Boston Consultancy Group: The BCG Matrix And Strategic Analysis

The Origin Story of the BCG Matrix

To provide the student with an opportunity to practice performing a comprehensive health history on a client. This will be done on an adult of the student’s own choosing. Areas of health concern will be identified to determine health promotion needs in conjunction with the client.

You will be assessed on how you apply an understanding of the following general learning outcomes:

• conduct a health history interview of a client
• validate and document the findings of the health history
• determine health promotion and disease prevention needs requiring client teaching

Part 1 – Interview Preparation:

1. Find a client, with a stable medical health condition, who is willing to participate in your health history assignment and meets the criteria below:
2. an adult aged 16-64 (e.g., friend, family member or peer who is not your partner in this assignment) or,
3. an older adult aged 65-up (e.g., friend, family member)
4. Provide the client with the following background information prior to setting up an interview. It is important to communicate to the client the process and purpose of this interview:
5. no personal identifiers will be recorded on the form (only the client’s initials will be recorded)
6. the interview process is private and client’s recorded information is confidential
7. the interview may take approximately one hour
8. the purpose of this assignment is to help me (the student) practice collecting health history data from a client
9. if the client feels uncomfortable answering a question, indicate the reason why (if provided), otherwise record the data as ‘client declined’ for that question  

Record data in each section listed on the form. If the client indicates that there are ‘no issues’ in a section, indicate that response beside the question. If the client was uncomfortable responding to a section, indicate that response beside the question.

1. Biographical Data (only: initials, identified gender, age, birthplace, marital status, occupation, collection date/time), p. 66
2. Health History Information, pp. 67-69
3. Review of Systems, pp. 69-72
4. Cultural and Social Considerations (related to health and health care), p. 69
5. Functional Assessment, p. 72 (if you are choosing an older adult, refer to pp. 77-81 and chapter 31)
6. Perception of Health
7. Conduct the health history interview with your client
8. After collecting the health history data, ask the client the following questions and record it in the Perception of Health section of the form:
9. to describe their perception of their health
10. to identify two primary areas of health concern and ask the client why these areas of concern were identified

After the interview has been completed, indicate what two areas you feel should be addressed with health promotion materials/teaching recommendations for the client. Provide a rationale wOrganisational Port Folio

Movies are centrifugal point of culture and existence

The backdrop of the movie studios  and setting should reflect the locale and attributes of the society

Fantasy Films organisation is a famous studio where specifically short animation movies as well as graphical posters

Strategic analysis: Fantaspace

An indispensable segment of Fantasy Films is the Fantaspace

It is an industry leader

Fantaspace is considered as Stars of the Fantasy Films

This implies that Fantaspace have a high rate of market return

The share of the company in the market is also high

Strategic analysis of Advantage

Advantage, as the name suggests has significant contribution to the rise of Fantasy Film’s market share

The market competition for Advantage is significantly high

However, great competition in the market leads to greater market rivalry

Digi FX: Strategic Overview

The market strength of Digi FX is high since it is a concern of the Fantasy Films.

However, market equity is considerably very low

Market share strength of the company largely depends on the lucrativeness of the target market

Market share of Digi FX is directly linked with the income edge of the people connected to the firm.

Anisoft is the weakest segment of the revenue channel of Fantasy Films (Sargeant and MACQUILLIN 2016).

Market prospect and market share are both low for Anisoft

The consumer’s purchasing parity do not matches with the project strategies of Anisoft

Recommendation of strategies for Fantaspace & Advantage

Fantaspace and Advantage are the major market drivers for Fantasy Films.

Hence their market popularity and dominant customer base should be handled with care.

The organisation also needs to introduce some stringency in the working procedure of the compan

Recommendations: AniSoft & DigiSoft

These two are the dogs according to the BCG analysis of the organisation

The company have do improve this position of these subordinate concerns

These two concerns have lost business in the last 2 years and needs to undertake some proactive promotional activities for these concerns (Ifds.in).

There are four subordinate concerns of the company. They are delivering mixed performance. The organisation needs to be mindful of the audience acceptance of the firm. Most importantly, the company needs to pay special emphasis on the weak points like DigiSoft as well as AniSoft and make the major and the potential investments in the upcoming fiscal quarters. The vibrant customer base of Fantaspace as well as Advantage should be utilised for third party publicity of the former two concerns.

