Fast Entry of orders
Question:
Discuss about the Benefits of Mobile Application.
The report of this project discusses about the benefits of mobile application over a web based service for a food order entry and delivering the food to home. Picoso is a restaurant and it is located in the area called Sunshine Coast. It has performed SWOT analysis and review on their operations. Out of the results of those analysis, they had found that they need to add an additional feature for ordering the food through mobile application and home delivery. They have website for making orders but they want to launch the mobile application which is found to be more efficient. As we are the NMC consultancy, the restaurant needs help from us to address the few topics in this report which are the benefits of a mobile application over web based applications, work breakdown structure and then the recommendations to the company by considering the responses of the customers on in house development.
In any of the business which is based on the order management system and rely on online services, then it is very efficient to use the mobile application for their operations than the web based entry system for ordering. This method of the integration and deployment of a order through mobile application to the user’s mobile devices improves the order management system. The benefits of using the mobile application over the web based entry system are listed below (Oupraxay, Wyne and Olson, 2010).
Fast Entry of orders
The catalog or menu of the restaurant can be viewed easily, so that the order becomes very fast in the mobile application than the web based order entry system (Han et al., 2014).
Usage at any place
The users may want food at anywhere where they accomodate, so if the order can be placed through the mobile order entry then it is easy to order food anywhere and at anytime when they need. This results in higher amount of efficiency, makes them to order food often and this leads to perform a modern order management than any traditional order entry which contains some bottlenecks (Phan, Montanari and Zerfos, 2012).
Customer Satisfaction
Another great feature that can be provided in the application of the food order is the order tracking system. The customer after ordering the food through the mobile application, he will search for reaching time of the food. So this makes good results in the satisfaction of the customers. Ordering and home delivery provides an easy way during the busy days (Phan, Montanari and Zerfos, 2012).
Usage at any place
Customer Loyalty
The restaurant can provide more reward points and promotions for their customers who order food frequently through their application. The data and interacting with the phone device is more than a web based service. There may be a technology to open the website of the restaurant in their smartphone. But the customers will find easy to use Mobile apps than the web based service (Han et al., 2014).
Ease of Understanding
When the food is ordered through a website, then the food maker has to collect a note of it and he may miss out something. So the mobile application is more beneficial than the orders through web based entry (Han et al., 2014).
Location of the customer
Mobile application has the beautiful technology that points the exact location of your home through the GPS system. It is not required to type your address. The typed address may go wrong also. The GPS system will provide the right way for the delivery person to reach home (Luhur and Widjaja, 2014).
Promotion of the Apps
When one customer uses the application of the restaurant and if they find that their service is good, then he will definitely give a good review or rating for the food. This makes them to share the app to others. So that the application gets promoted to others. The users of the application will increase in number which will result in increased number of orders (Prakash and Baldoni, 2004).
Access of Menu
Most of the users find difficulty in accessing the menus through the web pages and so they get irritated through this funny rendering of web pages. It is easy to access the menu through the mobile applications (Prakash and Baldoni, 2004).
Payment Options
Customers find easy to pay through mobile apps than through the web based sytems. As it is more vulnerable to steal their transactions and has more steps for payment, they prefer mobile apps to make payments easily for their food orders (Ricky, 2014).
The work breakdown structure is used to specify the final main deliverable of the system. The main deliverable is then sub divided into the sub deliverables that are derived as a various process of the main deliverable (Po?o?ski, 2015). The sub deliverables are then sub divided into other lower sub deliverables (Beghini, 2013). This structure is used to find the scope and the complexity of the new program that is going to get added to the organization’s business operations. Work Breakdown structure of the online food ordering mobile application is represented below (Po?o?ski, 2015). The final deliverbale that is to be achieved is the food ordering and the Home delivery of the food that is ordered through the mobile application. The sub deliverables of the home delivery are Collecting the details of the order, preparing the food and delivering the food to the customer (GOLANY and SHTUB, 2001). While collecting the order details, the restaurant has to collect in the order of starter and soups, Main dish, side dish and desert. Preparing the food consists of variety of processes that are used to prepare the food. Then the last sub deliverable is the delivering the food to the customer. This sub deliverable has the lower sub deliverables like Address details of the customer, payment options and then the feedback or review from the customers about food (Po?o?ski, 2015). The deliverables that are specified in this work breakdown structure is useful for the executives to analyse the requirements and the processes that are to be carried out in the process (Sequeira and Lopes, 2015).
