typically broken down into three individual parts:
- Architecture for information, product and service flows (including business actors)
- Depiction of advantages offered by the business actors
- Depiction of revenue sources
As compared to Logan (2016, pp. 187-193), Edson et al. (2016, pp. 312-328) tends to focus on the following three elements that guide construction of a U-Media model:
- Availability of Ubiquitous Media Form
- Ubiquitous Media Content
- Ubiquitous Media Technology
Additionally, it is noticed that the participants can be classified into the following fields based on the three parts of the model:
- Content Creator
- Distributing Channels
- Consumer
- Advertiser
In the words of Abdelnasser et al. (2015, pp. 1472-1480), ubiquitous media have been circling the globe for quite a while now. The regular rise of companies and their creative goods lead to a consequent increase of demand levels. The change of customer preferences and the capability of organizations to meet their needs experienced a shift from the physical to the virtual world Obal and Verber (2014, pp. 388-400). However, it was the emergence of smart sensors and devices that joined hands with both the aspects to bring them to reality. Similarly Scornavacca et al. (2016, pp. 510-523) believed that U-Media joined both biological and digital systems to revolutionize the business industry as a whole. It is noted that ubiquitous devices not only collected and attached information to create a new content, but also made efforts to develop bio-digital concepts. The hybrid resources tend to provide a vast range of benefits not only to newly set up firms, but also to high profit earning companies.
According to Scornavacca et al. (2016, pp. 510-523), the various benefits of using ubiquitous media systems in a business organization are as follows:
Worldwide Presence: It is with the help of the developed devices that a company is able to achieve contact with the people all across the world. On the other hand, Logan (2016, pp. 187-193) states that an expansion of the virtual world has lead to a rise of several agencies, websites and other intermediaries that supports business promotions, selling and transactions at ease. As compared to traditional devices, U-Media has significantly cut down complications of international trade (Li et al., 2016, p.81).
Literature Review
Promotes Sharing: Among the various benefits of using ubiquitous systems, sharing and accessing of large scale information tends to be profitable for firms. In addition to knowledge about competitors, companies are able to learn about recent trends, customer preferences, technological innovations, marketing channels and many other similar aspects. As per Zhang et al. (2013, pp. 179-211) customers often tend to contact and stay informed with their preferred firms thought U-Media devices.
Forward Planning: The success of a venture or a firm as a whole greatly depends on its capability to plan forwards. It is with the help of the develop systems that managers are able to learn from the external environment and imply them within the framework (Wu et al., 2014, pp. 94-99). Moreover, digital networks allow companies to operate on the virtual world thereby providing it a chance to communicate with people all situated even at the corner of the globe.
Digital Marketing: Similar to Scornavacca et al. (2016, pp. 510-523), Lugmayr et al., (2014, pp. 7-37) also believes that people prefer modern technology as compared to the traditional ones. The growth of ubiquitous media sources has enabled enterprises to place their business on the virtual world. It is noted that promotion over internet have not only developed reach of firms, but also has noticeably expanded its target market. Additionally, the emergence of bio-digital supply chains has lead to an increase in productivity levels as well. However, Obal and Verber (2014, pp. 388-400) states that digital marketing can lead to risky situations at times.
Despite of a detailed insight into the aspect of ubiquitous media in companies, Scornavacca et al. (2016, pp. 510-523) fails to focus on a financial and operational aspects of a company. On the other hand, there is no mention of real companies that actively benefit from the concept. Further, the authors fail to recognize other facets of the multi-dimensional systems.
However Fan (2015, pp. 133-140) takes into consideration the modernized phase of ubiquitous media devices along with comparing it to traditional systems and thereby lists down the following other advantages:
- In comparison to earlier used systems, U-Media devices are easy to program and install within a firm.
- The modern devices involve zero additional charges.
- There is a downfall in hardware costs.
- U-Media devices facilitate high speed digital processing of information.
- As compared to traditional techniques, modernized systems ensure a higher level of reliability.
- U-Media design is comparatively easier than old devices.
According to Carillo et al. (2017, pp. 317-355), ubiquitous systems despite of providing organizations with a vast variety of opportunity pose several issues and complications that significantly affect smooth flow of operations. Further, decision making and productivity also suffers in the presence of U-Media hurdles. However, Fan (2015, pp. 133-140) states that managers often involve in active planning to mitigate such situations. It is noted that marketing, promotion, and research processes act as the main support to operational processes of a company. Businesses might also be confronted with huge losses in case of failure of the systems as well (Mettouris and Papadopoulos, 2014, pp. 223-257).