Limitations and Critiques of the BCG Matrix

Fantasy Films: Dynamic Advantages

The highly advanced technological set up of the facilities of Fantasy Films allows high quality of content moderation and provides service that suffices the needs as well as the requirements of the viewers.

In order to achieve this, the company indulges in various kinds of production works and also tries to develop better content for the already existing customers.

Depiction of opportunities for the Fantasy Films (Identification)

There are ample opportunities for the company in the form of the human, physical (technological) as well as capital resources.

The core business of the firm generates high end profit

The level of executive involvement with the clients is also low and hat is why the operational costs are adjusted in that respect.

Other than there are number of areas of development scopes like there are for AniSoft and DigiSoft (Spanjol et al. 2015).

Development of a broad clientele for these two concerns can take the organisation to an epoch making standard.

Depiction of opportunities for the Fantasy Films (Recommendation)

Fantasy Films have signed up for the production of similar genre of films and motion casts in the past 2 to 3 years

The company needs to sign up for a variegated categories of films including the like of sci-fi, horror, gothic horror, puny and animation series that have central characters in them

These genes of productions are in vogue in the industry

Again, shooting under more new production houses should be encouraged and cast of new actors or directors should be always encouraged.

Lastly, of Fantasy Films is able to enhance their overall fiscal budget, they can consider exploring the sector of full length movies also.

Mobility of the resources of Fantasy Films (Depiction and analysis)

There are ample resources in Fantasy Films studios.

The company have been inviting similar production houses who are producing content on analogous themes

As an impact, the variety of opportunities that Fantasy Films have for film production is remaining unexplored.

Mobility of resources of the Fantasy Films (Recommendations)

The company I lacking better marketing opportunities at present. Hence the form needs to hire marketing analysts and recruitment agencies so that they can create a proper marketing team and sales agency for them.

This is an immediate cause and for the future business sustenance the CFO have to take urgent steps to allocate definite funds for the re-setup of the organisational structure.

An adept sales team would also make lucrative packaging of their business prospects and that would invite more clients on board.

Analysis of the reconfiguration needs for Fantasy Films

The reconfiguration needs of the material assets of the form have been properly addressed by the management

However the organisation’s workflow model and work break down structure after the rearrangement of the marketing and sales division of the company have to he skilfully done.

The company can gain fame if they are able to save the time and operational cost of the production houses working with them.

In order to do this a workplace management board have to be formed which would include experts form a variety of genre of movies production.

They would look after every individual project and decide how the workforce of the firm can help the clients to work in the most feasible manner

The board would also advise the executive management of Fantasy Films regarding how they should work in order to fulfil the criteria of the clients.

Conclusion

The matrices successfully depict the current market condition of the Fantasy Films. However, the company have enough areas of development. Analysing the steps undertaken for enhancing their proficiency, it can be concluded that the company have focused more on solving the immediate issues that the clients have faced. They have worked less on finding future sustainable solutions for the company. The company have high proficiency in context of volunteer-ship and technical assistance. A restructuring of their organisational structure would help the company to emerge as on of the frontline organisations in the industry.

References

Baker, M.J., 2014. Marketing strategy and management. Macmillan International Higher Education.

I Fantasy Design Studios. 2018. I Fantasy Design Studios. [online] Available at: https://ifds.in/ [Accessed 17 Sep. 2018].

Jobber, D. and Ellis-Chadwick, F., 2012. Principles and practice of marketing (No. 7th). McGraw-Hill Higher Education.

Kumar, V. and Rajan, B., 2012. Social coupons as a marketing strategy: a multifaceted perspective. Journal of the Academy of Marketing Science, 40(1), pp.120-136.

McDONALD, M.A.L.C.O.L.M., 2016. Strategic marketing planning: theory and practice. In The marketing book (pp. 108-142). Routledge.

Spanjol, J., Tam, L., Qualls, W.J. and Bohlmann, J.D., 2015. Enacting Change in Strategic Marketing Decisions: The Role of Regulatory Focus in Teams. In Marketing in Transition: Scarcity, Globalism, & Sustainability (pp. 37-37). Springer, Cham.

Sargeant, A. and MACQUILLIN, I., 2016. Marketing for nonprofit organisations. In The Marketing Book (pp. 555-576). Routledge.

Payne, A. and Frow, P., 2014. Developing superior value propositions: a strategic marketing imperative. Journal of Service Management, 25(2), pp.213-227.

hy you choose the two areas and identify one health promotion material for each area. Record this in the Areas of Health Promotion section of the form