Customer Satisfaction
The WBS makes the clarity on each steps in detail. It predicts the scope of the project clearly. WBS gives the deliverables of the in house development and the budget for implementing it (pmtips, 2017).
The alternatives for the in house development program is specified in this section. The other alternatives that the restaurant can adopt from the outcomes of the mobile applications of food ordering are listed below (Kang, Jun and Arendt, 2015).
- The payment options can be made using any other mobile wallets of some android apps or other mobile applications (Cao and Kim, 2014).
- The loyalty or code redemptions can be offered to the customers to retain them for their restaurants.
- Quick delivery to their homes can be provided which makes them to get satisfied (Cao and Kim, 2014).
- The service can be provided with more precise features.
- The menu access can be made reliable by seggregating the items in the menu like Strters, Soup, Main dishes, Side dish, icecreams, deserts and beverages. It makes the customer to see the varieties in a seggregated list which makes them to order easily.
- The tracking of order can be provided. The customer will order the food when they are tired or during some function. So if they are provided with the tracking options. Then it makes them easy to order frequently.
- The Restaurant can provide offine modes of ordering. This improves the order entry system and it can be performed efficiently .
Conclusion
This project is about the order entry management system of a restaurant. The restaurant called Picoso is located in the Sunshine Coast. The restaurant is running successfully. The restaurant has performed an analysis on their business operations and they also performed a SWOT analysis on their operations. From the results of their analysis they found that the additional feature called Food delivery to the home should be added as a in house development for their business. So for that they had chosen to order the food through mobile application. They wanted to know the benefits of the food ordering through the mobile application. The benefits of using the mobile application instead of using the web based order entry system is discussed above in detail. Then the work breakdown structure is represented in the report which specifies the business processes that are to be carried out in the new inhouse development for their business operations. This structure is useful for the executives to know the scope and complexity of the in house development of their business operations. The alternatives are recommended for their in house development. The alternatives that are chosen from the response of the customer by using the in house development application for delivering food to their home. It is concluded that mobile application is beneficial than other services.
References
Beghini, G. (2013). Work Breakdown Structure, lo strumento cardine della gestione di un progetto. PROJECT MANAGER (IL), (14), pp.33-38.
Cao, Y. and Kim, K. (2014). How Do Customers Perceive Service Quality in Differently Structured Fast Food Restaurants?. Journal of Hospitality Marketing & Management, 24(1), pp.99-117.
GOLANY, B. and SHTUB, A. (2001). Work Breakdown Structure.
Han, J., Schmidtke, H., Xie, X. and Woo, W. (2014). Adaptive content recommendation for mobile users: Ordering recommendations using a hierarchical context model with granularity. Pervasive and Mobile Computing, 13, pp.85-98.
Kang, J., Jun, J. and Arendt, S. (2015). Understanding customers’ healthy food choices at casual dining restaurants: Using the Value–Attitude–Behavior model. International Journal of Hospitality Management, 48, pp.12-21.
Luhur, H. and Widjaja, N. (2014). Location-based social networking media for restaurant promotion and food review using mobile application. EPJ Web of Conferences, 68, p.00022.
Oupraxay, A., Wyne, M. and Olson, P. (2010). Android Based Mobile Order Management System. American Society for Engineering Education.
Phan, T., Montanari, R. and Zerfos, P. (2012). Editorial SI: Mobile Applications and Services. Mobile Networks and Applications, 17(2), pp.161-162.
Po?o?ski, M. (2015). Application Of The Work Breakdown Structure In Determining Cost Buffers In Construction Schedules. Archives of Civil Engineering, 61(1).
Prakash, R. and Baldoni, R. (2004). Causality and the Spatial–Temporal Ordering in Mobile Systems. Mobile Networks and Applications, 9(5), pp.507-516.
Ricky, M. (2014). Mobile Food Ordering Application using Android OS Platform. EPJ Web of Conferences, 68, p.00041.
Sequeira, S. and Lopes, E. (2015). Simple Method Proposal for Cost Estimation from Work Breakdown Structure. Procedia Computer Science, 64, pp.537-544.
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