The numerous disadvantages of ubiquitous devices mentioned in Carillo et al. (2017, pp. 317-355) are as follows:
Complexity: Despite of Fan (2015, pp. 133-140) stating that U-Media systems have a simple and noncomplex approach, Phon-Amnuaisuk and Au (2015, p. 611) considers it to be a feature of complication. The hybrid technology is often problematical to understand, thereby making it difficult for incorporation. Also, these devices are recognized to be of complex architecture without an easy approach. It is only with efficient configuration that an organization can benefit from the innovations (Scornavacca et al., 2016, pp. 510-523).
Ubiquitous Media Systems in Business
Time Intensive: Ubiquitous devices require regular monitoring, which is largely time intensive. Further, with a focus to build long term relationship with customers on the internet, managers often neglect short period objectives causing damage to their firm (MacDougall, 2015, p. 162). Additionally, managing these systems seems to be difficult for untrained processionals. Managers need to be well educated with norms and requirements of the systems to ensure smooth flow of activities and information. It is noted that organizing training and skill development initiatives not only requires time, but also adds up initial expenditures for a company.
Costly Hub: In contrast to Scornavacca et al. (2016, pp. 510-523), Mastorakis et al. (2015, p. 281) considers ubiquitous devices to be excessively costly. Further, they might also involve hidden costs that will adversely affect a firm in the long run. On the other hand, maintenance costs of U-Media tend to be very costly and can greatly impact a firm`s budget plans. Further, the infrastructural requirement also tend to be extensive thereby opening up a field that requires high investments.
Data Privacy: U-Media devices tend to be vulnerable in the absence of security norms. Huang and Kinshuk (2015, p. 71) stated that a firm might incur huge losses in case of data loss or hacking activities. Further, the leak of personal data and private credentials of customers can significantly harm reputation of a company as well. The utilization of social networks over the devices also builds up privacy issues for a firm. A loss of data might lead to disagreement between the producer and the consumer thereby creating a huge uncertainty between them. It is vital that the administration deal with these issues so as to secure a place among the general population. Trust is perceived as one the core aspects that extraordinarily affect perception of stakeholders towards an enterprise (Gao, 2013, p. 312). Clients oppose web based purchasing in case of fear for losing private data. Moreover, there also arises distances between companies and their target groups as well.
Difficult to Replace: As per Sampson (2013, pp. 151-167), technology has been evolving at a rapid rate. The emergence of new models or ubiquitous systems is greatly difficult to incorporate in presence of an existing device. Further, these tools are difficult to upgrade as well. The management is faced with a high level of risk in the process of replacing a U-Media. It is noted that a negative effect of the device will corrupt framework of the firm, henceforth giving rise to a lot of complications (Obal and Verber, 2014, pp. 388-400).
Cabling Issues: Ubiquitous tools involve a huge cabling network for effective performance. Harrell (2013, p. 65) finds irony in the way the systems are able to connect to each other at huge distances and still need a lot of cabling to be done before commencing functions. Moreover, the devices also require cooling elements to continue performing in an effective manner.
Although Carillo et al. (2017, pp. 317-355) focuses on the major inescapable drawbacks of utilizing ubiquitous media systems, it fails to provide with any solutions to the issues. Moreover, the material takes no notice of SMEs in such risky situations. According to Gao (2013, p. 312), an organization might be greatly affected due to its unpreparedness to incorporate the modern innovations.
Benefits of Ubiquitous Media Systems in Business
Conclusion
Based on the project it can be inferred that technological developments have lead to the creation of ubiquitous media systems. In addition to affecting the lives of the people, the innovation has significantly affected the business industry. Further, acting like a bridge between market forces, the concept has extraordinarily changed the way companies connect to customers or even facilitate operational functions. It is often that managers tend to build up relationship with external service providers or experts in order to maximise capacities. In order to secure profitable results the administration of a firm also tends to involve in building up U-Commerce and U-Media models as well. Like every other tool, U-Media also has its own set of benefits and drawbacks. Concentring advantages, worldwide presence, active sharing, digital marketing forward planning are considered to be the most contributing factors. While on the other hand, complexity, costly hub, time intensive, data privacy, replacement and cabling issues act as hurdles to a company. Additionally based on the secondary sources, it can be understood that a lot of similarities subsists within them. However, it is also noted that there exists a number of gaps within the literature of the field that needs to be filled.
References
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